RN June07Update ●
New Bulmers Light TV Campaign FOUR years after its highly successful introduction onto the Irish market, Bulmers Light has recently launched a new 30-second TV advert, entitled ‘Dandelion’. The new ad brings the concept of the floating bottle to life, and the catchy soundtrack, ‘A Minha Menina’ by The Bees, is sure to have everyone humming along all summer. Ann Meaney, Brand Manager, Bulmers Light, said, “This new commercial communicates the light proposition, and highlights the fact that Bulmers Light is lower in calories.” Devised by Young Euro RSCG and directed by Des Mullen at Rocket Productions, the campaign will run across all television stations until September and will be supported by an outdoor campaign using the tagline ‘Light by Nature’.
Birds Eye Dispels Myths About Frozen Vegetables BIRDS Eye Ireland has launched a €550,000 marketing campaign to highlight the truth about frozen vegetables. Featuring food critic Giles Coren, the campaign includes TV, radio, and press advertising, together with in-store promotional activity. The 30-second TV ad highlights how frozen vegetables retain up to 40% more vitamins than fresh vegetables. Giles Coren comments, “Vitamin levels drop as soon as vegetables are picked, which means they can lose up to 40% of Vitamin C.” Paul Kelly, Senior Brand Manager, Birds Eye said that these findings independently substantiate the fact that freezing preserves the vitamin and nutrient content of vegetables just hours after they are picked, whereas the nutritional content of fresh vegetables declines over time.
Cool Springs Launch New Fish SLIGO-based Cool Springs have launched Arctic Charr onto the Irish market. However, this is not a new species of seafood. Indeed, Arctic Charr are native to the deep glacial lakes of western Ireland since the last ice age, where they thrive in pure, cold conditions. Eggs are imported from Iceland, as the native Irish Arctic Charr are protected. The eggs are then hatched in a hatchery in Galway, before being moved to Cloonacool, where Bill Carty (pictured) and his wife, Mari Johnston, are the only people in Ireland exclusively farming Arctic Charr. Arctic Charr are low in fat and rich in essential nutrients, as well as being an excellent source of Omega 3.
Tayto Sunflower Days TAYTO have once again teamed up with Hospice, to support their national fundraiser, Hospice Sunflower Days. To celebrate the fact that Tayto Crisps are cooked in 100% pure sunflower oil, Tayto ran a national sunflower radio advertising campaign, in order to raise awareness and spirits. All money raised during the Sunflowers Days collection stays locally. Pictured are (l-r): Rita Kirwan, Marketing Manager, Tayto, Eugene Murray and 2FM’s Nikki Hayes, who launched the Sunflower Days collection at St Stephen’s Green in Dublin.
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