March09Industry News
SuperValu to Sell €25m of Irish Lamb SUPERVALU has announced the arrival of new season spring Irish lamb across its network of 194 stores in the Republic of Ireland on March 2, well in advance of the St Patrick’s and Easter Weekends. SuperValu has announced that it will account for €25m worth of spring Irish lamb this year. As a result of this early availability, SuperValu and its local Irish suppliers have extended the spring lamb season until August. SuperValu continues to be the largest seller of Irish lamb in the country and by extension one of the biggest supporters of Irish sheep farmers. Ruth O’Neill is photographed at L’Ecrivain restaurant, announcing projected sales of €25m worth of Irish Lamb at SupverValu.
Kenco’s Green Commitment
XL Drives A Winner
PICTURED at CATEX, sponsored by Bunzl, are (l-r): Eoghan Donnelan, MD, Bunzl; Derek Caswell, Kenco’s Director of Commercial Operations, Ireland; Diarmuid Gavin, brand ambassador for Kenco and the Rainforest Alliance; Declan Quinn, Kenco AFH Manager; and Alistair McLaughlin, Bunzl. Diarmuid Gavin was on hand to announce The Kenco Coffee Company’s intention to source its entire coffee range, which includes instant, roast and ground and Away from Home coffees, from Rainforest Alliance Certified farms by 2010. This demonstrates the next stage in Kenco’s coffee sustainability journey, following the successful launch of Kenco Sustainable Development in 2005.
SIOBHÁN Prendergast collects the keys to a brand new Nissan Qashqai after winning a nationwide in-store competition from XL Stop & Shop, run in conjunction with Windsor Motors. She is pictured here with (l-r): Gary Hamilton from Windsor Motors in Deansgrange, and Jenny Semple and Colm Fitzsimons from XL Stop & Shop. “The competition proved to be very popular with our customers and was a good way of driving footfall and rewarding our loyal patrons,” noted National Development Manager for XL Stop & Shop, Colm Fitzsimons. “These kinds of promotions are an important part of our marketing strategy, as is our focus on pricing and dedication to offering value-for-money products.”
L’Oréal Men Expert Partners IRFU L’ORÉAL Men Expert is to become an official supplier to Irish rugby through its sponsorship of the IRFU. Announcing the sponsorship today, Louise Harkness, Head of Marketing, L’Oréal, said, “We see this partnership as a great fit between two organisations; innovation and high performance are at the core of the L’Oréal Men Expert brand and those values, among many others are mirrored in Irish rugby.” Anne Morris from L'Oreal is pictured with Irish Rugby internationals Tommy Bowe, Tomás O'Leary and Geordan Murphy, as they help announce L'Oréal Men Expert’s partnership with the IRFU.
M&S Sponsors VIP Irish Breakfast and Lunch PICTURED are Jenny Mulholland, Head of GM, Marketing & Property, M&S Ireland; Stewart Nisbet, Head of Foods, M&S Ireland; and Sinead Kavanagh, WHPR, at the announcement that Marks & Spencer is sponsoring the St Patrick’s Festival's VIP Irish Breakfast & Lunch for over 200 guests at the new M&S Restaurant at the Grafton Street Store on Tuesday, March 17.
10