December10Superquinn
Birthday Celebrations
Superquinn Celebrates Half Century Superquinn recently celebrated its 50th birthday, with events taking place across all 24 stores.
Superquinn
celebrated its milestone 50th birthday recently, with celebrations taking place in the retailer’s 24 stores, with slices of its famous birthday cake for customers, along with music, entertainers, food sampling throughout the stores, including the famous Superquinn sausages, and triple points for Reward Card customers on their shopping all day. Indeed, Superquinn sampled thousands of slices of birthday cake throughout the day as shoppers joined in the fun and festivities in-store. Founded by Feargal Quinn, Superquinn opened its first store in November 1960, pioneering the concept of self service shopping, and now has 24 stores across Leinster and parts of Munster. Today, the company is owned and operated by Select Retail Holdings Ltd and remains true to the values that contributed to its success over the years, namely a commitment to sourcing the best quality fresh Irish foods, providing great customer service and an enjoyable shopping experience.
A Massive Milestone “Today is a huge milestone for an indigenous Irish grocery business,” noted Superquinn’s Executive Chairman Simon Burke. “Superquinn is part of the fabric and history of many communities in Ireland, and has a long tradition of supporting local Irish food businesses and offering the best quality fresh foods. I’d like to thank our dedicated colleagues and our loyal customers for their support, many of whom grew up with Superquinn themselves. With store expansion and business growth
Superquinn founder Feargal Quinn, Executive Chairman Simon Burke and junior bakers Daisy Cooney and Alexander Nevin are pictured celebrating the retailer’s 50th birthday.
now back on our agenda following a tough couple of years, we look forward to a great future for Superquinn.” Over the years, Superquinn has remained at the forefront of innovation in the retail sector, with a long list of ‘firsts’ and ‘onlys’ after its name: from the first and only supermarket scratch bakeries launched in 1973, to the introduction of the first loyalty card in 1992, now know as Superquinn Reward Card; and from pioneering SuperScan technology in 1996, to being the first Irish grocery multiple to offer online grocery shopping in 2000. Superquinn was also the first Irish supermarket to receive the Quality Mark for Service in Ireland in 1991.
Superquinn’s Enduring Appeal Founder and non-executive chairman, Senator Feargal Quinn says he’s delighted to see Superquinn
celebrating this major milestone: “When I opened my first store 50 years ago, it was to bring a new retail concept to Irish consumers, which is now the blueprint for all grocery retailing in Ireland today. The enduring appeal of Superquinn lies in its heritage and history, its commitment to fresh foods and local sourcing, and of course our colleagues and customers who make it a great place to shop.” Superquinn’s 50th celebrations have included headline sponsorship of the Taste of Dublin Festival 2010, publication of the first ever Superquinn cookbook ‘A Passion for Food’, the Golden Ticket promotion with a €50,000 prize fund, and a series of special customer evenings and store events. For more information about Superquinn and its store locations, visit www.superquinn.ie.
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10/12/2010 16:47