Rhotic Media - Tell Your Story

Tell Your Story

RHOTIC Financial journalism and content marketing

How we can help Rhotic Media is a financial marketing agency dedicated to creating content. We work with businesses of all sizes, from global banks to pre-funded SMEs. Our mission is to make customer acquisition and retention easier for our clients through better marketing communications.

What is content?

Content can be blogs, whitepapers, website copy, leaflets, articles, magazine features or writing for technical brochures.

It can also be podcasts, video scripts, material for live events, television broadcasts and interactive digital media.

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£ £ RHOTIC Financial journalism and content marketing

Why use content?

Content helps companies to deliver marketing objectives by: Clarifying what you do Explaining who you are Building an audience Generating leads Enhancing your reputation Growing your brand recognition

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We help our clients craft content strategies by identifying key objectives and advising on how to reach and engage audiences.

We then develop effective content to suit their distribution channels. Our expert team comprises technical copywriters, financial journalists and broadcasters, fluent in the widest range of content styles.

Pricing We know that all businesses are different, so we have pricing models to suit everyone.

We can work on a project, ad hoc or retained basis. The choice is yours.

Our clients We help businesses to communicate with their clients, employees, investors, prospects, and other key stakeholders through outstanding content.

Some companies already know exactly how content fits with their broader marketing business aims, but others are embracing content for the very first time.

Either way, our team can ensure your business stands out by showcasing your expertise and elevating your talent.

Our team of journalists, copywriters, marketers, and broadcasters are qualified and experienced in multiple sectors and disciplines. They have decades of experience working for some of the largest companies in the world.

Our mission is to make customer acquisition and retention easier, through better marketing communications.

Our expertise ASSET MANAGEMENT We support investment houses large and small with their content strategy, televised interviews, podcasts, brochures, technical literature, internal comms plans, flyers, video scripts and client emails. We also support the three largest media groups in the world to create content for their asset management clients.

INSURANCE, REINSURANCE + RISK Our team handles corporate briefs for clients in the life and general insurance sector, along with both high-level and detailed articles for reinsurance and risk clients. In addition to corporate work, our writers regularly report for specialist editorial journals covering protection and broking.

INVESTMENT BANKING

£ £ RHOTIC Financial journalism and content marketing

Our work within investment banking has ranged from crafting corporate messaging to the provision of market analyses, sales materials, websites, op eds, and stewardship reports. Our experienced team works with clients on content relating to M&A, capital raising, sales, trading and advisory services, along with a growing number of private market offerings.

INVESTOR SERVICES Our content work in the middle and back office sector is broad, covering areas such as asset servicing, custody, clearing and settlement. Working for the largest banks in the world, we have delivered surveys, blogs, brochures, group website content and campaign microsites.

RETAIL BANKING, MORTGAGES, LOANS + CREDIT From open banking to second charge underwriting, our writers have an exceptional portfolio covering mortgages, loans and consumer credit. In this market we work for lenders, packagers, brokers and ratings agencies.

We also write for specialist trade magazines.

PENSIONS We work with asset owners, consultants, fiduciary managers and asset allocators to deliver a full suite of content. Recent work has included conference programme management, technical articles, newsletters, thought leadership reports, blogs, flyers and brochures. Our specialist pensions writers have won several awards recognising the quality of their work.

We know that all businesses are different, so we have pricing models to suit everyone.

Our expertise PROFESSIONAL SERVICES We have extensive experience in this sector.

Our recent projects include the overhaul of a 362-page website for a global audit business with a presence in 90 countries. We have also completed multiple content projects for the big four accounting firms, ranging from marketing brochures to blogs and thought leadership.

REAL ESTATE From estate agents and construction companies to listed real estate investment trusts (REITs), we have worked for a broad range of organisations. Our work has included web content, marketing brochures, analyst reports and blog articles. Many of our team have previously worked at trade publications, covering construction, mortgages, or property.

COMPANIES + MARKETS

£ £ RHOTIC Financial journalism and content marketing

We work with companies across many sectors outside of financial and professional services, to help them articulate their message, values, products and services to a wide range of client and customer groups.

TRADING + TECHNOLOGY Since Rhotic Media was founded, we have worked with stock exchanges, fintechs and investment banks.

We have also delivered a host of client communications for the sell-side. Whether it’s sales literature, advertorials, website content, survey write-ups, webinars, whitepapers or blogs, we have you covered.

WEALTH MANAGEMENT + PRIVATE BANKING Our team manage the content strategy for some of Europe’s largest money managers. Our work to date has included written and broadcast content ranging from brochures, whitepapers and thought leadership to televised webinars, live events, and podcasts.

SUSTAINABILITY In this growing element of finance and corporate responsibility, we work with companies to articulate and communicate an authentic message to both clients and internal teams.

Our expert team is comprised of technical copywriters, financial journalists and broadcasters, fluent in the widest range of content styles.

Our writers Rhotic Media’s rapid growth can be attributed largely to our talent. Our focus has been on building a team of informed writers who understand the financial and business sectors, and use their interviewing, analysis and writing skills to clearly articulate our clients’ messages.

Joe McGrath

Jon Yarker

As Rhotic’s founder, Joe is a business journalist with more than 20 years’ experience, who has written for Bloomberg, The Times, The Financial Times, and The Telegraph. He works on technical briefs across the Retail Finance spectrum.

Previously a journalist with Money Marketing and Citywire Wealth Manager, covering retail asset management and wealth. He has also worked in-house at an award-winning financial advisory firm. Jon holds the IMC.

Elizabeth Pfeuti

Alastair O’Dell

In addition to her role as the company’s chief client officer, Elizabeth is Rhotic’s most decorated writer, winning awards for her work across multiple sectors. As a director of the business, she focusses her writing on asset management and pensions.

Alastair was formerly the editor of Euromoney’s Global Investor Group between 2011 and 2017. An economics graduate, he joined Rhotic Media from Transition Economist and Hydrogen Economist where he was the editor.

Alastair covers commodities, investments, and pensions.

Helen Lewer

Stephanie Baxter

Helen Lewer is Rhotic’s editor in chief. She has 25+ years of experience and joined from Private Equity International where she was the special projects editor. Prior to joining PEI, she was an editor at the Investment Association, responsible for member communications.

Stephanie is a former deputy personal finance editor of The Telegraph. She was deputy editor and news editor of Professional Pensions and online editor at Global Investor. Stephanie works with pensions, investor services and asset management clients.

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Nick Reeve

£ RHOTIC Financial journalism and content marketing

Nick is the former news editor for Investment & Pensions Europe (IPE), where he was part of the awardwinning editorial team. He was also European editor for CIO magazine and a pensions reporter at the Financial Times.

Georgie Lee

Liam Wyatt

Georgie Lee is an NCTJ-qualified journalist who joined Rhotic from UCL Business. Georgie has written for a host of UK B2B titles including Investment Week and Credit Strategy.

Prior to joining Rhotic, she wrote for London-based charity Mind.

Liam Wyatt joined from fund group Miton Optimal, where he was a marketing manager responsible for client communications. He previously worked for Han ETF, Tyndall Investment Management and Coram Asset Management.

Rob Langston

Niamh Smith

Rob, a former trade journalist of the year, was previously a writer for the Financial Times Group, Euromoney Institutional Investor and Pageant Media. He works on briefs relating to hedge funds, investor services and asset management.

Niamh Smith works as a writer in Rhotic’s delivery team, covering investment, macroeconomics and sustainability. She is currently completing a digital marketing programme with London South Bank University.

Tom Higgins

Ella Farmer

Tom Higgins has established a strong reputation for covering sustainability issues since joining Rhotic. He holds an undergraduate journalism degree from Goldsmiths, University of London.

Ella Farmer writes on retail finance issues for editorial and corporate clients, covering European fund management, ESG and securities services. She also works on research projects for corporate briefs in commercial banking.

Simon Watkins Simon Watkins joined Rhotic from the Financial Conduct Authority in 2021 where he was an editor responsible for the regulator’s thought leadership output. Prior to this he was the City editor at the Mail on Sunday. In the late 90s, he was a senior City reporter with the Press Association.

Our awards Rhotic Media was established in 2018. Since then, we have won multiple accolades recognising the quality of our work and our commitment to the development of our people.

2022

2021

Great British Entrepreneur Awards The John Caudwell Award FINALIST: Rhotic Media Ltd

BPP Apprentice Awards SME Employer of the Year WINNER: Rhotic Media Ltd

Professional Pensions Women in Pensions Awards FINALIST: Elizabeth Pfeuti

Headlinemoney Awards Mortgage Journalist of the Year FINALIST: Joe McGrath

Headlinemoney Awards Investment Journalist of the Year Pensions Journalist of the Year FINALIST: Stephanie Baxter

2020

BPP Apprentice Awards Employer of the Year RUNNER-UP: Rhotic Media Ltd

£ £ RHOTIC Financial journalism and content marketing

State Street UK Institutional Press Awards Pensions Journalist of the Year WINNER: Stephanie Baxter FINALIST: Nick Reeve

2019 State Street UK Institutional Press Awards Investor Services Journalist of the Year Market Commentary Journalist of the Year Passive Investment Journalist of the Year WINNER: Elizabeth Pfeuti WTW Media Awards Pensions Journalist of the Year HIGHLY COMMENDED: Elizabeth Pfeuti Reinsurance Journalist of the Year HIGHLY COMMENDED: Joe McGrath

2018 WTW Media Awards Investment Journalist of the Year WINNER: Elizabeth Pfeuti

Our team of journalists, copywriters, marketers, and broadcasters are qualified and experienced in multiple sectors and disciplines.

CONTACT US LONDON Longcroft House 2 – 8 Victoria Avenue London EC2M 4NS

CHELMSFORD Hallmark House 25 Downham Road Ramsden Heath CM11 1PU

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rhoticmedia.com

£ phil.spurgeon@rhoticmedia.com +44 (0)20 3143 2245