equality in motion
INTRO
Table of Contents Research.......................... 1.0 Company Overview ............1.1 Competitive Analysis ......... 1.2 Research Paper................. 1.3 Creative Brief ..................... 1.4
Final Designs................... 4.0 Brand Identity .....................4.1 Website ............................. 4.2 Social Media and Blog ...... 4.3 Merchandise ..................... 4.4
Creative Development .... 2.0 Moodboards .......................2.1 Logo Development ............ 2.2 OTHER .............................. 2.3 OTHER .............................. 2.4
References ...................... 5.0 Image References ..............5.1 Work Cited ........................ 5.2
Style Guide ...................... 3.0 Brand Voice ........................3.1 Logo Standards ................. 3.2 Brand Colors ..................... 3.3 Typography ....................... 3.4 Imagery ............................. 3.5
1.3 in the Northwest region of the United States that focuses on Lesbian, Gay, Bisexual, and Transgender (LGBT) rights and equality. The for the LGBT community in the states of Alaska, Idaho, Montana, Oregon, and Washington. differentiating factor. Other factors that set Pride Foundation apart from its competitors are the services that it provides its audience, such as scholarship programs, fellowships, and grants. However, due to limited donor support and recognition Pride Foundation cannot provide its services to people outside of their established area of reach. Pride Foundation has potential to become a level. In order to achieve this Pride Foundation this new identity as a base to redesign all of its online and print deliverables, Pride demographics and reach an even broader to a national campaign will assist Pride from donors so that it can provide its services to more people. Moreover, this rebranding campaign will not only aid Pride Foundation in its
efforts of gaining more support for advocating LGBT rights and equality, but also educate those who do not know about the issues and controversies that the LGBT community faces
research paper LGBT community or not, ideas, and resources equality. According to the Pride Foundation vision, “Pride Foundation envisions a world that honors diversity, fosters mutual respect, and celebrates complete equality� (Pride Foundation, 2013). At its core, Pride Foundation is already a strong leader in advocating rights and equality for the LGBT community. However, despite this fact, Pride Foundation is still only ranked third geared toward LGBT rights and equality. (Philanthropedia, 2012) The LGBT Rights and Equality movement is becoming as controversial as the Civil Rights movement was. Despite growing support and recent legislature, there is still growing prejudice and discrimination toward the LGBT community. Pride Foundation strive to build upon the small victories, and keep moving forward to gain more support for LGBT equality. The problem that Pride Foundation faces is that as of today, in the Northwest region of the United States that focuses on providing services to the Lesbian, Gay, Bisexual, and Transgendered (LGBT) in bringing together people, whether part of the
Montana, Oregon, and Washington. This limits the amount of people that Pride Foundation can reach, thus limiting the potential for gaining more support for their cause. With the controversies affecting the LGBT movement growing in both
style 3.0
guides
3.2
logo standards
1 inch in width (72 pixels on screen)
PROPER USE:
Alternatively Black and White can be used
IMPROPER USE:
RICHIE SERRANO Full Sail University March 2014