Sportswear brand PUMA has opened a new flagship store on Oxford Street.
SDEA EVENTS SPOTLIGHT 04
DIscover the latest events from the SDEA
05-11 SDEA MEMBER UPDATES
A glimpse into the outstanding achievements being delivered by SDEA members across the industry.
12-15 Window Walk - London
Step into the festive season with the first edition of Window Walk.
24 VM & Display Show Preview
The VM & Display Show returns to the Business Design Centre in Islington this April.
EuroShop Preview 28-32
At the heart of EuroShop are seven main exhibition halls, each focused on a core discipline shaping modern retail.
CREATIVE RETAIIL AWARDS
- PAGE 20
The Creative Retail Awards has announced the 2025 winners, showcasing innovation and excellence across the global retail industry
Hello,
As we begin 2026, I would like to wish you a very happy New Year and welcome you to the latest issue of Shoptalk.
Since our last edition, the industry has come together to celebrate another strong year, marked by the announcement of the winners of the internationally recognised Creative Retail Awards. Once again, the awards demonstrated the power and creativity of our sector, and I would like to congratulate all the nominees and winners involved.
As we closed out the year, we also introduced Window Walk, a new feature highlighting standout window displays, starting with London’s festive offerings and showcasing how brands continue to use creativity and storytelling to engage customers. We finished 2025 on a high at the SDEA Christmas Lunch, which was extremely well attended and provided a
A Behiels
Antony Behiels, Editor
valuable opportunity for retailers, suppliers and press to reconnect in a relaxed and informal setting.
No sooner was the festive period over than planning for 2026 began in earnest. With the show season approaching, this issue includes previews of both EuroShop and the VM & Display Show, two key dates in the retail calendar. I look forward to seeing many of you at both events and at our Creative Retail Connections informal networking evenings, where early registration has already exceeded previous years.
This issue also features a selection of recent retail projects, including PUMA’s new Oxford Street flagship and Brunello Cucinelli’s Feelosophy festive showcase at Harrods, alongside updates from our members highlighting their latest projects and innovations.
I look forward to connecting with many of you in the months ahead.
Shop and Display Equipment Association
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Caterham Surrey CR3 6YR
T: 01883 348911
E: enquiries@sdea.co.uk www.shopdisplay.org
SHOPTALK
SDEA EVENTS SPOTLIGHT:
SDEA Christmas Networking Lunch Unites Retail Community
This year’s Christmas Networking Lunch brought together members, retail colleagues and members of the press for an afternoon focused on connection, conversation and end-ofyear reflection. Set against a relaxed festive backdrop, the event created valuable space for professionals from across the retail and design community to step away from busy schedules and engage in meaningful, face-to-face networking.
The lunch itself provided a natural setting for discussion, with conversations flowing easily across tables as attendees shared insights, projects and perspectives from the
year just passed. From informal catchups to new introductions, the event reinforced the importance of personal connections in an industry built on collaboration and creativity.
As the afternoon moved into the evening, festive drinks extended the networking well beyond the table, allowing relationships to deepen in a more informal setting. The Christmas Networking Lunch once again demonstrated its role as a timely opportunity to reconnect, exchange ideas and strengthen professional relationships ahead of the year to come.
SDEA MEMBER UPDATES:
Antalis Expands Eco-Display Range with Launch of Recyclable KROMA Board
Antalis has expanded its sustainable product range with the addition of KROMA® display board, now available in 3mm and 5mm thicknesses and in two sheet sizes: 1220x2440mm and 1530x3050mm.
The new board is designed for a variety of indoor applications, including signage, POS/POP displays, exhibitions, packaging, and office supplies. It features a smooth, high-white surface that is printable on both sides and offers excellent flatness, rigidity and low weight. These qualities make it suitable for large format digital, screen and offset printing, as well as die cutting and laminations.
KROMA display board is manufactured in Germany from FSC® certified, renewable raw materials and is 100% recyclable, offering an environmentally responsible alternative to plastic-based substrates.
Paul Neale, Product Manager at Antalis, said: “KROMA display board is a great addition to our range of eco-responsible products that offer customers high quality alternatives to plastic-based materials. We’re really impressed by its printing and converting properties, and we’re confident customers will be too”.
www.antalis.co.uk
SDEA MEMBER UPDATES:
Alser UK Ltd: Over Three Decades of Retail Display Expertise Across the UK and Europe
Alser UK Ltd, based in Oxfordshire, has over 35 years’ experience providing retail display solutions across the UK and Europe. The company supplies and installs Gondola shop shelving, counters, joinery, pallet racking, cantilever systems and bespoke storage solutions tailored to individual business needs.
Operating from an 18,000 sq ft joinery and fabrication facility, Alser’s in-house team manages every stage of production. This control ensures consistent quality, precise execution and efficient turnaround. Their services include CAD modelling and prototyping, giving clients a clear vision of projects before manufacturing begins.
Alser also offers distribution and storage solutions for single or multi-site operations. A nationwide maintenance and emergency call-out team provides ongoing support, ensuring retail systems remain compliant and in working order.
www.alser.co.uk
Noble-Bespoke Creates Bespoke Display Environments for Luxury Retail
Noble-Bespoke specialises in crafting custom display cabinets, POS fixtures and full store interiors for the jewellery and watch sectors. Their work blends precision engineering with high-end materials to enhance product presentation and elevate retail environments.
From initial concept to 3D visualisation and installation, Noble-Bespoke manages each project detail. Their use of ultra-clear glass, refined lighting and bespoke finishes ensures every piece is shown with clarity and prestige.
The company’s modular approach means each design is tailored — no two projects are the same. Clients can choose from a wide range of woods, metals, colours and fabrics to match their brand identity. Whether refreshing a single showcase or fitting out an entire showroom, Noble-Bespoke creates displays that boost perceived value and customer experience.
With over 40 years of experience and a client base of leading luxury retailers, Noble-Bespoke continues to redefine retail presentation.
www.noble-bespoke.co.uk
Geck Solutions UK Opens Wembley Showroom to Boost Retail and Shopfitting Access
Geck Solutions UK Ltd has officially opened its new showroom in Wembley, marking a key development in the company’s presence in the UK retail and shopfitting sector.
The launch event on 4 December 2025 welcomed a broad mix of retailers, independent store owners, and industry professionals who explored the display and shopfitting solutions on offer. Attendees were hosted with refreshments and networking opportunities, alongside product demonstrations within the new facility.
The event also featured the attendance of the Export Manager from parent company J.D. Geck GmbH, who noted: “Our new Wembley showroom demonstrates our commitment to supporting the UK retail and shopfitting market with reliable, high-quality display solutions. We look forward to strengthening our partnerships across the country”.
The new showroom, based at Unit 1, Ironbridge Business Park, will act as a hub for customer consultations, showcasing Geck’s modular display systems, hooks, brackets and other equipment.
Darren Pelling of Geck Solutions UK Ltd added: “The new showroom marks a significant step forward for Geck in the UK, giving customers a hands-on experience with our products and the support of our expanded team”.
www.geck.de/en/
SDEA MEMBER UPDATES:
Unibox Supplies Display and Lighting Solutions for Shackleton’s Piccadilly Flagship
Shackleton’s flagship store in London’s Piccadilly showcases the brand’s values of endurance and exploration through a carefully crafted retail environment. Unibox partnered with Into Lighting and WDC Creative to help realise the store’s design concept by delivering engineered display structures and bespoke lighting systems.
At the foundation is Unibox’s Lab-35 modular display system, selected for its structural precision and adaptability. The modular framework supports evolving merchandising needs, allowing Shackleton’s team to reconfigure the layout as collections change. For this project, Unibox produced a custom two-tone wood finish that pairs contrasting grains and colours to bring warmth and material depth to the display fixtures.
Lighting plays a central role in shaping the store’s atmosphere. Unibox supplied LED lightboxes that provide both illumination and subtle brand storytelling. Overhead, a custom-engineered hexagonal ceiling light feature, developed in collaboration with Into Lighting, acts as a visual centrepiece. The installation uses linear LED elements, each backed by bespoke elumdat data to ensure consistent performance and seamless integration.
The finished space merges technical performance with material craftsmanship, reflecting Shackleton’s commitment to British design, quality, and exploration.
www.unibox.co.uk
Bright Ideas for Flexible Retail Spaces.
NEW MEMBERSDEA
Planning a retail space that adapts, evolves – and looks the part?
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seam bright adjusts as needed. Components can be repositioned or swapped out at any time – no fuss. That means refreshing product presentations becomes effortless, even in fully fitted stores.
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No need to replace the entire system. Simply add what’s needed. That keeps your concept flexible – and costs in check.
Already in use:
The solution is already installed in a renowned fashion store in Austria and a contemporary pharmacy in Switzerland. Both projects demonstrate how the system can be applied across different retail environments to support modern store design and customer experience.
For further details and to explore additional reference projects, visit the My-Roomly website.
Let’s create spaces that shine – and stay adaptable. www.my-roomly.com
SDEA MEMBER UPDATES:
What Does “Biodegradable” Really
Mean? New Soil Data Brings Clarity for Retail Materials
Biodegradability is one of the most misused words in materials today. In retail, it often appears on packaging, fixtures, and hangers without clear evidence of what actually happens at end of life.
To address this, Candee.Bio has been working with its material partner to validate plant-based polymer performance using internationally recognised, third-party testing — not internal claims or marketing standards.
Independent testing carried out by Impact Solutions under ISO 17556:2019 evaluates how polymer materials biodegrade in real soil environments, measuring carbon dioxide evolution against a known natural reference: cellulose.
Two different biopolymer formulations were tested over extended periods, each using the same plantbased feedstock family but blended in different ratios. This variation was intentional — designed to test whether performance was dependent on a single formulation or consistent across material blends.
The results were clear.
Both formulations exceeded the ISO threshold of 90% biodegradation relative to cellulose, confirming full aerobic biodegradation in soil conditions. One formulation reached this benchmark within 183 days, while the longer-running trial exceeded the reference material over extended testing beyond 550 days.
Crucially for retail, this demonstrates consistency. When materials made from the same feedstock family biodegrade reliably — even when blended differently — it gives confidence that downstream applications such as coat hangers, props, and display components will perform similarly at end of life.
For retailers navigating tightening regulation, microplastic concerns, and increasing scrutiny of green claims, independently verified data matters. Standards like ISO 17556 provide a common language — separating biodegradable materials that genuinely return to natural cycles from those that merely fragment or persist unseen.
As sustainability moves from aspiration to accountability, retail materials will increasingly need to prove what happens after use — not just how they perform on the shop floor.
www.candee.bio
SDEA MEMBER OFFER:
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Our high-performance partner, Unlock Your Legend, can help. Book a FREE 30 minute call by emailing anna.kerry@unlockyourlegend.co.uk
Unlock Your Legend help leadership teams cut through the noise and step into the year with clarity, confidence, and a shared direction. Their High-Performing Teams Programme is designed specifically for organisations like yours who want to drive growth by strengthening collaboration, sharpening decision-making, and building a culture where a high-functioning leadership team act as the catalyst for revenue growth.
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Their high-performace programme blends psychological insight with pragmatic tools, helping leaders unlock their best thinking and work together with more ease and impact.
If you are looking to start 2026 with focus and momentum, book your FREE 30 minute consultation call by emailing anna.kerry@unlockyourlegend.co.uk
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Let’s make your team your biggest growth asset.
WINDOW WALK, LONDON CHRISTMAS 2025
Step into the festive season with the first edition of Window Walk, a visual round-up of London’s most eye-catching Christmas windows of 2025. From theatrical statements to traditional touches, the capital’s retailers have once again turned their storefronts into showcases of imagination, craft and seasonal storytelling.
Created in partnership with 365 Retail, the Creative Retail Awards and the SDEA, this feature captures the scale and variety of displays lighting up the city’s streets.
Fortnum & Mason, Piccadilly
Selfridges, Oxford St
Burberry, Regent St
Michael Kors, Oxford St
John Lewis, Oxford St
Hermes, New Bond St
Project
Puma London
Sportswear brand PUMA has opened a new flagship store on Oxford Street, marking a significant step in the brand’s UK retail strategy. The multi-level space brings together performance, lifestyle and innovation, offering an immersive brand experience in one of London’s busiest shopping destinations.
PUMA has opened its largest-ever European flagship store, located on Oxford Street in London. The 24,000-square-foot store sits close to Selfridges and Bond Street Tube Station, bringing a comprehensive mix of immersive retail features and storytelling elements into one of the most prominent retail corridors in Europe.
The store incorporates a number of interactive elements, including a digital running wall powered by NITRO™ technology, which reacts to customer movement for a responsive experience. Shoppers are also offered multiple customisation zones to personalise products in-store, providing hands-on engagement with PUMA’s design and innovation.
Consumers can explore the brand’s heritage through a dedicated archive area featuring iconic pieces from the last 77 years, reflecting PUMA’s
long-standing presence in both sport and culture. These elements work together to create a retail environment that blends performance with narrativeled design.
“The opening of our Oxford Street flagship is an exciting moment for PUMA,” said Arthur Hoeld, CEO at PUMA. “It’s our first Flagship store in Europe, which gives us the chance to connect with more people than ever before — right in the heart of one of the world’s most iconic shopping destinations. It is a powerful platform to engage directly with consumers, showcase our latest performance innovations, and strengthen our brand presence in one of the world’s most influential retail destinations. This space not only highlights our product excellence, but also celebrates our heritage and long-standing connection with elite athletes.”
The flagship will also serve as an events hub, with programming extending through 2026.
“London is one of the most competitive retail markets in the world, and Oxford Street is its main stage,” Lucynda Davies, Managing Director UK & Ireland at PUMA, added. “This flagship shows our confidence in the UK and reflects our commitment to delivering fresh, creative experiences that feel authentic to PUMA.”
Creative Retail Awards Winners 2025
The Creative Retail Awards 2025 brought together the retail sector’s key figures for an evening of celebration at the Emerald Theatre in London on 25 September. Over 40 awards were handed out, highlighting innovation, collaboration and creative excellence across the global retail industry.
The event was marked by its vibrant atmosphere and non-traditional format. Guests were welcomed by showgirls during a drinks reception, setting the tone for a night aimed at breaking from the conventional. “Gone are the days of traditional, formal award dinners, the Creative Retail Awards delivered a vibrant, spectacular event,” noted Design4Retail.
Hosted once again by Aidan Sadler,
the ceremony featured live acrobatic and burlesque performances, echoing the creative spirit the awards aim to recognise. The judging process remained true to its independent roots, with an in-person panel session in London ensuring every submission was reviewed rigorously and fairly.
The evening’s accolades spanned categories such as digital innovation, sustainability, lighting, and visual merchandising. Each category included a Winner and a Highly Commended, reflecting the competitive nature and high calibre of this year’s submissions.
The Trailblazer Award made its debut in 2025, introduced to honour brands and individuals challenging convention and driving industry
Creative Retail Awards Winners
progress. The inaugural award went to Coach, with Giovanni Zaccariello, SVP Global Visual Experience & Store Design, sharing a video message from New York during the event. The brand’s UK team accepted the honour on the night.
Another key moment came with the Shop Drop Daily Concept of the Year, the sole public-voted category. This year’s winner was Fenty, recognised for its “Mane Street” pop-up at Selfridges, which captured the public’s attention for its creative brand presence and experiential impact.
Design Agency of the Year was awarded to StudioXAG, commended for pushing the boundaries of retail storytelling and delivering immersive, brand-defining spaces. Judges highlighted their blend of creative execution and conceptual depth.
The night also celebrated achievements from a broad mix of businesses. Dawkes Music secured the Retail Experience Award, while
Portugal Jewels received Store Design of the Year. Other winners included Porsche Cars GB, Fortnum & Mason, IKEA, B&Q, Flannels, Sports Direct, Charlotte Tilbury, Woolworths South Africa, Philip Jones Opticians, Cadbury World, National Trust, Future Stores London, Harrods, Loewe, and On Running.
Kesslers London returned as Headline Partner, alongside various sponsors and supporters who contributed to the event’s scale and success. Coorganiser Antony Behiels reflected on the night’s significance, stating, “The Creative Retail Awards 2025 wasn’t just about the trophies – it was a powerful reflection of the innovation, passion and progress driving the retail industry forward.”
Looking ahead, the 2026 Creative Retail Awards are already in development. Organisers are promising an even more ambitious event next year, building on the momentum of this year’s achievements.
VM & Display Show returns to London this April
The VM & Display Show returns to the Business Design Centre in Islington this April, bringing together the visual merchandising, retail display and store design community for two days of exhibitions, talks and industry networking.
The exhibition brings together suppliers working across key areas of visual merchandising and physical retail environments, including mannequins, props, lighting, graphics, print, signage, window display, materials and in-store solutions. Visitors can expect to see new product launches, updated ranges and practical applications across permanent and temporary display, seasonal schemes and shopfit solutions. With a broad mix of manufacturers, specialists and service providers represented, the show offers a snapshot of how physical retail environments are being designed, produced and delivered today.
Alongside the exhibition, the VM & Display Show features a conference programme curated and delivered by POPAI. Running across both days, the programme is expected to explore a range of topics shaping the visual merchandising and retail display sector, including shopper engagement, sustainability, design strategy and the role of technology in physical retail. The sessions are positioned to complement the exhibition, providing broader
context around the challenges and opportunities facing brands and suppliers working in bricks-and-mortar environments.
A key moment within the show schedule takes place after the first day, when Creative Retail Connections brings the industry together for an evening of networking. The event is positioned as an important gathering for retailers, brands, designers, agencies and suppliers attending the show, offering dedicated time and space for conversations to continue beyond the exhibition floor. As the sector continues to place value on collaboration and relationship-building, Creative Retail Connections provides an opportunity
to strengthen existing connections and establish new ones across the visual merchandising and retail design community. The event is free to attend, but advance booking is essential.
Industry activity at the show also includes the participation of the Shop & Display Equipment Association (SDEA), which will be exhibiting during the event. The SDEA will present its Best Stand Design award, recognising standout exhibition design seen across the show floor. The winning stand will be selected through votes cast by attending SDEA members, highlighting peer recognition within the sector.
www.vmanddisplayshow.com
"Being part of the SDEA continues to provide valuable connections, business support and the opportunity to celebrate the very best talent from across the industry through the Creative Retail Awards each year. "
Claire White Antalis
"I have been an active member of SDEA for 7 years and found it highly valuable in the furtherment and growth of key industry connections and links to new customers.
Rob Hill Graphica Display Ltd
"Our last 3 years fees have been covered by just one of the leads we received from the SDEA this year."
Mark Chatterton Morplan Ltd
"As a member of the SDEA, we have had numerous opportunities thanks to their Directory and infoline service. I've benefitted from various advantages including leads, enriching networking events, discounts on trade shows, access to the SDEA App for retail trends and information updates. The Creative Retail Awards is an incredible annual event that showcases the very best in class across selected categories."
Paul Smart Arken POP
"We love the SDEA – very supportive and a great way to network with like-minded peers. Always good fun too!"
Ross Inanc H.O.L Group
EuroShop 2026: Seven Halls Shaping the Next Phase of Retail
Returning to Düsseldorf in February 2026, EuroShop takes place as the world’s largest retail trade fair, bringing together retailers, brands, designers, agencies, manufacturers and technology providers from across the globe. Staged once every three years, the event offers a rare opportunity to see the full breadth of the international retail sector in one place.
EuroShop is widely regarded as a must-attend date in the retail calendar, providing a comprehensive view of how physical retail, store design, technology and experienceled environments are developing worldwide. From early-stage concepts to fully realised solutions, the show enables visitors to explore ideas,
assess suppliers and reconnect with the wider retail community.
At the heart of EuroShop are seven main exhibition halls, each focused on a core discipline shaping modern retail. Together, they reflect how design, technology, operations and customer experience continue to converge.
Shopfitting and Store Design
Shopfitting and Store Design forms the physical backbone of EuroShop. This hall brings together fixtures, fittings, materials, surfaces, mannequins and modular systems used across contemporary retail environments.
Visitors can expect to see fullscale store installations alongside component-based solutions designed for flexibility, durability and roll-out across multiple locations. Many exhibitors present integrated systems that combine structure, finishes and display into cohesive store concepts.
Retail Technology - EuroCIS
Retail Technology showcases the digital infrastructure that underpins modern stores. Exhibits span checkout and payment systems, in-store analytics, loss prevention, digital signage and customer engagement platforms.
The focus is on how technology is embedded within physical environments, with live demonstrations highlighting efficiency, connectivity and the use of real-time data across store estates.
Retail Marketing
Here you can experience the entire spectrum of modern interaction with customers at the point of sale – digital, emotional, and strategic. The focus is on brand and shopping experiences that are compelling both online and in brick-and-mortar stores. Customer centricity is the key to success: data-driven strategies, personalized communication, and mobile marketing will shape the retail marketing of the future.
Expect a strong emphasis on storytelling, consistency and the integration of physical and digital communication within retail environments.
Lighting
Lighting has a dedicated presence at EuroShop, reflecting its role in shaping atmosphere and enhancing product presentation. Exhibits include architectural lighting, accent solutions, control systems and energy-efficient technologies designed specifically for retail.
Displays demonstrate how lighting influences mood, navigation and visibility across different store formats and categories.
Expo and Event Marketing
Expo and Event Marketing focuses on temporary and flexible brand environments. Exhibits include pop-up systems, modular structures, experiential installations and communication tools designed for short-term or mobile use.
The hall highlights how adaptable physical spaces are being used to support launches, campaigns and experience-led retail formats.
Food Service Equipment
Food Service Equipment reflects the growing role of food and beverage within retail destinations. Exhibits cover professional kitchen equipment, service counters, preparation systems and operational technologies.
Visitors can explore solutions designed for cafés, food halls and instore dining, with a focus on efficiency, integration and customer flow.
Halle/Hall 1, 4
Halle/Hall 4
Hallen/Halls 5, 6, 7a, 7
Halle/Hall 9
Hallen/Halls 10, 11, 12, 13
Halle/Hall 13
Hallen/Halls 13, 14, 15, 16
Refrigeration and Energy Management
Refrigeration and Energy Management addresses cooling, refrigeration and energy systems used across retail estates. Exhibits include refrigeration units, cooling technologies and energy management solutions.
The emphasis is on performance, efficiency and sustainability, particularly for food retail and hospitality environments.
Networking Spaces and Show-Wide Experiences
Alongside the seven core exhibition halls, EuroShop 2026 places strong emphasis on informal networking and shared experiences that run throughout the event week. These elements are designed to encourage conversation beyond scheduled meetings and to create multiple touchpoints for connection across disciplines.
Dedicated visitor lounges and coworking areas provide space for impromptu meetings, catch-ups and quiet working between hall visits. These zones are widely used by international visitors coordinating multi-day schedules and by teams attending the show together.
The show also features a Winter Market style social area, positioned as a relaxed gathering point within the venue. Designed to offer a more informal setting away from the exhibition stands, it provides space
22-26 February 2026
Messe Düsseldorf Registration
for short breaks and spontaneous conversations between delegates moving between halls.
EuroShop further supports interaction through curated social hubs, themed meeting points and design-led features distributed across the venue. These shared spaces are intended to bring together retailers, brands, designers and technology partners in a more informal environment.
Creative and interactive elements, including inspiration zones and dedicated photography points, add to the overall visitor experience, reinforcing EuroShop’s role as a meeting place for the global retail community rather than solely a transactional trade event.
SDEA and Creative Retail Connections
The Shop & Display Equipment Association will be in attendance at EuroShop 2026 and will also be hosting a Creative Retail Connections networking event on the evening of 24 February.
Taking place during EuroShop week, the invite-only event will provide an additional opportunity for retailers, brands, agencies and suppliers to meet away from the exhibition floor. Creative Retail Connections is designed to extend conversations started at the show, strengthen professional relationships and support cross-sector dialogue within the international retail community.
www.euroshop-tradefair.com
Project
Brunello Cucinelli
Brunello Cucinelli unveiled its Feelosophy festive showcase at Harrods, transforming the department store’s windows and interior spaces into a narrative-led seasonal installation.
Brunello Cucinelli unveiled its Feelosophy festive showcase at Harrods, delivering an immersive seasonal installation that combined craftsmanship, storytelling and spatial design across the Knightsbridge landmark. The project was delivered in collaboration with Pardgroup, which translated the brand’s narrative into a large-scale physical retail experience.
The festive takeover transformed Harrods’ exterior through a series of window displays that unfolded as a visual story inspired by Solomeo, the Umbrian village where Brunello Cucinelli was founded. Central to the concept was Philo, a symbolic white griffin drawn from local heraldry, guiding visitors through a journey that blended heritage, imagination and contemporary luxury. Rather than a single statement, the windows were designed to read as connected chapters, encouraging passers-by to move along the façade and engage
with the full narrative.
Inside the store, the experience continued through dedicated spaces that extended the Feelosophy concept beyond the windows. A standout centrepiece was a large-scale cashmere spool Christmas tree, referencing the brand’s long-standing association with fine materials and artisanal production. Carefully controlled lighting, colour and texture created a calm, refined atmosphere aligned with the brand’s values.
The installation was supported by a seasonal product presentation, showcasing men’s and women’s readyto-wear, knitwear and accessories crafted in cashmere, shearling and natural fibres. The collection reflected the visual language of the display, reinforcing the connection between storytelling, craftsmanship and product.
