So Scottsdale December 2020

Page 42



Lauren Robson keeps things simple for both her wardrobe and her new sparkling water brand


Lauren Robson, founder and CEO of Lauro Sparkling Cactus Water and a busy mom of three, manages to maintain a chic and classic style while juggling her business and motherhood. “My closet is very monochromatic, almost everything I own is white, black or gray so I can throw things together quickly since most of the time I am rushing to get myself ready,” she says. Robson’s all-natural, healthy hydration brand and her personal style are both reflections of who she is: laid-back without a lot of fuss, yet beautiful. Vince and Joie are Robson’s go-to for cozy sweaters, and she turns to Frame and AG Jeans for all denim necessities. She shops at Abercrombie & Fitch for basic T-shirts and fun pieces (like her favorite vegan leather paper bag shorts) while drawing inspiration from luxury designers Balmain and Chanel. With a great pair of jeans, blouse or sweater, a piece of jewelry and some killer heels, Robson is ready to take on whatever comes her way for the day. “I love shoes!” she says. “Shoes have this ability to give you confidence and change the entire look of an outfit!”

What’s your go-to item right now? My Cartier watch: My husband had bought it as a Christmas gift one year and I cried when I opened it. It takes a lot to surprise me and so I will never forget that moment. What are your favorite colors, patterns, styles or trends? I love texture, like leather, velvet, suede, and tweed. My outfits also feature a splash of pink and dark green here and there. What is your No. 1 style tip? Wear what makes you feel beautiful. I have never been one to jump on trends. I find things that I like and that make me feel good when I wear them.


So Scottsdale! December ‘20

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