2022 SPRING MARKETING DASHBOARD Spring Registration Recap Here is a visual recap of the spring registration campaign on multiple media channels. The campaign reflected our new strategic direction and commitment to creating a culture where every student belongs.
Digital-First Marketing Strategy Spring Paid Advertising Mix At
REYNOLDS
the future belongs to everyone.
Radio Digital Ads TV/Video
Billboards
REGISTRATION GUIDE • SPRING 2022
Social media post
Registration Guide
Paid Search
Marketing Collaboration with Other College Units
Marketing Requests 0ct.2021 – Mar. 2022 45 40 35
We have a robust digital-first marketing strategy that reflects our budget spend in paid ads. We have invested in a yearround presence in Google Search ads to capture local people searching for colleges and programs that we offer to ensure they find Reynolds easily.
30
Paid Advertising
25
Paid Social Media ads appear on Facebook, Instagram, and TIk Tok.
20
Partnering with community radio stations serving targeted markets for both traditional-age and adult learners allow us to increase our reach among a diverse service region.
15 10 5 0
Oct. 2021
Nov. 2021
Dec. 2021
Jan. 2022
Feb. 2022
Mar. 2022
TOTAL REQUESTS 153 3.75 X HIGHER THAN THE PREVIOUS YEAR