30|Retail News|April 2019|www.retailnews.ie
Ice Cream favourites: M&M’s, Mars, Snickers, Galaxy, and we are confident of a strong summer ahead!” The Mars Ice Cream range will be available from ice cream distributor Dale Farm, with a suggested retail price of €1.95.
Dairyglen Dairyglen is a family run business that has been providing the Irish retailer with all things ice cream since 1991, priding itself on being a solutions-driven company. With their Smooch brand, Dairyglen has thought about what works
Dairyglen predict a return on investment of six months for the Smooch parlour. cream machines real time and we even clean the machines to ensure the ice cream is always set up to be the best,” Smith noted. “With new toppings and flavours introduced all the time, our team of product developers are always innovating. With luxurious toppings or full size chocolate bars to whip up in either a Smooch cup or Thick Milkshake, the choice is yours!”
Smooch’s core product point of difference will always be the real dairy premium ice cream, with no palm oil and 100% Irish dairy. for retailers as well as creating a brand consumers want to be a part of. “With the investment capital starting from as little as €12,995 for a new look Smooch parlour and an expected ROI of six months, with the backing of the most experienced team of people in the industry, we make it easy for retailers,” noted Alexandra Smith, Brand Manager, Dairyglen. “Ice cream is all we do, and every inch of the Smooch parlour has been designed to ensure the retailer has a practical, efficient and profitable solution, as well as the latest innovation on the stand to draw customers in.” Smooch’s core product point of difference will always be the real dairy premium ice cream, with no palm oil and 100% Irish dairy. “We manage our Gelmatic ice cream machines, provide remote dial-in technology to be in the retailer’s ice
that excite the most discerning palettes: Salted Caramel & Australian Macadamia, Dark Chocolate & Nordic Berry, Cookies & Idaho Valley Mint and Almond & Java Vanilla. Each indulgent stick is made with real cream, coated in a thick layer of premium chocolate and a more artisanal finish. The cocoa used in Nuii products supports responsible, sustainable cocoa farming. “The indulgent sticks sector continues to drive growth in both ice cream and the wider grocery market,” explained Shane Guest, Ireland Country Manager at Froneri. “However, there’s a real gap to add incremental growth by appealing to the adventure seeking, taste discerning audience who are looking for a premium stick that fulfills their indulgent treat requirements for an evening snack. Nuii takes premium indulgence to the next level. The quality of the ingredients we have sourced, and the artisanal finish conveys the care and attention that goes in to every one of the Nuii sticks.” To support the launch of the new brand, Froneri is investing over €500,000 in an integrated marketing campaign to run throughout 2019. The new TV advert will air in April, supporting by outdoor, print, experiential, social and digital, product sampling as well as a strong shopper marketing campaign to encourage trial by introducing consumers to the range closer to point of purchase.
Froneri Froneri is set to launch an exciting new brand in the indulgent sticks segment. This is the first global branded launch for Froneri. Froneri has identified an opportunity to add value to the category with a unique proposition that targets a younger audience who can’t find a premium sticks experience that speaks to their values and taste preferences. The new brand, Nuii, offers consumers a highquality experience with flavours that are more adventurous and creative. The Nuii range consists of four new SKUs, all designed to offer a new taste experience, made with the finest ingredients sourced The Nuii range is made with the finest ingredients from all corners of sourced from all corners of the world to create flavour the world to create combinations that excite the most discerning palettes. flavour combinations