Retail Focus March 2015

Page 17

Window shopping

Window shopping Inspiring window displays from around the globe

Harrods Global Display installed new window displays for Harrods inspired by the form of its Etch mannequins, for London Fashion Week. Combined with distinctive flower forms to represent the uplifting and renewal of a spring display, the Etch form is an integrated element, where traditional mannequins with their solidity and mass would detract from the distinctive and delicate atmosphere that has been achieved. The unique mesh texture of Etch interplays with the subtle pastel lighting, producing layers of intricate shadows that add an extra dimension to the installation. Cinderella has arrived at Harrods in celebration of the new Disney film, thanks to remodelled mannequins by Global Display. Six scenes from the film have been recreated in the Brompton Road windows, bringing to life Cinderella’s magical journey of courage and kindness.

Saks Saks on Fifth Avenue, New York painted the town red in celebration of Chinese New Year. The colour red in Chinese culture signifies good fortune.

Prada The Corners window design concept by Martino Gamper in collaboration with Prada pays homage to the humble corner. The design draws its inspiration from perspective, flagments and contrasts between natural materials. These elements are enhanced by the simplicity of a corner, which is a common thread for all the displays. Corners is a space within a space, making each display a unique story designed to evolve with the seasons.

17


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.