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HEALTHCARE SEO: HOW TO IMPROVE YOUR ORGANIC PERFORMANCE
AGENDA
In practice, that means optimizing your website so Google and other search engines show your site to potential patients searching for services like yours.
According to Google, searching online is by far the preferred way for patients to find healthcare SEO providers: online search drives three times as many visitors to hospital websites compared to other sources. To attract new patients, your site needs to be optimized so it shows up at the top of search engine results pages, making SEO an important investment for any medical practice, clinic, or hospital.
HOW CAN THE HEALTHCARE INDUSTRY
Grow Your Patient Base
search is the main way patients research new care providers, book appointments, see provider , and find valuable information. In order to provide st possible digital experience to your patients, you o invest in healthcare SEO, so your site appears at p of their search results—ultimately growing your r of patients.
ow Up For Local Searches
er benefit of a healthcare SEO strategy is showing ocal searches. Many patients search for terms that ecific to where they’re located, like “physical therapist in Nashville.”
Rise Above The Competition
Healthcare is a competitive space, which makes investing in SEO all the more important. If a patient is searching for a hospital in their area and your main competitor shows up as the first or second search results, while your hospital isn’t even on page one, you’re going to lose valuable growth opportunities.
Investing in SEO is a great way to differentiate yourself from your competition, and if you follow that up with a high-quality website experience and online services, you’ll be well ahead in offering a digital experience patients will want to come back to.
TIPS FOR YOUR HEALTHCARE SEO STRATEGY
1. Focus On Quality Content
Arguably the most important factor in a solid SEO strategy is high-quality content. For your site to appear in search results, you need to have content that search engines can show users. And since the content is why users come to your site, search engines give your content quality a lot of weight. Make sure your content is thorough, high-quality, and accurate.
2. Crawl And Index Your Website
Let’s start with the basics: When search engines crawl your site, they store and organize the content they find. Once your page is indexed, that means a search engine knows what it’s about and can show it as a search result to users (basically, by indexing content search engines are building their own library they can pull from when a user searches for something).
3. Monitor Your SEO Progress
If you’re going to run a successful healthcare SEO program, important to monitor your progress so you can report on R
Here are a few SEO metrics to keep track of over time:
Average position in search results
Click through rates from search results to your website
Search engine impressions
Total organic traffic to your site
Conversions
To look at all of these metrics, you’ll need to use a website analytics tool. Make sure your analytics tool is set up to monitor these metrics and align with your healthcare SEO strategy. You should also use an SEO tool that automatically monitors some of these metrics and shows your SEO performance over time.
CONCLUSION CONCLUSION
To improve your SEO rankings across the board, it’s critical to use a collaborative platform that marketing and web teams can use to create better website experiences. With IndeedSEO, you can maximize organic growth and get your site seen by more potential patients.Ourall-in-one platformhelpsyou create a competitive websitethrough keyword research, competitive analysis, and content optimization.