November09Christmas
Stocking
2009 proved a good year for Hunky Dorys, due in part to its long-standing sponsorship deal with Super Bantamweight champion of the world, Bernard Dunne. Hunky Dorys also introduced its most novel advertising format with the launch of its new American Style Bullnose truck fleet. The highly impactful branding, showcasing the ‘Buffalo Stampede’ can be seen on the nation’s roads on a daily basis.
a big sales opportunity,” explained James O Rourke, Walkers’ Category Manager. “Within that, Christmas represents the biggest sales opportunity of all. We advise retailers to stock up now and maximise visibility in-store to drive incremental sales this Christmas.” To help retailers do just that, Walkers has developed a seasonal in-store display unit containing their favourite Sensations, Doritos and Walkers six-pack flavours, available from now until Christmas. “We would encourage retailers to Explore Seasonal Opportunities and to inspire their shoppers,” O Rourke continues. “By merchandising key sellers for Christmas together, it will increase sales dramatically. At least half of all shoppers at Christmas time will be looking specifically for crisps and snacks, which makes Christmas the biggest sales opportunity of the year.”
Nestlé Ireland
Walkers is helping retailers to maximise the Christmas crisps and snacks sales opportunity with their festive offering of sharing bags, including the massively popular Thai Sweet Chilli flavour.
Walkers Walkers is helping retailers to maximise the Christmas crisps and snacks sales opportunity with their festive offering of Sharing Bags: Doritos 225g, Sensations 160g and Walkers six-pack. Doritos and Sensations are among the best selling sharing bags in Ireland, and together, they have four of the top ten selling sharing lines (Source: ACNielsen, Scantrack, MAT/ Symbols/Value 04/10/09). “The Big Bag sharing occasion is one we at Walkers are championing and social sharing represents 28
Valued at €60.7m, Christmas is an ideal opportunity for retailers to maximise sales and achieve growth within their business for 2009. Nestlé Ireland were the number two manufacturer in the Christmas confectionery market for 2008, with a wide range of gifting and novelties which added an extra feature to your festive offering. This year, when it comes to gifting, Nestlé have gone back to basics with Black Magic Classic Favourites, re-introducing the brand’s heritage, with six varieties of classic favourites from the original Black Magic
recipe. A variety of flavours, including Caramel Caress, Dreamy Fudge, Whole Hazelnut Praline and Orange Sensations, are back by popular demand. Available to order in 376g and 188g pack formats, collectively with Dairy Box’s contemporary range of milk chocolates, Nestlé now offer a complete dark and milk chocolate collection. Firm consumer favourites Quality Street are a must-stock, with a new 400g carton format made from fully recyclable materials, while the number one after dinner mint, After Eight, has an added value pack this Christmas with 50% extra free, offering more value to consumers. Novelties as a total market has grown significantly, with a 6% increase in 2008 alone, and Nestlé are set to capitalise on the novelties market with the largest range of Giant Tubes in the market. In addition, the Nestlé selection box range has a redesigned pack for Christmas 2009 with a new card fitment replacing the plastic insert and a new front opening feature, making the range more gift-worthy. Nestlé continue to build on innovation with additions to the novelties range for 2009 with Smarties Penguin novelty figures, appealing to parents and fun for kids. It’s an ideal opportunity to drive incremental sales, with 50% of consumers saying they would buy the novelty figure in addition to other confectionery gifts. In support of the wide range of gifting and novelties this Christmas, Nestlé also offer a broad range of
Nestlé have gone back to basics with Black Magic Classic Favourites, re-introducing the brand’s heritage, with six varieties of classic favourites from the original Black Magic recipe.