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Rice University Executive Education

Certificate in Medical and Healthcare Management Jointly sponsored by Baylor College of Medicine and Rice University Friday and Saturday • Once a Month • Six Modules Beginning October 2, 2009 through March 6, 2010

www.rice.edu/ee 713-348-6060

Situated on the Rice University campus and steps from the Texas Medical Center, the Jones Graduate School of Management accommodates the Executive Education courses as well as its MBA programs.

This certificate program is a collaboration between Rice and Baylor College of Medicine (BCM). The Rice-BCM partnership brings cutting-edge skills and expertise into the classroom, reflecting the tradition of leadership and excellence that both schools embody.

Participating Hospitals • Baylor College of Medicine • The Methodist Hospital

• TIRR-The Institute for Rehabilitation and Research

• Memorial Hermann

• Texas Children’s Hospital

• UTMB-Galveston

• MD Anderson

• St. Luke’s

• Kelsey-Seybold Clinics

“The section on change management focused on the dual perspective of running the business while changing the business. I am doing just that in response to the economy and without this background on the dual perspective it would be very difficult to make the changes that need to occur with my business.”

Bert M. Gumeringer, Director, Facilities Operations, Texas Children’s Hospital

“This program is committed to developing world-class leaders that embody clinical as well as management skills to meet the healthcare challenges of the next century.”

Vikas Mittal, Faculty Director, Certificate in Medical and Healthcare Management, J. Hugh Liedtke Professor of Management, Rice University

Management Topics: A Clinician’s Perspective

Educational Objectives by Module

Target Audience

At the conclusion of the module(s), participants should be able to:

Participants broaden their management skills through a series of lectures, panel discussions and workshops. Examples include:

Leadership and Teams: Balancing Management and Clinical Skills (October 2-3, 2009)

• MDs and DOs in significant management and policy positions in healthcare institutions, including senior medical staff officers

Identify their leadership style—how it fits into their workplace climate and culture and influences decision making.

• Nurse executives (VPs, Directors, CNOs)

• The Healthcare Agenda: Obama and Beyond • The Patient Safety Imperative in Healthcare • Healthcare Entrepreneurship • Online Communities: Web 2.0 and Healthcare • Open-Source Healthcare: Privacy Issues • Direct-to-Consumer Marketing: Ethical Issues • Recruiting and Retaining a High-Quality Workforce • The Evolving Role of Information Technology in Healthcare • The Healthcare Landscape in Greater Houston: Issues and Challenges • Cross-cultural Sensitivity for Medical Professionals • Healthcare Brand Management: A Broadened Perspective • Refusing Care: Ethical and Business Issues

Strategy Formulation and Competitive Analysis: Healthcare Perspective (November 6-7, 2009) Develop, evaluate and implement strategies to generate value and durable competitive advantage and growth in their organizations.

“This provides a method by which busy professionals can enhance Strategic Marketing and Brand Communication their leadership skills and deepen (December 4-5, 2009) Identify key benefits that affect care and satisfaction the understanding of the business issues for different patient segments, as well as of healthcare. Its interdisciplinary integrate branding strategies for internal and nature and the variety of healthcare external communications. professionals who attend, both act to create a fertile and synergistic Understanding Revenues, Allocating Costs: learning environment.”

Financial Analysis (January 8-9, 2010)

Evaluate healthcare-related financial statements, as well as design tools used to evaluate individual operating unit performance.

Jeffrey R. Steinbauer, M.D., Medical Director, Baylor Clinic

Healthcare Process Mapping and Improvement (February 12-13, 2010) Analyze, standardize and improve critical hospital-based healthcare processes, while improving efficiency and maintaining patient safety and satisfaction.

• PharmDs and pharmaceutical benefit managers • Division and department leaders and senior administrators in healthcare institutions • Healthcare service-line leaders • Corporate medical directors and senior staff • Senior leadership in large multi-specialty group practices • Managed care medical directors and senior staff

Pricing Certificate Cost: $9,995/person

Individual Modules (2 days): $2,500

Sponsorship Opportunities: 5 participants: 10% discount ($8,995 /person) 6-10 participants: 20% discount ($7,996/person)

2008-2009 Program Participants Above image from left to right: Lisa Wylie, MPAS: MD Anderson Cancer Center; Terry Cox, MA, MS, CMRP: Texas Children’s; Dr. Alfredo Gei: Methodist; Ruth Palmer: Physicians Medical Billing Service; Dr. Evan Collins: Methodist; Dr. Lois Killewich: UTMB-G; Dr. William Lunn: Baylor; Dr. Allen Milewicz: Baylor; Dr. Alice Obuobi: Texas Children’s; Judy Howell: Baylor; Dr. Gary Clark: Texas Children’s; Dr. Angelo Giardino: Texas Children’s; Dr. Catalin Jurnalov: UTMB-G; Dr. Raymond McClendon: Clear Choice Orthodontic Associates; Dr. Vicente Resto: UTMB-G; Dr. Michael Wilkerson: UTMB-G; Christopher Smith, M.B.A.: Chevron; Dr. Elizabeth Nelson: Baylor Not pictured: Bert Gumeringer, M.B.A., C.H.F.M.: Texas Children’s; Dr. Ewan Johnson: MD Anderson; Dr. Phong Luu: Baylor; Dr. Shahid Mansoor: Mansoor Pediatrics; Dr. Vadim Sherman, F.R.C.S.C.: Baylor

Negotiating with and Influencing People (March 5-6, 2010)

Accreditation/Credit Designation

Sharpen relevant skills and practice techniques that can improve negotiated outcomes in a healthcare context; diagnose their negotiation competencies and styles and also prepare systematically and efficiently to influence colleagues and subordinates through negotiation.

Baylor College of Medicine designates this educational activity for a maximum of 72 AMA PRA Category 1 Credit(s)TM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

This activity has been planned and implemented in accordance with the Essential Areas and policies of the Accreditation Council for Continuing Medical Education through the joint sponsorship of Baylor College of Medicine and Rice University. Baylor College of Medicine is accredited by the ACCME to provide continuing medical education for physicians.

Notices

In order to meet the requirements of the Accreditation Council of Continuing Medical Education, it is the policy of Baylor College of Medicine that all individuals who are in a position to control the content of a CME activity (activity director, planning committee member, and faculty) disclose relevant financial relationships with commercial interests. All identified conflicts of interest are managed to help ensure that the educational material is scientifically based, accurate, current, and objectively presented. Specific disclosure will be made to the participants prior to the educational activity.

For more information visit us at www.rice.edu/ee or call 713-348-6060

Faculty, topics, program schedule, and credit are subject to change. Audio or videotaping is prohibited without written permission from the Office of Continuing Medical Education, Baylor College of Medicine, Houston, Texas.

Program Faculty and Affiliates Marc Boom, M.D., M.B.A., FACHE, Executive Vice President, The Methodist Hospital

Jay Morris, M.D., J.D., M.B.A., C.P.E., Chief Medical Officer, United Healthcare

Marc is board certified in both internal medicine and geriatric medicine and is a Fellow of the American College of Physicians.

Prior to being appointed to this position, Jay served as Vice President of Medical Affairs with McKesson’s Information Solutions Division.

Yvonne I. Chu, M.D., M.B.A., Assistant Professor of Ophthalmology, Cullen Eye Institute and Baylor College of Medicine A Rice M.B.A., Yvonne “This program allowed me to has served as the Chief of do my job with less stress and Ophthalmology Service better results.”

Al Napier, Ph.D., Professor of Management , Rice University

at Ben Taub General Hospital of the Harris County Hospital District since 2003.

Erik Van Kujk, Vice Chair, Ophthalmology, University of Texas Medical Branch

Nancy Glass, M.D., F.A.A.P., M.B.A., Pediatrician-Intensivist and Anesthesiologist, Texas Children’s Hospital

Al teaches graduate level entrepreneurship, information technology, and e-business courses and is the Director of the Center on the Management of Information Technology (COMIT).

Amit Pazgal, Ph.D., Associate Professor of Management, Rice University A key member of a team creating software to optimize patient scheduling in small physician’s offices, Amit is also involved in research projects that examine the impact of vertical integration between insurers and doctors on competition in the market for patients and the investigation of the supply chain for surgical kits in insular regions.

A Rice M.B.A., Nancy practices pediatric anesthesia and pain medicine.

Wayne Riley, M.D., M.P.H., M.B.A., F.A.C.P., President and Chief Executive Officer of Meharry Medical College

Doug Hock, M.B.A., C.P.A., Senior Vice President of Operations, Children’s Medical Center of Dallas

Wayne has served as vice-president and vice dean for health affairs and governmental relations and associate professor of medicine at Baylor College of Medicine.

A Rice M.B.A., Doug oversees nursing, ancillary services, quality, information systems and facilities at Children’s Medical Center of Dallas.

Brian Rountree, Ph.D., Assistant Professor of Management, Rice University

Prashant Kale , Ph.D., Associate Professor of Management, Rice University

Brian’s research focuses on the influence of external forces on the financial reporting choices and characteristics of firms in a wide variety of settings, such as insurance.

Prashant has researched several healthcare companies such as Pfizer, Eli Lilly and GlaxoSmithKline and has taught courses on strategy for pharmaceutical and healthcare companies.

Kim Kehoe, D.B.A., Professor of Management, Rice University Kim teaches courses in service management, leadership and organization performance at the Jones School, focusing his work on enabling executives and managers to lead effectively in their organizations.

Marick Masters, Ph.D., Professor of Business, Wayne State University A nationally recognized labor expert, Marick has taught at the School of Business at the University of Pittsburgh and Texas A&M University and his research includes labor-management cooperation, negotiating styles and influence of physicians and other healthcare professionals.

Vikas Mittal, Ph.D., J. Hugh Liedtke Professor of Management, Rice University Currently involved in several grants looking at improving quality of life in long-term healthcare settings, Vikas has consulted for pharmaceutical companies such as GlaxoSmithKline, Roche, Pfizer, Merck, and Schering Plough and was on faculty at the School of Business and the School of Medicine at the University of Pittsburgh.

Hardeep Singh, M.D., M.P.H., Assistant Professor of Medicine, Michael E. DeBakey Veterans Affairs Medical Center and Baylor College of Medicine; Research Scientist at the Houston VA Health Services Research & Development Center of Excellence Hardeep is co-director of the “Center of Inquiry to Improve Outpatient Safety through Effective Electronic Communication,” funded by the VA National Center for Patient Safety.

Brent Smith, Ph.D., Associate Dean for Executive Education, Rice University Brent has conducted executive programs around the world, was formerly an associate professor at the London Business School and Cornell University, and currently researches topics ranging from personality issues in the workplace to the relationship between personality and organizational climate.

David W. Bernard, M.D., Ph.D., Medical Director of Clinical Pathology, The Methodist Hospital

Stephen J. Spann, M.D., Senior Vice President and Dean for Clinical Affairs, Baylor College of Medicine Steve oversees the budgets of the clinical departments and centers at Baylor College of Medicine and has strengthened the college’s focus on patient-centered care, with a commitment to quality and service.

For more information visit us at www.rice.edu/ee or call 713-348-6060 © June 2009

“I’ve been able to listen better and ask better questions when discussing financial issues with administrators, most of whom have MBAs or MHAs.”