THE FASHION SHOW 2017 newspaper

Page 1

Gerrit Rietveld Academie Fashion Show 2017

Friday, June 09, 2017

Preface

Credits

A lot has changed since I myself graduated from the Gerrit Rietveld Academie back in 1995. The Fashion Show, that presents the fashion department and especially its graduates to the world, has become a more and more costly and professional looking production over time. And even though our shows are valuable and exciting experiences for our students and hopefully just as memorable for their audiences, throughout my tenure as head of the fashion department I’ve felt the urge to overthrow this all too serious catwalk tradition. It is an art school graduation show, it should be all about the fun and brazenness that this new generation has to offer: it is their party! This year the time felt right so I decided to make a bold move and take our graduation show to the streets. It is a tradition to find a surprise location for The Fashion Show each year, but this time I believe we’ve truly come out of our comfort zone, and by doing so we ask our audience to do the same. Showing our students’ highly experimental, conceptual and culturally diverse fashion proposals under a nitty gritty ring road overpass in Amsterdam West - one of the most ethnically diverse neighbourhoods in Europe - we hope to start altogether new conversations, with our loyal incrowd as much as with the Bos en Lommer locals. With our teaser campaign in the Bijenkorf, showing a selection of our most adventurous alumni in this high-end fashion establishment environment, we hope to do the same. For many people fashion is about escaping reality. At the Rietveld we much prefer to engage with it and to create new realities. On behalf of the Rietveld I would like to especially thank WOW Amsterdam and Gemeente Amsterdam - Stadsdeel West for all their support and for believing in ourw ‘wildest dream’.

Graduates: Anouk Beckers (TXT), Boris Kollár, Chelsea Peterson, Jonathan Aldenberg (VAV), Karen Huang, Line Langkjer, Miro Hämäläinen, Nathaly Vlaun, Ninamounah Langestraat, YuJin Jung

Niels Klavers

2nd Year students: Anna Sørensen,Antonina Pawlowicz, Galatée Martin, Jahmuna Mcclean, Jiarong Du, Lieselot Elzinga, Nikola Čemanová, Sonia Oet, Sonia Witwitzka, Tatiana Quard, Yana Monk, Yaroslav Glazunov 1st Year students: Bodil Ouédraogo, Emma Torsteinsrud, Karis Lindelien, Krystian Sokolowski, Laetitzia Campbell, Mika Perlmutter Head of fashion department: Niels Klavers Head of show production: Py Tswang Jin Catwalk direction, choreography & catwalk training: Kim Vos, Michelle den Hollander & Diek Pothoven (Bdifferent) Music direction: Tamara van der Laarse (Sounds Like Tamara) Hair & make-up graduates: Taco Stuiver, Mascha Meyer & teams (House of Orange) Hair & make-up 1st & 2nd year students: Ellen Romeijn, Carlos Saidel & teams (House of Orange) Styling: Marleen de Jong Banners: Karim Adduchi & children of the Kolenkit District [waiting for a confirmation on this] Light design & technical production: Stefan Prokop, Mikael Olsthoorn & team (Jurlights) Catwalk photography: Team Peter Stigter Livestream: Eventproducent Graphic design: Christophe Synak, Eduardo Leon Herrera, Nina Schouten, Steinarr Ingólfsson PR: Schoon den Boer, Public Rietveld


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