Loyal customers are an important element of any successful business. Building customer loyalty is not an easy task as it requires effective strategies. Creating a sense of loyalty among customers with personalized rewards is one of the best ways to build customer loyalty. A community loyalty program can help businesses to deliver personalized rewarding experiences for customers.
What is a community loyalty program?
A community loyalty program also known as a community-based loyalty program is a type of customer loyalty program. It is used by companies as an add-on to their existing loyalty program and it helps to add new touchpoints to existing loyalty program frameworks. Typically loyalty programs are designed to reward customers for their purchases to encourage repeat purchases and improve customer retention. Community loyalty programs take this to the next level targeting smaller communities that evolved in the existing loyalty programs with personalized rewards and benefits.