Retail News|October 2019|www.retailnews.ie|31
Sales & Merchandising
No Time to Stand Still AFTER over two decades providing field marketing support to many of Ireland’s leading household brand names, Crossell is well adapted to covering a multitude of sales and merchandising requirements for clients. Its services range from simply placing an FSDU in-store to providing a fully serviced field sales team that includes a field sales manager, business developers, merchandising, fleet, reporting technology and sales admin support. No matter what the scale of requirement, the team at Crossell have the flexibility and resources to deliver. A key differentiator for Crossell is that it not only has an in-house tech support team, but it also develops and maintains its own reporting platform software that drives data analytics outputs. This inhouse approach allows for a high degree of flexibility to meet client reporting requirements. Market Leading Data Support Having great people is one part of the equation; having market leading data
Crossell not only has an in-house tech support team, but it also develops and maintains its own reporting platform software that drives data analytics outputs. support is the other, data that drives key decisions on how to direct and optimise the performance of a field sales team. More and more clients are focused upon the data aspects of the Crossell service and take the people aspect as a given.
Operating across multiple channels (grocery, DIY, electrical and convenience) with diverse product ranges has allowed the Crossell team to develop a unique perspective on the market and current best practice. These insights are utilised to continually improve their clients’ performance in
trade. If you are reviewing your sales and merchandising requirements, contact Ian Shipley, on 086 770 0466 or email ianshipley@crossell.ie to start a confidential conversation.