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The foundation for RURAL TV’s daily program schedule focuses on the business of rural America and includes international programming. Each weekday morning, Market Day Report provides 5 hours of live coverage of agribusiness news, weather, and commodity market coverage in constantly updated half-hour wheels. Afternoons feature new opportunities for expanding the popular auction broadcasts of cattle, horses, farm equipment, and ranch real estate. Rural Evening News begins the primetime lineup, with dedicated news bureaus in Washington, D.C., Chicago, Sao Paulo, and the U.K. Nights and weekends feature “live” rural event coverage of both U.S. and international horse and farm shows, with the balance of programming expanding on the family friendly format that has proven to be so popular on RFD-TV with traditional music and entertainment. RURAL TV’s new website MYRURALTV.com is the “24-hour” go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls.
www.Myruraltv.com
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COMPANY HISTORY Rural Media Group, Inc. (RMG) owns and operates the world’s largest portfolio combining rural-based satellite/cable delivered media and entertainment companies including: RFD-TV, RFD HD, RURAL TV, RFD-TV The Magazine, and RFD-TV The Theatre. RURAL TV is RMG’s second 24/7 television network and is built upon the success of RFD-TV, which recently celebrated its 11th anniversary in serving the needs and interests of rural America.
RURAL MEDIA GROUP Timeline RFD-TV launches to 4 million homes as a public interest channel on DISH Network.
December 2000 December 2001
DIRECTV adds RFD-TV to its program lineup and the network is launched on a secondary satellite requiring a multi-sat dish for the viewer.
March 2002
RFD-TV moves its broadcast operations and uplinking to NorthStar Studios in Nashville, Tennesse.
April 2004
July 2003
June 2004 Two hours of original programming are added to the daily lineup.
November 2006 January 2007 March 2007 RFD HD, a new 24-hour high definition television network, is announced.
RFD-TV surpasses 30,000,000 homes reached through its satellite and cable distribution agreements. RFD-TV The Magazine obtains its 100,000th subscriber to its publication. RFD-TV The Theatre opens in Branson, Missouri with a sold out performance by Willie Nelson.
Verizon FiOS TV ads 6,500,000 homes in the east and west coast markets.
January 2009 May 2010
RFD-TV celebrates 10 years of broadcasting.
RFD-TV moves to the main DIRECTV satellite, adding an additional 12 million viewers.
June 2007 June 2008
RFD-TV enters its first float in the Tournament of Roses® Parade with a salute to the American farmer and rancher.
RFD-TV The Magazine publishes its first issue.
May 2005 September 2006
RFD-TV becomes a for-profit corporation after its long history as a nonprofit entity.
The first “live” show is produced; a call-in program featuring the President of the American Farm Bureau Federation.
RFD-TV surpasses 40,000,000 homes reached through its satellite and cable distribution agreements.
December 2010
RFD-TV honors Roy Rogers’ 100th birthday with the nationwide Trigger and Bullet Happy Trails Tour.
January 2011 February 2012
RURAL TV launches on DISH Network to 14 million homes.
www.Myruraltv.com
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ABOUT RURAL TV RURAL TV is a multimedia agribusiness and rural lifestyle network. The network is dedicated to educating and entertaining the growing global population, while maintaining a strong link with traditional country enthusiasts and those in professional agricultural industries. Launched on February 15, 2012 by the creators of RFD-TV, RURAL TV features primetime news broadcasts focused on agribusiness and rural policy issues; weather; world commodity market updates; extensive event coverage; international trade, farm and horse shows; expanded livestock auctions; equipment and ranch reports; plus independent productions designed to give both agricultural professionals and hobbyists information and insights to fit every interest and operation. In synergy with RURAL TV, MYRURALTV.com is the “24-hour� go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls. RURAL TV debuted on DISH Network channel 232 as part of the AT-250 and Heartland Package to 14 million US homes and is available for worldwide distribution on DBS, cable, IPTV and mobile services. Corporate headquarters are located in Omaha, Nebraska with production operations in Nashville, Tennessee. For more information, visit MYRURALTV.com.
Rural News
Markets
Weather
Live Event Coverage
Channel 232
heartland package | at-250
www.Myruraltv.com
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March/april 2012
TELEVISION ET 6AM 6:30 7AM 7:30 8AM 8:30 9AM 9:30 10AM 10:30 11AM 11:30 NOON 12:30 1PM 1:30 2PM 2:30 3PM 3:30 4PM 4:30 5PM 5:30 6PM 6:30 7PM 7:30 8PM 8:30 9PM 9:30 10PM 10:30 11PM 11:30
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CT MT PT MON - FRI 5AM 4AM 3AM 5:30 4:30 3:30 RURAL Product Showcase 6AM 5AM 4AM 6:30 5:30 4:30 7AM 6AM 5AM RURAL INTERNATIONAL 7:30 6:30 5:30 8AM 7AM 6AM 8:30 7:30 6:30 9AM 8AM 7AM 9:30 8:30 7:30 10AM 9AM 8AM 10:30 9:30 8:30 11AM 10AM 9AM 11:30 10:30 9:30 NOON 11AM 10AM 12:30 11:30 10:30 1PM NOON 11AM Superior Auction/Preview 1:30 12:30 11:30 2PM 1PM NOON Horse Talk Live 2:30 1:30 12:30 3PM 2PM 1PM RURAL INTERNATIONAL 3:30 2:30 1:30 4PM 3PM 2PM Rural Product Showcase 4:30 3:30 2:30 5PM 4PM 3PM Crook and Chase Classics 5:30 4:30 3:30 6PM 5PM 4PM Roy Rogers Show 6:30 5:30 4:30 RURAL EVENING NEWS 7PM 6PM 5PM Ralph Emery's Memories 7:30 6:30 5:30 8PM 7PM 6PM Horse Talk Live 8:30 7:30 6:30 9PM 8PM 7PM Crook and Chase Classics 9:30 8:30 7:30 10PM 9PM 8PM Act IV 10:30 9:30 8:30 RURAL EVENING NEWS MIDNIGHT 11PM 10PM 9PM Ralph Emery's Memories 12:30 11:30 10:30 9:30 1AM MIDNIGHT 11AM 10AM Horse Talk Live 1:30 12:30 11:30 10:30 2AM 1AM MIDNIGHT 11AM Crook and Chase Classics 2:30 1:30 12:30 11:30 3AM 2AM 1AM MIDNIGHT 3:30 2:30 1:30 12:30 4AM 3AM 2AM 1AM RURAL Product Showcase 4:30 3:30 2:30 1:30 5AM 4AM 3AM 2AM 5:30 4:30 3:30 2:30
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SATURDAY
SUNDAY Outdoor Programming International Programming
Cooking Outdoors w/ Johnny Nix Nashville Country Cookin' The Florida Horse At The Wire
Dutchoven and Camp Cooking How They Get There Those Magnificent Mules Quarter Time
Crossing the Cumberlands
Great American Gospel Out of the Norm Pot Luck Natures Adventures The Deer Show Talkin Tractors Rx for a Healthy Lifestyle Behind the Scenes with Mason and Dean Young Country
Outdoor Programming Cooking Outdoors w/ Johnny Nix American Farmer Talkin Tractors America's Treasures Inside Music Row Country Vibe
International Programming Outdoor Programming
Outdoor Programming
Team Roper TV Sure in the Saddle Flying Turns Advantage Horsemanship
Dressage 0-‐10 Classic Showjumper Chukker Quest for Equine Gold
FFA Convention Rewind
FFA Convention Rewind The Marty Stuart Show
Roy Rogers Movie
Mollie B Polka Party
Western Movies
Western Movies
American Farmer Talkin Tractors America's Treasures Inside Music Row Country Vibe Outdoor Programming
The Deer Show Talkin Tractors Rx for a Healthy Lifestyle Behind the Scenes with Mason and Dean Young Country Natures Adventures
RURAL Product Showcase
Channel 232 Dish Channel heartland package | at-250
232
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PROGRAMMING SCHEDULE RURAL TV is television for a growing world. In its main distinction from RFD-TV, RURAL TV’s daily program schedule focuses on the business of rural America and includes international programming. RURAL TV is the gateway to experiencing other cultures; sharing time-honored ways, music, fascinating heritages and the knowledge used and shared by rural people all over the world.
Market Day Report M-F 9am-2pm (eastern) Market Day Report starts the weekday with five hours of “live” continuous coverage of rural news, weather, and commodity market coverage in constantly updated half-hour wheels. • Rural News (7 minutes) – Market Day Report leads off with an update of rural news and features the latest stories from agriculture associations, university and college agriculture programs, USDA headlines and stories from our rural partners. • Ag Weather (5 minutes) – An agricultural related weather segment gives viewers the latest look at weather that’s impacting agricultural markets around the globe. RURAL TV’s weather features important soil moisture and soil temperature stats with extended 6-10 day forecasts. • Grain Market Update (6 minutes) – In depth reports from the Chicago and Kansas City Board of Trades offer up to the minute pricing, plus periodic trader interviews. • Livestock Market Update (6 minutes) – Reports from the Chicago Mercantile Exchange give viewers the latest futures and cash markets, featuring periodic trader interviews.
Rural Evening News M-F 7:30pm-8pm (eastern) Rural Evening News anchors the primetime lineup, with dedicated news bureaus in Washington D.C., Chicago, Sao Paulo, and the U.K. Two mobile trucks offer extensive “live” rural event coverage, in addition to reports submitted by rural affiliate associations and organizations such as the American Farm Bureau, FFA, 4-H, State Farm Bureaus, commodity organizations, major agriculture/equine companies and world news from our international affiliates. Each newscast concludes with a “Farm Family of the Day” segment.
Horse Talk Live M-F 3pm-4pm (eastern) From English to Western, beginner basics to advanced techniques, associations and products, Horse Talk Live covers all disciplines and all breeds, with programming dedicated to the interests of both recreational riders and the most serious of competitors.
Additional Programming Afternoons feature the expansion of popular auction broadcasts of cattle, horses, farm equipment, and ranch real estate. Rural news, weather updates, Market Day Minutes, and equine news vignettes are also featured throughout the day with lifestyle programs covering rural travel destinations, country cooking, western movies, traditional country music and more.
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MEET THE NEWS TEAM Liz Motley | Executive News Director / Anchor | liz@rfdtv.com Liz Motley is responsible for developing and producing Rural Evening News and Market Day Report. Motley is an award-winning television reporter and former host of local, national and international TV shows and news programs with over 20 years of experience in the broadcasting and cable television industries. She most recently was the vice president of programming for America’s Voice Cable TV Network, a national news/political talk cable network based in Washington D.C., where she created and developed live television programming with notable talents such as Billy Bush, Mary Matalin, Susan Molinari and Colonel Oliver North. She also managed a news team through live presidential election coverage, including coverage of the Republican and Democratic National Presidential Conventions. Mark Oppold | News Director / Lead Anchor | mark@rfdtv.com Mark Oppold is responsible for news broadcasts, including writing, editing, interviewing and announcing news coverage. He also serves as a liaison between other news production agencies. Oppold, a three year staff member of RFD-TV, has 35-years of agricultural broadcasting experience. He has worked for radio and television stations in Iowa and Missouri before joining RFD-TV. In 2010, he was awarded the New Holland Oscar in Agriculture Award for his documentary on the floods in Tennessee. He currently serves as president elect of the National Association of Farm Broadcasters and will continue to direct and report the news for both RFD-TV and RURAL TV.
Scot England | News Anchor | scot@rfdtv.com Scot England is responsible for broadcasting news and live weather along with many special features. England comes to RURAL TV from WAND-TV in Decatur, Illinois, where he served as weekday morning anchor. He has 25 years of experience covering rural news, spending most of his career working in central Illinois. England knows first-hand how important updated commodity market information, weather and agricultural news is to producers and agribusiness.
Amber Jenne | Producer / Anchor | amber@rfdtv.com Amber Jenne is responsible for broadcasting RURAL TV special features, live remotes and weather. Jenne has worked on-air as an anchor, reporter and producer at TV stations in Illinois and Kansas City, Missouri. and as an entertainment host in Los Angeles, California. She received her Master’s degree in broadcast journalism from the University of Illinois, Champaign-Urbana, where she received high recognition for her storytelling by the Society of Professional Journalists.
News stories and tips can be submitted by contacting the RURAL TV News Desk at RURALTVNews@rfdtv.com or by calling 615-630-7370.
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CONNECT Updated Rural News Weather Market Report Market Videos Market Ticker Detailed Program Schedule Show Pages with Exclusive Content
www.MYRURALTV.com www.facebook.com/RURALTV www.twitter.com/RURALTV
@RURALTV
In synergy with RURAL TV, MYRURALTV.com is the “24-hour” go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls.
www.Myruraltv.com
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www.RFDtv.com
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www.Myruraltv.com
The Magazine
The Theatre
www.Myruraltv.com