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Newsletter Spring 12 v1:Layout 1



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Spring 2012

News from your local motorcycle dealer in Bridgwater, Bristol and Cardiff...





SEVENTY-TWO™ Sportster Seventy-Two™ New from Harley-Davidson® this barebones radical custom brings authentic '70s chopper attitude to today's streets with modern power and premium H-D styling. Make your statement. Read more on page 4

Welcome to the spring 2012 issue of the Riders Newsletter. The nights are finally getting shorter, the days definitely longer and it will soon be time to pack away those thermals too! It’s a busy time at Riders and we’ve lots of new bikes for the 2012 season including the new Ducati Panigale, HarleyDavidson® Sportster Seventy-Two™ and Softail ® Slim™ together with the new and improved BMW S 1000 RR, R 1200 GS Rallye, K 1300 S HP and the BMW Maxi scooter models. If you are out for a ride pop in and check out the new



Kevin Ash says “Wrench open the throttle, feel the Panigale writhe as it punches forward with hungry force, and you’re not thinking about breathtaking technology, taut and feline style or searing performance. It’s much simpler than that: the Ducati 1199 Panigale is just the sexiest motorcycle ever built.” The 1199 is due in store soon.


SOFTAIL® SLIM™ NEW BMW New from Harley-Davidson® The perfect blend of classic, raw bobber style and contemporary muscle creates a modern ride with unmistakable old-iron attitude. Read more on page 4

SCOOTERS Due in store in April 2012 read more on page 7




The leaner meaner S 1000 RR and other new season BMW bikes are in store now, read more on page 6


on Ducati


Available until 31st May 2012 – read more on page 5




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DUCATI DEMO DAYS AT EXETER AND ABERGAVENNY Following on from its success in 2011, the Prescott Bike Festival is set to continue into its second year. The 2011 event saw over 5,000 visitors and around 100 exhibitors combine to celebrate all things bike. The Prescott Bike Festival was born out of the need to raise awareness and funds for the Nationwide Association of Blood Bikes and in 2011, it raised a staggering £52,000. The 2012 event hopes to raise even more money and is set for Sunday 22nd April 2012. Set at one of the most prestigious hill climb venues in the UK against the beautiful backdrop of the Cotswold countryside, the Prescott Bike Festival aims to provide something for everyone. Riders will be exhibiting at the 2012 Prescott Bike Festival, we hope to see you there, fingers crossed the weather is equally good as it was in 2011. More information about the festival can be found

On Saturday 31st March and Sunday 1st April the Ducati Demo experience will be visiting our patch, arriving in Exeter on the 31st and Abergavenny on the 1st.

Whatever you ride you’re more than welcome. Come and join in the fun, meet up with friends and even make a few new ones! *UK licence holders only. Demo rides are dependent on weather conditions and availability.

This is your chance to experience everything Ducati and take a demo ride on the model of your choice on some great roads. Don’t forget to bring your licence* (both parts) and proof of ID should you wish to ride one. Ducati will bring along a selection of its 2012 range including the much talked about Panigale.

Saturday 31st March - 10am To 4pm Cowick Barton Inn, Exeter EX2 9HF. Call Riders of Bridgwater on 01278 457 652



Sunday 1st April - 10am To 4pm Oasis Snack Bar/Bus Stop Café, Monmouth Road, Abergavenny NP7 5HF Call Riders of Cardiff on 02920 780070

Billed as the best free Italian vehicle show in the UK, the Bristol Italian Moto Festival will take place on 28th April, with Riders supporting the event as before. Once again there will be wide ranging displays of Italian cars and bikes of all marques and ages to set the Italianesque 'Old City' streets alive with Italian chic and design flair. This year £2 donations for 2 wheeled exhibitors will be co-ordinated by the Ducati Owners Club. Meet at J19 Gordano Services at 08.30 for the mass ride in.



TRACK DAYS Register your interest now for the forthcoming Riders track days, following the success of the days at Llandow we are also planning to hold a track day at Pembery circuit too. Dates for the track days are yet to be confirmed but if you are interested in attending drop email us at

The dates and venues for the 2012 Ducati 848 Challenge have now been announced with a calendar incorporating some of the best circuits both in the UK and abroad.

7, 8 & 9 April Brands Hatch Indy (BSB)

The Ducati 848 Challenge heads into its third year, firmly established amongst race fans as one of the premier one-make series seen on UK circuits. Again the winner of the Championship will receive an 848EVO whilst second prize will consist of a full set of Ducati riding gear and third prize a set of Ducati leathers.

22, 23 & 24 June Misano (WDW)

11, 12 & 13 May Assen TT (DCN) 25, 26 & 27 May Snetterton 300 (BSB)

6, 7 & 8 July Oulton Park (BSB) 25, 6 & 27 August Cadwell Park (BSB) 7, 8 & 9 September Donington Park GP (BSB) 28, 29 & 30 September Silverstone GP (BSB)

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Products & Clothing



Cardo’s scala riders G9 PowerSet brings communications in motion to a totally different level. Pre-paired G9 units connect to 8 additional riders within a range of up to a mile with voice command for added safety. This is in addition to 4-Way intercom Conferencing and Click-to-Link spontaneous connections. Pairing is also faster and easier than ever before, simply ‘bump’ two G9 units together and you are ready to hit the road.


The brand new Shoei Neotec helmet is due in store in early March 2012. It’s the first Shoei with an integral sun visor and is sure to be a winner.

Twin £449 Single £259

In true Shoei style the Neotec has been designed to maximise safety with a unique solution to ensure there is no compromise on safety. The Shoei Neotec will give a quieter ride over the Shoei full face range, being a flip front it benefits from a smaller neck aperture when worn. Plus, the 5-Ply Shock absorbent fibre shell is super lightweight. . As well as the internal sun visor the helmet features a 100% stainless steel micro ratchet system which replaces double d-ring and a fully removable dual density EPS liner. The Shoei Neotec is first choice if you’re in the market for a premium flip-up motorcycle helmet, in store soon priced at £469.99


NEW from


Alpin Perfo estars GP rated Leath Plus er Ja cket

& LUBE is the Best Choic e for a


Alpinestars SP 2 Leather Gloves


Nobody know s more than Harley-Davids about their m on® otorcycles an d they perform hours of lab more testing their lubricants th other company an any New for 2012 Harley-Davidso n® Screamin’ Eagle® oil co ntain new po lymer viscosit modifier, which y improves cold temperature flow, maintains fluid thickness be tte and reduces vis r when hot cosity breakdow n - oil remains fresher for a lon ger period.

Alpinestars T GP R Air Jacket

Also improv ed for 2012 is H-D 360 Motorcycle Oi l and Formul a + Transmis and Primary Lu sion bricant.

£179 Alpinestars Octane S Moto Gloves


Alpinestars SMX Plus Goretex Boots

NEW FXRG RANGE Harley Davidson’s new FXRG motorbike jacket is manufactured using Cocona® the first company in Motorsports Market to use this technology. Cocona® delivers waterproofing, breathability & odour control that is superior to the rest of the market. It is made of sustainable coconut fabric which reacts to body heat to open up the pores of garment providing better & faster wicking. Moisture can evaporate quickly through the fabric so the rider stays drier,

less clammy & more comfortable over a wide range of weather conditions. The new range also features SuperFabric® an engineered textile that provides an enhanced line of defense in the strategic areas where it is used by increasing abrasion resistance of the fabric up to 10 times



The Riders Online Store launched in the winter is getting bigger and bigger with more products being added everyday. Check out the wide range online today simply visit

The new range is set to hit the shelves shortly, with prices due to be announced soon, why not place your order today?


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The retro styling cues are all there, loud and proud; peanut tank, mini-ape handlebars, solo seat, chopped rear fender, and whitewall tyres. But the beauty isn’t just skin deep, because it’s got serious substance too. The HarleyDavidson® Seventy-Two™ motorcycle is a metal flake dream machine, a Sportster® on a trip back to the days when the cool kids drove a Sting-Ray and the big boys parked choppers in a row on the curb. The SeventyTwo™ is a respectful nod to that era, and to the influence of the custom culture that still percolates today along Whittier Boulevard, the legendary cruising street in East Los Angeles also known as Route 72.



Paint colour choices include Hard Candy Big Red Flake with period pinstripe details on fenders and fuel tank, Black Denim, and Big Blue Pearl.

SEVENTY-TWO™ The XL1200V Seventy Two™ is based on the 1200 Sportster® and inspired by the metalflake and ape-hangered customs of the early 1970s – hence the name.

From £8,695


SOFTAIL® SLIM™ The perfect blend of classic, raw bobber style and contemporary muscle creates a modern ride with unmistakable old-iron attitude.

Pare down a Harley-Davidson® Softail® motorcycle to its essential elements and you have the Slim™. From its trimmed front fender to its narrow rear end, Slim™ is a no-nonsense, back to basics motorcycle. Call it stripped. Call it old

school. Call it lean and mean. What's left is the elemental Softail® profile and iconic Harley-Davidson® style that recalls classic custom bobbers of the 1950s. As such it’s got black-rimmed, 16-in wire wheels, chopped mudguards (or fenders), a single seat and forward, cross-braced ‘Hollywood’ handlebars. Paint colour choices include Vivid Black, Black Denim, and Ember Red Sunglo.

From £14,695


Fob Buckle Set £42 Flame Shifter Peg £14


MERCHANDISE Chrome Ride Bell £15

Pink Label Mini Hog Piggy Bank £42


CRADLE WHEEL CHOCK This sturdy aluminium wheel chock will hold your bike securely on the ground, on a trailer, or in the back of a van. Designed for roll-onroll-off use, the rocking cradle allows you to easily park their bike in the stand. Just roll the bike into place and dismount and your bike is held in place without straps. Upright storage saves garage space and permits easy access to both sides of the vehicle. The lightweight, folding wheel chock is easy to transport. Available now for £239 *For use with models with vehicle weight up to (1360 kg) and front or rear wheel size of 14" to 22" rim diameter and 3.15" to 8.66" nominal wheel width. © H-D 2012. Harley. Harley-Davidson and the Bar & Shield logo are among the trademarks of H-D Michigan, LLC.

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In store now the 848EVO Corse - a racing dream come true.

Raw engine power is enhanced by the sophisticated Ducati-developed electronics housed in the DTC (Ducati Traction Control) and quick shifter (DQS) units, while the outstanding qualities of the Trellis frame are brought out by the Öhlins rear shock absorber and 330 mm brake discs. £11,995

0 % MONSTER on

The Monster 696 and 796 are both now available with ABS and are the perfect choice for not only novices but also experienced riders looking for a stylish, iconic and yet practical bike for urban use. The Monster 696 spearheads the Ducati UK’s ‘learn to ride’ scheme due to its novice friendly 80hp engine, light clutch and low seat height and confidence inspiring handling. The 696 can be purchased on 0% finance over 3 years with a 50% deposit from as little as £95.05 per month. The Monster 796 combines the user-friendliness of the 696 with the sports character of the 1100.

Delivering 87hp, a dry weight of just 167kg (368lb) a single-sided swingarm perfectly balances lifestyle performance with everyday functionality to enhance the original Monster spirit. The 796 is also available on 0% finance over 3 years with a 50% deposit from as little as £105.88 per month. 0%, PCP and low rate finance packages are now available on the M696 / M796 (all variants) for the period up to 31st May 2012*. * Finance only available to applicants 18 years old and over, subject to status. Maximum term - 24 months. This finance offer is only available through Ducati Finance provided by Black Horse Ltd, St. William House, Tresillian Terrace, Cardiff CF10 5BH.


The 2012 range of Rossi Ducati clothing is due in store mid April, items will also be available online too, visit our online store

TRICOLORE PANIGALE HELMETS Tricolore Panigale Helmet Arai RX-GP - £699



The new 195 hp Superquadro engine, perfectly integrated in a monocoque frame. Innovative engineering solutions in every detail, bringing the dry weight down to an incredible 164 kg. Unmistakable Ducati design enriched with the finest components. Advanced electronics to unleash the power and enhance riding precision. With a power to weight ratio of 1.19 hp per kilo, there’s simply nothing like it. The Ducati 1199 Panigale ABS is priced from £15,750, numbers are limited so why not place your order today?

1199 PANIGALE ACCESSORIES: THE EXPRESSION OF PERFECTION! Ducati Performance, together with Ducati Corse, has created a range of accessories that make the 1199 Panigale even more unique. From highperformance exhausts to racing-derived ultralight carbon fibre components, these accessories add even more exclusivity to a bike that’s already in a class of its own


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Riders of Cardiff

Monthly tailor made finance plans are available for BMW Accessories and Rider Equipment. Spread payments for your new kit over a time that suits you, please contact our team for more information.

The Ultimate Riding Machine

£1000 TOWARDS BMW R 1200 RS

Buy a new BMW R 1200 R GS, GS Adventure, RT or R and get up to £1000 towards your deposit. Head-turning deposit contributions are giving BMW's R 1200 boxer-twin models even more appeal right now. There's £1,000 on offer for the versatile R 1200 GS , £800 towards the go-anywhere R 1200 GS Adventure and the milemunching R 1200 RT Tourer – plus £500 for the R 1200 R Roadsters, including the retro-styled Classic version. These offers are available with BMW Select Finance, which also gives you lower monthly payments than an ordinary loan and a welcome choice of options at the end of your agreement. For more information and your personalised quote give our Cardiff team a call on 02920 780070.


K 1300 S HP The BMW K 1300 S combines sporting character and riding dynamics with a high level of comfort, light-footed handling with absolute riding stability, and superior performance with perfect everyday practicality. The special model bears an exclusive Edition badge of brushed aluminium on the airbox cover. This sporting character is underscored by the paintwork of solid Alpine White / metallic Lupin Blue / solid Night Black contrasting with the HP carbon parts like the covers for the front wheel, airbox, clutch, and seat.

Its standard equipment includes the HP footrests for rider and passenger, a tinted windscreen and paddock stand. On the road for £15,580.

Function 3 RUCKSACK

R 1200 GS



Extended tours, long distance travels, and even journeys to the remote places of our planet run like a thread through the history of BMW GS, just like spectacular adventure rallies and magnificent sporting success. All of this now finds the ultimate testimony in the special model R 1200 GS Rallye from BMW Motorrad.



As well as the new S 1000 RR, K 1300 S HP and R 1200 GS Rallye, new models for 2012 include the F 800 R with adapted windshield, new mudguard and indicators from £7,145.The K 1300 S Sport (ABS) provides riders with a standard ABS and additional features saving £800, on the road for £13,295. If you want to make an impression then choose the F 650 GS Special Edition in Radiant Sun Yellow and Black Silk Gloss for £6,925 or for those who prefer a monochrome finish there is the F 800 GS Triple Black for £8,145. Finishing off the range are the F 800 GS Trophy for £8,345 and the K 1300 R Carbon at £11,355.

The technical highlights of the 175 hp packing K 1300 S are the HP gearshift assistant, the Akrapović sports silencer, the electronic suspension adjustment ESA II, the automatic stability control ASC, the tyre pressure control RDC, the heated grips, and an onboard computer.

Body parts in solid Alpine white, graphics in the legendary BMW Motorrad Motorsports colours, and fork and engine in black lend the R 1200 GS Rallye its especially sporting, adventurous character. The Paralever swingarm in Asphalt grey metallic, cylinder head covers in Granite grey metallic, and an all chrome exhaust system provide a powerful contrast of engineering. A particular eyecatcher is presented by the rear frame with Magma red paintwork.

£399 Tourshell JACKET

The sporting look of the enduro is underscored by the seat in black and white. Cross spoke wheels, heated grips, hand protectors in white, case holder, onboard computer, and the electronic suspension adjustment Enduro ESA make this extraordinary GS ideal for a very wide range of applications. Priced from £12,145

Neon boulder JACKET



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Clothing and Offers



Shoei Multitec White, black, grey

Shoei RJ Platinum Range of colours

LS2 Flip Front White, black, grey




Shark Evoline Series 2 Range of colours


Shark RSJ Platinum Range of colours



El Camino II Jacket



Shadow Valley Jacket

£447 Women's Dash Leather Jacket Men's Performance Knit £68

Men's Performance Colorblocked Knit £68

Plaid Shirt £63

Adjustable Long Tank Top £52


HARRY CHOOSES HARLEY-DAVIDSON® The Prince jumped on a classic Harley-Davidson® motorbike and roared off across the Arizona desert, he hired the Softail® Deluxe for a weekends cruising. Hire your own Softail® from Riders from £128 per day with further discounts for longer bookings.

BMW MAXI SCOOTER Due in store soon are the new BMW dynamic maxi scooters for sports and touring. The C 600 Sport is for riders with sports ambitions, and the C 650 GT for customers attaching greater importance to comfort and touring ability. The sporty, dynamic scooter BMW C 600 Sport is characterised by a seat positioned for extremely active riding. More fastidious needs for touring and long distance capabilities are fulfilled by the luxurious C 650 GT with a more relaxed sitting posture that is highly appreciated especially over long stretches. In addition, the C 650 GT presents a larger, powered windscreen for even better protection against wind and weather.


The 2-cylinder inline engine of the C 600 Sport and C 650 GT is an all new development by BMW Motorrad with a displacement of 647 cc. In both models, its rated power output is 44 kW (60 hp) at 7500 rpm, and its max torque of 66 Nm is available at 6000 rpm. Both models are fitted with ABS as standard, prices for the 600 Sport and C 650 GT will be announced very soon.



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Custom Bike




Why Choose

Somerset Road Safety Office Jim collecting his new Ducati 1198 SP from Harvey in Bridgwater, we look forward to seeing the 1198 on our regions roads.

Leap forward into the 2012 riding sea son knowing your bike is raring to go as much as you are. Oil & filter change Full check over, including battery , belt, brakes che ck £149 Inc va


*Some models inclu ding

Don’t forget to vote for your favourite bike in the Riders Custom Bike Competition, entries can be found on the Riders facebook page. To vote become a ‘fan’ of the Riders page and then click on ‘like’ on the bike of your choice.


Harley-Davidson® Screamin’ Eagle® excluded, please call for your specific price.


When you take your motorcycle into an authorised Harley-Davidson® dealership for its service, repair work or to have official accessories fitted, you’ll want to know that it’s in safe hands. We understand this better than most, and through our Master Technicians training programme, we can guarantee that your bike is being cared for while it’s in the hands of an authorised Harley-Davidson® dealership.

Graphic Art T-Shirt 1199 - £21


Diavel BLW Jacket - £429

WORLD DUCATI WEEK The long journey towards the seventh edition of Ducati's world rally has begun and many Ducatisti are making ready for the event that will take place at the Misano circuit on 21-24 June 2012. The 2012 edition will see the participation of the Ducati MotoGP Team riders Valentino Rossi and Nicky Hayden, who will be the guest stars of the big event on Saturday

night in Riccione, along with the multi-time champion Troy Bayliss, who will hold his renowned Troy Bayliss Academy courses during a special session of the Ducati Riding Experience on Thursday The World Ducati Week is open to all motorcyclists riding any brand of motorcycle, and motorcycle lovers. On-line ticket sales will begin in the second half of February. Riders of Bridgwater Riders House, Wylds Road, Bridgwater TA6 4BH Tel: 01278 457 652’





Ducati Corse Jacket - £535 Stripes 12 Helmet - £502


As well as contacting us by phone or in person we are very happy to take e-mail enquiries, either use the contact form on our website or simply direct your enquiry to

Riders of Bristol 519-521 Stockwood Road, Brislington, Bristol BS4 5LR Tel: 0117 958 8777

Riders of Cardiff Sloper Road, Cardiff CF11 8AB Tel: 02920 233559

Opening Times: Monday - Saturday 9.00am - 6.00pm

Photographs in this magazine are for illustration purposes only and may not be the featured model. Prices and product information correct at the time of going to press. E&OE.

Newsletter Spring 12 v1:Layout 1

Riders Spring Newsletter  

Welcome to the spring 2012 issue of the Riders Newsletter. The nights are finally getting shorter, the days definitely longer and it will so...