January/February09What’s
New look Shaws Premium Carvery Range SHAWS, from Breeo Foods, have just unveiled their new look Premium Carvery range and have also added a new edition, Shaws Prime Cut Carved Beef. Shaws Carvery is slowly cooked in the traditional way to ensure each slice is tender and succulent. After slowly cooking prime cuts of meat, each slice of Shaws is thickly carved and deboned by hand to ensure a superior gourmet product. The premium carvery range includes Shaws Prime Cut Crumbed Ham (140g), Carved Ham (140g), Turkey Breast (140g), Chicken Breast (140g) and new Prime Cut Carved Beef (100g).
Brady Family’s Artisan Range BRADY Family Connemara Air Dried Ham is an exceptional, hand made product created by James Mc Geough, master butcher. Winner of an internationally renowned Great Taste Gold Award in 2008, Brady Family Connemara Air Dried Ham is guaranteed to delight customers. The ham is slow cured for five weeks, using local herbs, and then hung for nine months to dry. It is smoked over beach chips for one day to give the distinctive, yet delicate flavour. Available in cases of 10 (10x 60g), this is a natural, non-processed product.
New
Pedigree Adoption Drive IN the first three months of 2009, Pedigree is hoping to give thousands of homeless dogs new “leashes” of life through the second Pedigree Adoption Drive, a national programme designed to raise awareness of the plight of homeless and abandoned dogs by encouraging people in Ireland to adopt a dog from a rescue organisation. Pedigree will donate 2 cents for every Pedigree pack purchased to a third-party fund that will then aid rescue organisations nationwide. With a goal of raising €100,000, Pedigree aims to help place as many dogs in happy homes as possible. Irish rugby star and dog lover Gordon D’Arcy is pictured at the launch of the Drive.
Flahavan’s On TV and Radio FLAHAVAN’S has returned to the airwaves this week with a series of TV ads and a national radio campaign featuring the well-known Flahavan’s oat-based breakfast range. The two animation-style TV ads titled ‘Cold Mornings’ and ‘Whatever Time You Have’ are set in a contemporary busy early morning household setting and feature Flahavan’s Progress Oatlets, and the highly successful Microwaveable Quick Oats Range in a drum, sachet and portable porridge tub.
Kit Kash in On-Pack Promotion KIT KAT has launched an exciting on-pack promotion offering Irish consumers the chance to win €20. There are 100,000 chances to win in this massive promotion. Consumers win by texting unique codes found inside promotional wrappers. The Win €20 promotion will be supported with a heavyweight Kit Kat media campaign including TV, outdoor, online and ambient advertising. A full range of POS solutions are also available to drive incremental sales in-store.
McVitie’s Reduces Saturated Fat ONE of Ireland’s leading biscuit brands, McVitie’s, has halved the saturated fat content of three of its most popular products - McVitie’s Digestives, McVitie’s Hob Nobs and McVitie’s Rich Tea, as a result of a €6.6m investment and three years of research and development with no compromise in taste. To ensure the taste and texture of the biscuits remain as great as ever, thorough sensory testing and consumer taste tests were carried out. McVitie’s is the first biscuit manufacturer to make such significant changes to its key brands.
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