The reinvention of the liquor store – retail for convenience, luxury and adventure

The reinvention of the liquor store – retail for convenience, luxury and adventure.

What should I buy? We’ve all had this experience – in a retail store or online – not knowing whether or not we will like what we purchase. Alcohol can be an especially difficult purchase, because it must suit the tastes of your entire party, and time after time, the same old beverages make it into the cart.

Buyers reticence has only increased with the use of the internet. The ease and convenience

of

online

shopping

combined

with

targeted

advertisements

and

customized profiles means that every week you and your loved ones are drinking the same old beverages.

For those bon vivants and adventurers who seek new flavors, there is a new kind of beverage experience. Singapore’s EC Proof, purveyors of fine spirits and spirited experiences, brings the most extensive selection of alcoholic beverages online and in store. Here is a look at some of the amazing craft products you can taste and have delivered straight to your door, including; Spirits, Liqueurs, Wines, Champagnes, Beers, and Mixers.

SPIRITS Spirits are distilled alcoholic drinks that are further classified into the following categories:

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Gin: Distilled spirits flavored with juniper berries and aromatic botanicals such as anise, caraway seeds, or angelica root. Floral, citrusy, herbaceous or dry, gin is the base of many classic cocktails.

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Sugarcane spirits: Distilled spirits made with molasses or fresh sugarcane juice, including dark rum, light rum, rhum agricole, cachaça and arrack. Sweet or dry, rum is the spirit of the tropics.

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Whisk(e)y: Distilled spirits made with cereal grains that are aged in wood, including; bourbon, Scotch, white whiskey, Irish whiskey, Japanese whisky, rye and malt whiskey. Delicate or punchy, the diversity of this category will turn anyone into a whisk(e)y lover.

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Vodka: An unaged distilled spirit that is prized for its purity. Whether you choose flavored or naked vodka, this spirit category is the perfect entry level spirit for those who do not necessarily enjoy the bolder flavors of alcohol.

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Agave spirits: Native Mexican spirits that may be aged or unaged, including; Tequila, mezcal and pechuga. A new trend in the modern bar, agave spirits can be light, vegetal, spicy or smoky.

LIQUEURS Lower in ABV, liqueurs are flavored alcoholic beverages. Highly aromatic and superb as a flavoring agent. A small amount will brighten wines, sauces and cocktails. Citrus, berry, floral, stone fruit and herbal flavors are widely available.

WINE Wine is an alcoholic beverage made with fermented grape juice. Some wines to last for decades and sometimes centuries – not just lasting but improving – while others are meant to be enjoyed immediately. Red Wine, White Wine, Rose Wine, Champagne, and Sparkling Wine have various qualities, tastes, and color. Be sure to buy wine from quality sources, as all are delicate and prone to spoilage if they go uncared for.

BITTERS Bitters are flavoring agents that can be made with or without alcohol. A few dashes of aromatic bitters will add depth and complexity to sodas, desserts, sauces, mocktails and nonalcoholics, and craft cocktails. Spirituous bitters are similar to liqueurs, that can be sipped or used to flavor food and beverages.

If you have questions, or wish to try any of the aforementioned beverages, visit your local store or online retail website. Look for retailers who offer tastings, take note of the categories and brands you love and share them with others. Celebrate life with craft beverages! Cheers!