Retailers Forum Magazine - November 2022

retailers

VOL. 42 NO. 7 NOVEMBER 2022

Holiday Sales Begin!

C o n n e c t i n Connecting g W h o l eWholesalers s a l e r s and a n dRetailers R e t aSince i l e r1981 s Since 1981

Want More Info? Circle #14 on page 11 • www.Vendor411.com

Page 2 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 3

High Quality Fashion From Around The World Great 50% Off Deals Everyday - With FREE Shipping on Orders Over $69 Tops • Bottoms • Swimwear • Sportswear • Lingerie • Costumes • Plus Size • Accessories • Hair • Jewelry The most acclaimed online store helping the fashion-conscious look fabulous since 2008.

We draw on rich experience and great passion on providing fashionable clothing for women from the ages of 18-35.

Stock Up Your Store Today!

Crew Neck Short Sleeve Lip Leopard Print Tee Brown $ 15.99

Wrap V Neck Polka Dot Sexy Mini Dress Green $ 16.99

Satin Slip Dress Midi Bodycon Dress For Women $ 21.99

Plaid Long Sleeve Open Front Sherpa Coat Navy Blue $ 28.99

Womens Zip Front Chevron Pink Teddy Coat $ 27.99

Draped Front T-Shirt Irregular Hem Ruby $ 17.99

White Shoulder Padded Belt Tie Split Maxi Dress $ 21.99

WITH FREE DROPSHIPPING

High Neck Slim-Fit Long Sleeve Top $ 17.29

Round Neck Leopard Long Sleeve Top $ 21.71

Womens Winter Full Zipper Teddy Coats Olive $ 23.99

NO MINIMUM

www.FashionableSales.com

Page 4 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

We make it easy to find products and suppliers without having to flip through entire magazine

INDEX A D V ER TI 60,000 Sell to over Forum ugh stores thro 5000

ADVERTISIN

FOR DRESS UP ‘ROUND MONEY ARE YEAR

MAKERS

20 22

631/754-

S! Treat!

OFAIT PR Every Day’s

COSTUMES

!

STOCK 100’S IN All Occassions

Day Shipping Fast Same Delivery Flat Rate

WHOLESALE Club Costume

D EX S ER S IN

LERS WHOLESA LEADING E ONIZE THE MAGAZIN S FORUM PLEASE PATR RES! RETAILER RETAIL STO ERTISE IN RCE FOR WHO ADV ING SOU . . . . . 74 STED BUY ...........

THE TRU MEGA UBID

ers 28m ers.co stum on page ostum USACo our ad See.USAC www

Light Up W Up! Lighting

ithoUt

nic Electro es Cigarett LESALE LOGIC WHO 37 on page

1. Check the INDEX on Pages 6 & 7.

2. Find the Product Category and View the Various Companies.

3. CLICK on the Company you’re interested in and their Ad Page will Open Immediately.

. 13 RTS . . . . . . .

RAMSONS IMPO . . . . . 55 LESALERS .

SWEET WHO . . . 83 LESALE . . . .

TOP TEN WHO

G

. 09 S .........

FORUM AD RATE

APPAREL

. . . . 35 BOOKS LESALE . . . .

1 STOP WHO . 80 . . . . 28 ........... ...........

BLANK TEES. AUCTION BOOK . 51 . . . 79 EOUTS. . . . .

ACTS . . . . . .

BOUTIQUE CLOS BUYERS CONT . 20-21 . . . . . 89 ...........

DIRECTORY CAPSMITH .

EOUT CLOS 71 82 ........... ...........

TH CLOTHINGWARE WEAL HIDDEN . . . . . 60 ........... . .90-96 DD BULK . . .

ICATIONS .

TRADE PUBL . . 63 SALES. . . . . .

FASHIONABLE . . . . 24 LESALE . . . .

FLIRTY WHO CANDY . . . 03 E. . . . . . . . . . . . . . . 55 KARMA CIRCL LESALERS . . . . . 84 SWEET WHO HOUSE . . . .

SCARF WARE . . . 45 ...........

STYLISH PLUS . . . . 88 CELLULAR ........... .

REP T SHIRT . . . . . 29 . . . . . 61 IZ . . . . . . . . . ...........

CELLCITY.B UIN DEALS . . . . 73 . . 47 ...........

LESALE. . . .

WHOLE-CELL UNIVERSE WHO . 28 .COM . . . . .

USACOSTUMERS

ABLE

Full Service

Wholesaler

• We Ship Worldwide

• E-Liquids • E-Cig Accessories

AU G U S T

N FASHIO

HES WFoAr MTenC & Women • Disposables • Atomizers

• Kits • E-Cig Batteries

ad see our

Always Be Fashionable

Zero SHISHA Disposable Nicotine $3.45 E-Cig

1 cig, Includes USB, E-Cig kit Wall, 10cartridges, $6.50 Car Chargers

5mL Bottle E-Juice E- Liquid $1.30 for E-Cig

Round H2 E-Cig Atomizer Mouth $1.85

FASHIONABLE SALES E-Cig Mouth Set Round 3.5ml Atomizer$3.83 Heads w/Coil

on Pg 63 See our ad ig.com

w/2 E-Case 1 USB + Cigarettes $10.50 Charger

htec www.Lig - Distributors

Click on WHoLESALE

GS ON SNEAKERS

WanteD •

Scroll website

to bottom -

SNEAKY SAVIN We Dropship

See Our Ad

On

PAge 59

!

BLING IT ON .com sale

HipWhole

Fashion t.Women SKMEI 1463 Star Strap Watches W/ Leather .

27 our ad on Page Sport Watch SKMEI 1258 Digital Waterproof Repair.

50m

9 See $14.9Grow

SMALL For Men W/$13.99 BUSINESS CONSULTING

small and is helping Our specialty achieve success. businesses n. mid-sized for free consultatio Contact us

LINKS SKMEI 1123 Fashion Casual Sport Watch Strap W/ Stainless Steel

$15.99

3-7002 BA.com 1-800-43 • www.Forum

SKMEI BA.com Forum Creativity Skull 18 Page onWatch Quartz

A.com

info@ForumB

9178

EVERYTHING

Ad

body Does any 9 e? $16.9thes read 00 and For Men

COMPUT

CLOSEOUTS

EZ DROPSHIP.

54-50 CALL 631-7a FREE 3-mo. ations to

Congratul

. . . 70

...........

....

FIND IT ASIA.

you’ll get ription! subsc

ERS

32 Watches ...........

S 1676 SimpleLeather Strap RB SHOPS . .

ITEMSKMEI For Men IP68 W/ REFU ASSORTED $15.99 . . 34 R .........

AUCTION FINDE ER ELECT. Ladies SUM Simple CON . . . . 24 SKMEI 1722 . .Style .Watches SKMEI 1419 ERS Silicone LESAL Analog Quartz 65 WHO Quartz Women BEAN ...........

Wrist Watch IT CHINA . . .

9 . 57 FIND $12.9 ........... $15.99 DINO DROPSHIP . . . . . 15 SHIP . . . . . .

D DOBA DROP . . . 68

...........

86

CREDIT CAR G PROCESSIN

EXP MERCHANT

...........

FINDS FIND THE rt, NY Northpo

Girl Clock SKMEI 1704 ElegantMovement W/ Japan Quartz

$18.99

LIEBIG L2004 Quartz For Men

Watches

$17.99

SKMEI 1690 For Womens Quartz Watches Decoration W/ Rhinestone

Flower Shape SKMEI 1703 Fashion Clock Dial Ladies Quartz of W/ 30m Waterpro

$17.99

$16.99

SHIPPING ED - FAST COME WARANTE LERS WEL TEED AND - WHOLESA GUARAN LDWIDE SHIP WOR PING - 100% FAST SHIP S ACCEPTED - WE CREDIT CARD

$13.99

rs.com

olesale TimeWh ALL

www.

Quartz Liebig L1013 Japan Watch Movement Golden

RESPONDER

. 81

Found an ad that Interests you and want to know more?

1. CLICK on the website in the ad and you will open the company’s website.

2. CLICK on an email in the ad and you can send a message ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS. JUST CLICK ON THEM!

Many companies are enrolled in our Reader Response Program (Page 11). You can contact multiple companies with 1-CLICK!

CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09

11.com on page 11 • www.Vendor4

TO GET FREE CATALOGS/PRICI

NG

1. Find the Reader Response Banner in an Ad. 2. CLICK on the banner and it will open up an Inquiry Form.

3. Select Companies you want FREE CATALOGS and Info from.

4. You can also access this FREE Program on Page 11 or www.Vendor411.com directly.

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

DRESS UP FOR

PROFITS! Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! WHOLESALE Costume Club

100’S IN STOCK All Occassions

Fast Same Day Shipping Flat Rate Delivery

www.USACostumers USACostumers.com See our ad on page 26

Light Up Without Lighting Up! Electronic Cigarettes

LOGIC WHOLESALE Full Service Wholesaler • We Ship Worldwide

• Disposables • Atomizers

• Kits • E-Cig Batteries

• E-Liquids • E-Cig Accessories

see our ad on page 29

H2 E-Cig Round Mouth Atomizer $1.85

Always Be Fashionable 1 cig, E-Cig kit Includes USB, 10cartridges, Wall, Car Chargers $6.50

5mL Bottle E- Liquid E-Juice for E-Cig $1.30

E-Case w/2 Cigarettes + 1 USB Charger $10.50

SHISHA Zero le Nicotine Disposab E-Cig $3.45

FASHIONABLE SALES Round Mouth E-Cig Set 3.5ml Atomizer w/Coil Heads $3.83

See our ad on Pg 04

www.Lightecig.com We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Page 57

BLING IT ON! HipWholesale.com

Start.

Grow.

See our ad on Page 33 Repair.

SMALL BUSINESS CONSULTING

Our specialty is helping small and mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

ForumBA.com Ad on Page 38

Does anybody read these?

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription!

Congratulations to

WINDOWS AND DOORS Long Island, NY

NOVEMBER 2022

631/754-5000

ADVERTISING FORUM AD RATES . . . . . . . . . . . 09

BOOKS AUCTION BOOK . . . . . . . . . . . . . 80 BUYERS CONTACTS . . . . . . . . . . 79

APPAREL 1 STOP WHOLESALE . . . . . . . . . 47 BLANK TEES . . . . . . . . . . . . . . . . 22 BOUTIQUE CLOSEOUTS . . . . . . 71 CAPSMITH . . . . . . . . . . . . . . . . . . 31 CLOTHINGWARE . . . . . . . . . . . . . 45 DD BULK . . . . . . . . . . . . . . . . . . . 56 FASHIONABLE SALES . . . . . . . . 04 FLIRTY WHOLESALE . . . . . . . . . 20 STYLISH PLUS . . . . . BACK COVER UIN DEALS . . . . . . . . . . . . . . . . . . 43 USACOSTUMERS.COM . . . . . . . . 26

ASSORTED ITEMS AUCTION FINDER . . . . . . . . . . . . 62 BEAN WHOLESALERS . . . . . . . . 24 DINO DROPSHIP . . . . . . . . . . . . . 51 DOBA DROPSHIP . . . . . . . . . . . . 27 EVERYTHING CLOSEOUTS . . . . 58

CLOSEOUT DIRECTORY . . . . . . . 84 HIDDEN WEALTH . . . . . . . . . . . . . 82 TRADE PUBLICATIONS . . . . . 88-94 WHOLESALE SOURCE BOOK . . 86

CANDY SWEET WHOLESALERS . . . . . . . 39

CELLULAR CELLCITY.BIZ . . . . . . . . . . . . . . . . 67 WHOLE-CELL . . . . . . . . . . . . . . . . 49

COLLECTIBLES PATTER’S COLLECTIBLES . . . . . 24

COMPUTERS REFURB SHOPS . . . . . . . . . . . . . 50

EZ DROPSHIP . . . . . . . . . . . . . . . 72

CONSUMER ELECT.

FIND IT ASIA . . . . . . . . . . . . . . . . . 85

FIND IT CHINA . . . . . . . . . . . . . . . 75

MEGA UBID . . . . . . . . . . . . . . . . . 64 RAMSONS IMPORTS . . . . . . . . . . 03

CREDIT CARD

SWEET WHOLESALERS . . . . . . . 39

PROCESSING

TOP TEN WHOLESALE . . . . . . . . 81

NORTH AMERICAN BANKCARD . . . . . 25

$4.50 Each

#1

BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVICES AVVO . . . . . . . . . . . . . . . . . . . . . . . 60 CC WAREHOUSE . . . . . . . . . . . . . 87 E-STORE BUILDERS . . . . . . . . . . 66 E STORE SIGNS . . . . . . . . . . . . . . 59 E-STORE SITES . . . . . . . . . . . . . . 48 FB CAMPAIGNS . . . . . . . . . . . . . . 18 FORUM ADVISORS . . . . . . . . . . . 38 FORUM APP . . . . . . . . . . . . . . . . . 44 FUNDING OFFICES . . . . . . . . . . . 40 KWIK INC . . . . . . . . . . . . . . . . . . . 34 PAYROLL HELPER . . . . . . . . . . . 78 PROTECTION PLANS . . . . . . . . . 68 RETAILERS BANK . . . . . . . . . . . . 70 SALES GROUP BAGS . . . . . . . . . 20 SETON SIGNAGE . . . . . . . . . . . . . 83 WHOLESALESOURCES.COM . . . . .

INSIDE BACK COVER

E-CIGARETTES &

Advertise in

NOVELTIES

SMOKE SHOP ITEMS CARTOON CONCEPTS . . . . . . . . 42 3pc Magnet $5.25 Each

3’x5’Embroidered Flags $14.00 Each WindSocks LIGHT E CIG . . . . . . . . . . . . . . . . . 3748.00 dz COOL $48.00 dz GLOWING . . . . . . . . . . . . . 55 Garden Flags

View our 148 page Catalog online ! www.RIOhio.com LOGIC WHOLESALE . . . . . . . . . . 29

$150.00GALORE . $42.00 FLAGS . . . .dz . . . . . . . . 02

USA VAPE DEALS . . . . . . . . . . . . 23

NOVELTY SELLER . . . . . . . . . . . . 02

Belt Buckles $36.00 dz

$18.00 dz

Min.Order

$18.00 dz

Hat Pins $6.00 dz

FOOTWEAR $9.00 dz 5” Patches $36.00 dz

SNEAKER CLEARANCE . . . .$39.00 . . . dz57

DINO DROPSHIP . . . . . . . . . . . . . 51 DOBA DROPSHIP . . . . . . . . . . . . 27 EZ DROPSHIP . . . . . . . . . . . . . . . 72

BUSINESS BOOKS www.BizBooks.org

8” x 12” Metal Signs

PPE STOCKROOM . . . . . . . . .$39.00 . . . dz74

Ring...Ring... $36.00 ut/72pcs

Tri-Fold $5.00 Each

$36.00 dz

See Page 9

12”x18” Metal Sign $5.25 each

PPE SUPPLIES

Metal Sign $4.75 each

HANDBAGS

R/C & TOYS

Leather Wallets $5.50 each

BAG CLOSEOUTS . . . . . . . . . . . . 33 $21.00 dz

Savings for Cell

Metal Plates $27.00 dz

$48.00 dz

SOARING RC . . . . . . . . . . . . . . . . 76

$4.00 each

BAG VENDORS . . . . . . .Magnets . . . .3”x8” . . . $18.00 28 dz $36.00 ut 72 pcs

$30.00 dz

$15.00 dz

$6.00 dz Hat Pins Also See our Ad on Page 67

sold by the

8” x 12” Parking Sign $18.00 dz

SPECIAL FEATURES Leather Bracelet $18.00 dz

Giganticdozen!

Selection of Variety Goods

HOME & HOUSEWARE Playing Cards FORUM WORKSHOP . . . . . . . . . . 30 12” Metal Signs $18.00 dz Garden Flags $48.00 dz

12”x18” Metal Signs

$5.00 Each

CLARA CLARK . . . . . . . . . . . . . $5.50 . 19Each READER RESPONSE . . . . . . . . . 11 DAKOTA STEEL ART . . . . . . . . 16/17 Metal Signs

Belt Buckles $42.00 dz

$5.50 Each MERCHANDISE REP . . . . . . . . . . 46 $24.00 dz

$15.00 dz

$24.00 dz

Best Friend Necklace

3’x5’Embroidered Flags

Patches $18.00 dz

36 pcBiker Ring $39.00 unit

$7.00 Each

WHAT’S HOT . . . . . . . . . . . . . . . . 12

RUG PROFITS . . . . . . . . . . . . . . . 53 $21.00 dz $14.00 Each RUSH SUPPLIERS . . . . . . . . . . . . 54

RAMSON’S

RETAILING NEWS . . . . . . . . . . . .$24.00 14 dz/setsSee our Ad on Page 03

1ut/5 dz Mood Rings $33.00 unit SPORTING GOODS/

Belt Buckles $36.00 dz

DROPSHIP TO PROFITS! Tri- Color Necklace $18.00 dz

SECURITY PRODUCTS INCENSE/

BESTEX . . . . . . . . . . . . . . . . . . . . 22

FRAGRANCES

OHIO KNIFE . . . . . . . . . . . . . . . . . 13

L&V CREATIONS . . . . . . . . . . . . . 15

TRADE SHOWS JEWELRY/ACCESSORIES THE MARKET CENTER . . . . . . . . 18 BLING WHOLESALER . . . . . . . . . . . . . . 73 BODY CANDY HQ . . . . . . . . . . . . . . . . . 61

WATCHES & CLOCKS

BUND JEWELRY . . . . . . . . . . . . . . . . . . 41

TIME WHOLESALERS . . . . . . . . . 21

CLOSEOUTS FOR SALE . . . . . . . . . . . . 77

WATCH DEALERS . . . . . . . . . . . . 36

HEAVENLY WHOLESALE . . . . . . . . . . . 52

DROPSHIPPERS

Metal Sign 12”X18” $5.75 Each

$15.50 Each

HIP WHOLESALE . . . . . . . . . . . . . . . . . . 35 JEWEL CLEARANCE . . . . . . . . . . . . . . . 26 JEWELRY MINERS . . . . . . . . . . . . . . . . 65 SHAKE WHOLESALE . . . . . . . . . . . . . . 32 UNIVERSE WHOLESALE . . . . . . . . . . . 63

1000’s of Items See our ad on Page 27

WHOLESALERS: Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS Sells Like A Breeze!

DAKOTA STEEL See Our Ad on Pgs. 16/17

VISIT FORUM ON THE INTERNET View our latest books at

WEDDING ITEMS SMARTEST BARGAIN . . . . . . . . . 28

www.bizbooks.org

WE HAVE BUYERS

WELCOME NEW READERS! HOLIDAY SEASON STARTS NOW. Databases for ALL Industries STOCK UP YOUR SHELVES. www.BuyersContacts.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online Reach ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores Discount and Dollar Stores Distributors and Jobbers General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales Novelty and Toy Stores On Line Stores Resort and Souvenir Stores Sporting Goods Stores Variety Merchandise Stores Wholesalers

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products and services. Many of our readers are located in rural areas where access to merchandise is difficult, making our magazine indispensable to their buyers.

Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers, which is in addition to our print and mail distribution.

Your online ad will link to your website and email address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

CONTACT US: TEL: 1-800-635-7654 FAX: 631-754-0630 Email: ForumPublishing@gmail.com

TOP INDUSTRY TRADE SHOWS 2022

retailers

JANUARY

Atlanta Gift Fair Los Angeles Market Week Philadelphia Gift & Variety Show Seattle Gift Show The Merchandise Center, IL FEBRUARY

ADVERTISING RATES AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

1⁄8 Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS 1⁄8 Page: ¼ Page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >> Monthly print and mail magazine Online magazine and search marketing Distribution at top trade shows

Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows.

Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

MARCH

Atlanta Spring Gift Show California Marketplace Dallas Apparel & Accessories Show Greensboro Gift & Jewelry Show The Merchandise Center, IL APRIL

Hawaii Merchandise Expo The Merchandise Center, IL MAY

Las Vegas Licensing Show New Orleans Gift & Jewelry Show Northern Michigan Gift & Souvenir Show Off Price Show NY TBD The Merchandise Center, IL JUNE

Full Page:

✔ ✔ ✔

ASD Marketplace Las Vegas Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Rocky Mountain Gift Show

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads.

Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www. wholesalesources.com

Dallas Gift & Variety Show Greensboro Gift & Jewelry Show LA Fashion Market JULY

Atlanta Gift & Home Furnishings California Marketplace Philadelphia Gift & Variety Show The Merchandise Center, IL AUGUST

ASD Market Week Biloxi Wholesale Show Louisville Gift Show Off Price Specialist Show New Orleans Gift & Jewelry Show Rocky Mountain Gift Show TBD St. Louis Gift Show SEPTEMBER

Asia America Wholesale Show Dallas Home & Gift Show Greensboro Gfit & Jewelry Show Hawaii Gift Show Norton’s Gift & Variety Show Philadelphia Candy & Gift Show The Merchandise Center, IL OCTOBER

Dallas Apparel & Accessories Show Las Vegas Souvenir & Gift Show The Merchandise Center, IL NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo New Orleans Gift & Jewelry Show Smoky Mountain Variety DECEMBER

Grand Strand Gift & Variety Show Greensboro Gift & Jewelry Show The Merchandise Center, IL Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results!

We provide physical magazines at shows or email free digital magazine to attendees using Attendee database lists. * Show schedules are subject to change without notice.

From the

PUBLISHER

It’s Holiday Countdown Time BEING thankful and giving thanks is a great American tradition. There are not many countries that actually make a holiday dedicated to just giving thanks and being gracious. It is a wonderful thing that all of us embrace and honor. So, in the tradition of this great day coming up, I would like to thank all of our readers and advertisers for supporting our magazine and ventures and helping us continue our work since we started back in 1981.

RETAILERS are most thankful for this time of the year when everyone heads into full swing for the holiday season.

This season is expected to be spread longer as shoppers are metering their shopping habits in light of inflation and uncertainty. Our sales have been unpredictable over the last quarter past and we all hope to recoup business as we finish the last two months of the year.

AS entrepreneurs it is our nature to look ahead and forecast as best as we can what the new year will bring. Many are hoping that our government will refocus on what is important to us and not the ruling class. If real efforts are made to reign in inflation and stabilize our economy we can look forward to a bright new year. Each of us has to make plans for our businesses to succeed and we’re thankful to live in a free

>> ON-LINE SOURCING

society that allows us free enterprise.

And hopefully we will get back on that track for the new year.

OUR colleagues in this industry, more than others, represent a diverse group of backgrounds and ethnicity and we all share the same freedoms and dreams. It is always rewarding and gratifying to work alongside such a fine group of dedicated and hard working people.

THE independent retailers of this country are what makes it great. It is reassuring to see local towns stressing the importance of “shopping local” and keeping their communities vitalized. Our businesses are important cornerstones in every town and city and need to be appreciated and frequented by local residents.

IN the meantime, we’ve dug our trenches all year to be ready for this holiday season. Now is the time to maximize our profit potential.

Shoppers will be out spending and it is up to each of us to entice them into our businesses and share the wealth.

Research reports confirm that over 45% of shoppers will be shopping at physical stores so be sure that you are ready for them with great selection and competitive pricing. The countdown has begun. It’s time for the holidays!

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

41

Years

1981-2022 The entire issue of Retailers Forum Magazine is posted on-line at

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ADVERTISER INDEX

APPAREL

HOME & HOUSE

❑ All Advertisers in APPAREL ❑ 28. Capsmith ❑ 01. Marcel Jeans

BUSINESS SERVICES ❑ All Advertisers in BUSINESS SERVICES ❑ 24. Forum Business Advisors

COLLECTIBLES ❑ All Advertisers in COLLECTIBLES ❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING ❑ All Advertisers in CREDIT CARD PROCESSING ❑ 68. EXP Merchant ❑ 38. North American Bankcard

GENERAL & VARIETY ❑ All Advertisers in GENERAL & VARIETY ❑ 07. Ramsons

❑ All Advertisers in HOME & HOUSE ❑ 23. ❑ 21.

Dakota Steel Art Sanders Collection

INCENSE/FRAGRANCE ❑ All Advertisers in INCENSE/FRAGRANCE ❑ 02. L&V Creations

NOVELTIES ❑ All Advertisers in NOVELTIES ❑ 14. Flags Galore

SELF DEFENSE SUPPLIES ❑ All Advertisers in SELF DEFENSE SUPPLIES ❑ 05. Bestex Company

SPORTING GOODS ❑ All Advertisers in SPORTING GOODS ❑ 04. Ohio Knife

WESTERN ACCESSORIES ❑ All Advertisers in WESTERN ACCESSORIES ❑ 33. JR Palacios

FREE INFORMATION REQUEST FORM:

Fax: 631-754-0630 • On-Line: www.Vendor411.com Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721 Your Name ____________________________________________ Type of Business ____________________________________ Company Name ____________________________________________________________________________________________ Address ___________________________________________________________________________________________________ City ___________________________________________________State _____________________ Zip ______________________ E-Mail: ________________________________________________Tel _______________________ Fax ______________________

WHAT’S HOT

$1 JEANS DO EXIST!

For more information, contact:

mpetreanu@hotmail.com Tel: 1-305-607-3470

YEARS ago, when I was in the apparel industry one of the hottest lines of clothing was what we called “recycled jeans.” Now they are called lightly used or even collectible treasures. I discovered that this category was a serious money-maker and we had truckloads in and out of our warehouse every day. The market shifted a bit and we found few reliable suppliers to sustain.

FAST forward to today and Marcel of Miami who has a great selection of quality fast-selling used and new apparel. Cash in on this growing trend (you’ve seen all the used clothing companies getting rich!) This can now be YOUR company.

MARCEL knows the business and imagine your profits when you are buying jeans for just $1.00 a pair. He also carries new jeans, work pants, cargo pants and cargo shorts. And Levi is a great brand name that all of your clients are going to want to buy.

Levi’s.....$1.00

For more information, contact:

BIGGER SIZES…BIGGER PROFITS

STYLISH PLUS www.StylishPlus.biz Tel: 1-626-338-4477

BUTTON DOWN BLOUSE SHIRT

$9.99 For more information, contact:

www.Forum123.com Tel: 1-631-754-5000

THE women’s apparel and accessory market is one of the largest of any. When you can find a great resource you can have one of the most profitable businesses you could imagine. One of the segments of this business that is booming is plus size apparel. No longer do people needing these special sizes have to sacrifice quality or pay super high prices to get fashionable goods.

AT Stylish Plus retailers can stock up on the country’s hottest items from a vast selection with no minimum purchase required, which gives you great convenience in stocking. The company’s low prices give you great mark-ups.

HOT for this month is the special CLEARANCE section developed for retailers and online sellers with large collections of the most popular goods selling for as low as $9.99. This is a great time to get into the plus-size clothing business.

MAKE MONEY WITH CLOSEOUTS

AS retailers, whether we are selling in a physical location or online we need to have the most wanted goods at the best prices. The problem these days is that goods have been costing more and our margins have been shrinking. Retailers, flea market vendors and online sellers need to get ahead of the curve.

THIS is why we all need to add closeout merchandise into our mix.

Closeouts are simply goods that have been overbought, packaging changed or from a business that ceased. You can buy first quality items for pennies on the dollar...WHEN you know where to buy them.

Our CLOSEOUT DIRECTORY shows you where with our listings of 100’s of closeout dealers. Just $29.95 book or PDF.

Page 12 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

OHIO

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Smith & Wesson BSPECLS - Large Special Ops Liner Lock M.A.G.I.C. Assist... $18.99

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Smith & Wesson 3 Pack 8 inch Throwing Knives... $13.19

Stainless Steel Pliers 8.5 inch...$39.87 OKC-705 5-Pc. Cutlery Set

ColdSteel Cheap Shot 125 Grain 10 Pack

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OKC-Spec Plus Alpha Survival

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Bubba Multi-Flex Interchangeable Blade $

SOG-TACTICAL TOMAHAWK

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SOG FASTHAWK

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Smith & Wesson 3 Piece Camping Set with Sheath...$21.99

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Kershaw Launch 9...$80.21 ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun

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ColdSteel Drop Forged Hunter...$34.56

SOG-SOGFARI - 13” MACHETE... $21.84 Kershaw 1987 - RJ Tactical 3.0 $

Kershaw 1660OR - Leek- Orange $

Schrade Old Timer Splinter Carvin Knife Traditional Pocket Knife

Schrade Little Ricky Full Tang Drop Point Re-Curve Fixed Blade Knife...$32.99

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$

Benjamin 392S .22-Caliber Bolt Action Variable Pump Air Rifle, Black...$189.99

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47.37 SOG-KEYTRON - SATIN, STRAIGHT

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Sig Sauer 1911 ”We The People” Air Pistol - CO2 Powered $

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Gamo Swarm Magnum G2 .177cal IGT Gas Piston Powered Pellet Air Rifle...$244.43

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NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS Want More Info? Circle #04 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 13

RETAILING NEWS Ikea Goes Electric

SOME people love the Ikea style for furniture and home décor, others not so much. The company has recently announced that all of their deliveries will be made by electric vehicles by 2025 as part of keeping with their target as the world’s top furniture brand to drastically reduce greenhouse gas emissions over the next several years.

THE company said that in some cities they are already fully electric for their fleets and many others were working hard to build the infrastructure that is needed to complete the transition.

THE move is to become climate positive by 2030 and announced that they have currently reduced their carbon emissions 6% from pre-pandemic levels despite record sales.

INGKA Group, the owner of most worldwide Ikea stores, already produces more renewable energy than it consumers, having invested almost $3B USD on it.

About The 2022 Holiday Shopping Season

HALLOWEEN has just ended and retailers around the world are hot on the trail for starting holiday sales promotions. Many have already started as you may have noticed holiday specials even before Halloween ended, which is a sign of the times that retailers are trying to get a jump on the season which is sure to have its ups-and-downs.

CONSUMER demand has been pushing for early sales and promotions. With the economy in a whirlwind, consumers are looking to spread out their purchasing and shopping budgets which will increase the length of time they are out shopping. During this time, they will be sniffing out bargains and trying hard to stretch their money.

MANY shoppers are anxious to get their holiday shopping earlier as they fear that inflation will eat away at their spending power as it gradually increases every month. Others are worried that there will be supply chain problems and shortages on the products that they most want. So this has retailers rolling out deals and specials earlier than usual to pick up the business from these eager consumers.

RETAILERS have been adapting to this new stretched out buying season. While some traditional shoppers may wait for the traditional Thanksgiving Day sales and Black Friday specials, others are racing to get their shopping done earlier. Now with covid taking a back seat (funny how that just disappeared!) they are more eager than ever to embrace pre-pandemic shopping behavior and the in-person experiences.

STATISTICS show that this years’ holiday buying season will have over 45% of shoppers doing physical shopping in traditional stores, especially around Thanksgiving time. This is a massive shift of preference over the last two years and will be a boom to traditional physical retailers who have long waited the return of shoppers to their venues.

RETAILERS have been adjusting their promotion strategies and marketing calendars to meet this changing consumer demand. For most it means starting sales earlier and understanding that sales and value is high on the list of consumers demands.

MANY shoppers are prioritizing their gift buying and will cut back on other things to ensure that they have the money to spend for holiday gifts. Over 62% of shoppers said that gift giving is important to them and they will find a way to make it happen for their family and friends. This includes spending a little less in some cases and also breaking out their credit cards and taking advantage of extended pay plans.

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 14 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

RETAIL

#7

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 15

Want More Info? Circle #23 on page 11 • www.Vendor411.com

Page 16 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 17

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CARRYING A QUALITY BEDDING LINE IN YOUR STORE WILL: • Increase sales • Finalize more deals • Increase foot traffic • Increase customer base • Get more happy customers

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Call for your FREE Clara Clark catalog today!

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 19

Your Lingerie Source HUGE SELECTION ❦ NO MINIMUM ORDER ❦ RETAILERS & VENDORS WELCOME Stretch Lycra Pink Schoolgirl Top $ 6.95

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www.FlirtyWholesale.com WHOLESALE PACKING SUPPLIES Great for E-Tailers • Lowest Prices Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies 36 Rolls Per Case

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NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

FASHIONABLE

WATCHES For Men & Women SKMEI 1463 Fashion Women Watches W/ Leather Strap

$14.99 SKMEI 1258 Digital Sport Watch For Men W/ 50m Waterproof

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SKMEI 1676 Simple Watches For Men IP68 W/ Leather Strap

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SKMEI 1123 Fashion Casual Sport Watch W/ Stainless Steel Strap

SKMEI 1419 Simple Style Women Quartz Watches

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SKMEI 9178 Creativity Skull Quartz Watch For Men

SKMEI 1722 Ladies Quartz Analog Silicone Wrist Watch

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SKMEI 1704 Elegant Girl Clock W/ Japan Quartz Movement

Liebig L1013 Japan Quartz Movement Golden Watch

LIEBIG L2004 Quartz Watches For Men

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SKMEI 1690 Quartz Watches For Womens W/ Rhinestone Decoration

SKMEI 1703 Fashion Flower Shape Dial Ladies Quartz Clock W/ 30m Waterproof

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 21

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Want More Info? Circle #09 on page 11 • www.Vendor411.com

Best Accuracy in Air Stun Gun Best Price in Air Stun Gun Best Delivery Time

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Page 22 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 23

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Want More Info? Circle #03 on page 11 • www.Vendor411.com

LARGE PROFITS IN COFFEE! FANTASTIC HAWAIIAN COFFEE Flat Rate Shipping in USA

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www.BeanWholesalers.com Page 24 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

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Want More Info? Circle #38 on page 11 • www.Vendor411.com

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 25

LARGEST COSTUME SELECTION IN USA! Women, Men, Kids and Yes, Pets too!

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Page 26 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 27

Your Wedding Center Specialist We stock Everything For Wedding Stores & Event Planners Servicing the Industry Since 2003

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Kate Spade Cameron Street Flock Roses Small Hayden Satchel Black Floral

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 29

forumworkshop

FORUM WORKSHOP MAKING YOUR NAME KNOWING WITH

SELF-MARKETING

THERE’S NO FREE BRUNCH

MARKETING SECRETS MARKETING T ’ N F B SECRETS Making Your Name Known with Self-Marketing

OF MEDIA BREAD BREAKING

HERE S O REE RUNCH Do’s & Don’ts of Media Bread Breaking

continued from last issue ...

Taking Your Story National 2. Give the reporter background details to expand the story.

Newspaper releases can be more detailed than television or radio ones. A health reporter may want to know if key individuals in your organization have been published in medical journals and will want to see background articles on that topic to lend credibility to the story.

Business editors may want detailed financial reports or annual reports from previous years.

3. Avoid superlatives.

The word is overdone. And don’t think that you need to say you are the only one doing such and such. Reporters say that people often push too hard and use hysterical language, which makes the journalists naturally suspicious.

4. Be accurate.

Don’t make the story more than it is – you’ll soon be found out and will only get away with it once.

5. Give all of the details that you can to save the reporter some steps.

Betsy Eisele, who handles public relations for the Stevens Cancer Center at Scripps Memorial Hospitals in La Jolla, did that when she sent a

health reporter a release about women with breast cancer having children after their diagnosis. The reporter said the query was perfect because it: • told about a nurse specialist in the field who would be coming to the Scripps Cancer Symposium • included a local source who was doing the same work • was a timely idea that had not been written about extensively • offered a new way of looking at something • suggested a San Diego woman who had been through breast cancer & became pregnant • included background articles on the topic in professional journals, a flyer on the symposium, and a letter that outlined other interesting topics at the symposium • was sent 2 months ahead of time 6. Be familiar with the format of the newspaper, radio show, or TV show to which you are sending your idea.

Maria Velasquez, host of “Saturday Morning” on KFMB-TV in San Diego, told of a recent experience in which a public relations professional contacted her about a segment idea.

Velasquez agreed to do it. A few days later she received a message on her voice mail that said the client was available for an interview at 9:00am Thursday, so plan to bring a camera.

Page 30 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

continued...

SEE US NEXT AT:

SMOKY MOUNTAIN GIFT SHOW BOOTH #402

GRAND STRAND GIFT SHOW BOOTH #200

Want More Info? Circle #28 on page 11 • www.Vendor411.com

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forumworkshop FORUM WORKSHOP Since Velasquez’s show tapes in the studio at 8:00pm on Wednesday evening for airing Saturday morning, she knew that the public relations person had no clue as to what her show was all about.

Velasquez cautions you not to pick up the phone or send a release or letter until you have thought out the segment and watched the program you target. Otherwise, you come across as uninformed and unaware.

7. Give the media plenty of lead time.

For feature stories tied to an event, in which the window for meaningful coverage is narrow, give plenty of lead time to the media – a few months for print reporters and a month for TV and radio.

8. Avoid national recognition months.

You may think National Kidney Month or Mental Illness Awareness Week is a media hook, but typically those predesignated months are a deterrent. Everyone is vying for space then – especially national organizations. Don’t think you’ve missed the boat by not getting involved in these promotions. Instead, save your contacts and energy for a story that will make a difference at another time of the year. continued...

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FORUM WORKSHOP forumworkshop 9. Anticipate media stories.

porter is on the line – even in the middle of a meeting. Reporters work on deadlines and Highlight holidays on your calendar and be- need to be able to schedule an interview come known for making yourself available for quickly and with the assurance that the expert topics surrounding Christmas, Valentine’s Day, won’t cancel.

Labor Day. Every newspaper wants a Halloween story, so think of something different 11. Whenever possible try to have all of the pieces of a story available at one place. for which you can be s spokesperson. One newspaper called a local psychiatrist to comIf there is a visual at a manufacment on whether people’s personalities are returing plant, can you do the inflected in the Halloween costumes they create. terview rather than having the reporter and photographer or 10. Make yourself accessible to the media. video crew make 2 stops – at One of the biggest problems reporters have is the plant and your office? Don’t getting in touch with experts. While they apthink you’re doing the media a preciate that your work is important, they need favor by being interviewed. time to cover the story without being put off or They are doing you a favor by exposing you rushed. Train office staff to be responsive to and your business to thousands of people. media calls and to let you know when a recontinued...

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forumworkshop FORUM WORKSHOP 12. Think visuals for television.

Have the big picture in mind when suggesting an idea to television. Suggest visuals to the reporter or producer in a cover letter when you send the query or news release. Think of more than talking heads. What scenes inside and outside your business depict the story?

For talk shows shot in studio, visuals are a little different. What kind of props can you bring to illustrate a point? Do you already have a video that clearly demonstrates a particular part of the interview? Is there a client or customer who can accompany you to the studio to provide anecdotes?

13. Newspapers like art too.

Have ideas for background footage, called “B roll,” that plays while the reporter is giving in- Newspapers are often desperate for art, so suggest visuals to them as well. Large unionized troductory remarks or closing newspapers will always take their own photos. the story or that illustrates a point you are making in the inDetermine if the newspaper will want to take terview. For example, if you will photos and be prepared to be photographed talk about the safety of day care while you are being interviewed. For smaller centers, know a few that will papers, send your own black and white, supeallow a cameraperson to come rior quality photos. and shoot background film. continued...

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FORUM WORKSHOP forumworkshop 14. Respond immediately to media requests.

Make sure your spokesperson has enough to say. The golden rule of reporters is to have as If a reporter calls with a question, be expedient much to say as possible in case they are forced about getting back. If several hours pass and to fill space or time. Statistics, summaries of you don’t have an answer, call to give a studies, and personal stories are good for progress report. If you help a reporter meet a longer interviews. If the format allows, bring a deadline, you’ll become a fast friend. client to the interview who can provide a testimonial about why a service or product is Training To Be On Stage needed.

The spokesperson for your company – you or another key individual – must be knowledgeable, articulate, and somewhat at ease in front of the camera or on the other side of a newspaper reporter’s notepad. A person may be great at what he or she does, but that doesn’t make him or her a good interviewee. Make sure that you choose the right person – it may not necessarily be you.

Role play with others in your company to prepare for the interview. For print media, have someone take notes as a reporter would. Then have that person report back to you what he or she heard. This will let you see how what you say is being interpreted. You’ll suddenly realize why it’s so easy to be misquoted. continued...

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forumworkshop FORUM WORKSHOP Be sure the pseudo-reporter practices using a variety of questions, not given in a set order.

Even if they use questions you have provided, reporters will also make up their own and digress. And most reporters or producers will not give you their questions ahead of time so that you can practice. They are looking for spontaneity.

If you don’t know the answer, be honest and say, “I don’t think I can tell you that, but I can tell you...” If you stumble over your words, make a recovery – whether taped or live. Don’t say, “Can we start over?” Just correct yourself immediately.

tape practice segments, then play them back to critique. Above all, make sure you come across as knowledgeable and credible.

On-Camera Pointers Television interviews are the most unforgiving.

That’s when the entire package – presentation, voice, appearance, body language, and information – comes into play. Here are 15 basic pointers for on-camera interviews:

For a television interview, realize how succinct you must be. Try to get your point across in less than 2 minutes. Use a home video camera to

1. Don’t pay attention to the camera. Direct your comments to the reporter or host.

2. Wear a simple suit – plaids, checks, or houndstooth can be distracting.

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forumworkshop FORUM WORKSHOP 3. Make sure that you are in tune with the angle the reporter is after, not just the angle you pitched – although in the best-case scenario, they are the same.

4. A cue card that lists major points to cover, a date, or an important phone number is permissible, but don’t take other notes on camera with you.

5. If you ask in advance, important dates and phone numbers can be put on the teleprompter.

6. Speak in a medium-paced speed.

Too fast is nerve-racking; too slow is boring.

7. Talk as you would to a client, not as though you are giving a speech. Avoid technical language and jargon.

8. Avoid space-fillers like “uh” and “um.” In mock interviews, have someone sound a buzzer every time you revert to these crutches so that you can realize how often you use them.

9. Nail the topic to the wall with succinct, clear messages. “This is a new product that has been shown to...” If the viewer has that problem, they perk up. Don’t back into a topic or lose the viewer.

10. Break your topic down into 3 main points.

This gives you an outline to work from and lets the reporter and audience know where you’re going and when you get there. continued...

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forumworkshop FORUM WORKSHOP 11. Have the latest facts and figures available.

Don’t give offhand answers. A reporter checks facts and needs to be able to trust you.

12. Have an historical perspective on your topic – still brief – to give depth if needed.

13. Cite studies or journals for newspaper interviews and for some radio interviews, but not for most television interviews.

There just isn’t time.

Oh, yeah, before we forget, have fun! Media interviews can be a time to realize how much you do know and how terrific your product or service really is. You’re the quoted expert, and if you’re careful to maintain good relations with the media, you’ll be quoted again and again.

Top Self-Marketing Secrets 1. Invite a media representative out to lunch to start building personal relationships.

14. Prepare for the fact that you will probably not have the chance to review your quotes before the segment airs or the article runs.

2. Pitch fresh angles that won’t wear out your welcome. Provide a commodity a reporter needs.

15. Deliver what you promise. Once the reporter arrives to cover the story, make sure that you don’t have hidden agendas.

3. Know your reporters’ and editors’ deadlines. continued...

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5. Host an informal brown-bag lunch at your office and ask a reporter or producer to share insights.

6. Learn personal facts about media contacts to develop relationships that extend beyond your next story.

7. Take your media ideas on the road – visit national magazines and trade journal editors and radio & television talk show producers.

8. Prepare for media interviews by thinking of yourself as a package – face, voice, body, and information.

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forumworkshop FORUM WORKSHOP When Barnum was near death, the editor of New York’s Evening Sun did him a favor. He published his obituary before he died. When Barnum read 4 columns about his own death, he was delighted.

To this day, when Barnum’s creation – now called the Ringling Brothers Barnum & Bailey’s Greatest Show on Earth – comes to town, you can count on an elephant appearing in the media.

A century ago in small-town America, a daily Barnum had marketing instinct. He knew the highlight was the arrival of the train. Barnum publicity secret that all great self-marketers would position an elephant pulling a plow have come to know. Publicity offers impact and alongside the train tracks, which always at- efficiency that other forms of marketing do not. tracted a crowd and some free newspaper coverage. He also attracted the wrath of the A newspaper, magazine, television, or radio farmers who didn’t like elephants tearing up news feature carries the implied endorsement of the media. This valuable endorsement cantheir fields. As a lasting not be purchased outright; it must be earned legacy to Barnum’s quest for through newsworthiness. Once the news feapublicity, it is illegal to plow ture is obtained, reprints and tapes become pofields with elephants in North tent and long-lived marketing tools.

Carolina. It seems Barnum did it one too many times. continued...

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forumworkshop FORUM WORKSHOP These can be used like brochures, only they are better than any printed material you could produce because they carry a third-party endorsement.

measured 100 column inches. The ad rate for a column inch in that newspaper is $32.34, so a 100-column inch display ad would cost you $3,234. But since this is publicity, we believe you would have to purchase 3 ads of that size to get the same marketing impact as the news article.

To calculate the relative value of a favorable arMultiplying the relative space costs by 3 ticle, we believe a good rule of thumb is to mulis used to account for the following: tiply the value of equivalent media space or time by 3. In other words, if an advertisement 1. implied endorsement of the media of the same length or time would have cost $1,000 to purchase, then the relative value of 2. increased readership or viewership over typical ads that much publicity would be worth $3,000 if you had to purchase it.

3. premium positions not for sale (“You can’t buy the front page.”)

Here’s a for instance. Let’s say, through your 4. writer’s fees, production, & publicity genius, the Morning Advocate decided typesetting costs borne by the media to write a story about your business. The story continued...

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forumworkshop FORUM WORKSHOP We do not have a lot of hard data to back this up; it just makes sense. Look at the logic for each item.

Item 1 examines the implied endorsement of the media. What do you believe more, an advertisement or a newspaper story? A commercial or a newscast? Dorothy Levy, in an article on the power of publicity over advertising in the Public Relations Quarterly, notes that “P.R. power is especially valuable when the public must not only know about a claim (which advertising can make known easily) but believe it.” When morning drive-time personalities do ad-lib commercials for a sponsor versus a canned spot, there is always an extra charge. Radio stations believe this has more value, and they charge for it.

Item 2 looks at increased readership or viewership. What do you pay more attention to, the television program or the commercials? Don’t you spend more time reading the newspaper articles than the ads? In 1985, advertising agency president David Oglivy pointed out that 85% of magazine readers do not read the body copy of advertisements, but they do read the articles.

Ad rates are based on the number of people that read, listen, or watch. Eric Bolland, who compared advertising and public relations in the Public Relations Quarterly, noted an important piece of research. A 1929 study by Starch, who conducted one of the earliest studies of advertising in publications, demonstrated that advertising readership is a function of position in a publication. continued...

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forumworkshop FORUM WORKSHOP Magazines charge extra for premium positions like the inside front cover. Radio stations charge extra for running the spot at a certain time, such as just prior to the morning business report.

of the media. Yet this does not cost as much as producing high-quality display ads and commercials. So with publicity, you come out ahead on the deal.

Item 3 accounts for the fact that some things are A basic principle of marketing is the AIDA fornot for sale at any price. You can’t buy the Mona mula: Awareness + Interest + Desire = Action.

Lisa. You can’t buy the Grand Canyon. You In order to get prospects to take the action you can’t buy an ad on the front page of the Wall want, they must first become aware. Creating Street Journal. But publicity can get you there. awareness is what publicity does best, but it has drawbacks. You can’t control the timing Item 4 is the least imand the message like you can with advertising. portant, but it does But in the long run, nothing is more cost effiadd value. Writing, cient at building awareness. production, typesetting, photography, and other items are costs Publicity, as we stated, must be earned through that the media pays for. However, publicity is its newsworthiness. In honor of P.T. Barnum, not free. You have to write, produce, and pho- we present 6 publicity secrets that you can use tograph newsworthy items to get the attention to create news. continued...

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forumworkshop FORUM WORKSHOP Secret 1: The Publicity Stunt Lives W.C. Fields once said, “Any man who hates kids and dogs can’t be all bad.” But when it comes to publicity stunts, you gotta love those kids, dogs, and every other animal. And publicists still enjoy the company of a good elephant.

Locals Take on Elephant at Area Restaurant Who eats more salad – a 2,000-pound elephant or 20 hungry Tampa Bay residents?

Allie’s, a new chain of restaurants from the Marriott Corporation, discovered the answer during the Great Elephant Challenge, a saladeating competition at their restaurant at a Florida mall.

The event was the brainchild of Gary Bitner Public Relations. Since Allie’s features a food bar with lots of salad, Lisa Warren of the Bitner agency thought a salad-eating contest was appropriate. She tied in charitable groups and a local radio station, Q-105, to ensure publicity success.

Two 10-person teams competed with Moxie the elephant for a $1,000 donation to charity. The 2 challenger teams were recruited by the Q-105 radio station disc jockeys and represented the Lowry Park Zoo and the Boys & Girls Club of Tampa. Moxie, a 5-yearold African elephant, did her salad chomping for the American Cancer Society. continued...

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FORUM WORKSHOP forumworkshop Each side had 5 minutes to chow down for Americans in lobbying charity. Elephants eat nearly 150 pounds of hay for legislation to guarand drink about 40 gallons of water each day. antee their civil rights.

Despite abstaining from salad dressing, Moxie was the winner. But the big winner was Allie’s. “I’ll take all night if I have to,” Jennifer said to Newspapers and television dutifully gave the others crawling alongside her. She paused just event extensive pre- and post-event coverage. past the halfway point for a sip of water on a bright and unreasonably hot March day.

Bless the Beasts & the Children

Keelan, a 2nd-grader from Denver, was the If you don’t want to use an animal, consider youngest of about 60 people with disabilities what a child might be able to do. Here’s an item who left their wheelchairs and crawled up the from a 1990 Associated Press wire story.

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They were making a symbolic protest to demand passage of a key bill now pending in the Washington (AP) – Using her arms to drag her House that would extend civil rights to dissmall body up the Capitol steps, 8-year-old Jen- abled persons. nifer Keelan yesterday joined some 60 disabled continued...

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FORUM WORKSHOP forumworkshop Casting director Samuel Warren was hired to stage the event in the Doubletree parking lot one week prior to the grand opening. In addiCreating a visual symbol, such as tion to possible film work with Warren, casting a salad-eating elephant or a small call winners were promised appearances at a girl crawling up the Capitol steps, series of grand opening VIP parties. is the key to a good publicity stunt. And if one cute kid is good, One week before the Henry figured two must be better. hotel opened, the casting call was held in the parking lot. It was a The challenge was to create news about the grand opening of a Doubletree Hotel. One hotel chance for locals to be employee suggested the hotel cut a big ribbon stars, and the event rewith a big pair of scissors, an event unlikely to ceived extensive prestop the presses in any town. Instead, Henry publicity. More than 700 identical twins, mostly created the Doubletree Doubletake, a Holly- adorable children, and 50 celebrity look-alikes wood casting call for identical twins and auditioned that day. Television news crews and newspaper photographers had a field day. celebrity look-alikes.

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FORUM WORKSHOP forumworkshop That week, hotel VIP party guests literally did a doubletake when they arrived at the hotel and were greeted by a long reception line of identical twins. Guests also got to pose for Polaroid photos with such star look-alikes as Clark Gable, Marilyn Monroe, Humphrey Bogart, Bill Cosby, Joan Collins, and Burt Reynolds.

A No Bull Fight Against City Hall

You can’t fight City Hall, but sometimes you can use it for some extra publicity. A little controversy can be newsworthy. Use this to your advantage when creating news. Some journalists think publicity stunts are a lot of bull. In Two sets of adult identical twins were hired for Paul Tibolla’s case, they’d be right. Tibolla is the extra duty. They were dressed in hotel uni- owner of the Lotta-Bull restaurant in Rockville, forms and delivered Doubletree’s famous Maryland, and he often roams around in a $300 chocolate chip cookies on opening day to local bull suit drumming up business. “When I send the bull out, business goes up,” he says. reporters and editors. Even those media reps who didn’t come to the casting call were doing a doubletake. It all helped add up to what one Doubletree executive termed “the most successful grand opening in the chain’s history.”

He also received a $75 fine. The city’s 1974 sign ordinance strictly forbids “free-standing signs which have the shape in the form of any person, animal, vegetable, product, or animation of any of the foregoing.” continued...

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FORUM WORKSHOP forumworkshop But can a sign walk? Tibolla argued it was a vi- This is how it works. Find a topic that relates to olation of his First Amendment rights. Taking your organization. Commission an opinion surthe bull by the horns, he was willing to take the vey. Then release the results to the media in a matter to the highest court in the land. The re- news release that offers your analysis. sult was national publicity for his restaurant.

His lawyer said that he “couldn’t conceive how When in Doubt, Blame the Television any jurisdiction could bust this bull.”

Founded over a century Secret 2: And the Survey Said... ago to help families, the Independent Order of Foresters used publicityAnother publicity secret is that generating research to gain the media loves numbers. An its first national exposure. easy way to generate news that will get your name out there is to analyze and report statistics. The following news release, which resulted in Give the media provocative coverage in such publications as USA Today, numbers, and they will give you coverage. This helped build awareness for the not-for-profit is what we term publicity-generating research. fraternal benefit society that serves families. continued...

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FORUM WORKSHOP forumworkshop The IOF is using the survey information to develop a series of free, effective parenting seminars across the country in 1990. Leading the seminars will be Dorothy and Robert DeBolt, whose efforts in raising 20 children have been featured in television specials and countless San Diego – Sorry mom and dad. We’re better newspaper articles. parents, or at least we think we are.

“Children are not being 80% of today’s parents of school-age children given the opportunity to say they are more effective than their parents, contribute to family life, but admit their kids are helping less around the and television has become house and watching more television than they the great babysitter,” says did as youngsters.

Robert DeBolt. ”Many parents today are concenThese issues surfaced in a recent national surtrating more on giving vey of 600 parents sponsored by the not-fortheir kids material advanprofit Independent Order of Foresters (IOF), tages and less on characone of the world’s oldest and largest fraternal ter building.” benefit societies. continued...

Contact: Henry DeVries (000) 000–0000 12/20/07 News From: The Independent Order of Foresters Parents Think They Outshine Their Parents

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forumworkshop FORUM WORKSHOP This news release was sent to 1,200 newspaHere are some other examples of pers, radio stations, magazines, and television publicity-generating research in action, news shows through an electronic distribution all taken from USA Today. service called PR Newswire at (000) 000–0000.

For a few hundred dollars, this service or its • If you like steamy sex competitor, BusinessWire at (000) 000–0000, conversations over dinner, gives the major America Media the opportunity you’re probably single, acto see your news release on their computer cording to a survey of 300 men and women conscreens. ducted by Sfuzzi, a trattoResults can be impressive. For the IOF parent- ria with locations in New ing survey, newspapers from the Los Angeles York; Washington, D.C.; Times to the supermarket tabloid, The Star, re- Dallas; and Houston. ported the results of the study.

Radio deejays and local TV news also carried the story. Six months after the release, many publications were still using the survey information in news stories.

• One in three people suffer pangs of guilt along with pangs of hunger for a snack. The survey was conducted for Continental Baking Co., the maker of Twinkies, Hostess Cupcakes, and Ho Hos. continued...

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FORUM WORKSHOP forumworkshop • The lowly penny has a big following with the public, says a Gallup poll. Of 750 adults asked if the penny should be discontinued, the concents-us was clear: 62% want to save the singlecent coin. The poll was commissioned by Americans of Common Cents, a group organized by the zinc industry. Pennies are made mostly of zinc and use less than 3% copper.

• A friendly, helpful staff is what 76% of patrons want at a fast-food restaurant, according to a Wendy’s? Gallup survey of 1,029 fast-food consumers.

• People would rather pay $50 a month for insurance that includes a nursing home benefit than have free coverage without the benefit, says an American Association of Retired Persons study of 1,490 adults.

• Cleveland and Nashville are among the 10 cities that will be hot for hotel development in 1990, say hotel real estate consultants Laventhal & Horwath.

Here is another idea on how to distribute this information nationally. News USA at (000) 000–0000 and the North American Precis Syndicate at (000) 000–0000 are two of the nation’s premier newspaper feature placement services.

These firms send monthly packages of features to more than 10,000 daily and weekly newspapers in the USA. You can expect 100 to 400 newspaper appearances per feature. For a fixed full-service fee, News USA researches, writes, edits, typesets, prints, and disseminates the material. Both provide physical clippings and detailed usage reports. continued...

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FORUM WORKSHOP forumworkshop Secret 3: Don’t Buy When You Can Borrow Can’t afford to do a survey? No problem. There are plenty of free numbers around.

Each month Chicago Title Company of San Diego issues an analysis of new home sales.

Finding the numbers costs nothing. The data is pulled from county records and then organized in a manner that can be easily understood. The local business pages eagerly print the results.

The following is an example of a typical news release.

Contact: Roni Hicks (000) 000–0000 12/1/07 News From: Chicago Title Company

Home Sales Hit Three-Year Low San Diego – December 1989 was the lowest December in 3 years for home sales in San Diego County, an analysis by Chicago Title Company has found.

A total of 4,263 homes were sold during the month, compared to 6,788 in December 1988, a difference of 37%. In December 1987, 5,613 homes were sold, a difference of 24% compared to December 1989.

“The housing market has definitely cooled, and returned to moderate sales levels,” said Jim Reiser, Chicago Title vice president and San Diego County branch manager. ### continued...

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FORUM WORKSHOP forumworkshop The story continues for several paragraphs. Not only does the article build awareness for Chicago Title, it positions the company as the expert in its field.

Sometimes you have to get creative with this form of publicity. A transportation lobbying group released a study showing that traffic congestion costs the average motorist an estimated $1,200 a year in wasted time and gasoline. Instead of conducting a survey, the lobbyists calculated these figures using government highway statistics and current fuel prices.

Another figure cited in the study was that more than 63% of the main roadways are in fair to poor condition.

Good analysis is essential in this type of publicity. “Traffic congestion is threatening to shut down the state’s road and highway system,” says Jack Maltester, president of Californians for Better Transportation, which commissioned the TRIP study. Another spokesperson called the wasted time and gas, “the congestion tax.”

The study was released by The Road Informa- The group supported a victorious state constition Program (or TRIP, a handy acronym) to tutional amendment on the June 1990 ballot help increase coverage. The study showed that that raised state spending ceilings and increase motorists could each spend as much as $5,200 the gasoline tax to pay for transportation imin fuel and lost time by the year 2000 if the pop- provements. ulation continues to grow at its current pace. continued...

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FORUM WORKSHOP forumworkshop Another creative approach to playing with numbers was used by an environmental lobbying group from Washington, D.C. To gain coverage, a study should be provocative. Theirs was. In San Diego, the story appeared under the headline “High Levels of Lead Poisoning Suspected in San Diego Children.”

data from a federal government health survey conducted from 1976 to 1980 and then projected lead exposure in children in various cities based primarily on the age of housing.

Although not based on actual measurements of kids in 300 towns, the figures proved to be within 5% of actual lead blood levels found in More than 40% of young children in the city of studies in Oakland and Baltimore.

San Diego may have levels of lead in their blood that could lower their IQ and cause beSecret 4: If You’re Desperate, Forget the Numbers havior problems, reported a study by the Environmental Defense Fund.

If you can’t find the numMore than 300 metropolitan areas were exambers you want, make a ined, thus giving the story national appeal and guess. And if you make it allowing the group to give each city a local an educated guess, you angle. And where did they get the numbers? To still can get publicity. arrive at these estimates, this 1990 study used continued...

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FORUM WORKSHOP forumworkshop Next to numbers, the media like a bold analysis of prediction from an expert. Professional futurists, consultants who earn their living making forecasts based on current trends, are often quoted by the media. Consider the following:

You, too, can be a futurist. Just stick to your area of expertise. Predicting the future makes great reading, and who’s to say if you’re wrong? Examples of this type of publicity will be in our next issue.

• By the year 2008, the USA will have its first woman president. Voters of that day will have grown up with equal rights and women in politics.

• Soon the distinction between home and office will blur, thanks to a world of smart phones, fax machines, and computers.

• Meditation breaks will replace coffee breaks as older baby boomers keep working. Job changes will occur more often, and early retirement will vanish.

READ MORE ABOUT “SIX PUBLICITY SECRETS TO BOOST SALES” IN OUR NEXT ARTICLE. continued in next issue ...

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• Sports Items • Sunglasses • T-shirts • Toys • Watches

• Gift Items • Housewares • Leather • Jewelry • Novelties

CALL TOLL FREE: 800-635-7654 Mail Check or Money Order to: FORUM PUBLISHING • 383 E. MAIN ST. • CENTERPORT, NY 11721 ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax YOUR NAME______________________________________________ CHECK ( ) MONEY ORDER ( )______________ COMPANY NAME__________________________________________ CREDIT CARD# ____________________________ STREET ADDRESS ________________________________________ EXP. DATE ________________________________ CITY/STATE_____________________________ ZIP______________ SIGNATURE________________________________

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Secure Your BuSineSS! Your direct source for • Surveillance cameras • Security Monitors • Hidden cameras • Loss Prevention

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RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 87

This MonTh’s

Book Specials New Titles Just Arrived in our Warehouse ~ Limited Quantities

Streetwise Business Series SMALL BUSINESS SUCCESS KIT Book & CD gives insider secrets and strategies to start a successful business. includes forms, legal advice and schedules. order no. 1-58062367-9 ... $24.95

BUSINESS MANAGEMENT Lay your foundation, build your team and manage your money with this 350-page business guide.

Covers every aspect of management. order no. 1-58062540-1 $19.95

Internet

FRANCHISE BIBLE how to Buy one, or Franchise Your own business. over 300 pages written by a specialist that will save you $1000’s in legal and research fee. order no. 1-55571-367-X $24.95

11 LAWS OF INTERNET BRANDING Be fast, be first to be successful online. how to build your company, product or service into a hot, profitable brand online! order no. 0-06-019621-1 $21.00

SOLVE ALL YOUR MONEY PROBLEMS FOREVER Achieve financial freedom with this life-changing plan that will take away your money problems forever -- and help you start a new life of ease and comfort. order no. 0-399-52378-2 $14.95

MAKING MILLIONS ON THE INTERNET Complete idiot’s Guide makes it easy and fun to make REAL money on the internet. includes tips and tricks in simple language. order no. 0-7897-2298-4 $18.95

THE COPYRIGHT GUIDE A friendly guide to protecting and profiting from copyrights. This is a definitive guide to avoid costly mistakes. order no. 1-880559-43-9 $18.95

BUSINESS VALUATION Proven methods to easily determine the true value of your business or one you are wishing to buy! simple ways to value AnY business. order no. 1-58062952-0 $19.95

HOW TO ACHIEVE TOTAL SUCCESS Master your mind to achieve everything you desire. Win consistently with this practical self-improvement book. order no. 0-940398-19-2 $11.00

Closeout of the Month

Page 88 Page 88 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

SMALL BUSINESS LEGAL KIT AND DISK over 400 pages of practical legal info, forms and agreements for all size businesses. We bought closeout of these books (c) 1995, but still loaded with relevant info. Disk is 3.5 floppy, pages are slightly yellowed. Use just onE form and pay for the book 3x over! Published at 19.95. order no. 1-55850-701-9 $10.00 sPECiAL: Buy any other book on this page and take this one for $5.00! LiMiT 5 CoPiEs to single buyer.

Trade MaGaZINeS Swap Meet

Retailers Forum

This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters.

It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

Closeout News/ The Leading Wholesale Monthly Source Merchandise for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere!

Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers.

Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced.

These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.

Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials,and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

SoloMayoreo

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

www.bizbooks.org

Page 8989 Page RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 89

USA Closeout Directory Toy Importers & Wholesalers

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our bestselling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Re-tailers, flea marketers, home party plan sellers ...anyone who sells merchandise a s needs this directory! Clothing • Electronics • Jewelry • Toys • Watches • More!

This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers.

Included are names, addresses, phone and fax numbers as well company websites and e-mail addresses and descriptions of lines carried.

Order No. TOY $29.95

Order No. 4 Closeout Directory - $29.95

Dollar Store Directory of Smoke Shops Merchandise Guide Our EXCEL Directory contains over 7,000

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. This directory is emailed to you in Excel format and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses

Order No. SSDB (Excel) $399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.

Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 90 Page 90 NOVEMBER 2022 | RETAILERS FORUM MAGAZINE

Business Directories

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips!

This is the most accurate and useful resource guide you’ll ever own and refer to daily!

• Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry.

• Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More!

Order No. AC $29.95

Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now have a piece of it.

Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties.

All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory!

Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

www.bizbooks.org

Page 91 RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 91

USA Mail Order Catalogs

Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.

• Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products.

Order No. GG

Gift Guide

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.

Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games.

Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $450.00

$39.95

BUCKS FOR BLING

Annual Guide to the

Accessories Sourcing Directory

Licensing World

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders.

These are the sources that you would apply to if you wish to obtain a license to manufacture

Sourcing For Jewelry Makers Directory

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs.

If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 121 $150.00

Order No. 122

Order No. 321 $249.00

1-800-635-7654

Page 92

$100.00

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country.

This directory will help you put your own designs into production.

Order No. 0971486743

$125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information.

Order No. A-106 $65.00

1-800-635-7654

Apparel Business Directories

Page 93 RETAILERS FORUM MAGAZINE | NOVEMBER 2022 Page 93

FORUM PUBLISHING CO.

Credit Card ORDERS: 800/635-7654 FAX ORDERS: 631/754-0630 INQUIRIES: 631/754-5000 Website: www.bizbooks.org

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Order by phone 1-800-635-7654

You’ll save time ordering by phone instead of mail. Speak with our knowledgeable salespeople who will assist you in placing your credit card order. If you have questions about our products, call Customer Service: (631)754-5000 Mon-Fri 10am-5pm EST.

Order by mail

Please complete all information so we can fill your order promptly. We gladly accept checks, money orders and major credit cards. If charging from your credit card, please SIgn the order form where indicated and supply your complete number and expiration date. Sorry we do not accept C.O.D or stamps. Checks must clear bank before orders can be shipped.

Order Online

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Delivery Information

Books and cassette programs will be shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

www.bizbooks.org We download orders hourly and process within 24 hours.

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Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

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WHOLESALE RESOURCE! Instant Access to:

• Free Monthly Trade Magazines • Articles For Your Business • Hot Products Review • USA’s Leading Wholesaler Search

WholesaleSources.com your search engine for everything wholesale!

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