LetsstartthestorybytellingaboutmypreviousvsitstoplaceswhereBrand,Organisation,orCommunitieswantstoshare informationaboutHistory,cultureorart.
Usually,IneverenjoyMuseumsGardens,orFortsbecauseeveniftheyhavetooffersuchvaluableinformation,theirmethodor processistediousornotengaging
Youmusthavebeentiredofwalkinginlongqueuesreadingdirectionsorinformationaboutplaces,andseeingonlyavisualisnot anexperience.Weoftenmissoutoninformationbecauseit’stoolongforourmindstounderstandmuchinsuchashorttime.
But“ThisisHolland,”atrueexperiencethatoffersintrinsicvalue,haschangedmyperspectiveonculture,place,and history.
StartngwithitsnameitfollowstheprincipleofdesigningaBrandExperienceas“ThisisHolland”providescostumerwitha strongthemeandcleargoalfortheexperienceItalsocomeswithacharge.Requiringcustomerstopayfortheirtimeinplaces oreventsexplicitlymakesanexperienceadistincteconomicofferingandprovidesnewsourcesofcompetitiveadvantage.
Firstly,enteringinsidewillconnectyouwiththeplaceshowingtulipsandmanymoregoodsrelatedtoHolland
TheyalsousetheconceptoftimeisalteredasIhavebeentotheplacewithalargegroup,butstilldidn’thavetowaitforthe experiencebecauseratherthanaccumulatingeveryonetogetheratoneplaceorfollowingstepbystepprocessforexperience,they dividethepeopleintotwodifferentrooms
Therewasplayfulnessintheexperence.Iflewlikeabirdoverbeautifulcanals,anairportandthemostfamoustulipfieldsallmy senseswereengagedastheysprnkledwater,makingmefeelwind,mist,andemotionalcoasterrisebecauseof5dStimulation.
Theyusedpowerfultechniqueslikepersuasivevoicenarrationsbyamanwholookslikeafamiliarindividualsharingthehistoryof Dutchpeopleandhowtheyturnedouttobefrompasttopresent.Also,hetalkedabouthowmportantwaterisfortheDutch peopleTherewerelearningtotakebackfromtheexperience
ThisHollandalsocombinesdigitaltechinseveralways,likemakingDigitalgamesandTakingbackdigitalpictures.
AtlasttheyalsoformmemorabiliaastheyputalotofgoodsconnectedtoHollandforvisitorstotakeapictureofand returnwithallthememories.