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FALL 2018

Larry Ratliff

Advertising Adviser ADVERTISE@DCCCD.EDU

Office: 972-238-6068 Mobile: 214-364-7364 Fax: 972-238-6037 12800 Abrams Road Dallas, TX 75243

Richland Student Media El Paso Hall, Room E020A

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About the Chronicle The Chronicle is the official student-produced newspaper of Richland College. The Chronicle is distributed free at over 20 campus locations. We normally publish weekly during the fall and spring semesters.In all, there are approximately 30 issues per year. See the enclosed current publishing schedule for exact dates. As a community college, Richland’s student population changes every semester with a new crop of freshman offering a new market to advertisers. When our readers open the Chronicle, they open a world full of news - campus and national - plus feature stories, sports, advertising, and much more. Opinions are those of individual students and do not necessarily reflect the opinions of other students, editors, advisers or the college faculty, staff or administration. The Chronicle is a three-time ACP Pacemaker winner and five-time finalist. The Pacemaker is the college equivalent of the Pulitzer Prize. As one of the nation’s most recognized college newspapers, the award-winning Chronicle has been serving Richland College since the college opened in 1972. As Richland’s only student newspaper, readers depend on the Chronicle for information about job openings, concerts and theater events, places to shop and dine, and more. Advertisers from Fortune 500 companies, local retailers and restaurants consistently have found the Chronicle to be a reliable and costeffective way of reaching the thousands of members of the Richland community, who come from over 100 countries and speak more than 70 languages.


Richland College is the largest junior college in Dallas County 31,321 Total Potential Readers 1,655 Faculty & Staff 5.28%

3,938 eStudents 12.57%

6,508 Non-Credit Students 20.79%

19,220 Credit Students 61.36%

Richland Credit Students by Age Age 51+: 5.3% Age 46-50: 2.3% Age 41-45: 3.3% Age 36-40: 5.3% Age 31-35: 8.6%

Age 16-20: 24.8%

Age 26-30: 14.7% Age 21-25: 35.7%

Richland Credit Students by Ethnicity White 35.8% 20.8% African American Hispanic 20.5% Asian/Pacific Islander 16.1% Other 6.8%

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Mission Statement The essential purpose of the Richland Chronicle is to inform, engage, inspire and entertain a diverse readership -- including alumni, faculty, staff, students, parents and other friends of Richland College -by presenting an intimate, timely and honest portrait of the College -- its people, its programs, its history, its challenges, its resources and its mission. In the originality of its conception, in the excellence of its writing and visual presentation and in its commitment to accuracy, healthy discourse and editorial balance, the newspaper endeavors to reflect the values and the quality of the institution itself. By maintaining the respect and interest of its readers, the newspaper aspires ultimately to inform the students of the College and strengthen their commitment to its welfare. Editorial Policies The staff of the Richland Chronicle is committed to maintaining the high standard of integrity that has always been characteristic of Richland College and of the newspaper that represents it. While the ultimate purpose of the newspaper is to engage and strengthen its readers’ association with the College, the institution recognizes that it can do so effectively only by earning and retaining the respect and faith of its readers. In this context, these editorial standards are set forth to give readers and contributors a clear idea of what they can and should expect from the paper. Editorial Content The student editors of the Richland Chronicle are ultimately responsible for all decisions concerning the content of the newspaper. In selecting content, the editors work in consultation with the staff and with other members of the College community with several factors in mind, including: * a commitment to offer readers a mix of newsworthy, engaging and thought-provoking articles about the College and its people; a respect and concern for the institution’s history, mission and values; * a commitment to providing balanced and timely coverage of issues; * a concern for maintaining the institution’s commitment to open discourse; * a commitment to diversity of interest, opinion and representation; and * a concern for readability and attractiveness of presentation. The editors welcome suggestions concerning content but can make no assurances regarding the use of suggested or provided material. Although no single issue of the newspaper can fully reflect the diversity of the College and its community, the editors will make every effort to represent, over the course of time, the great diversity of interest, opinion and background inherent in the magazine’s readership. Statements and opinions expressed in the magazine are those of the bylined contributors or of the editorial staff, and do not necessarily represent the official position of the College. In covering controversial topics, the newspaper will make every effort to provide balanced coverage and a representative mix of opinions, although its starting point will be a respect for the institution and its values. All articles are subject to editing by the Richland Chronicle


staff and the final decision on changes to the article belongs to the editors. Words that are generally agreed to be obscene should not be included gratuitously in Richland Chronicle articles, letters or notes, and will be edited out if their omission does not damage the integrity of the text. Such words will be published only when they are an integral part of a quotation, title or other cited passage that adds essential meaning or context to an article. It is not the policy of the Richland Chronicle to replace characters with asterisks or to otherwise disguise objectionable words. Photographs that purport to depict an actual event should not be manipulated in any way other than cropping and correction for color, sharpness, brightness and contrast. Photographs used as illustrations of features are subject to greater manipulation, but should be labeled “Photo illustration” if they involve substantial alterations to the image that may not be obvious to the reader. Letters The purpose of the letters column is to provide a forum for members of the extended College community -- primarily alumni, parents, students, faculty, staff, donors and friends with a strong connection to the College -- who wish to engage in free and civil discourse on issues relating to the newspaper and the College. It is not a forum for lobbying on unrelated issues, self-promotion or personal attacks. The Richland Chronicle endeavors to print all letters to the editor from correspondents with a clear tie to the institution involving meaningful responses to previous issues of the newspaper or thoughts about issues of importance to the College. When space does not permit the publication of all letters, the editors will choose which letters to publish based upon inherent interest to the readership and representation of diverse opinions. The newspaper will not publish anonymous letters or letters that, in the opinion of the editor, are defamatory, level serious allegations against identifiable individuals or groups, or purport to speak for others who are not a party to the correspondence. The newspaper also will not publish letters dealing with the particulars of a disciplinary action or hearing or the circumstances leading up to it. When a letter raises significant questions about a previously published article or about some aspect of the institution, an appropriate respondent may be invited to reply in the same issue. When a topic inspires an exchange of opinions, the editors may cut off debate after a reasonable period of time, usually no more than three issues after the publication of the article or letter from which the debate originated. With rare exceptions, letters should be no more than 400 words in length. All letters received by the newspaper are subject to being edited for brevity and clarity. Corrections Through fact-checking and proofing, the editorial staff of the Richland Chronicle endeavors to avoid publishing erroneous information. However, when an error in the Richland Chronicle is discovered, the editor will decide whether it is of sufficient importance as to require a published correction. Courtesy of Pomona College

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NO ISSUE October

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TCCJA Conference 10/12

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November 6





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November 27



Finals Week 12/10-13 Book Buy Backs

December 4

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Semester Ends 12/13


Election Day 11/6

Thanksgiving Break 11/22-23

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Light gray space represents a full page.

Full Page

1/2 Page Horizontal

1/2 Page Vertical

1/4 Page

1/8 Page Horizontal

1/8 Page Vertical

2-Page Spread

Advertising Space

972-238-6068 Width & Depth in inches

Full Page

10.375 x 11.5

1/2 Page Vertical

5.125 x 11.5

1/2 Page Horizontal

10.375 x 5.50

1/4 Page

5.125 x 5.50

1/8 Page Vertical

2.5 x 5.50

1/8 Page Horizontal

5.125 x 2.75

2-Page Spread 20.75 x 11.5 NOTE: Banner and rectangle website ads now also available -- Call for rates and availability

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*** Banner and rectangle website ads now available -- Call for rates and availability ***




Full Page




Half Page




Quarter Page




Eighth Page




Ad Size (Horizontal or Vertical)

(Horizontal or Vertical) Payment: Payment must be received by 12 noon on the specified Order Deadline day. Credit card payments are preferred. VISA, Master Card, AMEX or Discover are acceptable. However, payment by personal check or cash are also acceptable. Checks must be made out to the Richland Chronicle and include signer’s name, physical address, driver’s license number of the signer, date of birth of signer, home or business telephone number, and a student or employee ID#, if applicable. We cannot accept temporary checks or checks that are not imprinted. Cash payments must be for the exact amount. Credit card payments require direct contact by phone with Jobickson Modi, Richland College accounts receivable, at 972-238-6272 prior to material deadlline. Email:

Number of black and white insertions ordered in a contract year*

If you order a 1x black and white ad and then decide to run 6x, we will apply the earned discount from the first insertion to your next 5x insertions. * A contract year runs for one year, from the time the first ad runs. Example: Your first ad runs Dec. 4, 2016. Your contract year will expire Dec. 3, 2017. Preprinted inserts accepted and quoted on a case-by-case basis

Color charges

apply to any size display ad that uses more than black discounts do not apply to color charges

1 color (spot color plus black) = $150 2 color (2 spot colors plus black) = $250 Full color (CMYK process color) = $500

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The Richland Chronicle Richland College 12800 Abrams Rd. Dallas, TX 75243-2199

Making Payment for Advertising The Chronicle accepts Cash, Checks and Credit Cards for advertising payment, subject to the rules listed below. Ads must be paid for prior to running.

Credit Cards

Richland College accepts the following credit cards: Visa, Discover, MasterCard and American Express. Clayton Stephens, Richland College Business Services is the only person from Richland College’s Business Office currently authorized to accept credit card payments. If you or your client would like to pay by credit card: 1. We will send a copy of your e-order/reservation which should include size, color, issue and cost, to Clayton Stephens. It should also indicate that you wish to pay by credit card. 2. You must contact Clayton directly by phone to give him your credit card information Clayton Stephens Richland College Voice: 972-238-6273 3. If you have trouble reaching Clayton by telephone, send him an email indicating why you are calling. Clayton will call back.


Richland College accepts checks from anyone except students and parents of Richland Collegiate High School. Checks must be payable to The Richland College Chronicle. Richland College will not accept temporary checks or checks that are not imprinted. All checks must include the following information: Name Address Home or Business telephone number Driver’s license number of the person signing the check Date of birth of the person signing the check Student or employee ID if applicable


Cash must be for the exact amount and taken directly to Clayton Stephens. Clayton’s office is located in the Business Office in Thunderduck Hall.

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Free KIOSK ads, with tear-off phone numbers, posted in the student lounge and dining area.

To be eligible you must buy at least six display ads within one contract year using 1/4 page or larger. Run 6X 1/4 page ads in the Chronicle and we will attach tear-off phone numbers and post your ad for four weeks on our KIOSKS.

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Ads to be created and/or requiring typesetting and art layout time must Orders: A signed insertion order and full payment is due before be received 10 working days prior to the published material deadline. 12 noon on the specified Order Deadline day. Late insertion orders will not be accepted! The Chronicle reserves the right to accept, reject, or edit any copy or any advertisement not in keeping with the standards of its publication Payment: Payment must be received by 12 noon on the for any reason. specified Order Deadline day. Credit card payments are preferred. VISA, Master Card, AMEX or Discover are acceptable. Advertiser and/or agency agree that advertisements simulating the However, payment by personal check or cash are also acceptable. Chronicle’s editorial matter in appearance or style and which are Checks must be made out to Richland College Chronicle and not immediately identifiable as advertisements are not acceptable include name, physical ad-dress, driver’s license number of the to the Chronicle and further agree that the Chronicle has the unre- signee, date of birth of signee and home or business telephone stricted right to require that any such advertising matter be labeled number, and the student or em-ployee ID#, if applicable. We cannot accept temporary checks or checks that are not imprinted. “advertisement(s).” Cash payments must be for the exact amount. Credit card Advertisers and/or advertising agencies agree to indemnify, defend and payments require direct contact by phone with Jobi Mobi. hold harmless the Chronicle from any actions or claims based on or aris- Richland College accounts receivable, at 972-238-6272. ing out of anything contained in such advertising or any unauthorized use of any person’s name or photograph, or any sketch, map, words, Materials: Camera-ready artwork is due before 12 noon on labels, trademarks, or copyrighted material or libelous statements, in the specified Material Deadline day. We must receive all art prior connection with advertising purchased according to the terms of the to this deadline to ensure quality reproduction. If you do not Chronicle’s rate card. In case of agency disclaimer, advertiser must sign supply mate-rial, we can design your ad if you provide logos, artwork or photos, and the necessary lead time to produce the ads. the original contract. Signed contracts in effect at the time of a rate increase are not subject to File formats: Ads may be received electronically as a PDF in that rate change until such time as the contract expires; at which time Gray-scale (black and white) or CMYK (color) format, with at least 200 dpi. COLOR NOTE: We cannot guarantee that colors contract renewal will be made at the Chronicle’s prevailing rate card. will repro-duce in print exactly as they appear on a proof or on The Chronicle will not be bound by conditions of any nature appearing a computer screen. A 10% surcharge will be assessed ads that on order blanks or copy instructions submitted by or on behalf of the we have to re-format. We cannot guarantee that any two-color or advertiser when such conditions confluct with any provision contained four-colr ad will turn out exactly as ordered; color is “pressman’s choice.” This does not relieve the advertiser or agency from within its rate card or with the newspaper policies. payment. Non-adherence to the preferred format (200 dpi, In consideration of the Chronicle’s acceptance of such advertisments CMYK or Grayscale JPEG or TIFF) may also necessitate for publication, the agency and the advertiser will indemnify and save production fees. RLC is not responsible for making corrections to harmless the Richland Chronicle against all loss, liability, damage, and supplied files. Customer-supplied digital data, supplied media and expense of any nature arising out of the copying, printing, or publish- ad proofs will be retained for up to three months following ing of its advertisement, including without limitation attorney’s fees publication date and then destroyed unless other-wise requested in resulting from claims or suits for libel, violation of rights of privacy, writing. plagiarism, and copyright and trademark infringement. Submission: Send material via e-mail to All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser, or the word “Advertisement” shall Prohibited: Ads promoting the sale of alcohol or drugs, be placed with copy on any advertisement, which, in the publisher’s sexually-related businesses or illegal activities are not permitted. All ads are subject to final approval of the Richland Chronicle opinion, resembles editorial copy. editor-in-chief. Failure to make insertion orders correspond in price or otherwise with the rate schedule is regarded only as a clerical error and publication Frequency Discounts: All advertisers earn frequency is made and charged upon the terms of the schedule in force without discounts based on the number of ads placed within a one-year period from the date of the first insertion. Issues stay on further notice. newsstands for one week, but issue pass-along takes place for a Advertising agencies agree to pay the charges for advertising published longer period. We do not guarantee specific page placement. at its discretion. Upon agency’s written request, publisher may bill advertiser direct, provided agency guarantees payment. CANCELLATION FEE: Rates are based on frequency and We do not pay commission

placement. Advertisers who break or cancel a scheduled agreement approved by advertiser and the Richland Chronicle will be charged a $100 cancellation fee. In addition, advertiser will be charged the non-discounted rate for any ads of the agreement that ran in the Chronicle or appeared on our website prior to cancellation.

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The Chronicle is a four-time winner of the Pacemaker, the college equivalent of the Pulitzer Prize, given annually by Associated College Press (ACP) and the Newspaper Association of America Foundation (NAAF). The Chronicle was named a Pacemaker finalist in 2000, 2001, 2003, 2006 and 2007, and won the Pacemaker in 2000, 2001, 2007 and 2016. ACP and the NAAF have co-sponsored the Newspaper Pacemaker competition since 1971. ACP began the awards in 1927. Newspaper Pacemakers are judged in three categories: four-year dailies, four-year non-dailies and two-year papers. Pacemakers are se-lected by the staff of a professional newspaper in the host city of the ACP National College Media Convention. In 2007, Washington Post editors chose the winners. Judges select Pacemakers based on the following: coverage and content, quality of writing and reporting, leadership on the opinion page, evidence of in-depth reporting, design, photography, art and graphics.



Recent awards include: ACP Pacemaker Winner: 2016, 2007, 2001, 2000 CMA Two-Year Radio Station of the Year 2015 ACP Best of Show Award 2015 ACP Photo Excellence Award 2015 CMA Newspaper of the Year Finalist, 2014 1st Place – TCCJA: Overall General Excellence, 2014 2nd Place - Pinnacle College Media Award, 2014 1st Place - TIPA Sweepstakes, 2005 3rd Place - TIPA Online, 2005 & 2006 ACP Pacemaker Finalist: 2000, 2001, 2003, 2006, 2007 ACP Online Pacemaker Finalist, 2007, 2008 * TIPA is Texas Intercollegiate Press Association Over 170 Texas college journalism awards since 2000

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Computer Corner

Academic Tutors

DreamWorks Pictures

Cutting Edge Haunted House

Ashford University

Durango Mountain Resort

Cypress Pointe Apartments

Baylor University

Eddie Bauer

Dallas Darkroom

Bellevue University

Farmers Auto Insurance

Dallas Police Department

Dallas Baptist University


Dave & Buster’s

DeVry University


Dick’s Sporting Goods

LaRoche College

Hospitality Careers Online

Dimensions Cellular World

LeTourneau University

H&R Block

Dungeon of Doom

Oklahoma City University

Hyatt Hotels

Eddie P’s Mexican Kitchen

Richland College


Flemings Steakhouse

Parker College of Chiropractic

Forest Club Apartments

Stephen F. Austin State University

Kelly Services

Forest Springs Apartments

Texas A&M – College Station

MDS Pharma Services

Fox Hollow Apartments

Texas A&M – Commerce

Mrs. Renfro’s Gourmet Salsa

Get There First Realty

Texas Army National Guard


Gladney Center

Texas Air National Guard


Intradermal Designs Tattoo Studio

Texas Wesleyan University

On The Border Restaurants

Lefty’s Restaurant

Texas Woman’s University

Paramount Pictures

Liberty Tax

U.S. Army

Race Trac

Max Tan

U.S. Army ROTC

Research Across America

Merce Apartments

U.S Botder Patrol

Richland College Bookstore (Follett)

Metrocall Wireless

U.S. Marines

Saltgrass Steakhouse

Montecito Apartments

U.S. Marines OCS


North Texas Rent Homes

U.S. Navy


Pappa’s Restaurants


Student Travel America

Parks at Walnut


Texas Campaign for Environment

Pavilion Apartments


Texas Land and Cattle Restaurants

Pinyon Point

University of North Texas


Prestonwood Trails Apartments

University of Maryland University College

T-Mobile Wireless

Real Estate Investing Workshop

Western Governors University

Tom Thumb

Torrid Plus Sizes

Richards Computer

National Advertisers


Scarborough Faire


Verizon Wireless

Screams Haunted House



Snow Mountain Restaurant

Apple Computer


Snug Harbor Apartment

AT&T Wireless

Washington Mutual

Southfork Ranch Haunted House

Bank of America


St. Croix Apartments

Bank One

World Market

Sterling’s Bar & Grill


XS Energy Drink

Stoneleigh Place Apartments Strategic Learning System

Budget Suites California Pizza Kitchen

Local Businesses

The Dunes Apartments

Catholic Charities

AikiThai Martial Arts

The Falls at Highpoint


Alpha Couriers

Thomas Reprographics

Cheesecake Factory

BD’s Mongolian Barbeque

UT Southwestern Medical Studies


Cancun Tan

Uncle Julio’s Restaurant

Cingular Wireless

Centre for Neuro Skills

Wingate Condos

Dell Computers

City Lite / High Fashion

Wyndham on the Creek Apartments


Coach’s Burgers

Fall 2018 Richland Chronicle Media File  
Fall 2018 Richland Chronicle Media File