Pulse HER STYLE
BUILDING A BRAND
Hayden Wolven maintains a style strategy for herself and one of the biggest restaurant groups in town
BY MANDY HOLMES / PHOTO BY CLAUDIA JOHNSTONE
Hayden Wolven doesn’t necessarily follow trends – she prefers setting her own. As a brand manager at Fox Restaurant Concepts (FRC), Wolven stocks her wardrobe with affordable, ever-changing looks that can keep up with her career in the constantly evolving restaurant industry. In addition to her stylish family, the food-loving fashionista finds inspiration around every corner within her job. “From the design and decor in our restaurants to the fashion-forward employees, I am so lucky I get to work in an environment where I am surrounded by great style,” she says. Wolven credits her time working at Culinary Dropout, her first position within the company, to impacting her personal style most where she learned expressing individuality through personal style is a celebrated part of the FRC brand. Although her love for camouflage and leopard print will never go out of style, Wolven is committed to keeping the majority of her looks clean and minimalistic. With a passion for graphic tees and the perfect fitting pair of jeans, she loves to shop at Manor at Uptown Plaza and stores like Zara and H&M for basics.
What is your most prized possession in your closet? A pair of long gold earrings that have a midcentury modern vibe that belonged to my grammy. She passed away last year and I wear them often to keep her with me, and keep her style alive. How does living in Arizona influence your style? I didn’t realize how much a region influences one’s style until moving away from Arizona [briefly to Chicago], not only the weather but the colors of the desert landscape cause me to lean into burnt oranges, mustard yellows, and army green (because cacti). What is your No. 1 style tip? Wear what makes you happy, don’t dress for anyone but yourself.
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Uptown December '18