Which are the best software for automating LinkedIn activity?

Which are the best software for automating LinkedIn activity?

As the world’slargest professional media marketing platforms, it’s the go-to service foranyone who wants to connect with recruits under a range of job titles fromco-workers to customers, among others.

In the past, wehave discussed the many ways to use LinkedIn advertisements to generate salesand social selling. While this is a solid approach that can generate big-timeresults, there is no reason to stop there.

In this blog, we'regoing to review 4 of the best LinkedIn automating tools that can help youbecome a wisdom media marketing expert.

We will touch onthe finer details of each tool, including how and when to use them.

Soonenough, you will find that each one could fit nicely with your current andfuture media marketing and content marketing methods.

By the end of thisblog, I hope that you better understand how to use LinkedIn to boost sales andsocial selling, along with building trust in your marketing team and yourmarketing plan.

Let’s explore thefour tools to help you nail life as a media marketing pro.

1. LinkedIn Small Business

Here is howLinkedIn describes its approach to small business:

“LinkedIn is muchmore than a social website. It is a community of professionals – in a businessmindset – that is waiting to hear from you.”

Through the use ofLinkedIn Small Business tool and its three-step approach to social selling andbeing an excellent lead builder, your small business will find itself on trackto increase sales, build trust, and reach a different of related purposes. Thethree steps include:

- Build your brandpresence - Connect with yourtarget audience - Engage them withcontent marketing

Step number threeis my fav because this is where you establish and share valuable contentmarketing skills with your target audience. By doing so, you're in a positionto not only attract recruits and motivate them to be decision-makers but to“turn followers into brand advocates.”

There is a lot tolearn upon visiting the LinkedIn Small Business center, so make sure that youtake enough time to review each feature that is available to you. From text adsto sponsored content, there is sure to be a strategy that fits in with yoursales goals.

2. Crystal

Sometimes a mediamarketing tool gets around that is different than anything else in its area.This is unquestionably what you get when you turn to Crystal, known as the“world’s largest personality platform.”

The companyexplains its service as follows:

“Crystal gives youinstant access to millions of personality profiles and free communicationadvice for anyone you meet.”

So, what does thismean for those who use LinkedIn as a social selling tool? In short, Crystal canexamine a LinkedIn profile or premium account and provide feedback and insightinto a person’s personality.

With thisinformation, you will find out it easier to interact with the person in theproper manner rather than just making a cold call. From the words you apply tothe way you approach the prospect, this tool will give you a high level ofguidance.

When you contrasttwo LinkedIn profiles, you may see the same thing (for the most part).

But,when you use Crystal, you will soon find that many subtleties can be picked upon and used to your benefit to avoid the dreaded cold call.

If you want todevelop your LinkedIn social selling, it is imperative to become a bettercommunicator. With this tool, you do not have to do much, to make thisfundamental change and swap out your cold call for stronger lead builderpotential.

3. LeadFuze

One of the biggestadvantages of LinkedIn is also a primary challenge for many salesprofessionals. What is it, you ask? It is the more than 440M members.

Without the help ofa prospecting tool, you could soon find yourself sinking in data with no realconcept as to which direction to take.

And, this is whyLeadFuze is so attractive. It lets you to quickly create a list of leads andtarget accounts through a simple search.

While the leadgroup process is a big deal, it does not stop there, after you need to be alead builder actively. Users of this tool also have access to contactinformation, including phone number and email, making it simple to begin thesales process.

If that is notenough, LeadFuze also helps you automatically send personalized emails andfollow-ups.

At this time, youcan dig up contact information for more than 210 million B2B professionals andpremium accounts. And, with customers adding roughly 360,000 prospects eachmonth, it is easy to see that you will always have an endless supply of leads.

LeadFuze is knownas one of the head all-in-one LinkedIn lead generation tools. With thecapability to automatically uncover all of the essential information, this onetool can give your media marketing strategy a big increase.

4. SalesLoft Prospector

The title of thistool alone should give you an idea of what it has to offer. However, if youreally want to experience its power, you need to give it a chance.

For those whopractice multiple sales tools to reach their goals, SalesLoft should not beoverlooked.

The basic conceptis that you can integrate all of your most important sales tools, ensuring thatthey work together in perfect harmony.

On its officialwebsite, SalesLoft Prospector discusses the integration of the following tools:

- DiscoverOrg; - Owler; - Crystal; - RingLead; - InsideView; - Datanyze; - Orca; - Sigstr.

Do you currentlyuse any of the above sales tools? If so, you can join them all together throughthe use of this platform.

Conclusion

Twitter andFacebook are top notches social media platforms, but they do not offer the samelevel of B2B networking opportunities that LinkedIn does.

With the guidanceof these tools on top of your social media platforms, you can take benefit ofeverything LinkedIn has to offer. From better organize your contacts tomanaging the sales funnel, there is something out there that will work for youand help you to become a better decision maker in the world of media marketing.