Fika's Portfolio Visual Merchandiser

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P O R T F O L I O VISUAL MERCHANDISING 2021 RAFIKA DWI PUSPITASARI IKEA SENTUL INTERN
TABLE OF CONTENT 01 02 03 04 05 06 08 Coordination Area Home Decoration Activity Podium Living Storage Activity Podium Workspace Coordination Media Workspace Statement Exit Media Coordination Media Cook & Shop Coordination Media Home Textile 07 Gaming Range 09 Entrance Podium 2

MOODBOARD

COORDINATION AREA HOME DECORATION

Store media with scandinavian modern style

The activity is picnic at summer with pinkish and fresh feeling . The situation is at outdoor full of flower and happy feeling

PRODUCT

01 I CA Home decoration

IMPRESSION

02 I CA Home decoration

MOODBOARD PRODUCT

ACTIVITYY PODIUM LIVING STORAGE

Store media with scandinavian modern style The main product is functional and beautiful shelving to display art to make beautiful ambience of its surroundings . The situation is in small space living , like in the corner of living room

03 I AP Living Storage

IMPRESSION

04 I AP Living Storage

MOODBOARD PRODUCT

ACTIVITYY PODIUM WORKSPACE

Store media with Popular Modern style

The main massage is for keeping workspace neat and tidy for study at home , this is adjusted to the conditions due to covid

The keyword for the store media is clean , simple , and cozy

05 I AP Workspace

IMPRESSION

06 I AP Workspace

MOODBOARD

COORDINATION MEDIA WORKSPACE

Store media with popular traditional style . The massage is to boost spirit with your team . It is to make work - life balance The background is make to standout

PRODUCT

07 I CM Workspace

IMPRESSION

08 I CM Workspace

MOODBOARD

COORDINATION MEDIA HOME TEXTILE

Store media with popular modern style . The activity is Boost your " do not disturb “ when home is a madhouse . The living situation is cozy and sleepy with cushion cover with hand - tufted wool pattern as a main product .

PRODUCT

09 ICM Home Textile

IMPRESSION

10 I CM Home Textile

COORDINATION MEDIA COOK & SHOP

This media is for highlight christmas product , Vinter 2021 The main product is green jar The living situation is spending time , chatting with family or small family gathering for christmas The style is Scandinavian modern with the keywords are spark and joy

MOODBOARD PRODUCT
11 I CM Cook & Shop

IMPRESSION

12 I CM Cook & Shop

EXIT STATEMENT MEDIA

The massage of this store media is to organize your life with box and storage . To make clean and organize , this media use pastel and cheerful colour . The keyword for this media is Clean , Organize , Storage , Calm , Fresh This media has popular modern style

MOODBOARD PRODUCT
13 I Exit Media

IMPRESSION

14 I Exit Media

WALL & ACCESSORIZING FOR GAMING RANGE

Accessorizing and rebuild wall at Workspace compact

To display IKEA Gaming Collection . The colors are dominant by black . To add the impression of gaming rame , there is Red LED

MOODBOARD PRODUCT
15 I Gaming Range

IMPRESSION

16 I Gaming Range

MOODBOARD

ENTRANCE PODIUM 2 (SALE FOR SIDE TABLE )

This media is to draw attention in the lobby 2 area for highlight Side Table Sale The concept is like exhibition by using randomly cubes to put the main product . Dont forget the Graphic detail for the communication and spotlight ,

PRODUCT

17 I Entrance Podium 2

IMPRESSION

18 I Entrance Podium 2

T A C K ! RAFIKA DWI PUSPITASARI

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