Equality In Motion

Table of Contents Research....................................... 1.0 Company Overview.........................1.1 Research........................................ 1.2 S.W.O.T Analysis............................. 1.3 Creative Brief.................................. 1.4 Creative Development................. 2.0 Moodboards................................... 2.1 Logo Development......................... 2.2 Print Development.......................... 2.3 Website Development..................... 2.4 Style Guide................................... 3.0 Brand Voice and Imagery............... 3.1 Brand Colors and Typography........ 3.2 Logo Standards.............................. 3.3 Final Designs................................ 4.0 Website.......................................... 4.1 Social Media and Blog................... 4.2 Print Ads........................................ 4.3 Merchandise.................................. 4.4 References................................... 5.0 Image References.......................... 5.1 Research References..................... 5.2