2023 SPRING MARKETING DASHBOARD
Registration Recap
Mascot Appearances from Aug 2022- June 2023
APPEARANCES
Spring Paid Advertising
Print
Billboards
Radio
Digital
Paid Search
Our marketing strategy consists of both traditional and new media to capture a diverse audience. We continue to invest in a year-round presence in Google Search ads to capture local people searching for colleges and programs that we offer to ensure they find Reynolds easily.
Paid Social
Media buys include paid digital ads on Facebook and Instagram.
Paid Radio
Partnering with community radio stations serving targeted markets for both traditional-age and adult learners allows us to increase our reach among a diverse service region.
The spring registration campaign canvased multiple media channels, both paid and organic. The campaign ran from Oct. 31 - Jan. 16.
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WEBSITE STATISTICS (OCT. 31 - JAN. 16)
439,589
Site Visits
5.
7.
8.
9.
751,492 Impressions
(Number of times an ad was viewed)
6,717 Conversations
(Number of times an ad was clicked)
Social Network Referrals to Reynolds Websites*
1. Facebook — 1,329
2. LinkedIn — 178
3. Instagram — 4
*This tracks Reynolds.edu site visits from these social platforms.
Top Languages*
1. English — 92.893
2. Spanish — 533
3. Chinese —345
4. French — 105
New Site Visitors
2:34
83,715 Duration of Average Visit (in minutes)
This is 34.4% above the industry average.
Top Locations*
*Based on language codes used by Google Translate. English includes Great Britain, Canada, Australia, and India. Spanish includes US, Europe, and Latin American countries.
*Based
Devices Used to View Reynolds.edu
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Top 10 Pages
1. Home
2. Steps To Get Started
3. Course Descriptions
Academic
4. Spring 2023
Calendar
MyREYNOLDS
6. Employment Opportunities
Faculty
& Staff Directory
Academic
Calendars
G3 Programs
Help
10. Login
1. Richmond 2. Ashburn
3. Laurel 4. Tuckahoe
on trackable data – users must have location enabled.
Desktop 51% Mobile 47% Tablet
DIGITAL PAID ADVERTISING
SOCIAL MEDIA STATISTICS
1,585
18,858
1,691
10,490 Total Views 12 Total Reels
874
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LinkedIn
Instagram
Average view per Reel
Power of Video (Oct. 31 - Jan. 16)
7,400 Facebook Social Media Followers
Twitter
29,534 Total Followers REELS
Mascot Scrimmage at University of Richmond
National Pastery Day most view from Oct. 31 - Jan 17
Featured Advising Staff
50TH ANNIVERSARY REVIEW
Logos
SPRING
Flag Pole Banners
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50TH ANNIVERSARY REVIEW 50Fest
Inviting the community to celebrate Reynolds and Henrico County
Reynolds Community College, in partnership with Henrico Recs & Parks, invites you to join the celebration of its 50th Anniversary Year! 50Fest is a family-friendly outdoor event celebrating 50 years of educating the Henrico community and beyond.
Free and open to the public! Activities will include live music, food trucks, inflatable amusements, face painting, balloon artist, raffles, interactive activities hosted by Reynolds faculty and staff, a “touch-a-truck” area and more!
Inviting the community to celebrate 50 years with Reynolds and Henrico County EVENT INFORMATION
Saturday, April 15
11 a.m. - 3 p.m. Noon: Remarks from Dr. Paula Pando, President of Reynolds Reynolds Community College Parham Road Campus 1651 East Parham Road Richmond, VA 23228
Visit reynolds.edu/50 for details.
FREE Parham Road Campus
Celebrating Reynolds and Henrico County
Saturday, April 15 11 a.m. - 3 p.m.
Live Music Food Trucks
Inflatables
Kids Activities
Face Painting Raffles
Balloon Artist And More
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50feast
50TH ANNIVERSARY REVIEW
In celebration of Reynolds’ 50th Anniversary, President Paula Pando cordially invites you to
Chef Owner of MX Taco Restaurant, Cookies & Cream, & Manning Group Consulting Firm
2012 Reynolds Graduate
GardenFest
A strolling supper prepared by Reynolds Culinary Arts students
Event Sponsored by the J. Sargeant Reynolds Community College Educational Foundation
Featuring award-winning alumnus
Chef Ryan Manning
Thursday, April 20, from 5:30 - 7:30 p.m.
The Kitchens at Reynolds 2500 Nine Mile Road, Richmond, VA
Kindly RSVP by April 11 by visiting 50feast.rsvpify.com
If you have any questions, please email events@reynolds.edu or call (804) 523-5817.
“50Feast brings together so much of what makes Culinary Arts special: the talents of our students, experience of Chef Manning, and a community of supporters we wish to thank.”
Program Head, Culinary Arts Chef Jesse Miller
A strolling supper prepared by Reynolds Culinary Arts students
Francisco and Orlando; Walt Disney World; the U.S. House of Representatives, and excelled as an American Culinary Federation Apprentice graduate at Colonial Williamsburg.
Chef Ryan Manning currently serves as the American Culinary Federation Young Chefs Club Advisor, working to educate and encourage future generations of chefs. He is an alumnus of the James Beard Boot Camp and MAD Academy. Chef Manning’s upcoming appearances include a presentation on “Chef Mixology” at the 2023 Cater Source Convention.
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CHEF RYAN MANNING,
CC
Talk by Arthur Levine
ALUMNI PORTRAITS
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Johana Aguero-Fischer Flight Dynamics Engineer “There is going to be tough times. Lots of exams, challenging material, but that is only preparing you for the future. Don’t give up!” 2019 Reynolds Graduate Nancy Boykin Chief Nursing Officer, HCA Retreat Doctors’ Hospital “Never give up! There will always be an obstacle set in your way…Envision yourself doing something more, work toward it, and you will get there!” 1998 Reynolds Graduate Dominic Brown TallTravelEats Creator & Social Media Strategist “I knew I wanted to become an entrepreneur after taking business courses at Reynolds Community College. My professors gave me the confidence to go out and pursue my dreams.” 2010 Reynolds Graduate Michael Broadway Respiratory Care Therapist “It’s a serious job and you’re going to have to work hard to become good at it. Reynolds prepares you well. They have awesome instructors. Come in ready to work.” 2017 Reynolds Graduate Cristina Childers ALCS Associate Financial Analyst First Deaf Employee at Altria “Roll up your sleeves and get to the hard work. Believe in yourself. Believe in your dreams. Believe in your goals and you can do it! ” 2014 Reynolds Graduate
8 Chris Irby Respiratory Care Therapist “There are great clinical instructors at the hospitals and you will be surrounded by great therapists. You will work with doctors and nurses to formulate a plan to help that patient get better.” 2017 Reynolds Graduate
Dawn Beninghove Owner/Chief Executive Officer of Companion Extraordinaire “Be authentic to who you are as a person, and Nursing will support that. Being true to our authentic selves shows others anything is possible!” 1981 Reynolds Graduate Chenelle Williams Data Scientist “Don’t be afraid to be involved and make the most of the experience. ” 2020 Reynolds Graduate Dannita Trice Director, Engagement & Operations, Boehly Center for Excellence in Finance, Raymond A. Mason School of Business, William & Mary “Never give up! There will always be an obstacle set in your way…Envision yourself doing something more, work toward it, and you will get there!” 2007 Reynolds Graduate
ALUMNI PORTRAITS
