40|Retail News|April 2013|www.retailnews.ie
Snack Food ACNielsen, Market Track, MAT, February 28, 2013). Hunky Dorys consumers continue to really enjoy munching through large Share Bags, with Hunky Dorys is the best selling share bag crisp in the market the sharing crisps and new Hunky Dorys Buffalo Flavoured Coated Nuts is sure sector growing by to have consumers stampeding to the shelves. 14.4% in the last year, and Hunky Dorys is the best selling share nearest competitor by more than three bag crisp in the market (Source: to one (Source: ACNielsen, Market ACNielsen, Market Track, MAT, Track, MAT, February 28, 2013). February 28, 2013). Recognising Most recently, Tayto celebrated the high level of consumer interest Seachtain na Gaeilge and the brand’s for the brand in this sharing/party proud Irish heritage with the release format, Hunky Dorys launched a of their limited edition ‘Tayto Cáis range of Tortilla and Nuts products agus Oinniún 6 mhála’. The national last year. Following on from the response to the ‘as Gaeilge’ sixsuccess of these products, the brand pack was overwhelming and was a has launched a new product, Hunky resounding success with consumers. Dorys Buffalo Flavoured Coated Nuts, Tayto Bistro and Tayto Occasions which is sure to have consumers continue to be popular with stampeding to the shelves. consumers, with the Tayto Bistro Commanding 10.4% share of the range demonstrating share growth Irish crisps market, King Crisps, of 7% (Source: ACNielsen, Market continues to win fans outside of its core Track, MAT, February 28, 2013). Dublin base and now over 54% of all In the sharing snacks arena, Tayto King sales come from outside Dublin Bacon Fries and Tayto Party Mix (Source: ACNielsen, Market Track, products have scored a major hit with MAT, February 28, 2013). To build on consumers, with year on year growth of 7%, and have achieved an impressive market share in the sharing snacks category of 13% (Source: ACNielsen, Market Track, MAT, February 28, 2013). Tayto also have a great range of lighter snacks (all under 100 calories a pack), that are lighter in calories but not in taste. For example, Tayto Velvet Crunch, available in two delicious flavours (Thai Sweet Chilli and King Crisps continues to win fans through its legendary Cheddar Cheese and Cheese & Onion and new hand-cooked King Gold Onion), Tayto Treble Standard Wexford Vintage Cheddar Cheese & Spring Crunch and the exciting Onion and King Gold Standard Burdock’s Traditional Salt & Malt Vinegar flavours. new Tayto Popcorners product, which is its increasing popularity, King entered available in Original and Sour Cream the hand cooked crisp category with and Jalapeno flavours. the launch of King ‘Gold Standard’ Hunky Dorys is edgier than your Crisps. Since launch, King Gold typical crisp brand. A playful and Standard Wexford Vintage Cheddar exciting brand, Hunky Dorys has a Cheese & Spring Onion and King Gold great sense of humour, as evidenced Standard Burdock’s Traditional Salt & by previous marketing campaigns. The Malt Vinegar is proving very popular brand continues to grow from strength with consumers and showing strong to strength and it now represents 15% market growth. share of the crisp market (Source:
HJ Heinz
Through its Baked Beanz, Pasta and Soup brands, HJ Heinz has always delivered tasty, healthy and convenient snack foods. Ongoing investment by Heinz in this sector sees it set to remain a keen player into the future by satisfying consumer demand for convenience, choice and nutrition without compromising on taste or quality.
Heinz Snap Pots are ideal for consumers who seek an even quicker way to enjoy iconic Heinz Beanz and Heinz Spaghetti Hoops.
Heinz Snap Pots are ideal for consumers who seek an even quicker way to enjoy iconic Heinz Beanz and Heinz Spaghetti Hoops, a portion of both of which now provide one of consumers’ five daily portions of fruit and vegetables. The truly innovative Snap Pot format offers four individual 200g portions of Heinz Beanz or Spaghetti Hoops that are ready from the microwave in just one minute, making them ideal for busy families and lunch and snack occasions, both at home and at work. In addition, because Heinz Snap Pots can be popped directly into the microwave, there is no need to hover by the hob or add to the washing-up! Heinz Squeeze & Stir is a revolutionary soup in a cup format. Made from concentrated purée rather than powder, each recipe contains one of consumers’ five a day and has no artificial colours, flavours, preservatives or MSG and is low in fat. The purée format delivers outstandingly in terms of taste, consistency and goodness credentials. Available in six varieties, including Cream of Tomato, Chicken & Vegetable, Minestrone, Cream of Tomato & Basil, Mediterranean