Portfolio Portfolio
Content Content
INTRODUCTION
-WorkExperience -CareerOverview
-VitalityMediaBedroom -Coordination MediaBedtextile -MAVVINCollection -VILDPERSILLJACollection -RebuildBedroom
VISUALMERCHANDISE MEDIAS CAMPAIGN
-BacktoSchoolCampaign -SKOGSDUVAPlayCampaign -FestiveSeason
SOCIALMEDIA CONTENT
-IKEAtips&ideacontent
-PoestoreTiktokdailycontent -PoestoreInstagramdailycontent
ILLUSTRATION
-PoestooIllustration
RAFIKA DWI P
VISUAL MERCHANDISER
EDUCATION
Bachelor of Architecture
Brawijaya University | 2020
EXPERIENCE
Visual Merchandiser Specialist
IKEA MTA | January 2022 - January 2024
Designing attractive store displays
Designing efficient and attractive store layouts
Coordinate promotions and sales campaigns with visual displays
Visual Merchandiser Intern
IKEA Sentul | January - November 2021
Implementation of sales campaigns
Learn to recognize display technique
Designing attractive store displays
Assistant Building Intern
PT.PP, Malang | February - May 2019
Record daily reports
Check architectural work in the area
Learn practically in building construction
Jakarta, Indonesia
SKILLS
Visual merchandising
Space planning & layout design
Display development & execution
Seasonal & thematic display
Creative design & styling
Conceptualizing and styling displays for retail environments
Window display design
Enhancing product visibility and sales through display
Collaboration & Team Management
Cross-functional teamwork with sales teams
Coordinating with vendors and stakeholders
Supervising and training
merchandisers
Technical Tools & Software:
Hand drawing
SketchUp, Enscape, Revit for 3D Tools
Microsoft Office (Word, Excel, PowerPoint)
Autodesk Sketchbook, Canva
Rafika Dwi Puspitasari rafikadwipuspitasari@gmail.com
RAFIKA DWI P
VISUAL MERCHANDISER
Hi, I’m Rafika Dwi Puspitasari, an Architecture graduate from Universitas Brawijaya (2020). Over the past three years, I have been working as a Visual Merchandiser at IKEA, refining my expertise in store planning, layouting, and visual merchandising strategies. This experience has allowed me to create engaging and functional retail displays that align with brand identity and enhance customer experience.
I’m deeply passionate about continuous self-development in the creative industry. I’ve started exploring content creation, attending creative workshops, and even hosting painting workshops. Beyond that, I run a small business called Poestore, which transforms my love for drawing into unique merchandise that resonates with others.
In addition to my full-time role, I also take on freelance projects designing exhibition booths, leveraging my technical skills in 3D design to create innovative and visually appealing spaces My hobbies, such as painting, sketching, DIY crafts, and traveling, provide continuous inspiration and help me maintain a balance between professional growth and personal creativity.
My goal is to keep evolving as a Visual Merchandiser, blending my architectural background, crafting hobbies, and creative skills to create impactful designs that elevate brand storytelling and customer experience. I aspire to explore new challenges, collaborate with like-minded creatives, and contribute to innovative projects in retail and beyond.
Complete sleep : build your good sleep present at vitality media with the activity is get cozy and comfort in bed with colorful pattern sheets. The communiaction headlines is ‘Discounts up to 20% for every purchase of selected bed frames and mattresses’. The main keywords for the medias is simple, straight-forward, bright and colorful
Bright and colorful colour from media structure and textile patterns
More simple, focus on main product, less supporting product
Straight forward message, communicating clear commercial offer
The task of the vitality media is primarily to give the frequent visitor new impressions, by highlighting and presenting a combination of products connected to a relevant life at home activity. It is also to amplify, introduce and create attention for a new collection, launch or seasonal activity The activity of this media is “Better sleep quality to be ready for daily routines”
Create curved shape in backwall to support the launch identity and put the time restricted wall headline in the introduce the solution story
Use the following colour scheme for the vitality media connected to the launch look:
The task of the coordination media is primarily to show the coordination of the product rang, by highlighting and presenting a group of products from several products functions. The style of this media is International modern with blue as main color. The message of this media is to comunicate about the material ‘ made from Viscose blend material, It feels cool and soft to touch’
Inspire customer to impulse buy by creating space for stock on CM cube
Secure simple range presentation by using collage and repetition display technique to support composition
The MÄVINN collection is all about appreciating the artisanal craft and workmanship that goes into making unique accessories for the home. The collection comprises 20 carefully crafted items, made together with seven social businesses across Asia that provide long-term jobs for people in rural areas and vulnerable groups
Introduce the collection story with a time-restricted wall headline
Highlight the collection patterns through range presentation.
Secure clear price communication for main product with an A4 special purpose sign –limited collection (and story sign)
Hand-painted pattern invites the garden Apples, fig leaves, winding ivies, roses, marigolds and hollyhocks. The pattern on the VILDPERSILJA curtain and pillows brings summer's lovely abundance and colourful splendour into your home. The inspiration comes from the designer's daily walks VILDPERSILJA, you can get that feeling of an old-fashioned garden at home – even if live in the middle of a busy big city
The pattern for VILDPERSILJA curtain and cushion cover is inspired by charming walled gardens with lush trees and flowers
The home textile CM is combine with another area such as home decor, for example is the green lantern and imitation plant
The festive season key message is “bring the festive with IKEA”. From a cozy gathering with loved ones to a big seasonal celebration, IKEA has everything you need to bring warmth and joy into your home With simple yet impactful pieces, you can elevate every moment and make celebrations even more meaningful The story of this media is Extra bed in the living room to accommodate families staying overnight This media is completed with FOSSTA, IKEA collection for Chinese New Year.
Completed with FOSSTA Collection The color is combine between orange FOSSTA with light blue.
Activity sign: for gathering together and an extra sleeping solution at night
Enjoy a fresh and joyful Lunar Year's celebration. FÖSSTA is an affordable collection for those who want to get away from the hustle and bustle of everyday life, embrace life’s beauty and enjoy spending time with loved ones during the Lunar New Year celebration The transformation of auspicious symbols into modern, playful patterns makes it all easy to match with other decor
Chinese symbols into modern and playful designs makes the objects easy to match with other decor – wherever you live
The FÖSSTA collection features familiar yet unique shapes Notable designs include octagon and passion fruit-inspired forms, symbolizing prosperity.
The range presentation cluster focuses on combining, coordinating, and revitalizing elements to create a cohesive display Utilizing the collage technique as the main display approach, the style embraces an International Modern aesthetic The activity highlights the preparation of special food for Chinese New Year, with an emphasis on keeping it fresh to be enjoyed later This media is completed with FOSSTA, IKEA collection for Chinese New Year.
Straight forward message, communicating clear commercial offer Add some accent of Chinese new year
A display for cooking preparation that captures the festive spirit of Chinese New Year
Inspire customer to impulse buy by creating space for stock on bin
The area needs to be rebuilt to address several issues with the current layout Poor flow and uninviting pathways, like narrow prolongations and misplaced partitions, make it hard for customers to navigate Key spots, such as the Home 03 and PAX vignette areas, lack clear entry points and fail to attract attention. Secondary aisles and backflow zones are underutilized, with no engaging commercial messages. Some hotspots are too deep and narrow, making them uncomfortable to explore Rebuilding will create a more open, inviting, and functional layout that enhances the customer experience and boosts engagement.
layout: before layout: after
The common seasonal activity that IKEA releases every year is the Back to School series which is usually presented in the Launch Area as the main entrance of the store This year there is a concept of 5 colors which indicate the school phases (preschool-starting school-elementary school- middle school- gaming&study) with various activities.
Activity:Childrenart&craft activity
Theme:Pre-school Rangepresentation:combine, coordinate,revitalise
Activity:Childrenstarting school,startreadinganumeric andstorybook Theme:Startingschool Rangepresentation:combine, coordinate,revitalise
Activity:Childrenearlyschool needs
Theme:elementaryschool Rangepresentation:combine, coordinate,revitalise
Activity:Studypreparingfor finalexam Theme:middleschool Rangepresentation:combine, coordinate,revitalise
Activity:Studyingandgaming activityasahobby
Theme:gamingandstudy Rangepresentation:combine, coordinate,revitalise
Explore the magical forest with SKOGSDUVA Collection With SKOGSDUVA, the backdrop, the characters, and the plot are set. Families can continue the story by making small tweaks and using their imagination to bring the magical Swedish forest to life in their own homes
Add tree crown silhouettes to create a playful atmosphere aligned with the HFB09 visual impression
Bring the same colour combination from backwall into the cube to make the media looks more integrated, use cube sticker/ paint to strengthen the style expression & colour combination.
IKEA TIPS & IDEAS
Click here for video
Tips & Idea Video: Solusi penyimpanan rapi untuk Gen-Z
“Create stackable storage solution in your small bedroom”
Brief: Create a simple solution on how we can hang our recently use clothes in a good way for single person or Gen Z. Show how we can achieve organize corner with affordable price.
Product list :
RIGGA Clothes rack, white BONDSKÄRET Hat and coat stand, lilac, 175 cm
TJENA Storage box with lid, patterned/black white, 32x35x32 cm
GREJIG Shoe rack, grey, 58x27x17 cm
Scene: main topic
Scene: highlight one by one product
Scene: Designer introduction
Scene: highlight all products in one scene
Scene: highlight one by one product
Scene: all priducts with price
Product sales result week posting and one week after posting date
POESTORE DAILY CONTENT (IG)
Instagram Feeds
Instagram Reels
Reel Performance Highlights from latest reels (release new keychain)
Reached 235 views, demonstrating strong viewer engagement
Captivated a broader audience, with 84% of views coming from nonfollowers
Achieved 16 interactions, reflecting its potential to spark audience engagement.
This reel exemplifies effective content strategy, successfully extending reach and drawing attention beyond the existing follower base!
POESTORE
DAILY CONTENT (TIKTOK)
Tiktok Video
Reel Performance Highlights from latest tiktok video (release new keychain)
Achieved 738 views showcasing high audience interest. Encouraged engagement with 85 likes, 2 shares, 4 saves, and a comment, indicating content resonance.
Highlighted carousel performance with an average of 2.4 photos viewed out of 9, drawing viewers into the visual story. This post exemplifies an ability to create visually compelling, interactive content that drives both engagement and audience retention!
POESTOO ILLUSTRATION
Poestoo: Fika's Art Gallery
Poestoo is a creative space where me expresses my feelings and hobbies through illustrations that tell unique and meaningful stories. The drawings, crafted using digital media (Autodesk Sketchbook), highlight the beauty of simplicity in everyday moments. Beyond art, i have transformed my passion into a brand, Poestore, offering a variety of charming merchandise such as tote bags, keychains, and stickers This Instagram account is more than a gallery; it’s a journey into Fika’s world of creativity and storytelling. ��
POESTOO ILLUSTRATION
The unique black-and-white illustrations of Poestoo, known for their brought to life as adorable merchandise! From minimalist bags to item reflects Poestoo’s signature design Perfect for adding a touc merch items are now available exclusively
