A tiered loyalty program is an excellent way to keep your customers interested in a company's products and services. For these programs to be successful, it is crucial that the benefits of each tier are top-notch and encouraging enough for customers to climb up the tiers. Tiered loyalty programs are becoming more and more popular as companies seek to build deeper customer relationships. This type of loyalty programs offer different levels of benefits to customers depending on the level they choose and how often they use their service. This strategy allows brands to analyze customer activities and interests based on which you can improve your customer experience for the better.