32|Retail News|October 2012|www.retailnews.ie
Fuels life’ fire solutions cylinder seal) for Propane for busy Irish cylinders, once again proving consumers. total commitment to their The range bottled gas brands. Similar includes the award to the Butane seal, the winning FireMagic Securiseal is a solid, tamperFiremaker, which proof cylinder seal made guarantees the from a resilient polyethylene faster way to a fuller fire within material of the highest Homestead are delighted to introduce the new Irish-made Homestead Firelog this minutes. FireMagic Firemaker is quality, far superior to other shrinkseason, meaning that the full Homestead quick, clean and economical to use, wrapped bottled gas seals currently on fuels range is now made in Ireland. providing a convenient substitute for the market. other fire making products such as Flogas has an excellent distribution kindling, paper and sticks. It offers firelighters, 30’s and 60’s and a 1.1kg system, with maximum coverage. the perfect solution for consumers Firelog, which was introduced to the The company has three marine who want to build a perfect, real fire range in early 2005. gas terminals, at Drogheda, Cork quickly and conveniently. Homestead fuels continue to grow and Belfast, and a land terminal For those who are short on time year-on-year. Firelogs are the largest at Ballyhaunis. Flogas operates but want the warmth and effect of a contributor of a nationwide network of full real-fire in one step, Firepak is this growth, distributors who fill cylinders the ultimate ‘complete fire in a bag’ accounting for and deliver bottled gas solution. All consumers have to do 25% of total to dealers in their area. is light the pack, sit back and bask Homestead fuel Distributors are strategically in the glow of a perfect fire that will sales. located all over the country to burn for three to four hours. Made of According to ensure constant and speedy smokeless coal with Irish peat, Firepak the company, delivery of bottled gas – even is clean to handle and will light with firelighter sales in winter on the cold, icy just one match, making it the number now account roads, when demand for one choice in the ‘real fire in a bag’ for 51% of the bottled gas is high. category. total fuel sales A nationwide network of Firepak and FireMagic Firemaker in Ireland, and Flogas aftersales personnel are part of a top quality range of Homestead are on 24-hour call for ignition products from Bord na Móna, Firelighters appliance repairs and which also includes Bord na Móna continue to maintenance. Firelogs, the number one choice grow in line Flogas supports all its among Irish consumers in the firelog with the products and services and category. As the market leader in market. plans through innovative solid fuels in Ireland, the company’s Homestead dealer promotions, excellent Homestead’s firelighter range is compact and easy-to-display range of point of sale material, one of the top selling products in Brand Manager solid fuel products features the hugely Janice Gibney targeted advertising and the portfolio. popular line of eco-friendly fuels, is now delighted public relations. For retailers including Premium Wood Pellets, to introduce the New Irish Made looking to save money on their own Bord na Móna Wood Logs and Bord Homestead Firelog this season: “Our overheads either at work or at home, na Móna Eco-Friendly Real Logs new Irish-made log means our full Flogas also supply natural gas to the - all made from naturally fuels range is commercial and residential natural renewable resources and made here in gas market. Flogas Natural Gas offers fully CO2 neutral. Ireland: we a very competitive rate to small and All products are are supporting medium business customers. available through Allegro local jobs and Distribution (Tel: 01 continuing to Homestead 8580600). bring value After the launch of the Homestead home.” brand in 1986, the firelighter range quickly became a stable product within the brand’s portfolio, Bord na generating considerable sales in this Móna Fuels category. Indeed, it is estimated that For over 50 years, Homestead Fuels account for 53% of Bord na Móna the total fuels sales within symbol Fuels Ltd, groups and independent retailers, the largest while rivalling the two leading brands supplier of in Ireland. solid fuel Over 70% of households have open in Ireland, fires and the ignition sector is one has led of the fastest growing sectors in the the way in Bord na Móna Fuels Ltd has led the way in designing innovative household category. The Homestead designing innovative and convenient ‘real-life’ fire solutions for busy Irish consumers fuels range consists of two skus of and convenient ‘real- for over 50 years.