Richard Bishara – Top Digital Marketing Trends for 2021

Richard Bishara – Top Digital Marketing trends for 2021

We are in the fourth month of 2021, watching the effects of the pandemic changing the way customers use to shop for products or services. The consumer behavior will never go back to what it was before the COVID-19 pandemic hit us.

This has forced marketers to look for strategies that can help businesses survive through the new customer behavior and the increased competition in the market.

The following list by Richard Bishara consists of the top 8 digital marketing trends that you should be aware of in 2021. So, without any further ado, let’s read about each one of them.

1 When you back your marketing campaigns with data, you are surely going to get a competitive advantage in 2021. By collecting the relevant data through data analytics tools, you will get gain valuable insights into various aspects of your process.

As per Gartner, 73% of the CMOs who were surveyed said they are planning to put monies in data analytics in 2021. Smart marketers will use data to predict customer behavior and boost their revenue.

Data and Analytics

2

Voice SEO

With the help of voice search optimization, your organization can optimize existing and new website content for voice search. The goal is to get your website to the position zero spots in Google search results or get the featured snippet.

3

UGC – User Generated Content Does your product or service cater to the Millennial or Gen Z audience? If yes, it’s high time that you encourage your audience to share user unique content by incentivizing them with discounts or offers. It is one of the quickest and most effective ways to increase brand engagement and drive more audience.

4

Focus on sustainabilit y

It might come to you as a surprise, but according to a survey, 81% of the consumers feel that organizations should be thoughtful about the environment. The hunt for a greener planet is increasing and consumers are expecting the brands to take this initiative. For instance, by changing the content they use, their packaging, or something else.

5

Social Media Marketing

• Let

Richard Bishara tell you something that most of the businesses do

on social media:

• Keep posting boring and repeating promotional updates to followers on every social media platform.

• If this is something you are also doing on your social media, stop NOW! That’s not social media marketing at all. So, what should you be doing?

6

Automated bidding in Google Ads

Speaking of automation… Google Ads marketers need to constantly tweak the campaigns, keywords, and bids to get the best returns on their marketing budgets. However, this constant adjustment comes at a cost – more work hours and consequently, more management fees.

Thank you!