Spring 2016 Media File

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Richland Chronicle “YOUR CAMPUS CONNECTION”

Spring 2016 Larry Ratliff

Advertising Adviser

ADVERTISE@DCCCD.EDU Office: 972-238-6068 Fax: 972-238-6037 Mobile: 214-364-7364 12800 Abrams Road Dallas, TX 75243 Richland Chronicle El Paso Hall, Room E-020A

Stock #: 1

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RICHLAND CHRONICLE advertise@dcccd.edu

OUR MARKET

About the Chronicle The Chronicle is the official student-produced newspaper of Richland College.

The Chronicle is distributed free at over 20 campus locations. We normally publish weekly during the fall and spring semesters.In all, there are approximately 30 issues per year.

See the enclosed current publishing schedule for exact dates. As a community college, Richland’s student population changes every semester with a new crop of freshman offering a new market to advertisers.

When our readers open the Chronicle, they open a world full of news - campus and national - plus feature stories, sports, advertising, and much more. Opinions are those of individual students and do not necessarily reflect the opinions of other students, editors, advisers or the college faculty, staff or administration.

The Chronicle is a three-time ACP Pacemaker winner and five-time finalist. The Pacemaker is the college equivalent of the Pulitzer Prize.

As one of the nation’s most recognized college newspapers, the award-winning Chronicle has been serving Richland College since the college opened in 1972.

As Richland’s only student newspaper, readers depend on the Chronicle for information about job openings, concerts and theater events, places to shop and dine, and more.

Advertisers from Fortune 500 companies, local retailers and restaurants consistently have found the Chronicle to be a reliable and costeffective way of reaching the thousands of members of the Richland community, who come from over 100 countries and speak more than 70 languages.

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Richland College is the largest junior college in Dallas County 31,321 Total Potential Readers 1,655 Faculty & Staff 5.28%

3,938 eStudents 12.57%

6,508 Non-Credit Students 20.79%

19,220 Credit Students 61.36%

Richland Credit Students by Age Age 51+: 5.3% Age 46-50: 2.3% Age 41-45: 3.3% Age 36-40: 5.3% Age 31-35: 8.6%

Age 16-20: 24.8%

Age 26-30: 14.7% Age 21-25: 35.7%

Richland Credit Students by Ethnicity White 35.8% 20.8% African American Hispanic 20.5% Asian/Pacific Islander 16.1% Other 6.8%

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RICHLAND CHRONICLE advertise@dcccd.edu

EDITORIAL POLICY

Mission Statement The essential purpose of the Richland Chronicle is to inform, engage, inspire and entertain a diverse readership -- including alumni, faculty, staff, students, parents and other friends of Richland College -by presenting an intimate, timely and honest portrait of the College -- its people, its programs, its history, its challenges, its resources and its mission. In the originality of its conception, in the excellence of its writing and visual presentation and in its commitment to accuracy, healthy discourse and editorial balance, the newspaper endeavors to reflect the values and the quality of the institution itself. By maintaining the respect and interest of its readers, the newspaper aspires ultimately to inform the students of the College and strengthen their commitment to its welfare.

Editorial Policies The staff of the Richland Chronicle is committed to maintaining the high standard of integrity that has always been characteristic of Richland College and of the newspaper that represents it. While the ultimate purpose of the newspaper is to engage and strengthen its readers’ association with the College, the institution recognizes that it can do so effectively only by earning and retaining the respect and faith of its readers. In this context, these editorial standards are set forth to give readers and contributors a clear idea of what they can and should expect from the paper.

Editorial Content The student editors of the Richland Chronicle are ultimately responsible for all decisions concerning the content of the newspaper. In selecting content, the editors work in consultation with the staff and with other members of the College community with several factors in mind, including: * a commitment to offer readers a mix of newsworthy, engaging and thought-provoking articles about the College and its people; a respect and concern for the institution’s history, mission and values; * a commitment to providing balanced and timely coverage of issues; * a concern for maintaining the institution’s commitment to open discourse; * a commitment to diversity of interest, opinion and representation; and * a concern for readability and attractiveness of presentation.

The editors welcome suggestions concerning content but can make no assurances regarding the use of suggested or provided material. Although no single issue of the newspaper can fully reflect the diversity of the College and its community, the editors will make every effort to represent, over the course of time, the great diversity of interest, opinion and background inherent in the magazine’s readership.

Statements and opinions expressed in the magazine are those of the bylined contributors or of the editorial staff, and do not necessarily represent the official position of the College.

In covering controversial topics, the newspaper will make every effort to provide balanced coverage and a representative mix of opinions, although its starting point will be a respect for the institution and its values. All articles are subject to editing by the Richland Chronicle

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staff and the final decision on changes to the article belongs to the editors.

Words that are generally agreed to be obscene should not be included gratuitously in Richland Chronicle articles, letters or notes, and will be edited out if their omission does not damage the integrity of the text.

Such words will be published only when they are an integral part of a quotation, title or other cited passage that adds essential meaning or context to an article. It is not the policy of the Richland Chronicle to replace characters with asterisks or to otherwise disguise objectionable words.

Photographs that purport to depict an actual event should not be manipulated in any way other than cropping and correction for color, sharpness, brightness and contrast. Photographs used as illustrations of features are subject to greater manipulation, but should be labeled “Photo illustration” if they involve substantial alterations to the image that may not be obvious to the reader.

Letters The purpose of the letters column is to provide a forum for members of the extended College community -- primarily alumni, parents, students, faculty, staff, donors and friends with a strong connection to the College -- who wish to engage in free and civil discourse on issues relating to the newspaper and the College. It is not a forum for lobbying on unrelated issues, self-promotion or personal attacks.

The Richland Chronicle endeavors to print all letters to the editor from correspondents with a clear tie to the institution involving meaningful responses to previous issues of the newspaper or thoughts about issues of importance to the College. When space does not permit the publication of all letters, the editors will choose which letters to publish based upon inherent interest to the readership and representation of diverse opinions. The newspaper will not publish anonymous letters or letters that, in the opinion of the editor, are defamatory, level serious allegations against identifiable individuals or groups, or purport to speak for others who are not a party to the correspondence. The newspaper also will not publish letters dealing with the particulars of a disciplinary action or hearing or the circumstances leading up to it.

When a letter raises significant questions about a previously published article or about some aspect of the institution, an appropriate respondent may be invited to reply in the same issue. When a topic inspires an exchange of opinions, the editors may cut off debate after a reasonable period of time, usually no more than three issues after the publication of the article or letter from which the debate originated. With rare exceptions, letters should be no more than 400 words in length. All letters received by the newspaper are subject to being edited for brevity and clarity.

Corrections Through fact-checking and proofing, the editorial staff of the Richland Chronicle endeavors to avoid publishing erroneous information.

However, when an error in the Richland Chronicle is discovered, the editor will decide whether it is of sufficient importance as to require a published correction.

Courtesy of Pomona College

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RICHLAND CHRONICLE advertise@dcccd.edu

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ADVERTISING DEADLINES

Spring 2016 ORDER DEADLINE MATERIAL DEADLINE PUBLICATION DATE

SPECIAL

Campus Opens 1/4 MLK Day 1/18 Classes Begins 1/20

January 13

January 15

January 19

January 19

January 21

January 26

January 26

January 28

February 2

February 2

February 4

February 9

Valentines Day 2/14

February 9

February 11

February 16

Mardi Gras (RLC) 2/16

February 16

February 18

February 23

February 23

February 24

March 1

March 1

March 3

March 8

---NO CLASSES/PUBLICATION ---

TCCTA (no classes) 2/26

Spring Break 3/14 -18

March 22

March 23

March 29

Good Friday (NC) 3/25 Easter 3/27/16 TIPA 3/31- 4/2

April 5

April 7

April 12

April 12

April 14

April 19

April 19

April 21

April 26

April 26

April 28

May 3

Graduation 5/12

May 3

May 5

May 10

Semester End 5/12

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DISPLAY AD SIZES

RICHLAND CHRONICLE advertise@dcccd.edu

Light gray space represents a full page.

Full Page

1/2 Page Horizontal

1/2 Page Vertical

1/4 Page

1/8 Page Horizontal

1/8 Page Vertical

2-Page Spread

Advertising Space

972-238-6068 Width & Depth in inches

Full Page

10.375 x 11.5

1/2 Page Vertical

5.125 x 11.5

1/2 Page Horizontal

10.375 x 5.50

1/4 Page

5.125 x 5.50

1/8 Page Vertical

2.5 x 5.50

1/8 Page Horizontal

5.125 x 2.75

2-Page Spread 20.75 x 11.5

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RICHLAND CHRONICLE advertise@dcccd.edu

DISPLAY AD RATES

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Rate Card #14, Effective July 30, 2011

1X

3X

6X

Full Page

$625.00

$600.00

$575.00

Half Page

$315.00

$300.00

$290.00

Quarter Page

$170.00

$165.00

$160.00

Eighth Page

$80.00

$75.00

$70.00

Ad Size (Horizontal or Vertical)

(Horizontal or Vertical) Payment: Payment must be received by 12 noon on the specified Order Deadline day. Credit card payments are preferred. VISA, Master Card, AMEX or Discover are acceptable. However, payment by personal check or cash are also acceptable. Checks must be made out to the Richland Chronicle and include signer’s name, physical address, driver’s license number of the signer, date of birth of signer, home or business telephone number, and a student or employee ID#, if applicable. We cannot accept temporary checks or checks that are not imprinted. Cash payments must be for the exact amount. Credit card payments require direct contact by phone with Jobickson Modi, Richland College accounts receivable, at 972-238-6272 prior to material deadlline. Email: JJModi2@dcccd.edu.

Number of black and white insertions ordered in a contract year*

If you order a 1x black and white ad and then decide to run 6x, we will apply the earned discount from the first insertion to your next 5x insertions. * A contract year runs for one year, from the time the first ad runs.

Example: Your first ad runs Dec. 4, 2011.

Your contract year will expire Dec. 3, 2012.

Preprinted inserts accepted and quoted on a case-by-case basis

Color charges

apply to any size display ad that uses more than black discounts do not apply to color charges

1 color (spot color plus black) = $150 2 color (2 spot colors plus black) = $250 Full color (CMYK process color) = $500

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The Richland Chronicle Richland College 12800 Abrams Rd. Dallas, TX 75243-2199

Making Payment for Advertising The Chronicle accepts Cash, Checks and Credit Cards for advertising payment, subject to the rules listed below.

Ads must be paid for prior to running.

Credit Cards

Richland College accepts the following credit cards: Visa, Discover, MasterCard and American Express. Jobi Modi, Coordinator of Business Services Accounts Receivable is the only person from Richland College’s Business Office currently authorized to accept credit card payments.

If you or your client would like to pay by credit card: 1. We will send a copy of your e-order/reservation which should include size, color, issue and cost, to Jobi Modi. It should also indicate that you wish to pay by credit card.

2. You must contact Jobi directly by phone to give him your credit card information Jobi Modi Richland College Voice: 972-238-6272 jjmodi2@dcccd.edu 3. If you have trouble reaching Jobi by telephone, send him an email indicating why you are calling.

Jobi will call back.

Checks

Richland College accepts checks from anyone except students and parents of Richland Collegiate High School.

Checks must be payable to The Richland College Chronicle. Richland College will not accept temporary checks or checks that are not imprinted. All checks must include the following information: Name Address Home or Business telephone number Driver’s license number of the person signing the check Date of birth of the person signing the check Student or employee ID if applicable

Cash

Cash must be for the exact amount and taken directly to Jobi Modi. Jobi’s office is located in the Business Office in Thunderduck Hall.

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RICHLAND CHRONICLE advertise@dcccd.edu

MERCHANDISING- KIOSKS

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Free KIOSK ads, with tear-off phone numbers, posted in the student lounge and dining area.

To be eligible you must buy at least six display ads within one contract year using 1/4 page or larger.

Run 6X 1/4 page ads in the Chronicle and we will attach tear-off phone numbers and post your ad for four weeks on our KIOSKS.

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RICHLAND CHRONICLE advertise@dcccd.edu

2014 AD SPECS & CONDITIONS

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Ads to be created and/or requiring typesetting and art layout time must Orders: A signed insertion order and full payment is due before 12 be received 10 working days prior to the published material deadline. noon on the specified Order Deadline day. Late insertion orders will not be accepted!

The Chronicle reserves the right to accept, reject, or edit any copy or any advertisement not in keeping with the standards of its publication Payment: Payment must be received by 12 noon on the specified Order Deadline day. Credit card payments are preferred. VISA, for any reason.

Master Card, AMEX or Discover are acceptable. However, payment Advertiser and/or agency agree that advertisements simulating the by personal check or cash are also acceptable. Checks must be made Chronicle’s editorial matter in appearance or style and which are out to Richland College Chronicle and include name, physical adnot immediately identifiable as advertisements are not acceptable dress, driver’s license number of the signee, date of birth of signee to the Chronicle and further agree that the Chronicle has the unre- and home or business telephone number, and the student or emstricted right to require that any such advertising matter be labeled ployee ID#, if applicable. We cannot accept temporary checks or checks that are not imprinted. Cash payments must be for the exact “advertisement(s).” amount. Credit card payments require direct contact by phone with Advertisers and/or advertising agencies agree to indemnify, defend and Jobi Mobi. Richland College accounts receivable, at 972-238-6272. hold harmless the Chronicle from any actions or claims based on or arising out of anything contained in such advertising or any unauthorized Materials: Camera-ready artwork is due before 12 noon on the use of any person’s name or photograph, or any sketch, map, words, specified Material Deadline day. We must receive all art prior to this labels, trademarks, or copyrighted material or libelous statements, in deadline to ensure quality reproduction. If you do not supply mateconnection with advertising purchased according to the terms of the rial, we can design your ad if you provide logos, artwork or photos, Chronicle’s rate card. In case of agency disclaimer, advertiser must sign and the necessary lead time to produce the ads. the original contract.

File formats: Ads may be received electronically as a PDF in GraySigned contracts in effect at the time of a rate increase are not subject to scale (black and white) or CMYK (color) format, with at least 200 that rate change until such time as the contract expires; at which time dpi. COLOR NOTE: We cannot guarantee that colors will reproduce in print exactly as they appear on a proof or on a computer contract renewal will be made at the Chronicle’s prevailing rate card. screen. A 10% surcharge will be assessed ads that we have to reThe Chronicle will not be bound by conditions of any nature appearing format. We cannot guarantee that any two-color or four-colr ad will on order blanks or copy instructions submitted by or on behalf of the turn out exactly as ordered; color is “pressman’s choice.” This does advertiser when such conditions confluct with any provision contained not relieve the advertiser or agency from payment. Non-adherence to the preferred format (200 dpi, CMYK or Grayscale JPEG or within its rate card or with the newspaper policies.

TIFF) may also necessitate production fees. RLC is not responsible In consideration of the Chronicle’s acceptance of such advertisments for making corrections to supplied files. Customer-supplied digital for publication, the agency and the advertiser will indemnify and save data, supplied media and ad proofs will be retained for up to three harmless the Richland Chronicle against all loss, liability, damage, and months following publication date and then destroyed unless otherexpense of any nature arising out of the copying, printing, or publish- wise requested in writing. ing of its advertisement, including without limitation attorney’s fees resulting from claims or suits for libel, violation of rights of privacy, Submission: Send material via e-mail to advertise@dcccd.edu. plagiarism, and copyright and trademark infringement.

Prohibited: Ads promoting the sale of alcohol or drugs, sexuallyAll advertisements must be clearly identifiable as such with a trade- related businesses or illegal activities are not permitted. All ads are mark or signature of the advertiser, or the word “Advertisement” shall subject to final approval of the Richland Chronicle editor-in-chief. be placed with copy on any advertisement, which, in the publisher’s Frequency Discounts: All advertisers earn frequency discounts opinion, resembles editorial copy. based on the number of ads placed within a ony-year period from Failure to make insertion orders correspond in price or otherwise with the date of the first insertion. the rate schedule is regarded only as a clerical error and publication is made and charged upon the terms of the schedule in force without Issues stay on newsstands for one week, but issue pass-along takes place for a longer period. further notice.

Advertising agencies agree to pay the charges for advertising published We do not guarantee specific page placement. at its discretion. Upon agency’s written request, publisher may bill advertiser direct, provided agency guarantees payment.

We do not pay commission

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RICHLAND CHRONICLE advertise@dcccd.edu

The Chronicle is a three-time winner of the Pacemaker, the college equivalent of the Pulitzer Prize, given annually by Associated College Press (ACP) and the Newspaper Association of America Foundation (NAAF). The Chronicle was named a Pacemaker finalist in 2000, 2001, 2003, 2006 and 2007, and won the Pacemaker in 2000, 2001 and 2007.

ACP and the NAAF have co-sponsored the Newspaper Pacemaker competition since 1971. ACP began the awards in 1927.

Newspaper Pacemakers are judged in three categories: four-year dailies, four-year non-dailies and twoyear papers. Pacemakers are selected by the staff of a professional newspaper in the host city of the ACP National College Media Convention. In 2007, Washington Post editors chose the winners.

Judges select Pacemakers based on the following: coverage and content, quality of writing and reporting, leadership on the opinion page, evidence of in-depth reporting, design, photography, art and graphics.

AWARDS

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Recent awards include: CMA Two-Year Radio Station of the Year 2015 ACP Best of Show Award 2015 ACP Photo Excellence Award 2015 CMA Newspaper of the Year Finalist, 2014 1st Place – TCCJA Overall General Excellence, 2014 2nd Place - Pinnacle College Media Award, 2014 1st Place - TIPA Sweepstakes, 2005 3rd Place - TIPA Online, 2005 & 2006 ACP Pacemaker Winner, 2000, 2001, 2007 ACP Pacemaker Finalist, 2000, 2001, 2003, 2006, 2007 ACP Online Pacemaker Finalist, 2007, 2008 * TIPA is Texas Intercollegiate Press Association Over 170 Texas college journalism awards since 2000

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RICHLAND CHRONICLE advertise@dcccd.edu

DISPLAY ADVERTISERS 972-238-6068

Education/Military

Dodge

Computer Corner

Academic Tutors

DreamWorks Pictures

Cutting Edge Haunted House

Ashford University

Durango Mountain Resort

Cypress Pointe Apartments

Baylor University

Eddie Bauer

Dallas Darkroom

Bellevue University

Farmers Auto Insurance

Dallas Police Department

Dallas Baptist University

FedEx

Dave & Buster’s

DeVry University

Gamestop

Dick’s Sporting Goods

LaRoche College

Hospitality Careers Online

Dimensions Cellular World

LeTourneau University

H&R Block

Dungeon of Doom

Oklahoma City University

Hyatt Hotels

Eddie P’s Mexican Kitchen

Richland College

Jackson-Hewitt

Flemings Steakhouse

Parker College of Chiropractic

JobGusher.com

Forest Club Apartments

Stephen F. Austin State University

Kelly Services

Forest Springs Apartments

Texas A&M – College Station

MDS Pharma Services

Fox Hollow Apartments

Texas A&M – Commerce

Mrs. Renfro’s Gourmet Salsa

Get There First Realty

Texas Army National Guard

MTV

Gladney Center

Texas Air National Guard

OfficeTeam

Intradermal Designs Tattoo Studio

Texas Wesleyan University

On The Border Restaurants

Lefty’s Restaurant

Texas Woman’s University

Paramount Pictures

Liberty Tax

U.S. Army

Race Trac

Max Tan

U.S. Army ROTC

Research Across America

Merce Apartments

U.S Botder Patrol

Richland College Bookstore (Follett)

Metrocall Wireless

U.S. Marines

Saltgrass Steakhouse

Montecito Apartments

U.S. Marines OCS

Saturn

North Texas Rent Homes

U.S. Navy

Scion

Pappa’s Restaurants

UT-Arlington

Student Travel America

Parks at Walnut

UT–Dallas

Texas Campaign for Environment

Pavilion Apartments

UT-Tyler

Texas Land and Cattle Restaurants

Pinyon Point

University of North Texas

Timberland

Prestonwood Trails Apartments

University of Maryland University College

T-Mobile Wireless

Real Estate Investing Workshop

Western Governors University

Tom Thumb

RentSmart.com

Torrid Plus Sizes

Richards Computer

National Advertisers

UPS

Scarborough Faire

Amazon

Verizon Wireless

Screams Haunted House

AccountTemps

Volkswagon

Snow Mountain Restaurant

Apple Computer

Walgreens

Snug Harbor Apartment

AT&T Wireless

Washington Mutual

Southfork Ranch Haunted House

Bank of America

Whataburger

St. Croix Apartments

Bank One

World Market

Sterling’s Bar & Grill

Bookrenter

XS Energy Drink

Stoneleigh Place Apartments Strategic Learning System

Budget Suites California Pizza Kitchen

Local Businesses

The Dunes Apartments

Catholic Charities

AikiThai Martial Arts

The Falls at Highpoint

Cheapbooks

Alpha Couriers

Thomas Reprographics

Cheesecake Factory

BD’s Mongolian Barbeque

UT Southwestern Medical Studies

Chrysler/Jeep

Cancun Tan

Uncle Julio’s Restaurant

Cingular Wireless

Centre for Neuro Skills

Wingate Condos

Dell Computers

City Lite / High Fashion

Wyndham on the Creek Apartments

DHL

Coach’s Burgers