Virgin Atlantic’s ‘The Booth’ offers unique in-flight experiences
Virgin Atlantic has long been a trendsetter in terms of business class products. It put bars in the sky, the fun into airport lounges and at one time offered onboard shoulder massages (you may remember the tongue-in-cheek ‘BA doesn’t give a shiatsu’ ads). Its latest innovation, which could tempt you to use your Virgin Atlantic Flying Club points for an upgrade, is The Booth, an onboard social space, which is currently exclusive to its Upper Class (business class) cabin on holiday routes that are served by its new A350s. The Booth is a similar proposition to The Loft, which is the social space on the larger Upper Class cabins on more business-focused routes. Both give you the chance to stretch your legs and have a change of scenery when you’re flying long-haul. You book a time slot to use them once you’re on board. Designed as a cosy corner, the Booth offers lounge-style leather seats with a table for two and two 27” touch screen monitors. The screens create a mood-setting backdrop showing content tailored to the route and time of day, such as a digital artwork from up-and-coming artists, besides views from cameras on the tail and belly of the plane. Bluetooth audio jacks mean you can connect your headsets to the audio, should you wish. You can also play games in the space with complimentary themed playing cards. You can choose to dine in The Booth rather than at your seat. Better still, you can enjoy a complimentary wine tasting or a cognac and chocolate pairing due to tie-ups with brands The Uncommon and Maison Delamain.