40|Retail News|February 2021|www.retailnews.ie
Easter Treats Easter Egg. Following on from the phenomenal success of the Lindor Salted Caramel Box launch in 2020, Lindt’s most popular flavour is now available as an Easter egg. The Lindt Easter egg range continues to be a key sales driver for retailers at springtime and is once again proving a must stock item for retailers as consumers look to trade up and give a premium, special Easter gift.
There is a Lindt Gold Bunny for everyone, making it the perfect gift for Easter. This spring season, retailers can expect to see a heavyweight support plan behind the Lindt Gold Bunny brand. The Make Yours Personal campaign returns bigger and better than ever, allowing customers to choose from four different ribbon messages at point of purchase for their very own Lindt Gold Bunny: ‘Happy Easter’, ‘I Love You’, ‘You Found Me’ and ‘Just For You’. Lindt Gold Bunny comes in a variety of different sizes, formats and flavours, available across all retailers nationwide. Make sure to bring the magic of Easter to your customers this Spring with Lindt Gold Bunny. This spring, the Lindt Easter egg range is back on your shelves with a new brand refresh, featuring bold and vibrant packaging which creates a visually impactful and coherent range on shelf. No Lindt Easter egg range is complete without the new Lindor Assorted and Lindor Salted Caramel
Lindor Heart Box 160g – the same smooth melting Lindor in a seasonal Heart Box.
Lindt Lindor has strengthened its position as the number one boxed chocolate brand in the Irish market. €1 in every €6 spent on a box of chocolates in Ireland is spent on a Lindor box, proving that Lindt Lindor continues to be a must stock for retailers in 2021 (Source: Nielsen, Total Scantrack ROI + Discounters Data to December 27, 2020). With a wide range of exciting and delectable flavours as well as formats, Lindt Lindor is the perfect chocolate gift for any occasion. Lindor’s success comes not only from the muchloved classic Lindor milk recipe but also through its continual innovations to the market, guaranteed to excite and delight your shoppers. This spring, comes the new Lindt Lindor Salted Caramel. The Lindt Master Chocolatiers combine expertise and the finest ingredients to produce the perfectly round milk chocolate shell with salt crystals filled with an irresistibly smooth melting caramel centre. Also returning this Lindt Lindor has strengthened its position as the number one boxed chocolate brand in the Irish market.
This spring, the Lindt Easter egg range is back on your shelves with a new brand refresh, and new Lindor Assorted and Lindor Salted Caramel Easter eggs.
