An Insight To The Latest Trends In Big Data – Rigel Netwo

An Insight to the Latest Trends in Big Data

In the recent years, the word ‘Big data’ has caused a lot of buzz in the IT industry. Data has remained always important, but the emergence of big data has made it all the more vital due to myriad of reasons. It is expected that Big Data will now drive industries, and will result in soaring revenues by giving them a competitive edge over others. Many IT companies are already providing valuable Big Data solutions to various industries like retail, telecommunication, and much more. In this respect, it will be interesting to explore the latest trends of big data.

Data assets will improve At present, most of the organizations rely heavily on available data assets and the situation will change for better. They are freeing themselves from the constraint of poor availability of data assets. They instead prefer an increase in automation and improved assets.

Dominance of Prescriptive Analytics There is a dominance of prescriptive analytics and enterprises did not need the first two stages for analytics adoption i.e. descriptive analytics and predictive analytics. Enterprises are now more equipped to make sound business decisions within their business constraints owing to their full-fledged prescriptive analytics.

Advent of Programmatic Advertising The year 2016 ushers a new age of automation with an advent of Programmatic advertising fueled by a large number of mobile users. It is now possible to Geo-target customers or consumers effectively and the wonderful combination of programmatic advertising along with big data analytics available from the mobile devices is proving advantageous.

Slow death of Static Dashboards Static dashboards are witnessing a declining trust level in comparison to dynamic reporting. Marketing executives across the world understand the fact that these dashboards are not so impressive in making the most of the available big data. So, for more accurate business insights, there are likely to abandon the use of dashboards altogether in the coming months.

Mobile crushing social media The increasing trend of mobile usage has started crushing the social media, which has until now a preferred channel for marketing.

Enterprises are now providing apps to their customers, which they are readily downloading on their mobile devices to get instant notification about sales, discounts, loyalty programs and much more things. In fact, enterprises are now more relying on mobile for building customer loyalty, delivering targeted offers and managing the billing or payment processes.

However, all these trends will be of no use if big data analytics is not accurate. Moreover, as big data requires a specific search, solr big data search has emerged now as a good option for the right analysis of available big data. In fact, many IT companies are now using solr index for fast analysis of available big data in a reliable way. For more information regarding the latest trends in big data, drop a mail to Rigel Networks, Vadodara at info@rigelnetworks.com.