Reybold Quarterly Newsletter #005

Q U A R T E R LY N E W S L E T T E R | I S S U E # 0 0 5

JULY 2024

REYBOLD I S S U E

#005

CATCH A WAVE WITH REYBOLD THIS SUMMER

REYBOLD RESIDENTIAL GOES GREEN

RETHINKING OUR APPROACH

Enviromental advances for our residents

The Transformation of Marketing

JULY 2024

THE EVOLUTION OF THE IT DEPARTMENT BIG CHANGES FOR THE IT TEAM Greetings Reybold Team! There is so much happening

One of the new and exciting changes is the introduction

in Reybold Technology and I am really thrilled to

of a new internal Reybold phone extension for tech

discuss some of these things with you. We are excited

support. We will be asking that you continue to follow

to announce the opening of our brand-new technology

protocol and enter your tickets through the Help Desk via

suite located at Corporate Suite 111! This new facility

email (helpdesk@reybold.com) but sometimes you may

will be pivotal in driving innovation and efficiency within

not be able to, or you need to call. Pick up the phone and

our organization. Be sure to stop by and visit us in our

dial extension 4357 (HELP) to reach one of the technicians.

new home and say hello. We’ll leave the light on for you! I would be remiss if I did not take a moment and thank a few people who helped with this overall project: • Project Managers: Jason Faulkner and Ulises Trujillo for their exceptional work overseeing and completing the build-out of the new suite.

In other technology news, we are also undertaking several internal projects. These projects include: • License Plate Reader cameras are in the process of being installed or have already been installed in some places. This will enhance our security measures during these sometimes troubling times. By integrating these

• Maintenance Team: Jake Lopata and Quez Jenkins for their invaluable assistance with the moving process, ensuring everything was set up smoothly and efficiently.

advanced LPR cameras, we are committed to maintaining a safe and secure environment for everyone.

• We are currently in the process of upgrading our

We are pleased to welcome Daniel Zolochik as our new

network servers. These new state-of-the-art servers are

technician. Daniel brings a wealth of experience and

expected to significantly enhance our security and

expertise to our team, and we are excited to have him on

improve our response times when handling network

board to contribute to our ongoing success. Daniel’s

requests.

addition to the department will place us in a position to quickly support users’ needs, close out tickets faster and give us an edge on preparing for new technology demands as our company continues its growth. The

Joel Michalec DIRECTOR, INFORMATION TECHNOLOGY

addition of another team member also brings about changes in the operations of the Technology department.

HAVE A TECH PROBLEM? EMAIL: Submit a ticket to helpdesk@reybold.com PHONE: Need help immediately? Call ext. HELP (4357)

A SWEET TRIBUTE TO MOM DAD REYBOLD RESIDENTIAL EVENTS Our residential moms and dads were celebrated with community events in their honor. Both “Muffins for Mom” and “Donuts for Dad” offered sweet treats to the wonderful mothers and fathers who make our communities great. Events like these remind us of the importance of coming together to celebrate the people who shape our lives.

MORE TO YOUR BENEFITS MERITAIN PROGRAMS FOR OUR EMPLOYEES MERITAIN DIABETES PROGRAMS

LIVONGO WEIGHT MANAGEMENT

Livongo by Teladoc Health offers support for Diabetes

Livongo Weight Management helps you achieve your

and Diabetes Prevention tailored for your care plans.

weight goals by offering support as you focus on

• Diabetes Management Program – This personalized way to manage your diabetes includes a connected blood glucose meter, unlimited strips and lancets, and real-time support for out-of-range readings.

healthy lifestyle changes. The program is open to adult members with a Body Mass Index (BMI) greater than or equal to ≥ 25. With this program, you’ll have everything you need for creating long-lasting outcomes. Members will have access to food tracking tools, health challenges,

• Diabetes Prevention Program - Reduce your risk of

and coach-led online meet ups. Enroll today by texting

type 2 diabetes and take your first step toward a

GO MERITAINWP-WM to 85240 to learn more. You can

healthier tomorrow. The prevention program gives

also join by visiting

you access to a team of coaches, a library of online

Healthy.Livongo.com/MERITAINWP-WM/register, or

lessons, and an all-in-one app to track weight,

by calling 1-800-945-4355 and use

activity, and food.

registration code: MERITAINWP-WM.

• Hypertension Management – Take control of your

EMPLOYEE NAVIGATOR

heart health with the hypertension management

The Benefits Team at Reybold is excited to announce the

plan that includes a blood pressure monitor, tips

launch of the new benefits portal. Employee Navigator

on nutrition, and one-on-one support from expert

has replaced Benetrac as our benefit administration portal.

coaches.

Employee Navigator is where you can enroll, manage, and

You can enroll now by visiting Go.Livongo.com/MERITAINWP/register or call 1-800-945-4355. Use registration code: MERITAINWP.

view your current benefits. To access the new website, log on to www.myapbenefits.com and create your user account by using the Company Identifier: REYBOLD. The Benefits Team encourages you to take the time to register, review, and if necessary update your benefits information.

Please direct any questions you have about this change to benefits@reybold.com.

Q U A R T E R LY N E W S L E T T E R | I S S U E # 0 0 5

JULY 2024

RETHINKING OUR APPROACH THE TRANSFORMATION OF MARKETING Putting Our Products, Services, and Customers at the Center As the new Director of Marketing, I am excited by the opportunities to evolve and refine our marketing strategy. The marketing efforts put in place to support the rebranding at Reybold focused on selling a lifestyle, and while the designs of our website, ads, social media, etc. look great, we need to now focus on the core of our business— the real value we provide to our customers: a high-quality environment for building your ideal lifestyle. Our evolution is driven by a commitment to authenticity, clarity, and a renewed emphasis on the tangible value our products and services offer.

Shifting the Narrative: From Lifestyle to Product and Service Excellence Our marketing campaigns have created an aspirational lifestyle, attracting customers with visions of a desirable way of living. While this approach is intended to build a strong brand image, it sometimes overshadows the real value and benefits of our products and services. Moving forward, our strategy will shine a spotlight on the concrete features, benefits, and unique value propositions of what we offer. We want our customers to understand not just the dream but the real-world solutions, benefits, and differentiators that our products and services provide.

Understanding Customer Needs: The Heart of Our Strategy Our customers are the lifeblood of our company. By focusing on what they need and want, we ensure our marketing resonates more deeply and emotionally. We will focus on market research and customer feedback mechanisms to truly understand their pain points, preferences, and expectations. This data-driven approach will enable us to tailor our messaging, highlighting how our products and services meet specific needs, solve problems, and enhance their lives in tangible ways.

Transparency and Trust: Building Long-Term Relationships In today’s market, authenticity is paramount. Customers crave honest communication and transparency. By focusing on the real benefits of our products, we will foster trust and credibility. We will be clear about what our products and services can do, set realistic expectations, and provide accurate information. This transparency will build stronger, more loyal relationships with our customers, as they will know they can rely on us for genuine value.

Dave Manzolillo DIRECTOR, MARKETING

PROMOTIONS On behalf of the whole Reybold team, we’d like to recognize and congratulate the following employees on their success: Tammy Phillis Senior Leasing Consultant • Alice Maclaren Lead Service Tech • Justin Lemly Make Ready Supervisor • Melissa Fenimore Operations Support Supervisor • James Hughes Estimator • Jason Johnson Project Manager • Stephen White Residential Maintenance Supervisor • Victor Carbajal CCTV Operator / Foreman Trainee

CELEBRATING SUCCESS APPLAUDING EMPLOYEE ACHIEVEMENTS We are thrilled to announce a remarkable achievement within our team.

Lyndsay Patterson has successfully passed her SHRM (Society for Human Resource Management) Exam! This accomplishment shows Lyndsay's dedication, perseverance, and commitment to professional excellence.

By passing this exam, Lyndsay has demonstrated her mastery of HR competencies, her deep understanding of HR principles, and her readiness to tackle complex challenges in the field.

Lyndsay's success not only reflects her individual capabilities but also speaks volumes about the strength of our team. Her expertise and knowledge will undoubtedly enrich our collective efforts and contribute to our continued growth and success. We look forward to Lyndsay's continued contributions to our team and celebrating many more milestones together in the future.

REYBOLD RESIDENTIAL GOES GREEN ENVIROMENTAL ADVANCES FOR OUR RESIDENTS Electric vehicle charging stations are coming to Meridian Crossing!

Maintenance has received Delmarva Powers approval and are taking advantage of a fifty thousand dollar grant from New Castle County to install six double pedestal chargers. The addition of these twelve new charging stations helps us promote green energy in our community and reduce our carbon footprint.

STRAWBERRY MINT SPRITZER Ingredients: • 3 Strawberries, Sliced • 10 Mint Leaves • 1 TBSP Lime Juice • 1 TSP Sugar • 1 Cup Club Soda • Optional: Mint Sprigs, Stawberries, and Lime Slices (for garnish) Instructions: 1)

Muddle strawberries and sugar in a glass until well combined.

2)

Add lime juice & mint leaves. Stir to combine.

3)

Fill the glass with ice and pour club soda over the mixture. Stir well.

4) Add garnishes and serve.

Q U A R T E R LY N E W S L E T T E R | I S S U E # 0 0 5

JULY 2024

THE FUTURE OF RETAIL SPACES ST ANDREWS CENTER CREATES BUZZ The following article, written by Timothy Alexander, was published by My ChesCo earlier this year and sheds light on one of our newest additions to our commercial portfolio, St. Andrews Center, which is schedule to be finished at the end of this month. 3 of the 8 spaces have already been filled, including a bubble tea and dumpling shop, a pilates studio, and a seafood restaurant.

“Reybold Group, a leading real estate company, announced the beginning of vertical construction on a new retail center near St. Andrews, its largest residential community in Bear, Delaware. The start of construction signals an exciting new chapter for New Castle County’s most rapidly growing and sought-after area.

The retail center, scheduled to open in mid-2024, will feature eight stores and is expected to inject fresh vitality into the locale. Reybold Group has already secured a lease from one future tenant and is actively seeking additional tenants spanning fitness, restaurant, retail, and beauty sectors.

Strategically located on Route 40, a main artery leading to Routes 1 and 95, the retail center is positioned to draw substantial footfall from both local residents and passing traffic. Moreover, it offers the added advantage of being within walking distance for residents of the St. Andrews community, promoting a vibrant, convenient, and connected lifestyle.

Jennifer Corbett, Commercial Leasing Operations Manager at Reybold Group, expressed enthusiasm for the project. “We are eager to introduce dynamic retail options that will elevate the lifestyle experience for St. Andrews’ residents and the wider community,” she said. “Our commitment is to welcome a diverse array of businesses to this retail center, enhancing what Bear, Delaware, already has to offer.”

This development is a significant step forward for Reybold Group as it continues to create high-quality, amenity-rich environments that meet the needs of modern consumers and businesses. Its strategic location and diverse tenant mix are set to make the retail center a thriving hub for the St. Andrews community and beyond.”

GRILLING UP SOME FUN THE ANNUAL 4TH OF JULY BBQ On Friday, June 28th, Reybold hosted a Fourth of July cookout in the parking lot of the corporate office. Burgers and hotdogs were cooked up by our own Jim Grygiel and Dave Manzolillio. A dunk tank was set up and for a dollar a ball anyone could try to dunk Jim Pitt, Eddie Dougherty, or Pat McNelis. The Reybold Group raised $500 dollars for the BVSPCA (Brandwine Valley Society for the Prevention of Cruelty to Animals) and Jerry Heisler pledged to match for a total of $1000. A good time was had by all and we look forward to the next cookout, which will be held August 23rd for Labor Day.

ANTIPASTO PASTA SALAD Ingredients: Salad: • 1 LB Pasta • 1/2 LB Asiago Cheese, Diced • 1/4 LB Genoa Salami, Chopped • 1/4 LB Pepperoni, Chopped • 3 Medium Tomatoes, Chopped • 1 Medium Red Bell Pepper, Diced • 1 Medium Green Bell Pepper, Diced • 1 Can (6oz) Black Olives, Drained & Chopped • 1 Package (.7oz) Dry Italian-Style Salad Dressing Mix Dressing: • 3/4 Cup Extra Virgin Olive Oil • 1/4 Cup Balsamic Vinegar • 2 TBSP Dried Oregano • 1 TBSP Dried Parsley • 1 TBSP Grated Parmesan Cheese • Salt/Pepper (to taste) Instructions: Make the salad: Bring a large pot of salted water to a boil. Add shell pasta and cook, stirring occasionally, until tender yet firm to the bite, about 9 minutes. Drain, run under cold water to cool pasta, and drain again.

Transfer drained pasta to a large bowl. Add Asiago, salami, pepperoni, tomatoes, bell peppers, and olives. Sprinkle dry dressing mix over top and stir until ingredients are thoroughly mixed. Cover and refrigerate for at least 1 hour.

Make the dressing: Whisk oil, vinegar, oregano, parsley, Parmesan, salt, and pepper together in a small bowl. Cover and set aside until ready to serve.

When ready to serve, pour dressing over chilled salad and mix until well combined.

THINGS TO DO IN DELAWARE UPCOMING EVENTS • 51st Annual Outdoor Fine Arts & Craft Show - Agust 3rd, Lewes, DE • Delaware Seafood Festival - August 10th, Millsboro, DE • Middletown Olde-Tyme Peach Festival - August 17th, Middletown, DE • Delaware Burger Battle - August 24th, Wilmington, DE • Arden Fair - August 31st, Wilmington, DE • 46th Annual Boardwalk Arts Festival - September 7th, Bethany Beach, DE • Festival Hispano - September 15th, Georgetown, DE • DE Saengerbund Oktoberfest - September 20th, Newark, DE

Q U A R T E R LY N E W S L E T T E R | I S S U E # 0 0 5

Q U A R T E R LY N E W S L E T T E R | I S S U E # 0 0 5

JULY 2024