AUDLEY COPY GUIDELINES

The latest Audley village addresses, emails, urls and telephone numbers for camapigns and floorplans.
The Audley checklist is used to reduce failure by compensating for potential limits of human memory and attention, helping to ensure consistency and completeness in carrying out a task.
Here you will find the technical specifications, requirements and guidelines for Audley campaigns and floorplans.
Punctuation likes to find exceptional uses in advertising, which is why full stops, commas and the like were added to type as special characters.
The English dictionary, accepted as the guide to intelligent usage, has enshrined a fixed spelling to virtually all our words.
Preparing and checking Audley artwork for print. This consists of photographs and text. The final artwork usually includes instructions for colour registration and colour matching.
Preparing and checking Audley floorplan artwork for print.
Village Campaign Tel url Address
Binswood DM 01926 258 071 audleyvillages.co.uk/binswood
Binswood Avenue, Leamington Spa CV32 5SEPAM 01926 258 474 audleyvillages.co.uk/binswoodhall
LVM audleyvillages.co.uk/bins
Chalfont Dene DM 01494 571 594 audleyvillages.co.uk/chalfont
Rickmansworth Lane, Chalfont St Peter, Buckinghamshire SL9 0LXPAM 01494 259 090 audleyvillages.co.uk/chalfontdene
LVM audleyvillages.co.uk/cha
Clevedon DM 01943 968 072 audleyvillages.co.uk/clevedon
Ben Rhydding Drive, Ilkley LS29 8AQPAM
LVM audleyvillages.co.uk/cle
Cooper’s Hill DM 01784 557 343 audleyvillages.co.uk/coopers
Cooper’s Hill Lane, Englefield Green, Surrey TW20 0YOPAM 01784 557 703 audleyvillages.co.uk/coopershill
LVM audleyvillages.co.uk/coo
Ellerslie DM 01684 439 373 audleyvillages.co.uk/ellerslie
Abbey Road, Malvern, Worcestershire WR14 3HLPAM 01684 437 105 audleyvillages.co.uk/ellerslievillage
LVM audleyvillages.co.uk/ell
Fairmile DM 01932 366 131 audleyvillages.co.uk/fairmile
131 Fairmile Lane, Cobham, Surrey KT11 2BUPAM 01932 481 117 audleyvillages.co.uk/fairmilevillage
LVM audleyvillages.co.uk/fai
Inglewood DM 01488 208 020 audleyvillages.co.uk/inglewood
Templeton Road, Kintbury, Hungerford, Berkshire RG17 9AAPAM
LVM audleyvillages.co.uk/ing
Mote House DM 01622 297 193 audleyvillages.co.uk/mote
Mote Park, Nr Bearsted, Kent ME15 8NQ PAM
LVM audleyvillages.co.uk/mot
Nightingale Place DM 020 3802 1583 audleyvillages.co.uk/nightingale
3 Nightingale Lane, Clapham SW4 9AHPAM 020 3510 5001 audleyvillages.co.uk/nightingaleplace
LVM audleyvillages.co.uk/nig
Redwood DM 01275 219 828 audleyvillages.co.uk/redwood
Beggar Bush Lane, Failand, Bristol BS8 3TG PAM 01275 219 818 audleyvillages.co.uk/redwoodvillage
LVM audleyvillages.co.uk/red
Stanbridge Earls DM 01794 278 404 audleyvillages.co.uk/stanbridge
Mortimer Drive, Romsey SO51 0DWPAM 01794 278 323 audleyvillages.co.uk/stanbridgeearls
LVM audleyvillages.co.uk/sta
St Elphin’s Park DM 01629 258 002 audleyvillages.co.uk/stelphins
Dale Road South, Darley Dale, Matlock DE4 2RH PAM
LVM audleyvillages.co.uk/ste
St George’s Place DM 0121 293 1091 audleyvillages.co.uk/stgeorges
2 Church Rd, Edgbaston, West Midlands B15 3SH PAM 0121 238 3432 audleyvillages.co.uk/stgeorgesplace
LVM audleyvillages.co.uk/stg
Scarcroft Park DM 0113 397 1403 audleyvillages.co.uk/scarcroft
PAM 0113 824 1392 audleyvillages.co.uk/scarcroftpark
LVM audleyvillages.co.uk/sca
Sunningdale Park DM 01344 859 231 audleyvillages.co.uk/sunningdale
PAM 01344 859 202 audleyvillages.co.uk/sunningdalepark
LVM 01344 859 233 audleyvillages.co.uk/sun
Scarcroft Estate, Hellwood Lane, Leeds LS14 3HS
Silwood Road, Ascot, Berkshire SL5 0QD
Willicombe Park DM 01892 459 878 audleyvillages.co.uk/willicombe Royal Tunbridge Wells, Kent TN2 3UU
PAM
LVM audleyvillages.co.uk/wil
Wycliffe Park DM 01494 853 947 audleyvillages.co.uk/wycliffe
Jones Way, Horsleys Green, Buckinghamshire HP14 3JYPAM 01494 324 964 audleyvillages.co.uk/wycliffepark
LVM audleyvillages.co.uk/wyc
Mayfield-Watford DM 01923 882 628 mayfieldvillages.co.uk/watford
PAM 01923 884 830 mayfieldvillages.co.uk/watfordvillage
LVM mayfieldvillages.co.uk/wat
Heron Place, Colnebank Drive, Watford, Hertfordshire WD18 0LQ
owners and staff safe, you can visit the beautiful show apartment and explore the village grounds, with a complimentary glass of Champagne on arrival.
If you join us for a tour before 13th December 2020, you’ll receive a £30 John Lewis voucher* after your visit.
pampering your love safe could join take at use of services –
Explore stunning new properties and beautiful landscaped grounds with a tour of Audley Binswood. Just minutes from the centre of Royal Leamington Spa, this luxury development offers a mix of new-build and converted Regency and Victorian apartments, all designed to suit your lifestyle and finished with SieMatic kitchens and Villeroy & Boch bathrooms.
As a property owner you will automatically become a member of the Audley Club, a wellbeing and relaxation centre with
Call us to book your tour.
258 071
Properties from £225,000 (other fees apply)^. www.audleyvillages.co.uk/johnlewis
To make life simpler, we can guarantee the sale of your current home through our Part Exchange partner. That means no viewings, no fees and no chain to worry about.
even enjoy up to two weeks after completion to move into your beautiful new Audley property.
The following examples must not be hyphenated:
Better still, for a limited time, we’re delighted to be able to offer you up to 100% of the market value of your current home^.
b) Open plan
d) Dual fitted
f) Ground floor
h) Two storey.
*Your voucher will be presented following a completed tour at any Audley village. Valid for first visits only. Please quote ‘John Lewis’ when booking your appointment. One voucher per household. See our website for full terms and conditions. ^Properties from £225,000 based on 75% equity share (other fees apply).
At Audley, living well and staying well has always been our number one priority. That is why every Audley luxury retirement village is built with your health and wellbeing in mind.
For more information, please visit www.audleyvillages.co.uk/equityshare Audley Binswood, Binswood Avenue, Royal Leamington Spa CV32 5SE. Sales office open daily. Part exchange available. Audley has 20 luxury villages nationwide. Please visit us online to find a location that suits you.
Don’t miss your chance to see our beautiful new show apartment and view the newly released property plans, to experience life at this luxury retirement village.
Book a private appointment at one of our upcoming open days and enjoy a complimentary glass of Champagne and canapés on arrival.
Always apply apostrophes on the following villages:
Cooper’s Hill b) St George’s Place
Monday 8th – Wednesday 10th July
St Elphin’s Park.
Example
17th – Friday 19th July
Call us to book your place.
01784 557 343
www.audleyvillages.co.uk/johnlewis
Properties from £584,950 (other fees apply).
We have identified eight aspects of mental health and wellness, including emotional, social and intellectual, and have developed a comprehensive programme to support them. So, whether you are looking for nutritional advice, financial peace of mind or help with new fitness regime, we are here for Plus, with extra care on hand, you can continue to enjoy your retirement to fullest knowing we’re there should ever need us.
Audley Cooper’s Hill, Cooper’s Hill Lane, Englefield Green, Surrey TW20 0YU
Audley has 19 luxury villages nationwide.
visit us online to find a location that suits you.
Our health and wellbeing programme includes:
Don’t miss your chance to view the newly completed properties, including the show apartment, and experience life at this luxury retirement village.
us at one of our upcoming open days and enjoy complimentary coffee
Wednesday 10th and Thursday 11th July
17th July
Don’t miss your chance to discover more about life at this luxury retirement village
experiencing
Properties from £288,500 (other fees apply). Audley St George’s Place, 2 Church Road, Edgbaston, West Midlands B15 3SH
Audley has 19 luxury villages nationwide.
visit us online to find a location that suits you.
Addresses must not have a comma before postcode and No full stop after postcode
Applies to all addresses.
available on selected properties at participating villages, for reservations made before 31st August 2019. 100% market value price based on local valuations for properties up to £500,000. Please visit our website for full terms and conditions.
tour
14th – Thursday 16th May
and
£299,000 (other
May
St Elphin’s Park,
For more information about any of these properties or to book your private tour, please call
Matlock
www.audleyvillages.co.uk/stelphins
village through our new virtual reality technology, exploring the
voucher per household will be posted or emailed after 30th November 2018 subject to a completed tour
information about any of these
v5.indd 1-2
retire but nothing quite like Mayfield. so you can live the life you want in your own among a vibrant community.
The following rules apply: not color
your doorstep and the exterior maintenance, taken care of, you can rest assured we’ve thought time goes on, if you do need some extra care,
c) Juliet not Juliette
d) WC not W.C.
Property highlights
• Fully fitted SieMatic kitchen with walk-in store
e) Only use & if in a brand name, use ‘and’ elsewhere (eg. Villeroy & Boch Jack & Jill but kitchen and bathroom)
f) Storey not Story.
b) ‘stamp duty’ (unless referring to a product) c) estate (Cooper’s Hill estate) d) village (Cooper’s Hill village).
retirement village and you’ll have Mayfield Club. From a pool, gym and beauty treatments and sauna, please. The Club also has catch-ups with friends with a good book.
• Large living and dining room leading to the private terrace
Example
• Dual-aspect orangery as part of the living room
• Main bedroom with fitted wardrobes and en suite Villeroy & Boch shower room
Care Village Hallsecurity
• Second double bedroom
• Third room is a perfect study or hobbies room with access to a private balcony
• Guest shower room downstairs
• Plenty of storage cupboards throughout the cottage
• Audley Club membership
Mayfield Watford opens winter 2020 and we’re already taking reservations. If you’d like to know more or book a time to come and see our plans and model, please get in touch or visit us on one
Wednesday 15th May Friday 24th May
Properties from £283,950 (other fees apply).
Visit an Audley Village and receive a £30 John Lewis voucher*
Floor Apartment
Unique multi-aspect first floor apartment
Open plan kitchen/living and dining room
Experience life at Audley by exploring Binswood for yourself. Join us for a private tour before 31st August 2019 and you’ll receive a £30 John Lewis voucher after your visit.*
be separated:
Modern kitchen with integrated appliances
Jack & Jill style en suite bathroom fitted
Bedroom 2
No spaces either side of slash (Living/Dining Room).
The following words must be capitalised:
a) En suite (lower case ‘s’) b) Dining Room.
Example
Bedroom 3
• Lift access
• Private lobby and hallway storage
The following words must not be separated:
Welcome to Audley Binswood
a) Villeroy & Boch
b) Any words with “/” between them
c) SieMatic
• Membership to Audley Club Audley Stanbridge Earls Mortimer Drive, Romsey SO51 0DW
d) En suite.
Master Bedroom
Just minutes from the centre of Royal Leamington Spa, Audley Binswood offers a mix of new-build and converted Regency and Victorian apartments.
01794 278 303 www.audleyvillages.co.uk
CGIs & Photos for illustration purposes only
Example
The village is home to 114 one, two and three bedroom properties – 26 of which have been recently released.
En suite Shower
Each property is finished with SieMatic kitchens and Villeroy & Boch bathrooms.
At the heart of the village you’ll find the Audley Club, with luxurious facilities including: Indoor pool
Dressing Room
Restaurant & bar
Private gym Library
Bathroom
Living/Dining Room Balcony Balcony Kitchen
*Always ‘Room’ after Living (Room) or Dining (Room) except for ‘Living/Dining Room or Kitchen/Living/Dining room.
*Voucher presented following a completed tour at any Audley village. Valid for first visits only. Please quote ‘John Lewis’ when booking your
voucher per household. Please visit our website for full terms
Metric (m) Imperial (ft)
Measurement conversions are rounded up or down:
To make life simpler, we can guarantee the sale of your current home through our Part Exchange partner. That means no viewings, no fees and no chain to worry about. You’ll even enjoy up to two weeks after completion to move into your beautiful new Audley property.
b) No extra leading between ‘Property specifications and bullet points/measurements and kitchen.
ENGLEFIELD GREEN, SURREY
b) Ensure a single space either side of ‘x’.
Dressing Room
Better still, for a limited time, we’re delighted to be able to offer you up to 100% of the market value of your current home^.
5.56 x 4.48 18’3” x 14’8”
3.79 x 3.58 12’5” x 11’9”
4.37 x 3.38 14’4” x 11’1”
3.28 x 3.00 10’9” x 9’10”
3.28 x 3.00 10’9” x 9’10”
4.98 x 1.90 16’4” x 6’3”
Balconies (approx) 4.56 x 1.68 15’0” x 5’6”
Don’t miss your chance to see our beautiful new show apartment and view the newly released property plans, to experience life at this luxury retirement village.
Beggar Bush Lane, Failand, Bristol BS8 3TG 01275 217 797 www.audleyvillages.co.uk
a) Use numerical digits in the title (2) and word ‘two’ in body of text (except in instance of ‘we have 2 two bedroom flats’)
Book a private appointment at one of our upcoming open days and enjoy a complimentary glass of Champagne and canapés on arrival.
a) Spacing in between phone numbers (01784 557 343 not 01784 557343).
Monday 8th – Wednesday 10th July Wednesday 17th – Friday 19th July
b) In body of text spell out numbers one to ten but use number for anything over ten.
These floorplans are illustrative and for marketing purposes only. Maximum measurements are shown. Wardrobes not included in the overall room dimensions. Furniture shown to illustrate possible room layouts and not included in sale. Designs vary according to plot. All details should be checked at the Sales Office.
4 April 2017
Call us to book your place.
01784 557 343 www.audleyvillages.co.uk/johnlewis
Properties from £584,950 (other fees apply). Audley Cooper’s Hill, Cooper’s Hill Lane, Englefield Green, Surrey TW20 0YU
Audley has 19 luxury villages nationwide. Please visit us online to find a location that suits you.
Move text around to avoid “orphans” on their own row that end a paragraph, thus creating too much space between paragraphs.
Bad example
Do not separate the village name over separate lines where possible (e.g. Audley on one line and St Elphin’s Park on another) or Audley Care or Audley Club.
Bad example
Good example
Good example
We have identified eight aspects of mental health and wellness, including emotional, social and intellectual, and have developed a comprehensive programme to support them. So, whether you are looking for nutritional advice, financial peace of mind or help with new fitness regime, we are here for Plus, with extra care on hand, you can continue to enjoy your retirement to fullest knowing we’re there should you ever need us.
The following rules apply: No drop shadows behind text.
Bad example
INVITATION
discover more retirement village by property plans one of our enjoy pastries on arrival.
The following rules apply:
Graduated shadow behind text if unreadable.
Bad example
Overlooking the historic Clapham Common, Nightingale Place is Audley’s first retirement village in London. This luxury development is home to a variety of one, two and three bedroom apartments and penthouses, all designed to suit your lifestyle and finished with SieMatic kitchens and Villeroy & Boch bathrooms.
February February place. www.audleyvillages.co.uk/johnlewis fees apply). 9AH nationwide. that suits you.
INVITATION
discover more retirement village by property plans one of our enjoy pastries on arrival.
February February place. www.audleyvillages.co.uk/johnlewis fees apply). 9AH nationwide. that suits you.
As a property owner, you will automatically become a member of the Audley Club, a wellbeing and relaxation centre with facilities including:
Indoor pool
Restaurant & bar Gym & health club
Cinema
Overlooking the historic Clapham Common, Nightingale Place is Audley’s first retirement village in London. This luxury development is home to a variety of one, two and three bedroom apartments and penthouses, all designed to suit your lifestyle and finished with SieMatic kitchens and Villeroy & Boch bathrooms.
As a property owner, you will automatically become a member of the Audley Club, a wellbeing and relaxation centre with facilities including:
Indoor pool
Restaurant & bar Gym & health club
1. Plot number must match the file name
2. Page 1 + 2 consistent on bedrooms and floor e.g. 2 bedroom ground floor apartment and correct bedrooms and floor
3. Village name spelt correctly in main title and address (on both pages)
4. Labels (main not master, Juliet not Juliette, En suite not En-suite etc.)
5. Do the labels match the floorplan: if the floorplan shows a bathroom make sure the label says bathroom (not shower room)
6. Living/Dining Room (no spaces and ALWAYS ‘Room’ not Living/Dining)
7. Is the spacing correct with measurements
8. Do titles on measurements match floorplan (main NOT master etc.)
9. Address is formatted correctly (commas, phone numbers and village name on one line)
10. Proofread small print
11. Backwards date
12. Bullet points in line with one another
13. No duplicate images
14. Hyphens, spelling in descriptions
15. Do not split names across two lines (includes En suite)
16. Brand names – Villeroy & Boch NOT Villeroy and Boch
17. No orphans/widows
18. No extra space at the beginning of the second line
19. Caveat is on artwork (Images and CGIs for...)