Reyna Godoy Portfolio

reyna godoy portfolio

EVENTS & BRAND ACTIVATIONS

DIRECTION

EXPERIENCE & SPACE DESIGN

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Experiential Design

Creative Strategy

Brand Development

Spatial Design

Community-Centric Products

Employee Experience Design

Impactful Verbal, Written and Visual Communication

Facilitation and Programming Design

Human-Centered Design

Operations and Systems Building

positive change.

I believe in the power of shared experiences and spaces to inform our sense of meaning and catalyze

Events & Brand Activations

Fort Mason Center

San Francisco, CA

Chivas The Venture // Finale of the global competition to find the most promising social entrepreneurs from 16 countries with $1mil awarded. Hangar space transformed into 3 distinct environments: Gallery, Show & Afterparty, that guests progressed through during the evening.

Roles: Creative Direction | Programming | Operations | Management of Fabrication and Install | Budget Development | Client Management | Experience Design

Faena Hotel

Miami Beach, FL

L’Eden by Perrier-Jouët at Art Basel // Week of day-to-night activations, hospitality suite, private dinners and late night events with partners, Raspoutine Paris & Whitewaller. Custom fabricated bar, floral installations, space design, photo moment and immersive branding.

Unreasonable Impact World Forum // Annual live stage show, debuted in 2017, featuring thought-provoking content and a global cohort of social entrepreneurs connecting with an audience of industry leaders, investors, and champions for a better future.

ENTREPRENEUR STAND

C H A L L E N G E : Bring to life the stories and impact of 40 entrepreneurs and deliver a seamless technology solution for guests to drive value at scale in a limited period of time.

S O L U T I O N: Provide each guest with a unique NFC card at registration, design an immersive gallery with options to tap to request a connection and/or follow along the entrepreneur’s journey, eliminating the time-bound conversion of interest into action.

R E S U L T: 1,000s of connections were bridged, driving capital, resources and support to advance the critical work of the entrepreneurs in the global Unreasonable Impact fellowship.

Powder Mountain, Utah

Summit Outside // Private 4-day gathering of 1,000 guests at a remote location 9,000 ft in elev.

Culinary programming included three 400-seat pop-up restaurants, two bars, a speakeasy and a musical procession revealing a record-breaking single-table dinner.

Quarter-mile-long single-table dinner, on a remote mountain top for 1,000 guests with 5 chefs, 6 courses and 50 servers

Creative Direction

CREATIVE DIRECTION | SPATIAL DESIGN

CREATIVE DIRECTION | RESIDENTIAL INTERIOR DESIGN

CREATIVE DIRECTION | BRAND + MARKETING MATERIALS

Experience & Space Design

Global

Secure and activate at world-class, values aligned, remote venues across the globe with a selection approach guided by clear strategy and process. Location is a central factor to attract, engage, focus, disarm and deeply connect groups of all sizes.

Ellenborough Park | Cheltenham, UK

Gondwana Game Reserve | South Africa

Batu Batu Resort | Malaysia

The Dutchess | Hudson Valley, NY

Scouting & Venue Activation

Culinary Design

Develop culinary programs around the world that reflect the region, seasonality and environment while ensuring menus are inclusive for all guests, utilize sustainable, local, high-quality ingredients and are executed with low to no food waste.

Unreasonable Space Transformations

Transformed blank canvases, of all shapes and sizes, into intimate, comfortable, versatile spaces fit for purpose. Built furniture & decor kits on 3 continents and led a team to install environments in a single day with a level of detail that they appear to have always existed.

Creative direction and production of live audience and livestream stage shows, managing 40+ speakers and 1,400 guests. Lead concept and delivery of interactive spaces, cohesive branding, guest experience, stage management and content design.

Facilitation + Programming Design

Processed-based facilitation and programming development. Utilizing the principles of Human-Centered Design and a love of storytelling to craft seamless, full-sensory experiences, steeped in intentionality and purpose.

Employee Experience Design

Partner with mission-driven organizations to design and deliver the best experiences for their teams to build trust and authentic connection quickly, grounded in their unique company values, resulting in measurable return on investment.