Important Logo Design Rules You Must Follow
Why do brands spend a lot of money on logo design? Logos are a visual representation of a brand. They act as the face of the business, and give the first impression. When it’s not properly done, a logo may not display your brand in the best light. So how do you come up with an effective design?
1.) Sketch out logo designs. Come up with a list of ideas and sketch them out. The visual representation helps you see if the logo works for your brand. When you have a good list, pick your top five favorites, then narrow it down from there. The more options you have, the better idea you’ll get at the end. Combine your favorite sketches and ideas to make your logo.
2.) Size matters. A logo has to look good and be legible at all sizes. If it loses too much definition when scaled down for small promotional items, then it isn’t an effective design. The logo also has to look good when used for larger formats, like posters or billboards, and electronic formats like TV and websites. The smallest scale is usually the hardest to get right, so start there. You can test your logo by printing it on a