Retail News Magazine April

RETAILERS are at the end of their tether, with the perceived lack of support from Government for the reality of running a grocery store in 21st century Ireland. Reeling from the raft of new legislation, from increases in the minimum wage to auto-enrolment in pension schemes, retailers are also dealing with a tidal wave of shoplifting and antisocial behaviour (Page 2).

A new EU report recommends a reduction of administrative burden and the cost of compliance at EU, national and local level to support businesses in transitioning to a green economy (Page 3), while Retail Ireland react to the Government’s long-awaited report on the cumulative impact of proposed measures to improve working conditions in Ireland on low margin, labour-intensive businesses, like retail (Page 38).

Meanwhile, in our Retail News Interview, Jim Barry, MD of Barry Group, argues that small businesses should be exempt from some of these new regulations if we are to help them survive: “We need a small bit of common sense to kick in and we need to give small businesses a break” (Page 14).

Elsewhere, Ed Betts from Retail Express examines the importance of analysis and automation in retail/ supplier relationships (Page 20) and Brendan Rice, CEO and Co-founder of Senoptica, addresses confusion around ‘best before’ and ‘use by’ dates on food and drink products(Page 26).

Contents

News

2 Retailers call for zero tolerance in shoplifting bonanza.

3 EU report seeks to ease SME transition to green economy.

4 Easter sales spring market growth; New tobacco and e-cigarette rules on the way.

5 Tesco and Love Irish Food extend partnership; Agri-Food Regulator calls on eligible businesses to appoint designated liaison officer.

6 Consumer complaints to FSAI Advice Line increase in 2023; National Lottery unveils Good Causes Exhibition.

7 2024 SuperValu TidyTowns competition launched; Tesco Ireland open new Dublin city centre store.

Kellogg’s GAA Cúl Camps

12 Kellogg’s GAA Cúl Camps will be returning for summer 2024, offering children all across the country the opportunity to take part in an actionpacked week of activities around Gaelic Games.

Retail News Interview

14 Barry Group are rebranding their two biggest retail brands, Costcutter and Carry Out, with ambitious growth targets for each, according to Managing Director, Jim Barry.

Algorithmic Retailing

20 Edward Betts, SVP General Manager -Retail Lead Europe, Retail Express, discusses the potential for retailers to lose sight of their supplier interactions –and argues that it is time for a change of perspective and technique.

ESG & Sustainability

22 Leveraging Environmental Social and Governance and sustainability requirements to build brand trust and create competitive advantage.

Dairyglen

24 Dairyglen can help Irish retailers take advantage of the growing popularity of the acai berry.

Food Waste

26 Brendan Rice, CEO and Co-founder of Senoptica, asks if it is time to ban ‘best before’ dates on food and drink products?

Waste Management

28 A free toolkit from MyWaste, which includes signage and training materials, makes waste segregation in the workplace easy.

McVitie’s

30 McVitie’s have unveiled their latest True Originals Masterbrand campaign.

Cash & Carry / Wholesale Focus

32 We examine the performance of Ireland’s Cash & Carry/Wholesale sector from the point of view of some of its biggest names, including Value Centre and Stonehouse.

Daybreak Store of the Year

39 Daybreak Newhall, Naas, Co. Kildare, has been named Best Overall Store

SuperValu

Retailers call for zero tolerance bonanza

RETAIL representative groups have stated that new CSO figures detailing a rise in shoplifting “absolutely reflect” the experiences of their members. According to the CSO, there were 31,298 reported thefts from shops in 2023: 3,784 additional crimes on top of the 27,514 reported in 2022. RGDATA is currently compiling its annual crime survey. “There’s going to be no surprises; crime is up,” said RGDATA Director General Tara Buckley. “Those CSO figures are absolutely reflecting the experience of our members. If you ask them what the top issues are, at the moment, they are business and employment costs and retail crime.”

RGDATA members right across the country are reporting daily occurrences of shoplifting, consisting of “serial offenders, youth offenders and one-off incidental offenders”. RGDATA is “once again calling on Government to address the issue,” Buckley insists: “It’s not petty crime. It should have zero tolerance. People who start [shoplifting] in their childhood arrive a few years later with a knife or gun. They progress into a life of crime and we believe it should be nipped in the bud.”

While some reports associate the increase in shoplifting to a rise in the cost-of-living, retailers suggest there is evidence of organised gangs robbing to order. This indication comes from the type of items frequently stolen from shops. “It doesn’t necessarily follow that it’s always foodstuffs that are being stolen,” said Vincent Jennings, CEO, CSNA. “Cosmetics and other items are stolen too. We’re seeing stuff like detergent powders being stolen, which are most certainly being resold in marketplaces and elsewhere for a fraction of the cost.”

The hike in shoplifting incidences in the FMCG sector could be a result of professional shoplifters who “have found that it’s become more difficult for them to steal from department stores and shopping malls due to increased security,” said Jennings. “They’re not going to stop their ways but they’re now targeting supermarkets, convenience stores and wherever they can get away without being apprehended.”

The rise in shoplifting has been

RGDATA.

accompanied by abuse and harassment of shopkeepers, according to retailers. “Nasty, aggressive, bullying, racist types of perpetrators are making life extremely difficult for owners and their staff and the other customers,” said Buckley.

Yet oftentimes when offenders, including shoplifters, are apprehended, the justice system cannot contain them. “We’ve too many members who have gone to the trouble of presenting the case in court. They get the person convicted, only for that person to get a suspended sentence - and they’re back in the shop that afternoon robbing once again,” Buckley sighed.

Last December, the Gardaí launched Operation Táirge with the aim to use an intelligence-led approach to identify criminals who engage in organised retail crime. The operation “appears to be proving fruitful in some divisions” such as identifying serial offenders, according to RGDATA, but “we still need more Garda presence on our streets, in our towns, in

Tara Buckley, Director General,

in shoplifting

our villages, in our cities.” As part of Táirge, Gardaí have discussed prevention measures with retailers, advice to strengthen security, for example, as well as encouraging them to report crimes. “Retailers should persevere making calls to 999,” noted Jennings. “Even though it is a time-consuming process, the 999 call opens a file that can’t be closed. Retailers have to commence that whole procedure of assisting the Gardaí.”

Gardaí are closely investigating forecourt “driveoffs”, in which people leave without having paid for their fuel, with more tenacity. “They have compiled statistics relating to drive-offs, aided and abetted by practically every one of the oil companies, who have seen that this is a growing problem that needs to be eradicated,” said Jennings.

Retailers believe the legal system – including GDPR rules that prevent shop owners from circulating pictures of convicted criminals – keep their hands tied. “We believe serial offenders should receive custodial sentences,” said Buckley. “We need the courts to take this seriously. We need more custodial sentences, which probably means more prison spaces and a programme for underage offenders. There needs to be a crossdepartmental approach between Education, Social Welfare, Justice and Enterprise to come up with a proposal to deal with these underage children.”

Vincent Jennings called for zero tolerance and an iron fist: “It requires incarceration for periods of time, not a revolving door. You won’t be able to do that without additional prisons and additional prison places.”

EU report seeks to ease SME transition to green economy

AN EU report which encourages assistance for small retailers in making the transition to a green economy has been welcomed by Irish grocery groups. The European Commission report, entitled ‘Transition Pathway for a More Resilient, Digital and Green Retail Ecosystem’, prioritises the “reduction of administrative burden and the cost of compliance at EU, national and local level, as a necessary condition to support businesses.” The paper emphasises the values of SMEs across Europe, detailing how small retail operations are the largest group among all small businesses in non-financial business sectors across Europe.

Tara Buckley, RGDATA Director General, welcomed the document’s focus on differentiating SME businesses from large multinationals when approaching new regulations or legislation: “Independent retailers are sole businesses and they don’t have the big resources that their competitors have. So when governments look at the green transition, they have to understand there’s a big difference between Small and Medium Sized business, single entities and big multinationals. That’s the point in the report that we think is important.”

The Transition Pathway outlines how EU member states should tackle regulatory barriers; for example: examining retail establishment requirements, including town and country planning frameworks and procedures in order to ensure they are justified and proportionate.

“There is a push from multiples, global players, who want to be able to build wherever they like and put their big boxes on green-field sites,” said Buckley. “We need a retail zone on the main street, in the centre of the town, not separate and away from the other retailers. RGDATA keep a very close eye on our retail planning guidelines in Ireland because they are all about good competition, shops people can walk to and vibrant towns and villages.”

The report encourages best practice in the move to a green economy and suggests Government provide SMEs with training for managerial and digital entrepreneurship skills and facilitate access to customised training opportunities. It also encourages “investment and funding to support the transition of the retail ecosystem”. The Sustainable Energy Authority of Ireland (SEAI) currently provides grants for eco schemes, such as solar panels and the decarbonisation of buildings, which require retailers to invest equal sums. However, many retailers find this model challenging due to rising business costs.

Retail groups have also called for investment in reverse vending machines to be added to the Accelerated Capital Allowance tax incentive scheme.

Vincent Jennings, CEO, CSNA.

Easter sales spring market growth

TAKE-HOME grocery sales rose 4.5% in the four weeks to March 17, 2024, with €1.1 billion running through the tills, according to the latest figures from Kantar. Shoppers spent an additional €47.8 million on take-home grocery versus the same time last year. In March, the average price per pack rose 4%, while volumes per trip fell by 1.2%.

Although value sales are up, grocery price inflation is the main factor behind this, rather than more spending. Grocery inflation rose by 3.7% in the 12 weeks to March 17, 2024, which is down a significant 16% versus March 2023.

“This is the eleventh month in a row that there’s been a drop in inflation, which will be very welcome news for consumers,” noted Emer Healy, Business Development Director at Kantar. “While it’s the lowest inflation level we have seen for two years, shoppers in Ireland are still on the hunt for value, with over 25% of value sales coming from promotions.”

12.3% increase compared to this time last year. Brands also saw growth over the 12 weeks of 3.8%, slightly behind the total market.

Easter was early this year, and with Easter eggs hitting the shelves earlier every year, it’s no surprise that Irish consumers have been stocking up on classic seasonal treats, as Emer explains: “During the month of March, nearly half of all Irish households purchased Easter eggs, which is up 13.1 percentage points versus last year. Shoppers spent a mammoth €24.6 million on Easter eggs, which was an additional €9.3 million versus last year. However, many also opted for other popular Easter treats, spending €1.1 million on hot cross buns, which are up 28% year-on-year.”

Retailers have also been bumping up promotional activity during Easter, with over 51% of value sales of Easter eggs sold on promotion. Alongside promotions, retailers are also placing an emphasis on own label lines to get shoppers through the doors. Sales of own label performed strongly, growing ahead of the total market at 5.5% year-on-year and holding value share of 48%, with shoppers spending an additional €80.5 million year-on-year.

Premium own label ranges continued to perform well, with shoppers spending an additional €172 million on these lines, a

Online sales were up 16.7% year-on-year, with shoppers spending an additional €26.5 million year-on-year. New shoppers, alongside larger trips, boosted online’s overall performance by €16.3 million.

Dunnes hold 24% market share, with growth of 7.7% year-onyear. This growth stems from more frequent trips, up 5.4%, which contributed an additional €38.2 million to overall performance.

Tesco claim a 22.8% share of the market, up 7.5% year-onyear. Tesco have the strongest frequency growth amongst all the retailers for another month in a row, which contributed an additional €50.8 million to the overall performance.

SuperValu maintain 20.4% of the market, with growth of 3.1%. SuperValu shoppers make the most trips in-store when compared to all retailers, 21.3 trips on average, and a boost in volume per trip contributed an additional €12.4 million to the overall performance.

Lidl claim a 13.5% share, with growth of 5.4% year-on-year. More frequent trips contributed an additional €30.9 million to their overall performance. Aldi hold 11.5% of the market, with more frequent trips contributing an additional €6.4 million to their results.

New tobacco and e-cigarette rules on the way

MINISTER for Health Stephen Donnelly TD has commenced further sections of the Public Health (Tobacco Products and Nicotine Inhaling Products) Act 2023 to strengthen the protection of children from tobacco products and nicotine inhaling products such as e-cigarettes or vapes.

Provisions commenced will:

• Ban the sale of tobacco products or nicotine inhaling products at events aimed at children. Prohibit advertising for nicotine inhaling products around cinema films for children, on public service vehicles and at stops or stations and within 200 metres of a school.

There is a six-month lead-in time for these measures which will take effect from September 23, 2024.

Another provision came into effect at the end of March,

when test purchasing operations carried out by the National Environmental Health Service of the Health Service Executive (HSE) on tobacco products and nicotine inhaling products were underpinned by law.

Test purchasing operations involve a minor aged 15 or over attempting to purchase tobacco products in contravention of the ban on sales to minors. These operations were previously approved by the High Court for tobacco and since March 28, they are contained in legislation for both tobacco and nicotine inhaling products.

“The commencement will bring into operation further elements of our overall strategy to reduce the exposure of our children to smoking and vaping,” noted Minister Donnelly.

“I am particularly pleased to commence the statutory framework for test purchases as it highlights how some of our young people themselves are helping to protect other young people from tobacco and nicotine inhaling products.”

Tesco and Love Irish Food extend partnership

RETAIL sales of Love Irish Food brands have increased by 40% since they began a partnership with Tesco Ireland promoting Irish food and drink products in-store in 2021. This increase in support for Irish food and drink brands was revealed by Tesco Ireland, who announced a further two-year retail partnership with Love Irish Food.

Since the partnership began, the number of Love Irish Food brands who have secured listings with the retailer has also grown from 60 to 80 of Ireland’s favourite brands. Some of the more recent brands welcomed into Tesco include The Galway Kitchen, Nomadic, Fresh Cut Foods, Bowes Bakery, Velo coffee, Zingibeer, Sussed Rapeseed Oil, Blanco Nino, and Ór butter. The partnership has helped grow awareness of Love Irish Food

member products in Tesco’s stores nationwide. As a not-for-profit organisation, Love Irish Food is exclusively focused on the Irish produced branded food and drink sector, helping to promote and develop these local, community-based food producers.

Partnering with Tesco Ireland involves in-store activations to help shoppers identify Love Irish Food member brand products, helping to bridge the knowledge gap for those who wish to support local and Irish.

“Championing a sustainable food industry is at the heart of the Tesco Ireland business,” noted Joe Manning, Commercial Director, Tesco Ireland. “We are committed to welcoming great local Irish brands into our stores, and we look forward to continuing our support for Love Irish Food members over the next two years, sharing insight and expertise and enhancing opportunities for these fantastic brands.”

In addition, the partnership also helps deliver supplier development opportunities. Through enhanced engagement with Tesco Ireland, small and medium sized Love Irish Food member brands can benefit from additional supports, including advice from the leading retailer’s buying team, as well as opportunities to network and engage through buyer-supplier forums.

“We are pleased to be extending our partnership with Tesco,” revealed Kieran Rumley, Executive Director, Love Irish Food. “Over the past two years, the retailer has played a crucial role in actively supporting shoppers to easily identify Irish-produced food and drinks brands in-store, and in doing so, helping shoppers make informed decisions about buying local and Irish. This partnership will be of significant benefit to Love Irish Food members as they develop and scale their businesses.”

Agri-Food Regulator calls on eligible businesses to appoint designated liaison officer

IRELAND’S Agri-Food Regulator (An Rialálaí Agraibhia) has alerted buyers of agri-food products that they should check whether they are required to appoint a designated liaison officer under the 2023 Unfair Trading (UT) Regulations, ahead of the deadline in mid-June.

Under the new unfair trading regulations, which came into effect on December 13, 2023, any agri-food buyer whose annual turnover exceeds €50 million is required to submit an annual compliance report by the end of March of each year. This report must detail their compliance with the UT regulations during the year prior.

Each compliance-reporting buyer must appoint a designated liaison officer by June 13, 2024. The designated officer will be responsible for liaising with the Regulator on these reports and any other issues in relation to the enforcement of the UT Regulations. The first compliance report is required on or before March 31, 2025.

The Regulator will be providing a reporting template for the submission of reports and this will be made available later in the year.

These compliance reports will be used by the Regulator to monitor compliance with the provisions of the UT Regulations and will inform the conducting of risk-based inspection visits by authorised officers of the Regulator.

“The Agri-Food Regulator was established to promote fairness and transparency in the agri-food supply chain, with a focus on business-to-business relationships,” explained Niamh Lenehan, CEO

of the Regulator. “This compliance reporting obligation on relevant buyers will facilitate the Regulator in overseeing compliance with the UT Regulations along the agri-food supply chain.

“Since establishment, we have held a significant number of meetings with businesses and organisations representing all stages of the food supply chain,” she added. “We are committed to ensuring that there are open and constructive relationships, and a full understanding of the Regulator’s role and remit.”

Further detail on the UT Regulations and the compliance reporting requirement can be found at www.agrifoodregulator.ie. Queries can be submitted to info@agrifoodregulator.ie.

Pictured are Tesco Ireland Commercial Director Joe Manning with Love Irish Food Executive Director Kieran Rumley and Chairman Donald Williamson.

Niamh Lenehan, CEO of the Agri-Food Regulator (An Rialálaí Agraibhia).

Consumer complaints to FSAI Advice Line increase in 2023

THE number of consumer complaints to the Food Safety Authority of Ireland (FSAI) advice line grew in 2023.

A total of 7,732 complaints and queries were handled by the advice line in 2023. There were 4,395 complaints from consumers, with 31.9% of complaints relating to poor hygiene standards, 27.2% to unfit food and 26.7% to suspected food poisoning. Overall, the 4,395 complaints in 2023 saw an 8.3% increase compared with 4,058 complaints in 2022, which continues an overall upwards trend over the past decade. All complaints received by the FSAI in 2023 were followed up and investigated by food inspectors throughout the country

Poor hygiene standards were most frequently reported in 2023, which included complaints about: staff not having hair covered during food preparation; toilets being dirty; staff handling food and cash with the same gloves; food unprotected from contamination (e.g. flies around baked goods on the counter); bins outside overflowing and attracting animals; dirty fridges; food not being stored correctly; visibly dirty premises; and rodents spotted.

The second most frequently reported category related to unfit food, which means food that is not safe to eat. Unfit food includes contamination with a foreign object. Commonly reported foreign objects in food included plastic, hair, insects, glass, stones and wood. Examples include: an insect found in instant noodles; a snail found in coleslaw; a dead mouse found in a punnet of strawberries; a stone found in black pudding; mould in a prepacked rice bag; a piece of bone found in a chocolate bar; worms in frozen dumplings; a piece of plastic inside a pepper; part of a latex glove found in bag of spinach; a shard of glass in a loaf of bread; a metal shaving in takeaway noodles; and a metal pin in a prepacked salad. Other complaints regarding unfit food cited meats not cooked completely;

food that smelled/tasted off; food sold past their use-by dates; and mould on foods.

The third most frequently reported category related to reports of suspected food poisoning, with chicken, beef, fish and shellfish the most common food mentioned in the complaint.

The breakdown of all complaints are as follows:

Hygiene standards: 1,404

• Unfit food: 1,196

Suspect food poisoning: 1,175

• Labelling: 231

• Allergen Information: 149

• Others: 181

• Unregistered food business: 59

Dr Pamela Byrne, Chief Executive, FSAI, stressed the importance of making complaints to the FSAI, so that any food safety issues can be addressed: "It is crucial for food establishments to maintain high standards of food safety practices, and reports made by the public greatly assist Environmental Health Officers, veterinary and agricultural inspectors, sea-fisheries inspection officers, and laboratory staff in their work. While routine inspections are carried out regularly, reports from the public help to identify specific issues, ensuring swift identification of potential threats to public health. The increase in complaints reflects a growing awareness among the public of their right to safe food and the importance of high standards of food safety and hygiene. We encourage anyone who observes poor hygiene or food safety practices to promptly report it to FSAI for thorough investigation by the relevant authorities.”

The FSAI’s advice line also offers advice and information and during 2023, there were 3,337 queries from people working in the food industry, food safety consultants, researchers, consumers and others. Popular topics included: how to start a food business; requests for FSAI publications; food labelling information; best practice in food businesses; food safety training; and imports/ exports.

The FSAI advice line is contactable through their online complaint form ‘makeitbetter’ (www.fsai.ie/makeitbetter) or through their online query form (www.fsai.ie/contact).

National Lottery unveils Good Causes Exhibition

THE National Lottery has unveiled five brand new installations in St Stephens Green, Dublin, which showcase a selection of inspiring Good Causes from all around the country. The National Lottery Good Causes Exhibition is visible in the park until April 29, shining a light on the great people behind these Good Causes, by highlighting some remarkable workers, volunteers and service users who drive positive change within our communities, supported by National Lottery funding.

This year’s National Lottery Good Causes Awards will take place on October 12 in Kilashee House Hotel, Naas, Co. Kildare, where Gráinne Seoige will present the awards ceremony for her fifth consecutive year. “Once again, I am absolutely delighted to have the privilege of presenting the National Lottery Good Causes Awards. It’s truly inspiring to be in a room filled with organisations, groups and volunteers who dedicate themselves tirelessly to improving their communities,” said Gráinne.

Dr Pamela Byrne, Chief Executive, FSAI.

Pictured are Michael Joe Cox , service user of Red Cross Clare; alongside Michael Chanda, performer with Festival in a Van; Jennifer Crowe, Head of Corporate Affairs at the National Lottery; Gráinne Seoige, TV presenter and host of Good Causes Awards 2024; Tristram Whyte of Irish Peatland Conservation Council; and Mairéad MacDonagh, Clinical Nurse Manager at St Francis Hospice Dublin.

2024 SuperValu TidyTowns competition launched

THE Minister for Rural and Community Development, Heather Humphreys TD, in association with Ian Allan, Managing Director of SuperValu, recently launched the 2024 SuperValu TidyTowns competition.

In place since 1958, the competition, administered by the Department of Rural and Community Development and sponsored by SuperValu, has grown beyond a competition into a national sustainability movement.

“This year we celebrate 66 years of this fantastic competition, which has become synonymous with community spirit right across Ireland,” noted Minister Humphreys. “More than 30,000 volunteers across 1,000 active TidyTowns groups work tirelessly, day and night, to make their local communities better and more sustainable places to live, work and visit."

The Minister thanked SuperValu for their “continuing support and passion for sustainability. Over their 32 years of sponsorship, SuperValu have done enormous good in towns across Ireland, particularly in areas of biodiversity and sustainable living.”

Also speaking at the launch, Ian Allen, Managing Director of SuperValu, described the competition as “an integral part of community life” in towns and villages across Ireland: “It is a powerful, uniting force, which shows what can be achieved when communities work together towards the common goal of improving their local areas to make them better, more sustainable places to live, work and play.

“I have been particularly delighted to witness in recent years how the initiative has evolved to increase its focus on sustainable climate action and biodiversity projects, mobilising thousands of people to make a positive and lasting impact in their communities,” he continued. “I am also deeply heartened by the mix of young and experienced volunteers, ensuring that SuperValu Tidy Towns goes from strength to strength and continues to innovate each year.”

The SuperValu Managing Director went on to say, “As a community retailer, we take great pride being involved in such an incredible initiative. SuperValu is deeply committed to caring for the communities we serve. SuperValu’s ‘Take Local Action, Make

Pictured at the launch of the SuperValu TidyTowns Competition 2024 are Minister for Rural and Community Development Heather Humphreys TD and Ray Kelly, Marketing Director, SuperValu, along with Abbeyleix Tidy Towns members and pupils from Scoil Mhuire and Abbeyleix South National School.

Global Impact’ initiative embodies this ethos by not only promoting sustainability but also fostering a sense of community ownership, echoing the spirit of SuperValu TidyTowns. Through this initiative, we showcase the small actions individuals can take in their daily communities to enact positive change, echoing the values ingrained in TidyTowns.

“As always, we look forward to working with our retail partners and the Department of Rural and Community Development to continue to grow SuperValu TidyTowns as a unique community movement with an even brighter future ahead.”

The closing date for receipt of entries for this year’s competition is Wednesday, May 8, 2024. Full details of the competition are available on www.tidytowns.ie or www.supervalu.ie.

Tesco Ireland open new Dublin city centre store

TESCO Ireland have opened a new store at Dublin’s Townsend St in the city centre, creating 14 new jobs. The Express store will offer customers a modern retail experience and a wide selection of quality fresh Irish produce.

Townsend Street is Tesco Ireland’s 172nd store nationwide. The store measures just over 3,000 square feet and is equipped with an in-store bakery, coffee station, and DRS machine.

“We think people living and working in the city centre will be very pleased to have a new Tesco store in their area,” explained Geoff Byrne, Chief Operating Officer, Tesco Ireland. “It offers a modern retail experience and is part of our ongoing investment in new stores in urban centres across the country. We have always received a warm welcome from the communities where we are now based, and we are committed to ensuring that our new stores play a big part in local communities for many years to come.”

The new store was officially opened by store manager, Peter Alan, who leads a team of 14 staff members. “The team and I are excited to open the doors of this brilliant new Express store,” he said. “We can’t wait to welcome our new customers; we’re especially proud to meet St Patrick’s Girls National School in Ringsend, who are participating in our Stronger Starts Schools

programme. We’re also looking forward to meeting local groups and projects who need our support through the Community Fund over the coming months.”

Pictured are (l-r): staff members Edward Huk, Courtney Gregg and Dean Conroy; with Deputy Manager Lisa Bradley, Store Manager Peter Allen, and staff members Kevin Hollywood and Kristine Lazdina.

National Breast Cancer Research Institute Partners with Spar and Eurospar

A NEW nationwide awareness and fundraising campaign has been launched, with the National Breast Cancer Research Institute (NBCRI) announcing a charity partnership with Spar and Eurospar to help widen access to treatment, improve outcomes and conduct ground-breaking research into breast cancer. Spar and Eurospar have made an initial donation of €100,000 to launch the two-year partnership and campaign. This is the first time that both retail brands have come together in support of one joint charity partnership and will raise much needed funds through in-store collections, contributions from the sale of select Spar own brand products and other fundraising efforts through their countrywide network of stores and community initiatives. The NBCRI will also be able to avail of the retail network as a powerful platform to raise public awareness across Ireland. Pictured are (l-r): Peter Dwan, Eurospar Sales Director; Colin Donnelly, Spar Sales Director; Suzanne Weldon, Chief Marketing and Communications Officer at BWG Foods; Professor Michael Kerin and Lourda McHugh from the National Breast Cancer Research Institute (NBCRI); and Daniel O’Connell, Retail Director at BWG Foods.

Flogas Sponsor Galway Corinthians RFC U20s to make history

Tesco Ireland partner with Early Table and GoCar on Clubcard Rewards

THE Flogas-sponsored Galway Corinthians U20s made rugby history on the double recently when they became the first ever non-Leinster team to win the U20s Leinster Division 2 League and the first non-Leinster team to receive an invitation to play in the upcoming Leinster U20s Division 1’s prestigious McCorry Cup. It marks the third season that Flogas have sponsored the West of Ireland club. “The Galway Corinthians Under 20s team play all their away games in Leinster, and this involves a great deal of commitment and travel from everyone involved. We’re delighted that that all the hard work and dedication has yielded such a great result for them and that they’re blazing a trail for other Connacht clubs to follow,” said John O’Donoghue, Commercial Director of Flogas, pictured with the squad.

Ireland’s oldest herbs and spices producer remains ‘Favourit’

TESCO Ireland have announced that Early Table and GoCar have joined their hugely popular Clubcard Reward Partners programme, bringing new and exclusive savings to Clubcard holders. A new Tesco Reward Partners website has also been launched to make it even easier for customers to avail of exclusive deals and savings across days out, restaurants, entertainment, travel and more. Early Table is a website that helps customers find restaurants across Ireland and offers a discount of up to 50% off food bills. GoCar is Ireland’s number one car and van rental service, with over 1,000 vehicles to choose from. “We want to make it as easy as possible for Clubcard holders to unlock additional value for money and continue to give them the chance to avail of exclusive savings across days out, restaurants, entertainment, and travel. So, we’re delighted to announce the launch of the new Tesco Reward Partners website, and to welcome our two fantastic new partners, Early Table and GoCar,” noted Suzanne Quinn, Customer Director, Tesco Ireland (pictured).

FAVOURIT, Ireland’s oldest producer of herbs and spices, has won the Best International Product Launch at the Northern Ireland Food and Drink Association (NIFDA) awards. Favourit launched into retail in 2023 after a two-year development project, giving consumers the opportunity to bring ‘The Chef’s Choice’, since 1915, into their home kitchens. “Taking home the Best International Product Launch means so much to the whole Favourit team – we are passionate about making a product that delivers on taste, quality and value, every time,” noted Ella Freeman, Brand Manager, Favourit, pictured (second from left) with Alex Mitchell, Technical Manager, GM Marketing; Gráinne Moody, Director, Food and Drink Division, Invest Northern Ireland; and Scott McIlroy, Sales Account Executive, GM Marketing.

John West Féile 2024 launches

JOHN West have launched John West Féile 2024 with a strong nutrition message. John West revealed the details of its latest nutrition campaign, promoting better, healthier lunch options as canned fish is a nutritious and convenient, yet often forgotten, alternative to processed, salty, less healthy options. This is the ninth year of John West’s sponsorship of Féile, and the competition has grown to become one of the biggest underage sporting events in Europe. For a second year, John West will partner with SuperValu to promote John West Féile in stores across the country, as retailers continue to recognise the popularity of the competition. Pictured are John West Féile Ambassador and Kilkenny hurler Eoin Murphy with Sam Moore of Whitehall Colmcille and Conor Martin of Lucan Sarsfields during the launch of the John West Féile 2024 at Croke Park.

Burren Smokehouse scaling up with support from BIM

THE Burren Smokehouse in Co. Clare is ready to scale up, following a €171,000 investment in new equipment and energy efficiencies, supported by BIM. Established by Swedish-born Birgitta Curtin and her Irish husband Peter in 1989, the business produces a variety of products, including awardwinning cold and hot smoked organic and wild salmon. They also sell popular smoked mackerel and smoked eel products. The investment by the well-known artisan food outlet was supported with grant aid of €76,900 under the Brexit Processing Capital Support Scheme, recommended by the Seafood Taskforce established by Minister for Agriculture, Food and the Marine, Charlie McConalogue TD. “The grant aid has allowed us to invest, be more sustainable and to take opportunities to improve standards and reduce costs which is critical,” said Birgitta (pictured).

Tesco Ireland open new Blanchardstown store

TESCO Ireland have opened their 171st store at Mountview Blanchardstown in Dublin. The superstore measures just over 6,900 square feet and will offer customers a modern retail experience and a wide selection of quality fresh local and Irish produce. “We’re thrilled to open the doors on this new superstore in Blanchardstown, West Dublin,” noted Geoff Byrne, Chief Operating Officer, Tesco Ireland. “This store is part of our ongoing investment in new stores in urban centres across the country. We have always had such a warm welcome from the communities where we are now based, and we are committed to ensuring that our new stores play a big part in local communities for many years to come.” Pictured at the opening of Tesco’s new store at Mountview, Blanchardstown, are (l-r): staff members Nandini Murukutla, Sujal Cherian, Sophie Beale, Store Manager Tony Joseph, Chintu Jose and Leah McNamara.

Flogas unveil Olympics docuseries ahead of Paris 2024

FLOGAS, official energy partner of Team Ireland for the Paris 2024 Olympic Games, have unveiled their multifaceted campaign, Energy Behind the Athletes, designed to amplify support for Team Ireland athletes, while spotlighting the vital role of community support. As part of the campaign, a four-part monthly docuseries presented by Irish Olympian David Gillick, hosted on the Flogas website and YouTube channel, is offering an intimate look into Team Ireland, the clubs and communities that inspire them, through the lives of athletes Ciara Mageean and Jordan Conroy. Pictured

Paul O’Connell joins Barnardos Big Active

THE Barnardos Big Active supported by Aldi was officially launched by Paul O’Connell recently. In its third year, the schoolbased initiative will help students of all ages and abilities across the country to focus on their own health and wellbeing, all while helping others. “I’m delighted to continue supporting such a meaningful initiative to help students of all ages and abilities focus on their own health and wellbeing, all the while helping over 20,000 children and families with the support of Barnardos,” noted Paul O’Connell at the launch. Barnardos is inviting both primary and secondary schools nationwide to register at www.barnardos.ie/bigactive and ‘get active’ to raise funds to support vulnerable children and families.

Lidl driving LGFA support in Ireland

PICTURED at a photocall ahead of the 2024 Lidl Ladies National Football League Finals are Uachtarán Cumann Peil Gael na mBan, Mícheál Naughton, and Eimear O’Sullivan, Corporate Affairs Director at Lidl Ireland and Northern Ireland, with children Tom, Katie, and Josh O’Siochain and players, from left: Roscommon captain Ellen Irwin, Clare captain Caoimhe Harvey, Armagh captain Clodagh McCambridge, Kerry captain Niamh Carmody, Tyrone captain Aoibhinn McHugh, Kildare captain Grace Clifford, Carlow captain Ruth Bermingham, and Limerick captain Róisín Ambrose. Lidl Ireland and LGFA called on the public to ‘Get Behind the Fight’ and fill every seat at every game, following stark findings from national research unveiled by Lidl Ireland, which found that 59% of Irish people have never attended a live women’s sporting event, despite 42% of people stating an interest in attending a female sporting event, and three quarters (74%) thinking it is a shame that more people don’t attend.

are (l-r): Peter Sherrard, Chief Executive, Olympic Federation of Ireland (OFI), with athletes David Gillick, Ciara Mageean, Jordan Conroy, and John Rooney, Managing Director, Flogas Ireland.

Industry News

Aldi unveil renovated Newlands Cross store

ALDI’S Newlands Cross, Clondalkin, Co. Dublin ‘Project Fresh’ store has reopened its doors to customers, following an extensive renovation project investment of €1 million, which has seen the store interior completely refurbished. The updated Newlands Cross store now features a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store, plus new product category signage that provides an effortless shopping experience. Aldi have invested heavily in improving their energy management systems and their entire store network is powered by 100% wind generated energy. The renovated Newlands Cross store has also already received a CO2 upgrade, adding even more environmentally friendly refrigerants in-store. “The Project Fresh revamp of our store is fantastic news for our local customers,” said store manager Joe Jones. “The new spacious design makes for a very enjoyable shopping experience and customers can easily find everything they need.”

Fyffes reveal Ireland’s Fittest School finalists

IRISH fruit importer Fyffes have unveiled the names of the top four schools who will progress to the live ‘grand final’ of this year’s competition to find Ireland’s Fittest School 2024. They are: Ballyhass National School, Cork; Cliffoney National School, Sligo; Presentation Primary Clonmel, Tipperary; and St. Mary’s Touraneena National School, Waterford. Supported by Fyffes and tracked online, the purpose of the competition, launched last autumn and now in its third year, is to promote the importance of exercise, fitness and healthy eating amongst young people. Taking place in late May, the grand final will be hosted by three of Ireland’s best-known athletes: World Para Rowing champion, Katie O’Brien, and Olympian sprinters Phil Healy and David Gillick, and will see the four schools contest for a prize package which will include €8,000 worth of sports equipment and the title of Ireland’s Fittest School 2024.

Cork Butcher wins IBG Easter Lamb Challenge

THE annual Easter Lamb Display Challenge, hosted by the Irish Butchers’ Guild, once again showcased the finest in butchering craftsmanship, ingenuity and innovation, showcasing an array of creative lamb products. Contenders from across Ireland vied for the coveted Champion’s Crown, with Davidson’s Craft Butchers from Montenotte in Cork emerging victorious with a well-deserved 5-Star Award display. Their exceptional display, featuring a diverse range of creative products and expert presentation, distinguished them from the other talented participants. Expressing his delight, Chris Davidson acknowledged the skill and craftmanship of his team in this year’s effort, the excellence of local lamb and its remarkable versatility.

Footballers strike partnership with Snickers

SNICKERS has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. In addition to being the stars of the silver screen, Modrić and Saka are also sharing their take on some of the top footballfan related mistakes through a short piece of video content, as they rate footie lovers' biggest ‘own goals’. “We know fans don’t always get it right, so we wanted to highlight the nation’s ‘own goals’, and who better to bring it to life than two of the biggest names in football?” said Brendan McLoughlin, General Manager Ireland, Multisales North Europe. “The tongue-incheek campaign with Modrić and Saka encourages football-fans to laugh at their blunders, while Snickers provides a taste of satisfaction, that sorts you out in moments when you want to bury your head in the sand.”

HUGH O’Connell has been named the new Political Editor of The Sunday Times Ireland. In his new role, Hugh will be responsible for leading detailed political coverage for The Sunday Times in Ireland.

Hugh has almost 20 years of journalistic experience across a range of print, broadcast and digital outlets, and has been covering Irish politics for over a decade.

Ireland’s Deposit Return Scheme

Reminder

T h e T r a n s i t i o n P e r i o d ( f o r s a l e o f n o nd e p o s i t s t o c k ) e n d s o n 3 1 M a y .

F r o m 1 J u n e , O N L Y R e - t u r n l o g o s t o c k a l l o w e d o n r e t a i l e r s h e l v e s / f o r s a l e n a t i o n w i d e .

Kellogg’s GAA Cúl Camps return for summer 2024

Kellogg’s GAA Cúl Camps will be returning for summer 2024, offering children all across the country the opportunity to take part in an action-packed week of activities around Gaelic Games.

KELLOGG’S and the GAA have announced the return of Ireland’s Cúl-est summer camps, Kellogg’s GAA Cúl Camps, for 2024. The camps will kick off in July and will run up to the end of August, offering children aged 6-13 the unique opportunity to experience an action-packed and fun-filled week of activity during the summer holidays, which revolves around sustaining participant involvement in Gaelic Games.

Incredible on-pack competition

Kellogg’s, now in their 13th year sponsoring Kellogg’s GAA Cúl camps, have also launched their nationwide competition for all GAA clubs across the country to be in with a chance of winning an incredible prize. This year, the onpack competition element has had a refresh, with a game-changing €25,000 cash prize for the winning GAA club, while there are 30 x €500 cash prizes up for grabs for 30 individuals who nominate their local club.

Incredible milestones for participation levels

Using the unique on-pack code found inside the box, shoppers simply log on to kelloggsculcamps.gaa.ie/competition, and nominate a club of their choice. Visit gaa.ie/kelloggsculcamps for terms and conditions.

At Kellogg’s, we are so proud to be involved in this partnership, which has health and exercise at its core.”

“At Kellogg’s, we are so proud to be involved in this partnership, which has health and exercise at its core, and that plays such a key role in young people’s lives each summer,” explained Ann Rose Eng, Brand Activation Manager for Kellogg’s Ireland. “In recent years, we’ve reached incredible milestones in terms of participation levels and we love hearing the feedback from kids and their parents about the camps. We are really looking forward to welcoming more participants this year and for the camps to continue to play such a key role in their summers.”

For more information on Kellogg’s GAA Cúl Camps or to book in, visit kelloggsculcamps.gaa.ie

Barry Group rebrand key retail brands

BARRY Group are embarking on their most ambitious rebranding exercise in a generation, with their two biggest retail brands, Costcutter and Carry Out, revealing a brand new look.

These are good times for the Mallowheadquartered business, who have been very upfront about their ambitious growth targets, as Jim Barry, Managing Director, explains: “We’re currently in year two of a three-year plan. The first year of the plan went well financially for us; turnover was up and profit was satisfactory. But that year also involved a lot of foundation work and in year two and three, we are all about execution to a higher standard and a bigger level because we have two new products to sell.”

Those two new products are the completely revamped Costcutter and Carry Out store images, “two enhanced store offerings for our retail partners, which we are really excited about”. Redesigning both Carry Out and Costcutter were “two key pillars” for the Group, going forward.

Barry Group are rebranding their two biggest retail brands, Costcutter and Carry Out, with ambitious growth targets for each, according to Managing Director, Jim Barry.

2023 saw a complete rebrand of Barry Group’s Carry Out off licence group, which has “set us up in a very good position for this year to drive on that business. We have three stores completely designed in the new rebranded image, so we have our model, and we can show customers exactly what our new image and business model is.”

The Costcutter group is also getting its biggest makeover in more than two decades, with much of 2023 spent “really peeling back and looking at the strategic direction for Costcutter, from the image to the execution”, according to Jim.

The first Costcutter store to sport the new image is almost 100% complete and the MD is looking forward to showing the new Costcutter design to both existing Costcutter store owners and potential new recruits to the group.

“We’re very excited with the new Costcutter image and I think it’s going to give us a great boost to our business in terms of selling more products but also for

the Costcutter brand, it is really exciting,” Jim notes. “In my opinion, it’s the sharpest imagery out there and we’re really looking forward to rolling it out across our stores.”

Barry Group’s third retail brand, Quik Pick, is also receiving a keen focus in 2024. “The fact that we have repositioned Costcutter probably creates a bigger need in our brand portfolio for Quik Pick, which traditionally suits stores with a smaller turnover. So we have put a bigger focus on Quik Pick in terms of signing up more customers, of actively targeting stores that suit the Quik Pick brand. We are very happy with how we are set-up and see big potential to grow Quik Pick over the coming year.”

The new brand image for Costcutter essentially “created more space” for Quik Pick, according to Jim: “We now have three retail brands, with very defined spaces and completely different agendas.”

Growing wholesale business

In terms of the wholesale side of the

business, Jim reveals that Barry Group actively strengthened their team over the last two years and are now reaping the rewards. “We’re really happy now with the people we have on that team, and with our management effectiveness,” he says. “We looked into how we were working and how to increase our execution, our selling effort; we have developed a new sales creation department, which is fully focused on getting value out to our customers, quickly identifying where we’re good and where we need to improve, and that’s been received very well. So last year was probably a year of really looking at what we’re doing, upping our standards, and this year now is about execution mode.”

2023 was all about “putting foundations

2023

in place, both in terms of our infrastructure and our management structure. A lot went on last year in upping the bar; we were looking at every element of our business and identifying how we can do better.”

This root-and-branch examination of the entire business model is something Barry Group do every three years, the MD explains: “We think it’s something that’s very important in modern business. The worst thing you can do is think you’re brilliant and everything is great. You’ve got to continually challenge what you’re doing. We’ve put a very big focus into our leadership and management teams; we’ve brought learning development in-house, so we’ve made a lot of moves last year in order to have the business in really good

condition this year.

“Like any sports team, you’ve got to continually fine-tune what you’re doing, come up with new initiatives and have that element of surprise for your competitors. We’re not static. We’re continually evolving and we need to be dynamic in the marketplace.”

Growing the Costcutter brand

It is the Costcutter brand which is seeing the most change, with the new image highlighting the biggest alterations to the brand in more than two decades.

“In 2020, we bought the Costcutter brand outright for the Republic of Ireland, so that gives us full licence to do whatever we want. The Irish grocery market operates to very high standards and we wanted to come up with something that would be very strong in this market,” Jim insists. “We have come up with something that we believe is best-in-class and is aimed at a very mature, high standard market. If we didn’t own the brand, we probably couldn’t have done that so part of our strategy was to get control of the brand, to enable us to very much tailor it to the Irish market.”

Barry Group have added to their store recruitment team and are actively planning to add new Costcutter stores to the Barry Group family over the coming months and years.

“Recruiting new Costcutter retailers is one of the key priorities now for us,” the MD admits. “We were holding back until we had the new image ready to go, but now we are starting to have those conversations with a number of potential retailers. We expect to be very busy on implementing our new image into stores over the next 1218 months. In fact, we’ve got a very decent number of new customers who were just holding back until we could show them a finished store with the new imagery, so interest is very high.”

New look for Carry Out

The Carry Out brand has been performing

saw a complete rebrand of Barry Group’s Carry Out off licence group.

The new Carry Out brand image is modern and smart and will allow the brand to grow over the coming year.

very well in recent years, but there is always room for improvement, according to Jim, and the Barry Group team took a very deliberate strategy to update the look and feel of Carry Out to help fuel this growth.

“The brand has done very well,” Jim acknowledges. “Obviously, it did exceptionally well during Covid when the on-trade was closed but we have managed to hold onto that business and more with it. We’re blessed with a lot of very good retailers who know their customers and they’re very hands-on. That means an awful lot.”

Upgrading Carry Out will allow Barry Group “to have a brand that we felt could operate both in a working class and a high-end area, and we have something now that we believe will work in either scenario,” according to Jim: “The market is changing, the bar is rising all the time and the consumer is changing. We took a lot of advice on updating the Carry Out brand image. It’s very smart and modern brand and we are expecting the Carry Out brand to grow over the coming year.”

It is not just the imagery that is changing, according to the MD, as Barry Group actively seek to help their Carry Out store owners to perform to the best of

their ability: “Retailers now are probably under a bit more pressure to perform to higher standards, purely because of how costs are going in the business. So we’re being very clear on helping the customers and assisting them in their execution at store level. We’ve got a lot more detail on our promotions and activities, helping retailers to execute to a high standard. That’s certainly part of the Carry Out rebranding and we believe we are making real progress there from a Carry Out point of view.”

Cost-of-Living crisis

While the Barry Group has performed extremely well over the last 18 months, and the cost-of-living crisis has not had as big an impact as perhaps on some other retail groups, Jim is wary of the continually rising prices.

“You have to think that we are at the limit of price tolerance at this stage before it starts to hugely impact sales,” the MD insists. “Even now, we are getting notification of more price increases, which is disappointing, but obviously we’ll work with our supply partners on containing prices as best we can. If prices keep increasing at the rate they were, I would

be concerned that it would have a negative impact on the businesses that we supply. But when I look back at last year, neither ourselves nor our retailers were affected on an overall basis because we each did very well.”

The size of Barry Group, allied with its management structure, means that it can react very quickly to market moves and Jim and his team have always been cognisant of keeping costs as low as possible

“We always try to keep alert,” he explains. “We are of a size where if we make a decision at our weekly management meeting on Monday morning, that can be actioned within a day or two. That agility and speed of action is a huge ability we have that our large competitors might not. We’re in touch with our customers, so obviously any decisions we’re making, we’re very mindful of the impact that they may have on those customers.”

The biggest concern any retailer has at the moment is the high cost of doing business in Ireland, according to Jim: “I think it is unfortunate that there is only one route when it comes to minimum pay and living pay. I completely understand why we have to have living pay and minimum pay, but I think the rules should be different

for smaller businesses or maybe smaller businesses should be exempt from some of these rules. I have no problem meeting those standards and nor should any other medium or large company, but I think small companies getting tied down on the same level of costs and the same level of standards is a bit onerous for these small companies.

"Medium-sized businesses would have a department who can take care of these things, but my concern is that when it comes to smaller businesses, all their time will be taken up with compliance and other regulatory issues rather than running their business. So we need a small bit of common sense to kick in and we need to give small businesses a break. I think there should be a separate version of the ground rules in place for a smaller business, to

allow somebody like a shop owner to spend more time on how they drive their business, how they employ more people. Because people’s eyes are being taken off the ball at the minute and I don’t think that’s fair or right.”

The volume of new regulation, from auto-enrolment into pension schemes to minimum wage, living wage, sick pay etc, all adds up to considerable cost increases for employers, particularly in the labourintensive retail trade, which remains “a low margin business”.

He stresses that Barry Group are working hard with their customers to mediate costs and ensure they remain as low as possible. “But these costs just keep coming and I’m concerned that someone will smell the coffee only when it’s too late, not just in our sector but in all small

businesses. These are people who are probably working 70-80 hours per week, carrying the stress and pressure of all this extra regulatory burden.

“The harsh reality is that many of these are small independent family businesses that are competing with multinationals, which is really hard for a start, and they are being held to the same standards. I think we’ve got the balance wrong as a nation and I would hope that somebody would start looking at it and think of a fairer, more humane way. I believe common sense will prevail, but it would want to start happening shortly before there’s too much damage done.”

Challenging retail environment

Insurance is another concern, and not just in terms of premium holders not getting anything like the cost decreases that had been predicted, despite the fact that amounts of payouts and awards have dropped, according to the Barry Group MD.

“I think there’s a deeper problem in terms of how the industry interacts with the legal profession regarding claims and pay-outs,” he argues. “Some people are still getting pay-outs that are way too big for something that’s not major and employers are getting taken for a gallop.”

As a significant employer, Jim has found the legal process “terribly frustrating”.

“As an employer, you can do everything that is expected of you, whereby you can provide all the training necessary, and still if someone is not following the procedure in which they have been trained, you are still wrong,” he sighs. “I don’t believe that the legal system and the way it works is in the interest of business, even in terms of how things are resolved. The percentage of legal costs is crazy and is very unfair on all business.”

Another key concern is the fact that crime and antisocial behaviour are “becoming a bigger problem” for retailers. Despite the fact that most of the incidents take place in bigger cities, particularly Dublin and Cork, Jim believes that “it is only a matter of time before it will spread out”. The Barry Group conference, which will take place in August 2024, will include a special focus on security. “I think it’s very important that people are aware of the threat and how to mitigate it. Every so often, it’s very wise to have a good look at your internal and external security.”

Deposit Return Scheme

Perhaps the biggest change for any FMCG business this year is the implementation of Ireland’s Deposit Return Scheme, in

Barry Group are expecting to recruit new stores to their Carry Out group over the coming months.

place since February 1. “It’s an enormous project, to be fair, with a lot of different partners, including suppliers, wholesalers, retailers, IT providers and customers,” Jim muses. “So there were teething problems but I think a lot of them are getting ironed out now. I’m looking forward to the end of May or June when all the stock has washed through.

“I believe when we look back on it, we will only then appreciate how big a project this was. On an overall basis, this is a very good thing for the country. It’s tough on smaller businesses because it’s another extra cost to incur, but overall, we have to support what Re-turn are trying to do. It is the right thing for the country.”

He believes that more retailers will install Reverse Vending Machines in the coming months as the scheme beds in. “Once all the teething problems are worked out, I believe that more retailers will invest in the units and when we look back, at the end of the year, we will be proud of what we have done.

“We have to be very mindful of the

environment. We have to be mindful that there is a lot more recycling required with plastic bottles and cans. These are facts that we can’t dance around. It’s happening in other countries so I have every confidence that it will be a success here.”

Sustainability and Barry Group Sustainability is one of the key pillars of Barry Group’s three-year strategy, and they have already made significant progress on that score, including adding electric cars to their fleet, installing smart lighting, cutting energy usage, introducing compostable packaging etc., and the company is close to signing off on a deal which will see solar panels installed on key Barry Group sites.

“Sustainability is inbuilt into every decision we make,” Jim states. “Our buyers are very aware when they’re looking at products to consider sustainability. We are constantly introducing initiatives to conserve energy usage and cut down on our carbon footprint. Our biggest challenge is our transport fleet, where we provide a

national service and we have to keep our trucks on the road and electric batteries aren’t a viable option for us. We have to remain competitive for our customers, but I think it is only a matter of time before more sustainable fuel options might become affordable enough. I don’t want to buy one electric vehicle and go looking for publicity; I want to do it properly. We will put time into that to come up with a solution. Sustainability is a key concern at every meeting we have; there is a high level of awareness within Barry Group and it is very much part of our long-term plan.”

In the shorter-term, however, Jim is extremely confident as he looks forward to the rest of 2024. “We put a lot in place last year in terms of planning and advancing our management team, so the foundations have been laid and we have been building our capacity to service a strong, positive year,” he says, before concluding with a knowing smile, “We’ll also be looking hopefully at some other opportunities that will add to the business, apart from our normal growth.” Watch this space!

Barry Group will continue to help Carry Out retailers to execute to a high standard.

Ireland’s Freshest Spring Water

Ireland’s Freshest Spring Water

Redefining supplier relationships: the importance of analysis and automation in retail

Edward Betts, SVP General Manager - Retail Lead Europe, Retail Express, discusses the potential for retailers to lose sight of their supplier interactions – and argues that it is time for a change of perspective and technique.

RETAILERS sit between the economic forces of supply and demand. Profit is found in the balance between the pull of customers’ needs and the push of supplier priorities. But getting there is a chaotic, difficult process with many moving parts. Successful promotional activity demands the ability to discover and act upon new category opportunities, the foresight to predict the position of the market when supplier deals come into effect, and the accuracy to ensure that all pieces are in place when promotions land - all

while maintaining clear, professional and consistent relationships with suppliers.

Keeping up with these demands can be a monumental task for retailers, particularly given the complexity of supplier relationships and the busy nature of retail as a whole. Many retailers are reticent to change, despite knowing that their systems are not perfect and require significant amounts of management time to work.

Yet the truth is that the human element is fallible, and these systems often do not work. Sometimes planned promotions do

fail or poor communication leads to vital opportunities being missed.

To keep pace, retailers will need to go beyond the unreliable nature of spreadsheets, emails and phone calls and embrace the power of AI and automation to transform promotional plans, supplier interactions and keep relationships in line.

Different suppliers, different approaches

The first step to revitalising one’s relationships with suppliers is to define exactly what they are, how they work at present, and what is strategically expected of them. Careful examination of the relationship will highlight the pinch points of dealing with a supplier and the opportunities to navigate around inefficiencies, which will benefit parties up and down the chain. And it will make the truth of one’s supplier interactions fully evident, helping retailers secure key trade

funds and improve upon often razor-thin margins.

This is no small task, because every supplier relationship is different, and a balance must be found between them.

Multi-brand multinationals present a large number of lines, points of contact and promotions, which can make managing those relationships very difficult and require close partnerships. At the opposite end of the scale, smaller suppliers may have a transactional relationship where they rely upon the support retailers provide far more keenly, but may find themselves sidelined given the rich pastures presented by their larger counterparts.

Others fall more in the middle. They may be looking to debut new products, work on deals to increase shelf presence and stock levels, or further build the critical two-way relationships with retailers that will generate a customer base through heightened promotional activity. But if a busy retailer does not pay proper attention to its supplier relationships, these things will be difficult to achieve, or missed altogether.

Examining partnerships to discover insights

Supplier analysis paints a clear picture of the way business is presently being done – and this is often not optimal. Without proper record keeping and continuity,

About Retail Express

RETAIL Express are a leading provider of merchandising solutions and services for retail, wholesale and consumer packaged goods (CPG) manufacturers. They use their deep industry understanding and expertise to provide business solutions that meet the evolving needs of merchandising and category management departments, delivering improved productivity and enhanced financial results. Through their AI-powered end-to-end Intelligent Merchandising solution, Retail Express address the complex problems of advertising, marketing, promotions and pricing in retail, providing one version of the truth across the organisation and departments.

Retail Express operate out of Leeds, UK, across Europe, North America & Australia. For more information, visit www.retailexpress.com

About the author:

ED Betts has worked in the retail industry for over 20 years and joined Retail Express in 2019, where he is General Manager for the UK and Ireland. Ed has extensive and specialty knowledge of retail category management, pricing and buying requirements, having worked with several UK retailers, including eight years at Asda, where he developed and launched a standalone online wine service. Following this, he worked for Distell, a large international drinks manufacturer, where he managed strategic accounts across several major UK grocers, including Morrisons, Asda and Marks & Spencer. Ed is also Retail Express’ Head Consultant, helping clients make more effective use of the products and services, as well as providing consultancy on the effective use of pricing and category management.

for example, a planned promotion may fizzle. Some retailers have, in the past, got by with what essentially amounts to a spreadsheet of upcoming deals, one which offered no confirmation to all parties on the promotions set to occur.

Stock controllers scrambling to provide product for a promotion they did not know was happening is not a situation any retailer should find themselves in; neither should they be forced to deal with overstock for a promotion that has been pulled last minute due to unforeseen events or, conversely, gaps on shelf that serve as a very visible reminder of missed sales.

If trust erodes, reputations are damaged and potential growth opportunities may be offered elsewhere. Analysing supplier relationships and the communications methods used to manage them is key to ensuring such mistakes do not happen, and that key partnerships do not suffer as a result. Those who have participated in a programme like the Advantage Group survey will already understand the value: a poor score from a supplier (or vice versa) is a clear indicator that communication is not up to scratch, or that opportunities are being missed or not followed up.

Analysis reveals what is being done to manage supplier relationships, a deep understanding of the communications and systems involved and whether one’s methods are currently efficient. Managers should not be mired in bureaucracy and fixing errors that could easily be avoided when they could be focusing on big-picture thinking or paying attention to suppliers, new or existing, who are bringing genuine growth to the category.

This is not just about fostering trust dayto-day – it is about driving the maximum possible category opportunity, sharing relevant insight and making agreements that stick.

Centralising discovery through big data Algorithmic retailing, which joins safely guard-railed algorithmic AI decision support with a big data model that connects every vital point of data from end-to-end of a retail business, is more than just a strong way to facilitate change down the line. Its centralised planning and data model builds automated analysis and reporting into a system which spans a retailer’s business functions – meaning marketing, buying, stocking et al get the same chance to discover and fix flaws in their supplier relationships in a united and aligned manner, acting on a single source of truth.

Algorithmic retailing also unlocks AI techniques which can discover weaknesses and opportunities that may not have been otherwise obvious, enabling retailers to remain agile. The traceability and accountability of data in this model means the process of analysing supplier interactions can be performed without the upheaval of a large-scale manual audit and can be a regular, automatic part of business processes rather than a one-off drive or a constant grind.

If such analysis suggests a supplier’s situation has changed, or if the market happens to shift, new agreements can be made quickly based on predictive models and deep knowledge of past interactions. And when the time comes to drive for even better deals, algorithmic retailing delivers the data required to get the absolute best possible outcome – no matter the size of supplier or the complexity of the relationship.

• The Digital Transformation of Supplier Collaboration whitepaper examines the steps that should be taken to ensure retail success against a backdrop of market uncertainty (https://campaign. retailexpress.com/suppliercolab0922).

Building brand trust via ESG

Leveraging Environmental Social and Governance and sustainability requirements to build brand trust and create competitive advantage.

ACCORDING to research published by Deloitte, a shift in consumption patterns, whereby consumers will consider sustainability as a baseline requirement for purchase, has begun (Source: Deloitte LLT Research as published on Harvard Business Review). The factors driving this shift include trust, sustainability and purchasing power.

In the past, product sustainability has been considered as a ‘nice-to-have’ for consumers but this has begun to change, and trust is one of the key drivers. Trust, among employees, consumers and investors, drives behaviour and, in turn, business outcomes. Sustainability has been identified as a powerful driver of trust, particularly among younger generations, and in many economies globally, younger generations will soon have much of the purchasing power.

Companies that understand these trends and create sustainable brands that deliver on their promises to people and the planet will gain competitive advantage over brands that make unsubstantiated claims or have not yet invested sufficiently in sustainability.

The brand opportunity of communicating with integrity and authenticity Transparency, honesty and good intent are key to building that trust and brands need to communicate with authenticity and integrity. There are a number of upcoming regulations in relation to Green Claims,

Greenwashing and the Corporate Sustainability Reporting Directive that businesses need to be aware of and to prepare for.

The EU Green Claims Directive and EU Greenwashing Ban (due 2026)

The Green Claims Directive covers a wide range of environmental claims and aims to provide consumers with clear, reliable, comparable and standardised information.

The key points of the guideline are:

Corporate Sustainability Reporting Directive

(a) actions required by law should not be communicated;

(b) consumers should be provided with information on the appropriate use of the product to decrease environmental impact;

(c) specific information which substantiates the claim should be provided;

(d) environmental labels must meet transparency and accuracy requirements.

The Greenwashing Ban specifically targets deceptive marketing communications and obliges businesses to ensure the truthfulness of their environmental claims. The ban prohibits the use of generic environmental claims such as carbon neutral, climate neutral, eco-friendly and carbon-friendly. Companies will be required to disclose product lifespans and are prohibited from adding features that are designed to limit a product’s durability and lifespan.

The CSRD, or Corporate Sustainability Reporting Directive (CSRD), which entered into force in January 2023, is a new set of non-financial reporting guidelines. The overall goal of this new directive is to standardise sustainability reporting and to make it easier for stakeholders, including businesses, consumers, regulators and investors, to accurately compare the performance and progress of an organisation. The availability of this information will help drive the transition to a more sustainable, low carbon, circular economy. The reporting requirements will be in accordance with the European Sustainability Reporting Standards (ESRS) and will need to be included in annual reports alongside financials.

Commencing with financial years starting on or after January 1, 2024, this EU law requires all large companies and all listed companies (except listed micro-enterprises until 2026) to disclose

Transparency, honesty and good intent are key to building that trust and brands need to communicate with authenticity and integrity.

information on what they see as the risks and opportunities arising from social and environmental issues, and on the impact of their activities on people and the environment.

The initial in-scope companies will be reporting on their full value chain. This means that they may require specific information from smaller businesses that form part of their supply chain.

and pollution, consumption, and waste management.

The standards are currently in draft form, but they lay out a roadmap for SMEs to start their reporting journey in line with the CSRD.

SMEs will need primary environmental data from their supply chains and will need to consider the social impacts of their entire value chain.

Some specific metrics that SMEs should start to measure and track with immediate effect include:

Recommendations for sustainability communications that

build trust

• Form a Green Team that will be responsible for data, action and communication.

Take stock of what information you already track and keep your data organised and in one place.

• Make a plan for monitoring and measuring key metrics. Clear targets and metrics are essential for credible and transparent sustainability communications.

• Start your communications with what you are doing well and report on your progress.

Ensure your communications:

• Are detailed & specific and communicate what you are doing;

• Use additional detail to show how you are doing it;

• Include supporting documentation to prove you are doing it;

• Are in line with EU guidelines regarding sustainability claims;

• Make it easy for customers to find information about your company’s impacts environmentally and socially;

Expand your sustainability efforts and your communications to win trust and loyalty into the future.

While there are currently no specific reporting obligations for unlisted SMEs, there are aspects of the CSRD that need to be taken into account by SMEs, especially if they have larger trading partners that are bound by the directive.

Sustainability: voluntary SME reporting standards

Under the CSRD, there will be voluntary reporting standards for SMEs. Following these standards can help organisations to prepare for when they are required to report and effectively share information with larger trading partners. The voluntary standards cover general business information, mission and vision, and their overall strategy and commitment to both short- and long-term sustainability targets. The reporting standards will also incorporate workforce information, health and safety policies, shareholder structure and governance, and responsible business practices, as well as key environmental data, such as energy and carbon emissions

· carbon footprint;

· energy consumption and source;

· water use and land use;

· waste;

· travel;

· employee wages;

· diversity and inclusion policies;

· health & safety policies;

· working conditions;

· any initiatives that have been undertaken to improve the business’ sustainability.

Having this data tracked and recorded will make it easier for SMEs to report

Article sources include:

upstream to larger trading companies and their wider supply chain, when requested to do so.

These preparations also enable SME brands to communicate with consumers and customers alike with authenticity and credibility.

For further information and help on identifying and tracking the core data elements required for sustainability please get in touch with GS1 Ireland and Enso for details of the various services and supports that are available to your business today.

· Deloitte LLT Research as published on Harvard Business Review https://hbr. org/2023/09/research-consumers-sustainability-demands-are-rising

· CSRD: https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/ company-reporting-and-auditing/company-reporting/corporate-sustainabilityreporting_en

· https://eur-lex.europa.eu/legalcontent/en/TXT/?uri=CELEX:32023R2772

· Enso www.ensoimpact.com; Enso is a GS1 Ireland Solution Partner 2024.

Thinking Acai? Talk to Dairyglen

The acai berry is becoming increasingly popular across the world as a source of antioxidants. Here in Ireland, Dairyglen can help you take advantage of this growing trend.

IN today’s fast-paced business environment, Dairyglen understand that maintaining a competitive edge is essential. It’s no longer sufficient to simply offer products; understanding consumer preferences, following market trends and consistently innovating are key to success. In this era where health-consciousness reigns supreme and consumers are increasingly drawn to superfoods, acai has emerged as a standout contender in the food industry.

Dairyglen’s fully managed service offering covers every facet of integrating acai into your business seamlessly. From installing and maintaining acai soft-serve machines to providing a diverse array of products, recipes, and menu development support, Dairyglen ensure retailers have all the tools they need to thrive in the market. Whether you’re a quaint boutique cafe or a largescale retail chain, they tailor their services to suit your specific requirements, ensuring a hasslefree experience from inception to execution.

Acai: a source of antioxidants

Originating from the Amazon rainforest, the acai berry boasts a rich history dating back centuries. Initially prized by tribes along the Amazon River basin for its medicinal properties, the acai berry has gradually gained global attention. Since the 1970s, its popularity has surged, transitioning from a niche item to a mainstream sensation.

What distinguishes acai is not only its delicious flavour but also its unmatched nutritional benefits. Bursting with antioxidants, acai surpasses other popular berries. These antioxidants play a crucial role in combating oxidative stress, a process linked to various ailments, from

cancer to heart disease. By incorporating acai into their diets, consumers not only indulge in a flavourful treat but also fuel their bodies with a potent source of healthboosting compounds.

A lucrative

opportunity

As retailers navigate the fiercely competitive landscape, seizing upon the acai trend presents a lucrative opportunity.

The acai market is booming, with projections indicating significant growth in the years ahead. With an anticipated Compound Annual Growth Rate (CAGR) of 10.25% by 2027, the acai market is on track for substantial expansion, reaching a valuation of USD $1,864 million. This upward trajectory underscores the immense potential for retailers to capitalise on the rising demand for acai-based products.

Moreover, the versatility of acai opens up a world of creative possibilities. From luscious smoothies to jawdropping acai bowls, desserts and more, the potential of acai knows no bounds.

“At Dairyglen, we are dedicated to empowering retailers to unlock the full potential of acai, providing comprehensive support and guidance every step of the way,” noted Alexandra Smith, Brand Manager. “Contact us today.” For more information, visit www.dairyglen.ie

From installing and maintaining acai soft-serve machines to providing a diverse array of products, recipes, and menu development support, Dairyglen ensure retailers have all the tools they need to capitalise on this growing trend.

Should we bin ‘best before’ dates?

Confusion over food expiry dates results in perfectly good food being thrown away every day, contributing hugely to global emissions. Brendan Rice, CEO and Co-founder of Senoptica, asks ‘is it time to ban ‘best before’ dates on food and drink products?

WITHIN the industry of global food production, a startling truth unfolds: one-third of the food we produce will never reach our plates. Food waste is a key climate change issue as it causes about 8-10% of global emissions (Source: Driven to Waste Report, WWF/Tesco). The magnitude of this issue is evident, with an annual toll reaching a staggering 1.3 billion tonnes of lost food. Beyond economic concerns, this alarming statistic underscores the urgent environmental implications inherent in our current food production and consumption practices. At the heart of the issue of food waste is the misleading or inadequate misunderstood meaning of ‘best before’ and ‘sell by’ dates.

The difference between ‘best before’ and ‘use by’

I will explain the differences and difficulties associated with the various expiry dates (‘use by’, ‘best before’, ‘display until’ etc). Navigating the point at which a product is at its peak quality versus where it may pose a health risk requires clarity in

date-label communication. Differentiating the distinctions between ‘best before’, ‘use by’, and ‘sell by’ is fundamental to understanding a product’s freshness and shelf life, ultimately reducing food waste. ‘Best before’ designates the period when the food is at its peak flavour or quality. Surpassing this date does not imply that the food is necessarily unsafe to consume, unlike ‘use by’ dates which directly link to the safety and potential health impact of the food. Within the European Union, companies must include ‘use by’ dates on perishable food labels as a safety measure.

A ‘sell by’ date, also known as ‘display until’, serves as an internal guide, indicating how long retailers should display the products on the shelf. The difference between terms such as ‘best before’ and ‘use by’ contributes to significant confusion for consumers.

According to a study by Wrap, up to 30% of discarded food due to being “past date” actually featured a ‘best before’ date, indicating that date label wastage is avoidable.

Confusion around expiry guidelines

Unclear language and confusion around expiry guidelines result in unnecessary food wastage.

In the world of food, the ambiguous language surrounding expiration dates plays a significant role in food waste. A recent Environmental Protection Agency (EPA) report illustrates the extent of this issue, exposing that 28% of individuals either misinterpret the ‘use-by’ date or admit uncertainty about its meaning.

The heart of the matter lies in the concerning reality that 8–11% of individuals heavily depend on date labels as the primary factor in deciding whether to consume an item (Source: Wrap), resulting in the unnecessary waste of perfectly edible food. This issue extends beyond perishable items, as even non-food products such as baby wipes, toothpaste, soap, etc. have date labels, contributing to mass domestic waste.

The consequence of this confusion is stark: more than a fifth of still-edible food or consumable goods are needlessly

discarded due to date inaccuracies or a lack of clarity about their meanings. Confronting this issue is a pivotal measure in averting the intertwined crises of food waste, plastic pollution and looming food shortages.

How to eliminate the confusion

So, what can be done to eliminate this confusion?

The EU Platform on Food Losses and Food Waste is considering various regulatory and non-regulatory actions relating to date labelling and food waste. Regulatory actions include improving the format, presentation and terminology of date marking to better differentiate ‘use by’ from ‘best before’ concepts and facilitate customer understanding, as well as extending the list of foods that are not required to bear a ‘best before’ date.

By standardising date labels and clarifying the meaning, we can help distinguish the accurate safety risk, and in turn enable the foods whose dates only indicate quality to be eaten, sold or donated past the according date.

Non-regulatory actions include developing scientifically accurate guidance on date marking and consumer communication activities. This is deliverable through technology integration, specifically smart packaging, labelling and

storage technologies. Intelligent packaging embedded with freshness indicators transcends traditional predetermined expiration dates by monitoring food freshness in real-time. This serves as a communication tool across various stages in the supply chain, holding product shelf life information.

Building reliable infrastructure to tackle the issue is quickly becoming a hot topic. The EU has made food waste a key priority in tackling climate change. The latest ‘Revision to the Waste Framework’ will now require member states to reduce food waste by 20% in food manufacturing and by 40% in households, retailers and restaurants by 2030. With regulators pressing hard over the next decade to produce tangible results on food waste, manufacturers and retailers will require new regulatory-approved technologies to meet this standard, requiring significant investment to solve the problem.

Where are we now?

Senoptica’s oxygen sensing technology proves invaluable as it provides realtime condition monitoring of Modified Atmosphere Packaged (MAP) food, throughout the supply chain. This will help to optimise date labels and cut food waste. Senoptica’s technology provides unique and detailed data about the product’s freshness that will be used across the supply chain to reduce waste and increase retail profitability. While its use case currently applies to preventing failed packs from reaching the shelves, its ultimate goal is to create real-time dynamic ‘use by’ dates based on the conditions in each individual pack rather than catch-all dates utilised by the industry currently, thereby tackling the issue of food waste head-on.

What producers, retailers and consumers can do to help to cut down on food waste:

Producers and retailers:

Currently, food production amounts to over a quarter (26%) of global greenhouse gas emissions. By 2050, food could account for almost half of all carbon emissions released by human activity unless more steps are taken to reduce its environmental impact. Senoptica’s research finds that ‘use by’ dates on MAP foods are causing food waste due to overly conservative freshness estimates. This implies that a substantial quantity of food remains perfectly edible to consume beyond the indicated date.

A number of large retailers are taking steps to move away from ‘best before’ dates to cut food waste. In the UK,

About the author

BRENDAN Rice is Co-founder and CEO of Senoptica Technologies, a deep-tech packaging sensor company that aims to help global food retailers and manufacturers dramatically reduce waste and improve food safety. Brendan has extensive experience in the food industry, with strong background in the commercial disciplines of innovation, marketing and sales. He has grown portfolios worth over €580 million and led large cross functional teams to deliver awardwinning, world first innovations. Brendan holds an MBA (1st Class) from UCD Smurfit Business School, Ireland. For more information, visit senoptica.com

Tesco, Waitrose and Marks and Spencer are beginning to remove ‘best before’ dates from items such as uncut fruit and vegetables, while Co-op are removing ‘use by’ dates on their own brand yogurts and Morrisons are scrapping ‘use by’ dates on their own brand milk.

Consumers:

Education and the increase of food waste awareness are pivotal to solving the crisis. Each individual action of throwing food away may seem insignificant; however, the cumulative impact is extremely significant. Consumer behaviour contributes to a significant amount of food waste that occurs; approximately, consumers dispose of one in four bags of groceries. Being conscious of the food we dispose of helps solve the crisis.

Conclusion

Food loss and waste cost the global economy $936 billion (€864 billion) a year. The challenge presents a tangible opportunity to those willing to invest in reducing food waste at all levels of the supply chain and consumer-facing processes. The hidden costs lurking beneath the surface of food waste hold vast amounts of economic opportunity. Manufacturers and grocers could reap €74.7 million (Source: www.mckinsey.com/ industries/consumer-packaged-goods/ourinsights/reducing-food-loss-what-groceryretailers-and-manufacturers-can-do) in new market potential simply by developing new revenue streams from food that would otherwise be lost.

Brendan Rice, CEO and Co-founder, Senoptica.

Workplace waste made easy!

A free toolkit from MyWaste, which includes signage and training materials, makes waste segregation in the workplace easy.

A TOOLKIT designed to take the uncertainty out of waste segregation in the workplace is now available from MyWaste, Ireland’s official guide to waste.

This Government-funded initiative provides a free and extensive suite of signage and training materials to help workforces make accurate recycling decisions. This will assist Irish businesses achieve greater circular economy performance through increased recycling and composting rates.

A recent waste characterisation study carried out by the Environmental Protection Agency found that 74% of waste placed in the general commercial waste bins should be placed in either the recycling or food waste bins (www.epa. ie/news-releases/news-releases-2023/ epa-calls-for-urgent-action-to-improveirelands-household-and-commercial-wastesegregation-and-recycling-performance-. php). Food waste, paper and plastics are currently the top three waste types found in commercial general waste bins.

Reducing food waste through proper segregation

Action on reducing the amount of food waste in commercial bins throughout the country is now required, as food waste has not only economic consequences, but environmental and social consequences as well. Therefore, all food waste should be source separated and placed in dedicated food waste bins which will ensure that it can be processed correctly, further aiding Ireland’s transition to a circular economy. Proper waste segregation means more waste materials can be diverted to the circular economy, which in turn reduces the need for new raw materials and resources.

Following the guidance within the Commercial Waste Toolkit can significantly improve the quality and quantity of

recyclable and compostable waste generated in Ireland.

Speaking on behalf of the Regional Waste Management Planning Offices, Kevin Swift, Connacht/Ulster Region Waste Office, said: “This initiative will empower small and medium size businesses, particularly those in the retail, hospitality, manufacturing and corporate sectors, to further improve how their waste is managed. With clear language and visuals, the materials will make it easy for staff to quickly understand what waste goes in what bin and should significantly increase the amount of recyclables and food waste diverted from the general bin and correctly placed in the recycling and food waste bins.”

Assets include posters, bin labels, brochures, checklists, training animations and testimonials; materials are available to order (while stocks last) or download free of charge from www.mywaste.ie/ business/

In addition to using the assets linked, tips to help maximise recycling include visually checking your bins to identify incorrect segregation, colour coding, ensuring bins are placed in accessible, designated locations, and continuously increasing awareness and knowledge within the workforce.

Incentivised waste charging

To further support waste segregation in Ireland, incentivised waste charging and other changes for waste collection in the commercial sector have been introduced through the introduction of the Waste Management (Collection Permit) (Amendment) (No. 2) Regulations 2023, which came into effect on July 1, 2023. Measures in this piece of legislation include:

• all waste collection companies are

MANAGE WASTE BETTER workplace

now required to provide a residual, mixed dry recyclable and food waste bin to all their commercial customers;

• waste collection companies must ensure that all business customers are placed onto a price plan that ensures that the cost to the customer for mixed dry recyclable or food waste is less than the cost of disposal for municipal waste;

• all waste collected must be weighed, with details on the weights of the individual bins communicated to customers;

• waste collection companies will be required to at least collect the recyclable waste materials as specified on mywaste.ie; collection of recyclable waste and food waste must occur at least fortnightly.

The various measures outlined, in addition to the toolkit resources, will assist in improved waste segregation, environmental sustainability and will also contribute to Ireland’s transition to a more circular economy.

Additional information available from www.mywaste.ie/business or www.mywaste.ie/contact/

Free to order while stocks last. This toolkit includes poster s, bin labels and a step-by-step

McVitie’s

McVitie’s launch new campaign

McVitie’s have unveiled their latest True Originals Masterbrand campaign.

THE owners of the McVitie’s brand, pladis, are once again on a mission to bring about the return of an important part of Irish culture, the tea and biscuit break! People have been taking tea and biscuit breaks since the turn of the 19th century, viewing them as valuable moments in their day that can help them stay happy, healthy and motivated.

As we enter another exciting year of McVitie’s Biscuit Breaks, pladis are thrilled to announce a campaign that promises moments of pure relaxation. The Great Biscuit Break Bonanza competition gives customers the chance to win up to Stg£1 million in prizes that offer respite from the daily hustle. From the luxury of a deepcleaned home to the tranquillity of a beach getaway, pladis are dedicated to providing well-deserved breaks from the busyness of everyday life.

New TV advert

Following from the success of the biggest launch in the biscuits category with White Chocolate Digestives last year (Source: Nielsen data to w/e 04/11/23 since launch vs YA), April will bring McVitie’s back into the hearts and minds of the nation with a new TV advert. pladis have been baking cupboard staples for over 180 years and as the category’s ‘True Original’, McVitie’s is often copied, but never equalled. The new campaign, ‘There is Only One’, featuring the iconic presenter Sir Trevor McDonald, will reinforce that through a range of activations, campaigns and cultural moments in the coming months.

About pladis   pladis are the second largest biscuit manufacturer in the world, and home to some of the world’s best tasting and most

loved snacking brands, including McVitie’s, Ulker and Carr’s. pladis are also proud to distribute a range of Godiva chocolates exclusively for consumer-packaged goods channels around the world.

pladis own regional brands such as go ahead!, Carr’s, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category, including sweet and savoury biscuits, cake, chocolate, gum and candy. With a purpose to bring happiness with every bite, pladis are proud stewards of more

than 300 years’ baking and confectionery heritage. The expertise of their more than 16,000 colleagues in every corner of the world spans 25 factories in 11 countries.

As a responsible business, delivering the highest quality products crafted with care, pladis’ products are distributed to reach potentially four billion people across the world. All pladis products can be enjoyed as part of a healthy, balanced diet. For more information, visit www.123healthybalance.com or www.pladisglobal.com

Value Centre: delivering for customers nationwide

The largest cash and carry network in Ireland, Value Centre has been the local wholesaler of choice for its customers for more than 55 years.

SUPPORTED by a nationwide network of 22 Cash and Carry branches strategically located throughout Ireland, the service that Value Centre provides its customers across the retail, hospitality and licenced industries is beyond compare. As the

largest cash and carry network in Ireland, Value Centre boasts a reach that comfortably covers every county and offers customers a same-day or next-day delivery service that is truly unrivalled in the industry.

For more than 55 years, BWG Foods’ Value Centre cash and carry network has been the local wholesaler of choice for in excess of 20,000 customers and the true secret to its success is the deeply customer-centric culture and approach that permeates the business. Knowing their customers, understanding and anticipating their needs and exceeding their expectations is at the very heart of BWG’s Value Centre cash and carry offering. Its first-class service, combined with a willingness to meet specific local demand, is what sets Value Centre apart.

“We treat every location as unique,” explains Cash and Carry Sales Director Paul Bealin. “Of course, we have the core listings in every cash and carry branch, but we ensure our strategy is to support local producers and suppliers, particularly for product listings bespoke to that cash and carry locality and customer demographic. That flexibility is invaluable to our customer base and offers us differentiation in the market.”

Another of BWG Wholesale’s greatest strengths is its continual expansion of its range, which offers customers more choice than ever before. The business also prides itself on being first to market with new products, thereby giving their customers the opportunity to gain an advantage over competitors.

Continued expansion and growth

Of course, Value Centre’s nationwide success is not due to a single factor but a combination of them, including significant investment made by BWG Foods to upgrade the branch network, improve efficiencies and deliver a more positive customer shopping experience. Continued success and growth are achieved through a robust strategic acquisition plan, combined with a strong investment policy, as evidenced by the relaunch of

Value Centre provides exceptional value to its 20,000 customers across the country.

Cash & Carry / Wholesale Focus: Value Centre

the redeveloped, state-of-the-art Value Centre Ennis, following a major €1.2 million investment, in 2023. The substantially extended facility, which employs approximately 40 people locally, has been expanded from 33,000 to 55,000 square feet, allowing the branch to significantly grow and enhance its chilled and frozen food offerings, in addition to its existing ambient offering.

“This project importantly reinforces our confidence in the local economy and our commitment to local businesses, and is part of a wider strategic plan,” explains Paul. “It speaks directly to our ambition to continue to consolidate our cash and carry network’s position as the industry leader.”

Bespoke training

A key area of focus for the Value Centre network is ensuring that all customers benefit from the advantages of being part

of BWG Foods. This is particularly evident in the bespoke in-person training available to the XL retail estate through the BWG Academy in their Practical Training Centre. Of particular note is the Profitability in Deli course, which is a practical workshop that is designed to enhance overall knowledge of the components of profitability and help XL retailers develop a full understanding of the financial management in fresh foods.

“Deli has become a huge area of growth for the XL retail estate and having access to the BWG Academy is real bonus for our XL retailers, which is indicative of our commitment to continually innovate within the business,” explains Paul.

Value is another area where BWG Foods and its cash and carry network excels. As well as providing a vast array of promotions and strong tactical activity and seasonal offers, Value Centre also hosts exclusive and dedicated Massive Sales Days for alcohol, catering and grocery

Paul Bealin, Cash and Carry Sales Director, Value Centre.

Value Centre covers every county and offers customers a same-day or next-day delivery service.

Cash & Carry / Wholesale Focus: Value Centre

First-class service, combined with a willingness to meet specific local demand, is what sets Value Centre apart.

offers several times a year.

“We are confident that we have a strong offer for our customers. We are constantly analysing the market and adapting and adjusting to ensure our customers have access to the best and most competitive offers out there. We run national promotions every three weeks, with further tactical activity generally centred on seasonal opportunities, offering customers incredible value all year round. We are working tirelessly to meet the needs of our customer base and part of this is ensuring each Value Centre branch has their own local deals for their specific customer base," says Paul.

The continuing growth of BWG’s cash and carry network is further complemented by BWG’s dedicated meat and master butchery business, William’s Gate, and is the perfect example of how BWG’s Wholesale Division continues to differentiate itself within the industry. William’s Gate is a leading supplier of high-quality meats to discerning food businesses all over Ireland, including restaurants, hotels and gastropubs. Operating from a state-of-the-art facility in Galway and driven by a promise to provide the highest quality meats to customers, William’s Gate provides everything the professional chef requires and can satisfy all the protein needs of the catering industry.

ShopLink: available 24/7

Being part of the BWG Foods family also means that the Value Centre cash and carry network is able to avail of the supports that come with one of Ireland’s largest retail and wholesale companies.

This is particularly evident in the area of IT development, with BWG’s award-winning e-commerce platform, ShopLink, allowing customers to connect seamlessly to an EPOS that is fully integrated and live with the supply chain. As a result, Value Centre customers can access ShopLink 24 hours a day, 365 days a year, enabling them to do business with Value Centre more efficiently and giving them back more of their time for other aspects of their business.

“We are actively leveraging Artificial

Intelligence throughout our business and are currently exploring exciting ways in which this technology can benefit our cash and carry customers into the future,” Paul explains. “In today’s world, it is crucial to ensure we have the right technology, which will allow our Sales Reps to access data and relevant offers for the customer at a touch of a button. We have one of the largest sales teams in the wholesale industry and advances in technology, teamed with invaluable local knowledge and experience, are critical to helping our customers succeed.”

Of course, it is also imperative to be conscious of the wider responsibility that comes with operating a business like the Value Centre cash and carry network. The sustainability credentials of Value Centre have been further bolstered recently with a scaling up of surplus food donations to the charity FoodCloud. This initiative supplements the broader sustainability efforts of BWG Foods, where significant progress has been made in reducing carbon emissions across all business operations.

In essence, after serving the people and businesses of Ireland for more than 55 years, BWG Foods Wholesale Division remains confident of its ability to continue to provide value to those customers and retain its place as Ireland’s largest and leading wholesale and cash and carry business.

BWG’s award-winning e-commerce platform, ShopLink, allows customers to connect seamlessly to an EPOS that is fully integrated and live with the supply chain.

Cash & Carry / Wholesale Focus: Stonehouse

A year of huge change at Stonehouse

The last year has seen massive change at the Stonehouse Group, and not just in the form of a new Chief Operations Officer. Janice Gibney reflects on her first year at the helm of the wholesale / cash & carry group.

THE last year has been one of “momentous change” at Stonehouse, and not just in the fact that the Group has a new Chief

Operations Officer, with Janice Gibney taking over at the helm of the Stonehouse Group in April 2023, replacing long-time incumbent Tom Shipsey, who had been in the hotseat since the formation of the Stonehouse Group in early 2000.

Having worked with Stonehouse for the preceding 18 years, most recently as Homestead Brand Manager and Group Retail Manager, Janice was hugely familiar with the workings of the Group, and so the transition was seamless.

It is outside the boardroom that things really changed for Stonehouse over the course of the last 12 months, as the new COO explains.

How did you feel about stepping into the hotseat at Stonehouse?

“I was excited to be given such a

fantastic opportunity to lead Stonehouse central office and the Stonehouse members on a progressive trajectory into the future. I am thankful for all of the support I have received from the Stonehouse members, our suppliers and the trade.”

Were you worried about following in the footsteps of Tom Shipsey, who had helmed the Stonehouse Group since its inception?

“I have worked in Stonehouse for 18 years with Tom as my mentor so while there was the apprehension that comes with any new role, I knew I had the foundation and knowledge he has shared with me over those years to continue the momentum of the Group and maintain the continuity that is essential when there is any change in a business.”

Janice Gibney, COO, Stonehouse Group.

Cash & Carry / Wholesale Focus: Stonehouse

How have you found your first year in the role?

“It has been challenging and exciting at the same time. Stonehouse has gone through its most momentous change over the past 12 months. Members have departed the Group, new members have come on board, we have a completely new central office team and all the while we have re-located to a new premises, so it has been extremely busy.”

What trends are driving changes in the Irish market?

“The cost of living is dictating consumer buying patterns, so it is essential we keep abreast of pricing in the market to ensure we maintain the resilience and sustainability of our members and their

has moved to delivered wholesale. There are customers who wish to trade with their local wholesaler and maintain their independence outside of symbol groups. Cash & carry / delivered wholesale expands way beyond convenience retail and plays an essential role in the market in servicing many different channels and customer outlet types.”

distribution reach, while remaining deeply connected to our local communities. We respond to our customers’ needs professionally and competitively, with agility and speed."

With so many stores now part of symbol groups, is there still room for a traditional cash and carry?

“While Stonehouse members still provide a cash & carry service, more of our business

What were the highlights of 2023 for Stonehouse?

“2023 saw Stonehouse actively engage and recruit new members to the Group. The addition of Applegreen, Freddie Hamilton Wholesale, Tully’s Wholesale, Conaty Food Service & Catering and Gerry Ellis & Sons (Fresh Today) bring a wealth of knowledge from different market channels ensuring the growth of our collective purchasing power and knowledge.”

How do you see the future for Stonehouse and for the cash and carry / wholesale business in Ireland?

“The future is bright, being part of a group will become more and more important to independent wholesale / cash & carry going forward. Stonehouse provides the uniqueness of pooling together the buying power of its members and providing business efficiencies to suppliers, while ensuing members maintain their independence.”

What does the traditional cash and carry / wholesaler offer its customers and what does Stonehouse bring to the table that its rivals cannot?

“In Stonehouse, we have nationwide

Anything in the pipeline for the rest of 2024 that you can let us know about?

“We will be launching a new Stonehouse website in the coming months which will move Stonehouse forward on our e-commerce journey.”

Retail Ireland: Monthly Update

Government publishes labour market costs report

THE Department of Enterprise and Department of Social Protection recently published a long-awaited report assessing the cumulative impact of proposed measures to improve working conditions in Ireland.

The report examined in detail the cost implications for business of the transition to a Living Wage, the right to request remote work, Statutory Sick Pay, pension auto-enrolment, Parent’s Leave and Parent’s Benefit and an additional public holiday.

While the report says the economy-wide impact of these changes is relatively small, and identifies those who will benefit from the reforms, there is nevertheless a very clear acknowledgement of the enormous impact these changes will have on labour intensive, low margin businesses, such as in retail. Some examples in the report cite business employment cost increases of 20% over the next two years as a direct result of Government labour market reforms, rising to 37% when other market implications are taken account of.

The scale of these cost increases cannot be ignored, and the Department of Enterprise has said it will bring forward new proposals around a support package for business, separate to the Increased Cost of Business Grant Scheme (ICOB), which is currently being rolled-out.

In response to its publication, Retail Ireland stressed that the report is only of value if the Government now acts on its findings -

the PRSI system is the most administratively straightforward and targeted way to address these issues. The Government must introduce a PRSI rebate for the most exposed companies in line with their exposure to rising costs, increase the top-rate employer PRSI threshold above the minimum wage and commit to a new ‘Competitiveness Charter’ which sets an annual ceiling on the total amount of additional labour market costs which will be imposed on business in any single year.

EU proposal on late payments delayed

LAST September, the European Commission proposed new rules which aim to bring down payment terms in commercial transactions between businesses (B2B) and between public authorities and businesses to 30 days. These have the potential to fundamentally alter the contractual arrangements that retailers have with their suppliers. For many, it will present very significant challenges.

Nearly all EU member states are against the proposal, particularly in relation to the fixed 30-day payments, with many countries demanding more flexibilities. The Irish Government has yet to publish the results of a consultation on the issue, but we are in ongoing contact with Dublin- and EU-based Irish officials, who are fully briefed on the concerns of Irish retailers and the wider business community. A one-size-fits-all approach is disproportionate. It will increase prices, reduce consumer choice, hinder the flexibility of value chains, favour large suppliers, and undermine the competitiveness of EU based businesses against imports and online intermediaries based outside the EU.

The proposal was due to be voted on at the end of February in the European Parliament. However, it was postponed at the last minute after MEPs failed to reach an agreement. Given the delay, EU Ministers do not expect any progress on the file before June 2024.

Retail Ireland is working through our umbrella European federation, EuroCommerce, in Brussels and through Ibec’s EU network to highlight retailer concerns and seek changes in the approach. We continue to engage with policy-makers in Ireland and in Brussels to explain the importance of flexible payment terms to the retail sector.

Daybreak Newhall named Store of the Year

Daybreak Newhall, Naas, Co. Kildare, has been named Best Overall Store of The Year at the Daybreak Store of the Year Awards.

DAYBREAK Newhall in Naas, Co. Kildare, was named Overall Store of the Year at the annual Daybreak Store of the Year Awards, which took place on March 6. Hosted in The Heritage, Killenard, Co. Laois, the awards recognise retail excellence across Daybreak stores nationwide.

Daybreak Newhall is operated by Top Oil, with the store manager being Briege O’Kane. The busy forecourt site, which joined the Daybreak group in 2022, recently underwent an extensive refurbishment, which included introducing the Daybreak exclusive Munch & Co deli, Lickety Split ice-cream and 9 Grams coffee brands.

A total of 15 retailers were shortlisted for the overall Daybreak Store of the Year Award, which recognises excellence in convenience retailing. During the competition, Daybreak stores across the country were assessed against rigorous criteria that covered all key areas in operating a store, including value execution, customer service, products and services, food safety and the store environment.

Category winners

In addition to the coveted overall Store of the Year accolade, other awards on

the night focused on food safety, charity fundraising, customer service, the key in-store product categories and store layouts. The winners included:

• Best Neighbourhood Store of the Year Award: Daybreak Garrycastle, Co. Westmeath, operated by Top Oil

• Best High Convenience Store of the Year Award: Daybreak Mount Suir, Co. Waterford

Best Forecourt Store of the Year Award: Daybreak Dungarvan, Co. Waterford

Best Wine Award: Daybreak Edgeworthstown, Co. Longford

• Best Off-Licence Award: Daybreak Portumna, Co. Galway

• Best Hot Beverage Award: Daybreak Broomfield, Castleblayney, Co. Monaghan

Best In-Store Value Execution Award: Daybreak Garrycastle, Co. Westmeath, operated by Top Oil

• Best Impulse Award: Daybreak Cobh Cross, Co. Cork, operated by Top Oil

• Best Grocery Award: Daybreak Ferns, Co. Wexford

• Best Food To Go Award: Daybreak South Link, Co. Cork

• Best Customer Service Award: Daybreak The Gandon Inn, Co. Laois

• Charity Merit Award: Daybreak Dungarvan, Co. Waterford

• Exceptional Performance in Food Safety Category Winners: Daybreak Dungarvan, Co. Waterford; and Daybreak Garrycastle, Co. Westmeath, operated by Top Oil

An incredible achievement

“I want to wish my congratulations to Briege O’Kane, Store Manager, and all the amazing team at Daybreak Newhall on winning Overall Store of the Year at the Daybreak Store of the Year Awards,” said Thomas Morrison, Head of Retail & Musgrave MarketPlace. “These awards celebrate the best-of-the-best across the Daybreak family and taking home the top prize is an incredible achievement. The win by Daybreak Newhall and the Top Oil team is a testament to their huge effort and commitment to providing an exceptional service to their customers.

“With the Store of the Year Awards, we are proud to come together to recognise and celebrate the amazing retailers within the Daybreak group,” he concluded. “We were blown away by the high standards demonstrated throughout the store audit process. Well done to all the finalists and winners!”

Pictured are Thomas Morrison Head of Retail & Musgrave MarketPlace; Briege O’Kane, store manager at Daybreak Newhall; Sean Lyons, Regional Manager, Top Oil; and Michael McCormack, Managing Director, Musgrave Wholesale Partners.

Nestlé launch new range of ice cream inspired confectionery

NESTLÉ Confectionery are introducing fresh additions to their family, with their new ice cream inspired confectionery range.

They have taken some of their best-loved brands –  Aero, Milkybar, Munchies and Rowntree’s Randoms –and reimagined them with a nostalgic, ice cream twist.

The new range of sharing bags includes popular classic ice cream flavours with Neapolitan flavour Aero Melts, Raspberry Ripple flavour Milkybar Buttons, Cookie Dough Ice Cream flavour Munchies, and ice cream shaped Rowntree’s Randoms Foamies.

Creating joyful experiences

“We are delighted to bring classic twists to life with our new reimagined ice cream flavour range,” revealed Maria McKenna, Confectionery Marketing Manager, Nestlé Ireland. “These imaginative additions represent our dedication to creating joyful experiences with some fun unexpected twists along the way. We believe our customers will love the unique taste and texture in every bite and have a wonderfully nostalgic experience!”

The new range is now available in stores nationwide.

Celebrate ageing with Nivea

Shoppers can celebrate the different stages of ageing with Nivea Q10 Energy, Q10 Power and Q10 Power 60+.

ON-TREND skincare ingredients come and go but when it comes to it, those tried-and-tested nutrients already present in our skin constantly top the list. Nivea was the first brand in the skincare market to launch an anti-wrinkle range that contains pure, skin identical co-enzyme Q10, a renowned Nobel prize-winning ingredient innovation, and Nivea has been celebrating this hero ingredient for more than 25 years.

Recharging and rejuvenating skin

Nivea’s skin identical Q10 range is known for its ability to recharge and rejuvenate the skin daily, specially formulated to support the skin’s natural creation of Q10 to protect cells from damage and slow the formation of fine lines, whilst also supporting the production of collagen, naturally.

Q10 Power 60+: specially formulated with Q10, together with organic Argan Oil to deeply nourish and replenish mature skin.

a powerful, triple antioxidant effect, protecting the skin against cellular stress and free radicals.

The Q10 Energy range has an improved formula with three antioxidants for full anti-oxidative power. Carefully chosen, the smart combination of the skin's own Q10, Vitamin C and Vitamin E provides

The Q10 Power range combines two powerful ingredients, Q10 and Creatine, for maximum anti-wrinkle and firming power. The Q10 Power range is the most powerful anti-age range yet, with cellactive Q10 and 10 times more creatine vs previous Q10 formulas. It is clinically proven to reduce the appearance of wrinkles.

Nivea Q10 AntiWrinkle Eye Cream is hugely popular.

whilst providing deep nourishment for mature skin with Argan Oil. The range helps to replenish levels of Q10 in the skin, protecting from dryness and reducing the visible signs of skin ageing. The replenishing, yet nongreasy formula deeply nourishes mature skin for 24 hours.

Nivea is the only brand offering a bespoke identical version of the Q10 molecule, which is structurally 100% identical to that which we produce in our own skin cells – we call this ‘skin identical’. Nivea combines its powerful skin identical Q10 with Creatine. The dermatologically approved ingredient duo works perfectly together to deliver energy to our skin cells.

Q10 Power: combining two powerful ingredients, Q10 & Creatine, for maximum anti-wrinkle and firming power.

•The Q10 60+ range is specially designed for the needs of skin over the age of 60, replenishing nutrients already in our skin

Nivea Q10 Night Serum, part of the Q10 Power range.

Molson Coors launch equal parent leave policy in Ireland

MOLSON Coors Beverage Company, the brewer of major beer brands including Coors, Carling and Madrí Excepcional, have announced a new Irish Equal Parent Leave Policy, which will entitle all new parents to up to 52 weeks of leave regardless of gender or path to parenthood. All new parents will be offered up to 52 weeks of leave, 26 of which are fully paid, and a further 12 weeks fully paid for neonatal care, if needed. In addition, new parents will qualify for up to 10 paid days, known as ‘keeping in touch days’, as well as paid antenatal appointments. New parents that choose to take more than 26 weeks leave will qualify for a phased return to work for the first four weeks, working 80% of their hours while receiving 100% of their pay. “As a leading employer in Ireland, we’re always looking at ways to drive for more gender diversity at every level of our business, and to create a more inclusive and equitable work experience for everyone. Our new Equal Parent Leave policy is a really important next step to achieving those ambitions,” noted Laura Lee, Managing Director, Ireland, at Molson Coors Beverage Company (pictured).

Deep RiverRock celebrates a year at the top

DEEP RiverRock has been the number one Impulse water brand and flavoured water brand across the island of Ireland for 12 consecutive months. NielsenIQ’s February Value Sales Report confirms the brand’s year at the top, reinforcing Deep RiverRock’s unwavering commitment to quality, innovation and customer satisfaction. “We are so unbelievably proud to retain the number one spot this year as Ireland’s most popular impulse water brand as well as the number one flavoured water brand,” said Shane McQuaid, Brands Marketing Manager. “The flavoured water category has been a huge focus for us. The innovative range has become the driving force, contributing 63% of the category value growth in 2023.”

Liquid Death secures new funding

LIQUID Death, the healthy beverage platform and one of the fastest-growing non-alcoholic brands, has closed $67 million in financing from strategic partners and new investors, including notable names in entertainment and sports. One of the fastest-growing non-alcoholic brands globally, financing will further scale the distribution of Liquid Death internationally, including in Ireland, to meet demand and accelerate product innovation. “Liquid Death has become the fastest growing and leading brand across the water, flavoured sparkling water, and iced tea categories. We continue to see extremely strong consumer and retailer demand and are proud to have raised a strategic, oversubscribed, ‘up’ round to fuel our growth,” said Mike Cessario, founder & CEO of Liquid Death. In Ireland, Liquid Death is now available in Centra, Supervalu, Daybreak and Mace stores nationwide, with further roll-out across supermarket and forecourt retailers soon to be announced.

Peroni serve up the taste of summer

YOU can’t always count on the Irish weather to deliver the perfect summer moments, but luckily Peroni Nastro Azzurro is helping us escape to the Italian coast with the launch of Peroni Nastro Azzurro Stile Capri, a refreshingly light lager with a citrus edge. This latest innovation features a subtle spritz of Italian lemon, lower bitterness and a lower ABV (4.2%) to deliver exceptional quality and taste credentials for summer 2024. Inspired by the taste and scent of Capri, an island in Italy’s Bay of Naples, this innovation from Peroni Nastro Azzurro offers a subtle and lightly aromatic flavour and is available now nationwide in 3 x 330ml (RRP €6.25) and 10 x 330ml (RRP €18.95).

Strong showing from Irish distilleries at ProWein

IRISH spirits producers from north and south gathered in record numbers at this year’s ProWein wine and spirits trade fair in Dusseldorf, Germany. Close to 40 producers from the island showcased their products at the event, with the support of Bord Bia & Invest NI. “The aim is to meet new and existing clients and customers, to drive presence in new markets, and to deepen relationships and distribution where Irish spirit brands are already enjoyed,” revealed Aengus King, Director of Drinks Ireland|Spirits.

SuperValu Food Academy

SuperValu launch 2024 Food Academy programme

SuperValu are seeking the next wave of innovative Irish food and drink producers via the 2024 Food Academy programme.

SUPERVALU have announced the launch of the Food Academy programme for 2024. The programme is actively seeking applications from budding start-up and early-stage food and drink producers across Ireland. Now in its 11th year, this extended commitment highlights the sustained success and positive impact the Food Academy has had on the local Irish food and drink industry.

The Food Academy is a unique and tailored business development initiative for start-up and early-stage producers, which is supported by SuperValu and the Local Enterprise Office. This programme not only helps indigenous businesses but also contributes to the overall growth and sustainability of the Irish food industry. Additionally, it serves as a platform for showcasing the excellence of quality Irish products and the innovative spirit of food and drink producers across the nation.

Over the past 11 years, more than 1,000 producers from all 26 counties of Ireland have successfully completed the Food Academy programme. This initiative has provided these entrepreneurs with a unique opportunity to showcase their innovative products on SuperValu shelves all year round. Since its inception in 2013, Food Academy producers have collectively generated €230 million in product sales within SuperValu, supporting 1,500 jobs in the economy.

Education & mentorship opportunities

In addition to providing a platform for showcasing products, the Food Academy programme offers educational components and mentorship opportunities, assisting participants in navigating the complexities of the food retail industry. Furthermore, the programme aligns with current consumer trends, emphasising sustainability, provenance, and a preference for locally sourced goods.

The Food Academy recognises the importance of innovative and creative individuals within the food sector, acknowledging their role in shaping and advancing the industry. SuperValu’s commitment to supporting these entrepreneurs is evident in their longstanding dedication to the Food Academy programme. This initiative presents a particularly positive opportunity for start-up and early-stage businesses at a time when the challenges and costs of doing business are heightened.

Pictured at the launch of the Food

Apply for the Food Academy today through your Local Enterprise Office: www.localenterprise.ie/ FoodSupports/Food-Academy-Programme.

A brilliant partnership

“The Food Academy is a brilliant partnership between SuperValu and the Local Enterprise Office, which continues to go from strength to strength since its inception 11 years ago,” noted Ciara McClafferty, Trading Director, SuperValu. “Through this programme, producers are given an excellent opportunity to gain

What they said…

invaluable experience, while being given exposure in SuperValu stores throughout the country. At SuperValu, support of local and Irish producers is in our DNA, and our involvement in Food Academy further emphasises our dedication to fostering local talent and businesses within the food industry. Consumer tastes and behaviours are constantly evolving, and the Food Academy is meeting these needs, being centred around nurturing innovative food and drink producers to deliver great tasting products for our shoppers and the Irish market.”

THREE Food Academy graduates speak about their experience.

“Our business stemmed from a passion for coffee after moving home from Washington DC and realising we couldn’t find our favourite icy cold brew coffee in stores in Ireland. The Food Academy programme has been instrumental in turning our coffee vision into reality, providing invaluable knowledge and support during the development of our initial products.

Dee Schroeder, founder of GoodBrew Coffee

“SuperValu has played a significant role in our product innovation journey... I wholeheartedly recommend the Food Academy to any aspiring food and drink startups; it’s been a game-changer for us.”

Erica Sheehan, founder of Homespun

"The Food Academy has enabled us to research and gain a better understanding of our customers’ needs. As a result, the programme led us to develop new packaging formats which are now an integral part of our product range.”

Gerry Scullion, founder of King of Kefir

Academy 2024 are Gerry Scullion, King of Kefir; Dee Schroeder, GoodBrew Coffee; and Erica Sheehan, Homespun; alongside Carmel Biggane, Food Academy Project Manager (second from right).

Tobacco & Nicotine Products

Black market remains a key concern

A fifth of smokers are buying untaxed and unregulated vapes, cigarettes and tobacco from illicit sources, according to a new poll from Retailers Against Smuggling.

A QUARTER of Irish people have purchased black market products in the past 12 months, according to a new consumer poll, commissioned by representative body, Retailers Against Smuggling. The findings highlight the widespread use of illegal black market products in Ireland, with one in four consumers buying unregulated and untaxed items, including TV subscription services (dodgy boxes), coal and other fuels, drugs, medicines and supplements, alcohol, vaping products, and cigarettes and rolling tobacco.

The poll of more than 1,500 people, carried out by Ireland Thinks, asked Irish consumers how often they purchased products from illicit or unofficial sources. The main findings of the poll include:

25% of the population have knowingly purchased goods or services from an Illicit source in the past 12 months;

• 37% of all those who bought cigarettes, tobacco or vapes in the past 12 months would be open to buying from unofficial or irregular sources if the price was substantially lower than the legal market price;

19% of all those who bought cigarettes, tobacco or vapes in the past 12 months have knowingly purchased them from

an unofficial or irregular seller in that period.

In the first three months of 2024, Revenue have made 17 major seizures of tobacco across Ireland, representing a value of €43.6 million, representing a loss to the Exchequer of €34 million. The total value of seizures in 2023 was €58 million.

Currently, the government doesn’t track seizures of illicit vapes, and RAS believes this issue to be a growing problem with the pervasiveness of non-compliant and illegal vapes on sale that do not meet regulatory specifications. Retailers Against Smuggling call on the government to begin tracking seizures of illegal vapes so we can fully understand the extent of this illicit market.

The 75c hike in excise in last October’s Government Budget pushed the average price of a pack of 20 cigarettes to €16.75, with rolling tobacco costing on average €23.30. With prices on the black market reportedly around €5-6, it threatens the business of local retailers, which has already drastically shrunk in recent years.

“It’s no surprise that these products are being sold all over the country, but their prevalence is shocking,” noted RAS spokesperson, Benny Gilsenan. “This shows that there is a shadow economy operating under our noses and it is allowed to continue with impunity. We’ve seen the illegal cigarette trade skyrocket in recent years and the same will happen for alcohol, fuels and medicines if drastic measures aren’t taken immediately. Despite the great work of Revenue, they are obviously underequipped to properly combat the illicit market.”

Benny Gilsenan, spokesperson, Retailers Against Smuggling.

Tobacco & Nicotine Products

Amber Leaf

Amber Leaf, from JTI Ireland, continues to help existing adult smokers to craft their perfect moment by adding value and convenience through innovation. The addition of ‘ZipSeal’ technology to all Amber Leaf 30g products ensures that lasting freshness is sealed into every pouch.

Amber Leaf 30g pouches were upgraded to include filters, meaning that each pouch now comes equipped with rolling papers, filters and 30g of tobacco in one simple, complete ‘3-in-1’ kit.

Silk Cut: Ireland’s number one cigarette brand.

Amber Leaf 30g pouches were upgraded to include filters, meaning that each pouch now comes equipped with rolling papers, filters and 30g of tobacco in one simple, complete ‘3-in-1’ kit.

In addition to these features, the brand continues to provide the same high-quality, distinctive Amber Leaf taste in every pouch, ensuring they retain the number one RYO brand status in Ireland year-onyear (Correct at time of printing – Source: NielsenIQ ROI extended Scantrack, RYO SOM YTD, February 25, 2024).

Silk Cut

Not all tobacco brands are cut from the same cloth. That’s why Silk Cut is Ireland’s number one cigarette brand (Correct at time of printing – Source: NielsenIQ ROI extended Scantrack, RMC SOM YTD, February 25, 2024).

Silk Cut, part of the JTI Ireland portfolio, continues to be defined by excellence; producing consistent, high-quality products to give valued existing Irish adult smokers the smoothest and most sophisticated experience possible, allowing them to enjoy their moments to the fullest.

Silk Cut is available in Purple, Blue & Silver, in both King Size & 100s formats, with a variety of box formats, including 20s and 26s. As well as this, Silk Cut is also available in Silk Cut Choice Green & Silk Cut Choice Super Line Green and Silk Cut Red.

Silk Cut’s extensive range of products continues to grow, offering existing adult smokers an even larger format with 32 sticks, filled with the same quality Silk Cut cigarettes that the brand has become renowned for. Stay a cut above the rest; stock up on Ireland’s number one cigarette brand (Correct at time of printing – Source: NielsenIQ ROI extended Scantrack, RMC SOM YTD, February 25, 2024).

Benson & Hedges

Following an extraordinary year celebrating Benson & Hedges’ milestone 150-year anniversary, JTI Ireland are looking forward in anticipation of another year of continued, mutual success with their trusted trade partners.

Benson & Hedges continue to set the gold bar, providing excellence in every stick with a genuine commitment to quality and the art of perfecting tobacco.

There’s plenty more to come, so

ensure you stay stocked up on Benson & Hedges’ products to continue offering your consumers the highest-quality, premium tobacco that not only meets, but exceeds the needs and expectations of existing Irish adult smokers.

Remember, Benson & Hedges offer uncompromising quality across the full portfolio – from B&H Select to Gold, Ireland’s number one SKU (Correct at time of printing- Source: NielsenIQ ROI Extended Scantrack, RMC SOM, MAT, February 25, 2024). With innovations such as the FirmTech filter or limited edition bundles, Benson & Hedges is a brand that never settles for second best, because nothing less than gold will do.

Mayfair

Think value, think Mayfair; a modern expression of affordable quality. When existing adult smokers want value and quality combined, they know they can rely on Ireland’s number one value cigarette brand to deliver (Correct at time of printing – Source: NielsenIQ ROI extended Scantrack, Value RMC SOS, YTD February 25, 2024).

The brand’s ever-growing portfolio offers variation and value for all types of existing adult smokers; available in King Size and

Benson & Hedges had an extraordinary 2023, as the brand celebrated its milestone 150th anniversary.

Tobacco & Nicotine Products

Superkings, Big Box and Giga-Box formats, as well as Sky Blue and Sea Green, Mayfair truly do have all bases covered.

Mayfair recently launched their new Giga-Box format, containing a remarkable 40 sticks of Mayfair Original King Size cigarettes. The rise of bigger box formats has become a popular choice amongst existing adult smokers in recent years, and the latest addition to Mayfair’s portfolio aims to deliver even more convenience.

The innovative Giga-Box offering means that existing adult smokers now have a format that provides even better value (versus 2 x 20 Mayfair Original King Size 20 packs) without compromise; with each stick containing the same affordable quality tobacco that continues to make Mayfair Ireland’s number one value brand.

Stock up today on Mayfair, the value hero and Ireland’s number one cigarette brand in the value segment (Correct at time of printing - Source: NielsenIQ ROI extended Scantrack, Value RMC SOS, YTD February 25, 2024).

Nordic Spirit

Nordic Spirit strive to enrich the experience of existing adult nicotine consumers seeking a new way of nicotine enjoyment. JTI Ireland are setting out a distinctly differentiated and new direction for the brand, with the goal of creating the ultimate nicotine experience.

That’s why they have launched new Intense+ flavours, including the new icyfresh Frosty Mint, juicy and cooling Frosty Berry, sharp yet balanced Sweet Mint, and fruity, tangy Raspberry.

The new Intense+ flavour range is the perfect balance of invigorating freshness and exceptional flavour, all wrapped up in a redesigned, optimised pouch format that’s smoother and softer for a more comfortable mouthfeel.

Your consumers can experience a faster nicotine release with the all-improved flavour profiles, with a dynamic nicotine delivery for a stronger and more refreshing flavour release. It is recommended that they start with a lower strength initially,

Mayfair: Ireland’s number one value cigarette brand.

even if they’re an existing Nordic Spirit user.

Even the packaging has been upgraded with a refreshed, modern design, smoother edges and a slimmer can size, making it the perfect fit for pocket or hand. The result? The best Nordic Spirit ever. JTI Ireland are excited to introduce to you, and the world, the new Nordic Spirit, refreshed.

Nordic Spirit have launched Intense + flavours, including Frosty Berry and Sweet Mint.

Velo

Velo, from BAT Ireland, is getting a headto-toe makeover. Don’t worry - they might be changing the outside but the inside will remain the same, with the result that customers can now look forward to Velo in a fresh new outfit.

Velo’s new packaging will stand out and make it much easier for buyers to find it on the shelf. BAT Ireland are introducing flavour-inspired colours and innovative icons to guide you and your customers smoothly through their wide range of

flavours.

They are also updating their flavour names that reflect the flavour profile and key notes for each individual product. However, Velo tobaccofree nicotine pouches will still have the same taste and the same highquality ingredients.

BAT Ireland are introducing refined flavour names that are specific to the taste for each individual product. Navigating Velo’s wide range of flavours and finding the right product at the right time will be even easier for consumers. These updates to the range will make it easier for customers to find, choose and shop the weirdly wonderful Velo.

Original is the signature range, the core of the Velo portfolio. This range is for those who want to explore their widest range of flavours. The Mellow range has a smoother delivery, which is ideal for adult smokers or vapers just starting their Velo journey. The Intense range offers Velo’s highest nicotine level.

Nicotine pouches such as Velo give adult nicotine consumers a modern, convenient way to consume nicotine with no butts, tobacco, smoke, smell, or mess from start to finish (this product is not risk-free and contains nicotine, an addictive substance). The slim pouches contain nicotine and other high-quality ingredients, including flavourings, sweeteners, plant-based materials and water, and come in a nifty pack. The pouches are placed under the upper lip, where the nicotine is released and absorbed. They appeal to adult nicotine consumers keen on quality, sustainability and convenience.

Velo’s convenience is a major draw for adult nicotine consumers. They can take Velo with them anytime, anywhere, and it’s hands-free once the lid is off.

The Velo nicotine pouch range from BAT Ireland is getting a new look.

Circle K expanding availability of HVO renewable fuel

CIRCLE K have announced the opening of three new milesBio HVO100 locations across their network, bringing to eight the total number of locations where customers can now access milesBio HVO100. These latest additions are part of Circle K’s commitment to provide access to Hydrotreated Vegetable Oil (HVO) renewable diesel on all national road routes.

The three new milesBio HVO100 pumps are located at Circle K Monaghan, Co. Monaghan, City North on the M1 and Kill South on the M7/N7, Co. Kildare, with plans for two additional sites to be unveiled in the coming months.

milesBio HVO100 is a completely fossil-free biofuel made from waste, by-products and derived products not intended for human consumption from the food industry and can be used to power diesel vehicles. HVO alternative diesel offers an up to 90% reduction in carbon emissions over regular diesel.

Through the introduction of milesBio HVO100, Circle K are supporting businesses with fleet operations in reducing their carbon emissions. Companies such as cooking oil supplier Frylite Solutions, freight and logistics operator DFDS, and Musgrave MarketPlace have all now partnered with Circle K and introduced milesBio HVO100 to their operations to reduce emissions across

their respective fleets.

In addition, Circle K’s own logistics fleet, responsible for over 1,000 truck deliveries weekly, is now running entirely on HVO. This move has resulted in a reduction of up to 90% in carbon emissions for all fuel deliveries across the network, contributing significantly to Ireland’s carbon reduction targets.

“We are committed to supporting our business customers in their efforts to reduce carbon emissions through innovative sustainable fuel solutions,” noted Jonathan Diver, Senior Director - Fuel at Circle K Ireland. “Since we introduced milesBio HVO100 to the Irish market in 2022, we have collaborated closely with numerous commercial partners, including industry leaders like Musgrave, Stobart Logistics and, more recently, Frylite Solutions and DFDS, and we are already seeing the impact of milesBio HVO100 on their respective operations.

“HVO remains a key investment priority

for Circle K as we aim to expand our presence with new locations in 2024. To this end, we have allocated over €2 million this year towards both ongoing and upcoming projects, and to enhance storage facilities at our terminals. Together, we are accelerating the adoption of HVO among diesel vehicle users, contributing towards Ireland’s path to net-zero and supporting the Government’s objectives to achieve a 50% reduction in transport carbon emissions by 2030.”

Michael Kelly, Field Sales Manager, Frylite Solutions, said: “At Frylite Solutions, we are proud to lead the way in sustainable cooking oil solutions in Ireland and Northern Ireland. Our collaboration with Circle K in promoting HVO is a natural extension of our commitment to environmental stewardship.”

FFI concerned over excise duty increase on fuels

FUELS for Ireland (FFI), the industry body representing entities providing 50% of Ireland’s total energy, is hugely concerned that the recent increase in excise duty on fuels, which took place on April 1, with a second excise hike due in August, when combined with the UK’s decision to postpone similar excise increases for 12 months, will leave fuel retailers around the border hugely disadvantaged, with a real risk of forecourt closures.

“There could be a 15 cent a litre difference in the price of petrol between retailers on both side of the Border by August. Undoubtedly, this would mean that retailers in Counties Louth, Cavan, Monaghan, Leitrim, Sligo and Donegal would be under such huge pressure that

many could go out of business,” argued Kevin McPartlan, CEO of Fuels for Ireland.

“Forecourt operators in border constituencies are expected to face a substantial reduction in demand. With many retailers situated near the Border, the price gap between Northern Ireland and Ireland will drive consumers across the Border, posing a grave threat to the viability of local forecourts.”

McPartlan further contented that the Irish Exchequer stands to suffer “a considerable loss in income as fuel sales plummet due to cross-border purchases. This reduction in State revenue contradicts the intended goal of increasing excise duty”.

FFI also reiterated its call for the establishment of an Expert Group on

Taxation

Pictured are (l-r): Michael Kelly, Head of Sales, Frylite; Eamon McEvoy, Bulk Fuels Senior Key Account Manager, Circle K; and Ryan Flanagan, Group Environmental Advisor, Frylite.

Kevin McPartlan, CEO of Fuels for Ireland.

to examine all issues surrounding tax as the economy transitions to net zero carbon emissions.

Applegreen delivers $600,000 boost for Barretstown

Children’s charity Barretstown is to receive an additional $600,000 (€550,000) in funding thanks to its existing partnership with Applegreen, whose CEO, Joe Barrett, recently won a global competition to secure $300,000 donation from the Blackstone Charitable Foundation for their charity partner, Barretstown, with the fuel group matching that donation to generate $600,000 in extra funds for the children’s charity. The extra funds will pay for 300 children with cancer or other serious illness and their families to experience a life-changing weekend family programme at the Barretstown residential campus in Co. Kildare.

Joe Barrett secured a $300,000 donation to Barretstown at the inaugural Blackstone Gives Back Challenge, as part of the Blackstone CEO Conference in New York. New York-based investment manager Blackstone is the main shareholder in Applegreen.

The Blackstone Gives Back Challenge had previously operated as an internal employee competition, but this year it was opened to Blackstone portfolio companies as a global grant competition for this first time. After Applegreen made the final three in the competition, Barrett made a short presentation to his fellow CEOs at the conference on the success of Applegreen’s partnership with Barretstown, and the impact of the additional funding should they win it.

Applegreen committed to a €1 million three-year partnership with Barretstown last year, and this new donation will bring an additional $600,0000 to the organisation.

Founded in 1994 by Hollywood actor Paul Newman, Barretstown offers free, specially designed camps and programmes for children and their families living with cancer and other serious illness –supported behind the scenes by 24-hour on-site medical and nursing care.

“We were thrilled to win the Blackstone Gives Back Challenge and the additional funds that this has generated for Barretstown are so welcome for this really deserving cause,” noted Joe Barrett, Applegreen Chief Executive. “Our employees are hugely engaged with Barretstown, raising money through activities such as fun runs, hikes and marathons. Applegreen customers have also been highly generous since we launched the partnership last year. Members of our team volunteer to help at Barretstown and we also support the charity’s marketing activities. We will continue to work tirelessly to support Barretstown over the remaining 21 months of our partnership, both by continuing our own fund-raising activities, and also by encouraging our customers to donate.”

Blackstone Charitable Foundation Executive Director Maura Pally said: “Blackstone is delighted to help Applegreen support the work of Barretstown. Joe

Pictured at the recent Blackstone CEO conference in New York, are (l-r): Blackstone Global Head of Infrastructure Sean Klimczak; Joe Barrett, CEO of Applegreen; and Dee Ahearn, CEO of Barretstown.

Barrett’s compelling pitch for Barretstown persuaded his fellow CEOs at the inaugural Blackstone Gives Back Challenge for portfolio companies, and it was an honour for the Blackstone Charitable Foundation to present Applegreen with a $300,000 contribution for its charity partner, Barretstown. To see Applegreen immediately match that donation with an additional $300,000 for Barretstown was truly amazing.”

New Finance and Real Estate Director at Circle K Ireland

CIRCLE K Ireland have announced the appointment of Ann Kelly as their new Finance and Real Estate Director. She will take over from Ciara Foxton, who was appointed in January as the new Managing Director of Circle K Ireland.

Ann will be responsible for overseeing financial strategies, budgets and reporting, ensuring fiscal health and compliance for optimal organisational success, as well as the development and expansion of Circle K’s real estate footprint. She has amassed a wealth of experience across her career, both home and abroad. She has worked for Circle K since 2019, most recently serving

as Senior Manager of Financial Planning and Analysis for over two years. Her previous experience includes audit roles at PwC in both Ireland and Australia, and as Finance Manager at Australia’s leading retailer, Coles Group.

Speaking on Ann’s appointment, Managing Director of Circle K Ireland, Ciara Foxton, said, “I am delighted to announce the promotion of Ann Kelly to her new role as Finance and Real Estate Director at Circle K. Ann brings a lot of experience and expertise to the role, and is a highly regarded leader in Circle K. Congratulations, Ann, on this well-deserved promotion.”

What’s New

GLENHAVEN LAUNCH CHEESE BITES

IRISH and family-owned business Glenhaven has been making great tasting, locally produced crispy chicken in Wicklow since 1986. This month, Glenhaven will be introducing its latest addition to the family, Glenhaven Cheese Bites. Available in handy 200g packs and made with 100% Irish cheese, Glenhaven Cheese Bites come in three varieties – Chilli Cheese Bites, Nacho Cheese Bites, and their unique Pizza Cheese Bites. Coated cheese bites have been very successful in Quick Service Restaurants for several years and, with the continued rise of the ‘Fakeaway’, Glenhaven Cheese Bites are an easy win with customers looking for a take-away inspired side option. Ready from the air fryer in minutes, Glenhaven Cheese Bites make for ideal party food or the perfect hot snack for a night in front

FIRST IRISH-MADE WHISKEY CASKS IN OVER 60 YEARS

A NEW ERA FOR THE PURPLE ONE AND ORANGE CRUNCH

TWO popular Quality Street sweets are going to look a little different from this year. Quality Street fans will notice a new shaped

The Purple One sweet and Orange Crunch sweet across the Quality Street range. The two sweets have undergone a makeover for 2024 and have taken on a new shape, the same one as the Caramel Swirl. The Orange Crunch has also moved from foil to a paper wrapper. But fear not! While both sweets have taken on a new shape, they will still be in their iconic coloured wrappers and keep their unique and well-loved flavours. “After a successful trial at Christmas, we’ll be permanently rolling out new shapes for two of our much-loved sweets,” explained Maria McKenna, Confectionery Marketing Manager, Nestlé Ireland.

THE HAPPY PEAR LAUNCH VITA VIBE DRINK

MARCH 14, 2024, saw the first Irish-made whiskey casks in over 60 years coopered and made in the Dair Nua Cooperage in Foxford, Co. Mayo. According to Guinness archives, the last cask made there was filled and dispatched from St James’s Gate on March 15, 1963, after almost 200 years of wooden cask use. Fifth generation cooper, Ger Buckley, a guest at the event in Foxford, noted that his cooper father would have built the last casks at Midleton Distillery around the same decade. Other invited guests included apprentice coopers from Tullamore Dew. A total of 32 200-litre casks are being made, which will become rather special collectors’ pieces to age some special Irish whiskeys. Pictured are (l-r): Eoin Mangan, Lead Cooper; Dylan Coyne, General Operative; Paul Caris, Co-founder/CEO; Darren Leonard, Master & Head Cooper; Annette Kearney, Co-founder/MD; Henry McDonnell, Apprentice Cooper; and Joshua Davidson, Apprentice Cooper.

THE Happy Pear are thrilled to introduce a new addition to their collection of nutritious and tasty plant-based offerings. Meet Vita Vibe, the convenient solution to all your vitamin needs, all in one bottle. Vita Vibe comes in three delightful flavours, each packed with B vitamins and a unique blend of ingredients: Raspberry, Pink Grapefruit & Apple with B vitamins & White Tea; Blood Orange, Mandarin & Ginger with B vitamins, Vitamin C & Zinc; and Apple, Elderflower & Lime with B vitamins & Mate Tea. Enjoying your daily B vitamins has never been this tasty or easy.

DE’LONGHI UNVEIL NEW AUTOMATIC BEAN-TO-CUP COFFEE MACHINE

DE’LONGHI, the leading brand in bean-to-cup coffee machines and masters of the Perfetto experience, introduces the innovative Rivelia automatic bean-to-cup coffee machine. The Rivelia is unlike any other coffee machine; it breaks new ground in design and functionality. At its heart lies the innovative Bean Switch System, a world-first feature that will redefine how consumers experience coffee at home. The machine boasts two 250g interchangeable hoppers (more can be purchased separately), allowing users to seamlessly transition between different varieties.