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Social vs. Corporate – What site do your customers frequent?
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acebook. Twitter. Pinterest. Instagram. Google+. Thanks to social media, it’s easier than ever to drive customers to your brand and build your audience. Or is it? No, that’s not a trick question. The inquiry is one that holds a legitimate place in the online-all-the-time, social media-centric world we live in today. And it’s a question that every brand must ask itself while placing a heavy emphasis on engaging with its customers and prospects on social media sites. You know the old saying in social media, right? “Don’t build a house on rented land.” That’s the advice Dan Grody tells his clients looking to take dead aim at owning the social media landscape. Grody, a partner with Tellem Grody Public Relations, likes to remind his clients that they don’t own social media – the Facebooks and Twitters of the world do.
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May/June 2014 • printForum