O f f i c i a l M a g a z ine o f t he C ulin ary Federation
2018
PRINT & ONLINE MEDIA PLANNER
Canadian Restaurant & Bar Show
October 28-29, 2018 International Centre, Hall 5 Mississauga, Ontario www.crbshow.ca
PUBLISHED BY:
BROUGHT TO YOU BY CANADIAN RESTAURANT & FOODSERVICE NEWS MAGAZINE | RESTOBIZ.CA
OFFICIAL MAGAZINE OF THE CULINARY FEDERATION:
THE OFFICIAL E-NEWSLETTER OF THE CANADIAN CULINARY FEDERATION
Canadian Restaurant & Bar Show
@RESTOBIZCRFN
@RESTOBIZCRFN
About Canadian Restaurant & Foodservice News (CRFN) Magazine The circulation database of Canadian Restaurant & Food Service News (CRFN) Magazine and its companion digital media products is a true industry collaboration, one that ensures our subscribers are continually defined and always current through real-time updates done throughout the year. These updates are provided to us directly by our industry partners who consist of Regional and National Associations, Regulatory Agencies, Industry Stakeholders and our Foodservice Industry VIP Subscriber Group. Our national audience will also provide us with continual updates, and our internal and external data processes and teams round out our impressive database management platform ensuring optimal list accuracy and detailed information.
Places, Fish & Chips, Catering, Sports Bars and more. This readership category is important for advertisers as it represents the second largest foodservice industry category in Canada with annual revenues of approximately $24 billion.
The strength of our readership is our data, which paints the industry with a wide brush and includes all types of restaurant and foodservice establishments including Chain, Independent, Full- Service, QuickService, Drinking Places, Institutional Foodservice, Accommodation Foodservice, Recreation Foodservice and Related Industries. Our readers are curated using additional data points such as annual revenues, number of locations, seating capacity, number of employees, liquor licensing and more. CRFN magazine’s database consists of the most detailed and defined list of Canadian restaurant and foodservice industry professionals as compared to any other foodservice industry trade magazine in Canada.
Institutional Foodservice This database section represents foodservice establishments such as: Outsourced Foodservice Industry Service Providers, Airports, Hospitals and Healthcare Facilities, Retirements Homes, Universities and Colleges, High Schools, K-12 Schools, Private Schools, Military Bases, Prisons and Detention Centres, Churches, Other Government owned Facilities, Lottery Corporations, Catering and more. This category represents another significant category in the Canadian foodservice industry with annual revenues of approximately $4 billion.
Accommodation Foodservice This database section represents foodservice establishments such as: Hotels, Motels, Resorts, Casinos, Lodges, Inns, Spas, Convention & Conference Centres, Community Centres, and more. This category represents another significant category in the Canadian foodservice industry with annual revenues of approximately $6 billion.
Drinking Places This database section represent foodservice establishments such as: Bars, Pubs, Taverns, Cafés, Coffee and Tea Shops, Delis, Canteens, Eateries, Bistros, Night Clubs, Lounges and more.
Quick-Service Restaurants (Independent and Chain) This database section represents all Chain Restaurants that have a minimum of 10 separate locations in Canada. These establishments serve a wide array of offerings that include every imaginable food and beverage item such as: Burgers, Chicken Wings, Fries, Pizza, Pasta, Salads, Sandwiches, Sushi, Indian Food, BBQ, Coffee, Tea, Alcoholic Beverages, Non-alcoholic Beverages, Catering and everything in between. This is a very important category for advertisers as it represents the largest foodservice category in Canada with revenues of approximately $25 billion.
Recreation Foodservice This database section represents foodservice establishments such as: Tourist Attractions, Sports Arenas, Museums and Art Galleries, Banquet Halls, Amusement and Theme Parks, Zoos, Horse Tracks, Bingo Halls, Ski & Curling Clubs, Golf Clubs, Camps, Athletic Clubs, Social Clubs and more.
Full-Service Restaurants (Independent and Chain) This database section represents the following subcategories: Family Style, Fine Dining, Steakhouses, Italian, Asian, BBQ, Mexican, Seafood, French, Middle Eastern, Indian, Pizzerias, Greek, Thai, Burger
Please see next page for a detailed circulation breakdown
About the Canadian Culinary Federation (CCFCC) The goal of the Canadian Culinary Federation is to unite chefs and cooks across Canada in a common dedication to professional excellence. The Canadian Culinary Federation (CCF) was founded in 1963 and incorporated in Ottawa as a non-profit association in 1972. Since its inception, the federation has enjoyed a deep and long-standing tradition as Canada’s true representation of the professional chef and cook. Membership in the Canadian Culinary Federation is available to any and all persons who actively seek and involve their career paths as a Cook Apprentice, Journeyman Cook, Professional Chef/Cook or Culinary Professional. The Federation is a Federally Chartered, not for profit organization, and is managed by a member elected board of directors. Its membership is derived from Regional and City Branches who maintain affiliation with the CCFCC by way of charter and acceptance of National Bylaws. For more information on the CCFCC, please visit www.ccfcc.ca
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Canadian Restaurant & Foodservice News (CRFN) Circulation Canadian Restaurant & Foodservice News (CRFN) magazine has the largest and most defined database in the Canadian Foodservice industry with nearly 170,000 restaurant and foodservice industry individual site location records! These records are all verified Canada Post deliverable and many include specific information on items such as; annual revenues, employee size, liquor licensing, seating capacity and more.
CANADIAN FOODSERVICE INDUSTRY MASTERFILE BY INDUSTRY: 1 2 3 4 5 6 7 8 9
TOTAL 169,035
19,917 Quick Service Restaurant – Independent 20,981 Quick Service Restaurant – Chain 39,813 Full Service Restaurant – Independent 7,370 Full Service Restaurant – Chain 1,453 Restaurant Chain – Headquarters 13,491 Drinking Places 9,658 Restaurant – General 6,753 Accommodation Foodservice 6,015 Institutional Foodservice
10 7,230
Recreation and Related Industries Foodservice 11 1,434 Contract, Social Caterers 12 23,012 Food and Beverage Stores 13 365 Foodservice – Building Services 14 154 Foodservice – Manufacturer 15 1,446 Foodservice – Miscellaneous 16 253 Foodservice – Wholesaler / Distributor 17 9,214 Foodservice – General 18 474 MEC Advertiser
Additional Data Points: • Licenced Establishments • Quick Service / Full Service • Independent / Chain • Chain Headquarters • Seating Capacity
• Square Footage • Number of Employees – Location • Number of Employees – Total • Annual Revenue • NAICS / SIC Code
• FSA • Longitude / Latitude • DUNS code • Contact name • Title
• Phone • Email For additional data points please inquire
ANNUAL CIRCULATION BREAKDOWN BY INDUSTRY:
1 2 3 4 5 6
TOTAL 41,000
Quick Service Restaurant – Independent 2,656 Quick Service Restaurant – Chain 10,700 Full Service Restaurant – Independent 5,282 Full Service Restaurant – Chain 1,453 Restaurant Chain – Headquarters 6,144 Drinking Places 2,710
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1,079 3,356 3,358 3,984
11 278
Restaurant – General Accommodation Foodservice Institutional Foodservice Recreation and Related Industries Foodservice MEC Advertiser
CRFN Total Readership
Annual Geographical Breakdown: Newfoundland 1,004 PEI 482 Nova Scotia 2,298 New Brunswick 1,195 Quebec 9,213 Ontario 17,648 Manitoba 869
7 8 9 10
Saskatchewan 1,196 Alberta 4,286 British Columbia 2,739 Nunavut 2 Northwest Territories 11 Yukon 13 Outside Canada 44
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PER ISSUE
ANNUALLY
20,000 copies mailed x 4.2 pass-on readership = 84,000 total readers per issue!
20,000 copies mailed x 4 issues per year x 4.2 pass-on readership = 336,000 total readers per year!
CRFN Magazine Editorial Our editorial provides insight into the latest food and beverage trends, industry research, innovation, consumer and industry statistics, business advice and regulatory news and updates. CRFN’s objective is to bring the restaurant and foodservice community (suppliers and non-suppliers) together, exchange information and ideas and to help all foodservice establishments improve their bottom lines. Packed with Features CRFN remains the authoritative voice of the foodservice industry. Each issue contains an issue theme, special focus features, regular columnists and industry updates. Columnists are experts in their respective fields and deliver a wealth of information, with helpful tips that owners and operators can implement immediately. Visit Us Online CRFN is complemented by our website www.restobiz.ca, which is packed with cutting-edge content for restaurant and foodservice industry professionals. Suppliers to the industry may choose a wide variety of banner options and sponsorships that would allow them to engage our dynamic web audience. Our e-newsletter RestoBizBytes is distributed weekly to over 35,000 Canadian foodservice industry professionals. Please see specific advertising details for these impressive digital media products listed later inside this media kit. Canadian Restaurant & Foodservice News magazine is extremely active over social media and is proud to have over 8,500 Twitter followers! Follow @RestoBizCRFN to get regular news updates, tips and information related to the Canadian foodservice and restaurant industry.
Editorial Planner Spring
Summer
Fall
Winter
Issue Theme
Operations Excellence
Hot Industry Trends
The Future of Foodservice
Creative Marketing
Foodservice Focus
Dairy
Meats & Poultry
Fish & Seafood
Cleaning Supplies
Beverage Feature
Coffee & Tea
Beer
Cocktails & Spirits
Wine
Tools of the Trade
Small appliances
Ovens and Ranges
Innovative Cooking
Dishwashing & Cleaning
Special Supplements
Desserts
Breakfast
Lunch
Dinner
Minding Your Business
Cost Management
Staff Scheduling
Mobile Payment & Ordering
POS Systems
Under the Spotlight
• BBQ Meats • Baked Goods • Soup
• Pizza • Sauces & Seasonings • Appetizers
• Condiments • Cheese • Sandwiches
• Cooking Oil • Pasta • Potatoes
Periodic Columns & Departments
Making Money Menu Development Canadian Trailblazer Finance & Accounting
Playing It Safe Technology Business Operations Payment Processing
Crunching Numbers In the Brews Design & Décor Consumer Trends
Chef Q&A Vine Musings Nutrition Marketing New Concepts
Magazine Editorial Advisory Board Donna Bottrell, RD, Owner, Donna Bottrell Food Consulting
Ryan Marquis, Corporate Chef, CW Shasky
Andrea Carlson, Chef/Owner, Burdock and Co.
Gary McBlain, Regional Director of Culinary, Baybridge Senior Living
Connie DeSousa and John Jackson, Co-owners/chefs, Charcut/Charbar
Roger Mittag, Owner/Consultant, Thirst for Knowledge
Jeff Dover, Principal, fsSTRATEGY
Brent Poulton, CEO, St. Louis Bar and Grill
John Lettieri, President and CEO, Hero Certified Burgers
Matt Rolfe, CEO and Hospitality Leadership Coach/Speaker
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Rates and Schedule Advertising in Canadian Restaurant & Foodservice News magazine is a targeted and cost-effective way to reach the most qualified foodservice and hospitality professionals in Canada. Size
1X
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Full Page 2/3 Page Vertical 1/2 Page Island 1/2 Page Horizontal/Vertical 1/3 Page Sq./Vertical 1/4 Page Vertical 1/4 Page Horizontal
Inside Front Cover
For advertising rates, please contact: Chuck Nervick, Publisher 416-512-8186, ext. 227 or Toll Free: 1-866-216-0860 chuckn@mediaedge.ca
Inside Back Cover Outside Back Cover Double Page Spread • Rates and specifications for front cover over-wraps, special inserts, polybag mailings and more are available upon request • All rates include four colour • Please add 15% for agency bookings • Members of the CCFCC receive special advertising discounts
2018 Publishing Schedule Issue
Issue Theme
Booking Deadline
Material Deadline
In Market Date
Spring
Operations Excellence
January 19, 2018
January 26, 2018
March 2018
Summer
Hot Industry Trends
April 27, 2018
May 4, 2018
June 2018
Fall
The Future of Foodservice
July 27, 2018
August 3, 2018
September 2018
Winter
Creative Marketing
October 26, 2018
November 2, 2018
December 2018
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Print Mechanical Specifications AD REQUIREMENTS
FULL PAGE Bleed Size: 8.375” x 11.125” Trim Size: 8.125” x 10.875” Safety Area: 7.125” x 9.625”
2/3 PAGE VERTICAL
1/2 PAGE ISLAND
4.563” x 9.563”
4.563” x 7.375”
All ads should be sent press-ready with an appropriate proof. Publisher assumes no responsibility for accuracy where no proof has been provided. Printing Specifications Trim size: 8.125”x10.875” Half tones: 85-100 lpi Saddle stitched
DIGITAL FILES
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL 3.375” x 9.563”
Preferred format is InDesign CC, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference.
1/3 PAGE VERTICAL 2.25” x 9.563”
GENERIC PDF FILES
7.125” x 4.75”
Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.
WHEN SENDING MATERIAL
1/3 PAGE SQUARE
1/4 PAGE VERTICAL
1/4 PAGE HORIZONTAL
4.563” x 4.75”
3.375” x 4.75”
7.125” x 2.125”
1. Submit files on a Macintosh formatted CD-ROM. Please label your files with the company name and issue name. eg. advertisername_ issuedate.pdf 2. Include a Magazines Canada standards colour proof for accurate reproduction. Four colour: colour-corrected screened negatives, right-reading emulsion down with colour key or progressive proofs. Digital files preferred.
Publisher: Chuck Nervick 416-512-8186 x 227 1-866-216-0860 x 227 chuckn@mediaedge.ca
Editor: Greg Furgala 416-512-8186 x 204 1-866-216-0860 x 204 gregf@mediaedge.ca
Advertising Sales: Nick Nervick 416-512-8186 x 249 1-866-216-0860 x 249 nickn@mediaedge.ca
Advertising Sales: Carlos Parra 416-512-8186 x 233 1-866-216-0860 x 233 carlosp@mediaedge.ca
Canadian Restaurant and Foodservice News is published by:
All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided. 3. Upload files to the FTP site. Host: ftp3.mediaedge.ca Username: me_crfn_ad Password: artwork
SHIPPING INSTRUCTIONS FOR ALL OTHER MATERIALS Digital materials, film, artwork, should be sent to: Danielle Stringer, Marketing Assistant 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4 416-512-8186 ext. 252 or danielles@mediaedge.ca
POLYBAG/INSERTS
5255 Yonge Street, Ste. 1000 Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca
Contact Chuck Nervick, Publisher for quotation and specification information - 416-512-8186 ext. 227 or chuckn@mediaedge.ca
SHIPPING INSTRUCTIONS FOR INSERTS Please send six samples of insert to the Marketing Assistant.
Our mission is to produce market leading, print, digital, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.
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Website Advertising (home page)
www.restobiz.ca
(landing page)
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Restobiz.ca provides the foodservice industry with a wide range of news and feature articles covering topics such as chef profiles, food and beverage, business operations, consumer trends and marketing. Our popular “Order Up� blog covers industry news with humour and insight. Our Restobiz Bytes e-newsletter and our Twitter feed (@restobizCRFN) with over 8,500 followers, along with other creative marketing programs helps drive traffic to our site.
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Net Website Advertising Rates (minimum 3 month commitment) A
Upper Leaderboard
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Upper Box Advertisement
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Lower Box Advertisement
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Tab Sponsor (Four available)
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Tab Sponsor (Four tabs)
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Tip of the Week
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Video Feature Sponsor
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Monthly Poll Sponsor
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Industry Insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See Industry Insights page for details & rates
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728 x 90 pixels, 72 DPI gif or jpg only RGB
300x250 pixels, 72 DPI gif or jpg only RGB
300x250 pixels, 72 DPI gif or jpg only RGB
For advertising rates, please contact: Chuck Nervick, Publisher 416-512-8186, ext. 227 or Toll Free: 1-866-216-0860 chuckn@mediaedge.ca
300x250 pixels, 72 DPI gif or jpg only RGB
300x250 pixels, 72 DPI gif or jpg only RGB
300x250 pixels, 72 DPI gif or jpg only RGB, Logo & Box
Logo
300x250 pixels, 72 DPI gif or jpg only RGB, Logo & Box
Lower Leaderboard 728 x 90 pixels, 72 DPI gif or jpg only RGB
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E-news Advertising User Inbox View: E-news A
Restobiz Bytes e-news is sent weekly to a database of more than 37,000 recipients. This e-news product provides timely, highly relevant content ensuring maximum exposure of your message. Advertisers will have the opportunity to take their message directly to readers’ inboxes allowing for a direct mail message with an extremely easy response mechanism.
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RestoBiz Bytes “Top 5” A special, monthly feature called “RestoBizBYTES Top 5” will be emailed the first Friday of every month to our total email database of over 37,000. This release will profile the top five stories from the previous month based on viewer traffic. This is an additional or bonus release per month and will complement our weekly e-newsletter.
Net E-News Advertising Rates (Minimum 3 time commitment) PLEASE SUPPLY STATIC IMAGE FILES ONLY. CANNOT ACCEPT ANIMATED FILES.
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Upper Leaderboard
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Upper Vertical
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728 x 90 pixels, 72 DPI gif or jpg only RGB
240 x 400 pixels, 72 DPI gif or jpg only RGB
Middle Vertical 240 x 400 pixels, 72 DPI gif or jpg only RGB
Lower Vertical
For advertising rates, please contact: Chuck Nervick, Publisher 416-512-8186, ext. 227 or Toll Free: 1-866-216-0860 chuckn@mediaedge.ca
240 x 400 pixels, 72 DPI gif or jpg only RGB
Industry Insights. . . . . . . (See next page for details & rates) Lower Leaderboard 728 x 90 pixels, 72 DPI gif or jpg only RGB
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Industry Insights - Native Advertising Your content, our readers Native advertising is a form of advertising where the ad experience follows the natural form and function of the user experience in which it is placed. Native ads match the visual design of the experience they live within, look and feel like natural content and behave consistently with the native user experience. • Always in Front
• Industry Leader
Clickable headlines are displayed on the home page of restobiz.ca for one month.
Article teasers are expanded on restobiz.ca pages and accessed on our permanent archive.
• Expanded Content
• Social Media
Photo, full feature (up to 600 words written by an industry journalist) and a link back to your site are posted – with no time restrictions.
Use your social channels to grow your reach exponentially right from your content.
• SEO Power
• Inbox Targeting
Keywords, descriptions, meta, optimization. You name it, we’ll tag it for maximum exposure.
We effectively target our readers, your customers, via our e-news and direct them to your content landing page.
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Premium Offerings
Lead Reporting
• Companion Display Advertising • Social Media Distribution • Video Production • Infographics • Whitepapers
• Identify businesses visiting your website • Turn your anonymous site visitors into sales leads
Net Industry Insights Advertising Rates
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Industry Insights
restobiz.ca
1 month campaign
3 month campaign
6 month campaign
For advertising rates, please contact: Chuck Nervick, Publisher at 416-512-8186, ext. 227, Toll Free: 1-866-216-0860, or chuckn@mediaedge.ca
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Programmatic Advertising - Smart Display Keep in touch with the foodservice industry everywhere online Smart Display is an intelligent marketing campaign that gives your company’s advertising strategy the edge when it comes to being in the right place at the right time. MediaEdge is connected to over 17 ad exchanges, giving you the power to target your niche audiences online on almost any website they visit most often. We access hundreds of b2b data networks to ensure your display message targets buyers in real time. Advertise with confidence that you are making a valuable impression at the right time.
Features • Target buyer behaviour online • Guaranteed impressions • Campaign manager • Complimentary creative • Reporting and analytics • Lead reports
How does Smart Display work? Smart Display identifies niche audiences • Visiting your website • Researching online • Reading industry articles online • Entering and leaving sites of interest We build a unique audience profile for your business identifying individuals in your industry, as well as those who show purchasing behaviour online. These days, people are spending more and more time consuming content and researching products and services online prior to making an inquiry. With an average of 1,700 online display ads being seen each month per person there is a huge opportunity to get in front of buyers online. Previously, if a company visited your website and left, or was researching your products and services online, you had no way of ensuring you stayed top of mind. Through the use of MediaEdge Smart Display you can influence buyers in your current pipeline and get your message out to those who are not yet familiar with you. Smart Display is the perfect campaign for any company looking to gain significant exposure online.
Ready to get started? Contact your MediaEdge sales rep for pricing today!
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YOUR BUSINESS DISPLAY AD HERE