Work is Child’s Play for Marjorie Applied Behaviour Analysis (ABA) is a branch of psychology. The science of behaviour studies how anyone learns a new behaviour or skill and unlearns known behaviours. ABA has many practical applications including changing public health behaviour and changing workforce behaviour through the use of Organisational Business Management (OBM). By Marjorie Whinfield (03-05)
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pplied Behaviour Analysis is also a scientifically validated therapy for children with autism that has resulted in significant improvements in a wide range of skill areas. I provide ABA therapy to children with a diagnosis of autism and other developmental delays. I work on a variety of skill areas including academic skills, social skills, language development, and functional living skills as well as reducing challenging behaviours. Behaviour analysis is unfortunately not a wellknown branch of Psychology in the UK, particularly in the North East of England. Like many people in the field, I stumbled upon ABA while gaining work experience after my undergraduate Psychology degree. I spent some time working with adults with intellectual and developmental disabilities in supported living, and
