Retailers Forum Magazine May 2019

retailers

VOL. 38 NO. 12 MAY 2019

S e r v i c i n g

t h e

I n d u s t r y

S i n c e

1 9 8 1

Want More Info? Circle #06 on page 11 • www.Vendor411.com

PAGE 2 MAY 2019 | RETAILERS FORUM MAGAZINE

INCREASE YOUR SALES:

SELL CANDY! Largest Selection of Candy in the USA

www.SweetWholesalers.com Increase Profits By Adding to your Line

Small Space = Big Profits!

We are a full-line candy wholesaler offering convenient on-line ordering and fast flat-rate shipping throughout the country.

Bulk Candy º Candy Bars º Candy Coated Caramel Candy º Chocolate º Cinnamon & Red Hots Gum & Bubblegum º Gummy Candy º Hard Candy Jawbreakers º Jelly Beans º Jewelry Candy Kosher Candy º Licorice º Lollipops & Suckers º Mints Mini-Sized Candy º Novelty Candy º Nuts & Nut Candy Old-Fashioned º Retro º Rock Candy º Salt Water Taffy Sour Candy º Sugar Free º Vending Machine Candy

Sweet Specials

Black Ice Blow Pops Gummi Fruit Salad 48 Count 12 Count

$10.99

$20.99

Rainbow Mini Frogs 12 Count

$20.99

www.SweetWholesalers.com

RETAILERS FORUM MAGAZINE | MAY 2019 Page 3

Want More Info? Circle #12 on page 11 • www.Vendor411.com

Page 4 MAY 2019 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

HOW TO USE THIS DIRECTORY ☛

Locate the products that interest you.

See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser.

Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | MAY 2019 Page 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

631/754-5000

DRESS UP FOR

PROFITS! Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! WHOLESALE Costume Club

ADVERTISING

RAMSONS IMPORTS . . . . . . . . 13

FORUM AD RATES . . . . . . . . . . 09

REMY WAREHOUSE . . . . . . . . . 42 SMARTEST BARGAIN . . . . . . . 88

100’S IN STOCK All Occassions

www.USACostumers.com See our ad on page 52

Light Up Without Lighting Up! Electronic Cigarettes Full Service Wholesaler • We Ship Worldwide

LIGHT E CIG • Disposables • Atomizers

• Kits • E-Cig Batteries

• E-Liquids • E-Cig Accessories

see our ad on page 65

More Money the Second Time Around!

H2 E-Cig Round Mouth Atomizer $1.85

5mL Bottle E- Liquid E-Juice for E-Cig $1.30

1 cig, E-Cig kit Includes USB, 10cartridges, Wall, Car Chargers $6.50

SHISHA Zero le Nicotine Disposab E-Cig $3.45

Recycled Clothes E-Case w/2 Cigarettes + 1 USB Charger $10.50

Round Mouth E-Cig Set 3.5ml Atomizer w/Coil Heads $3.83

see pg 44 & 45 www.Lightecig.com We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

CREDIT CARD PROCESSING

www.EXScredit.com

BLING IT ON! HipWholesale.com

MAY 2019

Fast Same Day Shipping Flat Rate Delivery

APPAREL

SWEET WHOLESALERS . . . . . . 03

1 STOP WHOLESALE . . . . . 44/45

TOP TEN WHOLESALE . . . . . . . 84

BLANK TEES . . . . . . . . . . . . . . . 66 BOUTIQUE CLOSEOUTS . . . . . 59

BOOKS

CLOTHINGWARE . . . . . . . . . . . 39

AUCTION BOOK . . . . . . . . . . . . 92

DD BULK . . . . . . . . . . . . . . . . . . 22

BUYERS CONTACTS . . . . . . . . . 91

FASHIONABLE SALES . . . . . . . 55 FLIRTY WHOLESALE . . . . . . . . 40 KARMA CIRCLE . . . . . . . . . . . . 20 SCARF WAREHOUSE . . . . . . . . 53 SELINI NY . . . . . . . . . . . . . . . . . 29 STYLE IN FASHION . . . . . . . . . . 04 STYLISH PLUS . . . . . . . . . . . . . . 43 T SHIRT REP . . . . . . . . . . . . . . . . 31 UIN DEALS . . . . . . . . . . . . . . . . . 25 UNIVERSE WHOLESALE . . . . . 79 USACOSTUMERS.COM . . . . . . 52

ASSORTED ITEMS

Page 67

These Shoes

are Made for

PROFITS

79 South China Page 19

Does anybody read these?

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription!

Congratulations to

EVITA’S SHOP BA, AR

AUCTION FINDER . . . . . . . . . . . 38 BARGAIN OUTLET . . . . . . . . . . 18 BEAN WHOLESALERS . . . . . . . 30 CROV . . . . . . . . . . . . . . . . . . . . . 21 DOBA DROPSHIP . . . . . . . . . . . 47

CLOSEOUT DIRECTORY . . . . . 89 HIDDEN WEALTH . . . . . . . . . . . 87 TRADE BOOKS . . . . . . . . . 94-100

CANDY SWEET WHOLESALERS . . . . . . 03

CELLULAR CELLCITY.BIZ . . . . . . . . . . . . . . 61 WHOLE-CELL . . . . . . . . . . . . . . 33

COMPUTERS REFURB SHOPS . . . . . . . . . . . . . 36

CONSUMER ELECT. FIND IT CHINA . . . . . . . . . . . . . . 29

EVERYTHING CLOSEOUTS . . . 20

CREDIT CARD

EZ DROPSHIP . . . . . . . . . . . . . . 56

PROCESSING

GET THAT WHOLESALE . . . . . . 82

EXP MERCHANT . . . . . . . . . . . . 50

MEGA UBID . . . . . . . . . . . . . . . . 78

NOAMB . . . . . . . . . . . . . . . . . . . 90

$4.50 Each

#1

BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVICES AVVO . . . . . . . . . . . . . . . . . . . . . 54 CC WAREHOUSE . . . . . . . . . . . .85 E-STORE BUILDERS . . . . . . . . . 68

E-CIGARETTES & SMOKE SHOP ITEMS 3’x5’Embroidered Flags $14.00 Each

View our 148 page Catalog online ! www.RIOhio.com

LIGHT E CIG . . . . . . . . . . . . . . . . 65 LOGIC WHOLESALE . . . . . . . . . 80

WindSocks $48.00 dz

Min.Order SELLER . . . . . . . . . . 49 NOVELTY $150.00

$42.00 dz

See Page 9

COOL GLOWING . . . . . . . . . . . 15

$18.00 dz

$9.00 dz 5” Patches $36.00 dz FLAGS

GALAXY IN’L. . . . . . . . . . . .$39.00 . . .dz 23 Tri-Fold $5.00 Each

Leather Wallets $5.50 each

FOOTWEAR

12”x18” Metal Sign $5.25 each

2.7¢ Long Distance!

R/C & TOYS

Metal Sign $4.75 each

8” x 12” Metal Signs $39.00 dz

E-STORE SITES . . . . . . . . . . . . . 22 SNEAKER CLEARANCE . . . . . . 71

Magnets 3”x8” $18.00 dz

FORUM123.COM

RC VARIETY . . . . . . BACK COVER

$36.00 ut/72pcs

Metal Plates $27.00 dz

SOARING RC . . . . . . . . . . . . . . . 32 $4.00 each

sold by the

Giganticdozen!

Selection of Variety Goods

SPECIAL FEATURES 8” x 12” Parking Sign $18.00 dz

$30.00 dz

$15.00 dz

Accept Credit Cards At Your Business.

EXP Merchant $6.00 dzSee HatPage Pins Also 50

$48.00 dz

. . . . . . . . . . 19 E STORE SIGNS . . . . . . . . . . . . . 83 79 SOUTH CHINA . $21.00 dz $36.00 ut 72 pcs

Metal Sign 12”X18” $5.75 Each

$15.50 Each

$18.00 dz

Hat Pins $6.00 dz

$36.00 dz

3pc Magnet

$5.25 Each CARTOON CONCEPTS . . . . . . . 28

Garden Flags

48.00 dz HEAVENLY . . . . . . . . . . . . . . . . 32

Belt Buckles $36.00 dz

Advertise in

NOVELTIES

Leather Bracelet $18.00 dz

FB CAMPAIGNS . . . . . . . . . . . . 73 FIND IT ASIA . . . . . . . . . . . . . . . 81

Playing Cards HANDBAGS $18.00 dz 12”x18” Metal Signs

Garden Flags $48.00 dz

$5.50 Each

BAG CLOSEOUTS . . . . . . . . . . . 63

FORUM ADVISORS . . . . . . . . . .60 BAG VENDORS . . . . . . . . . .Belt . .Buckles . 30 FORUM PRINTERS . . . . . . . . . . 76 FUNDING OFFICES . . . . . . . . . . 26 KWIK INC . . . . . . . . . . . . . . . . . . 70 PAYROLL HELPER . . . . . . . . . . 75

Metal Signs $5.50 Each

$24.00 dz

$42.00 dz

HOME & HOUSEWARE Patches $18.00 dz 3’x5’Embroidered Flags $14.00 Each

$21.00 dz

DAKOTA STEEL ART . . . . . . . . . 17 MERCHANDISE REP . . . . . . . . . 18 RUG PROFITS . . . . . . . . . . . . . . 93

FORUM ANNIVERSARY . . . . . 12 12” Metal Signs $5.00 Each

FORUM WORKSHOP . . . . . . . . 35 $15.00 dz

$24.00 dz

RETAILERS BANK . . . . . . . . . . . 58

WHAT’S HOT . . . . . . . . . . . . . . . 12 Belt Buckles $36.00 dz

1ut/5 dz Mood Rings $33.00 unit

SALES GROUP BAGS . . . . . . . . 48

ACCESSORIES BLING WHOLESALER . . . . . . . 51

ASD VEGAS SHOW . . . . . . . . . . 34

DVD BUNDLE . . . . . . . . . . . . . . . 64

WATCHES & CLOCKS

VACATION PROMO . . . . . . . . . 72 BUND JEWELRY . . . . . . . . . . . . 27

TIME WHOLESALERS . . . . . . . 43

WHOLESALESOURCES.COM . . . . 101 CLOSEOUTS FOR SALE . . . . . . 69

WATCH DEALERS . . . . . . . . . . . 24

DROPSHIPPERS

JEWEL CLEARANCE . . . . . . . . . 28 JEWELRY MINERS . . . . . . . . . . 57

DOBADROPSHIP . . . . . . . . . . . 47 KAASH . . . . . . . . . . . . . . . . . . . . 02 EZ DROPSHIP . . . . . . . . . . . . . . 56 SHAKE WHOLESALE . . . . . . . . 26

Tri- Color Necklace $18.00 dz

1000’s of Items See our ad on page 47

WHOLESALERS:

SETON SIGNAGE . . . . . . . . . . . . 86 BODY CANDY HQ . . . . . . . . . . . 41

HIPWHOLESALE . . . . . . . . . . . . 67

DROPSHIP TO PROFITS!

TRADE SHOWS

VIDEOS & DVD’S JEWELRY/

36 pcBiker Ring $39.00 unit

$7.00 Each

PROMOTIONAL REWARDS . . 46 RUSH SUPPLIERS . . . . . . . . . . . 24 PROTECTION PLANS . . . . . . . . 72

RAMSON’S

Friend Necklace READER RESPONSE . . . . . . . Best . .$24.00 11dz/setsSee our Ad on Page 13

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS Sells Like A Breeze!

DAKOTA STEEL See Our Ad on Pg. 17

VISIT FORUM ON THE INTERNET View our latest books at

www.bizbooks.org

THIS MONTH MARKS OUR WE HAVE BUYERS 38TH ANNIVERSARY PG 91

1981-2019

THANKS TO ALL!

Databases for ALL Industries www.BuyersContacts.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online Reach ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales

magazine indispensable to their buyers.

Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 MAY 2019 | RETAILERS FORUM MAGAZINE

CONTACT US: TEL: 1-800-635-7654 FAX: 631-754-0630 Email: ForumPublishing@gmail.com

TOP INDUSTRY TRADE SHOWS 2019

retailers

JANUARY

Los Angeles Market Week Minneapolis Gift Show Philadelphia Gift & Variety Show St. Louis Gift Show

ADVERTISING RATES

FEBRUARY

AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Prices shown per month, above rates include full color printing

California Marketplace Charlotte Gift Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Seattle Gift Show MARCH

ASD Marketweek Las Vegas Show Minneapolis Gift Show Norton’s Gift & Variety Show APRIL

Hawaii Merchandise Expo Portland Gift Show Charlotte Gift Show MAY

Off Price Show NY JUNE

ADVERTISING SPECS › Page: ¼ Page:

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Charlotte Gift & Variety Show Dallas Gift & Variety Show LA Fashion Market Minneapolis Gift Show Norton’s Gift & Variety Show JULY

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at top trade shows

Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows.

Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads.

Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www.wholesalesources.com

ASD Market Week California Marketplace Oklahoma City Wholesale Show Philadelphia Gift & Variety Show AUGUST

Biloxi Wholesale Show Fort Lauderdale Gift Show Louisville Gift Show Minneapolis Gift Show Off Price Specialist Show St. Louis Gift Show SEPTEMBER

Asia America Wholesale Show California Gift & Home Show Charlotte Gift & Variety Show Hawaii Gift Show Norton’s Gift & Variety Show OCTOBER

Las Vegas Souvenir & Gift Show Minneapolis Gift & Variety Show Additional Shows TBD NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo Norton’s Gift & Variety Show Ocean City Gift Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER Welcome to

our 38th Anniversary Issue of Retailers Forum Magazine! It is truly amazing how quickly time has flown by since our first issue was published in 1981.

THERE are so many memories that we have of our humble beginnings when we started with $100 and a lot of dreams and hard work to get our operation off the ground. Having worked at Forum Publishing for the last 38-years it is truly one of the most unique experiences of my life. And one that I am extremely grateful of.

WHEN I first handed out the first copy of our magazine, then called Flea Market Forum to local vendors in the New York area I had no idea of what the future would bring or even if we’d make it to the next issue with our shoestring financing.

Now, here we are 456 issues (months) later, still publishing and proudly serving our industry!

OUR Anniversary is very special to me and I want to share it with our readers old and new as well as our dedicated advertisers who make every issue possible.

I often think back to the early years when we started, pre-computer, prefax machine when everything was done by hand. That included laying out the magazines, typing labels for mailing and hand sorting mail bags to delivery to the posy office.

THERE was nothing easy back in the “old days” and technology has been both

a blessing and a curse in both the publishing as well as the retailing industry.

OVER the 38 years I have been fortunate to have worked with some of the best staff in the publishing world, the finest printers and tradesmen. Many of the high school students who interned with us decades ago have gone onto successful careers and started their own families and businesses.

All that have passed through our doors have felt the entrepreneurial spirit that pervades our offices through this day. Our company has been the epitome of the American dream that was started with $100 and a great deal of determination.

ALONG the way our company went from starting in a studio apartment in the Bronx, New York to a one bedroom apartment in Sunnyside, queens to a commercial basement in Great Neck, Long Island to our first “nice’” office in Syosset, Long Island. In 1987 we purchased our current office building in Centerport, Long Island where we’ve been for the last 32 years.

ALONG this journey I have learned a great deal and continue to do so. Life holds great opportunity for us all - we just need to pay attention when it shows itself.

Thank you everyone!

>> ON-LINE SOURCING

The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

38

Years

1981-2019 RETAILERS FORUM is published monthly at $75/year USA, $125/year foreign.

Entire contents copyright ©2019 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly! Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL

❒ All Advertisers in APPAREL ❒ 01.

1 Stop Wholesale ❒ 13. Karma Circle ❒ 08. Selini NY ❒ 28. Style in Fashion

CREDIT CARD PROCESSING ❒ All Advertisers in

CREDIT CARD PROCESSING

❒ 38.

EXS Credit ❒ 68. NOAMB.com

FOOTWEAR

❒ All Advertisers in FOOTWEAR ❒ 37.

79 South China

GENERAL & VARIETY

❒ All Advertisers in GENERAL & VARIETY ❒ 48.

Bargain Outlet ❒ 11. Crov ❒ 04. Galaxy Flags ❒ 07. Ramsons

HOME & HOUSE

❒ All Advertisers in HOME & HOUSE ❒ 23.

Dakota Steel Art

JEWELRY & ACCESSORIES

❒ All Advertisers in JEWELRY ❒ 06.

Kaash

WESTERN ACCESSORIES

❒ All Advertisers in WESTERN ACCESSORIES ❒ 33. JR Palacios

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

I

Anniversary

‘d never thought that back when I was 22-years-old just starting to publish Forum that it would be a run lasting over three decades and one that I can honestly say I still enjoy as much today, 38 years later, as when I started!

Now, 38 years and 456 issues later, we celebrate embarking on our 39th year servicing the wholesale/retail industry.

Reflecting back over the years is always sentimental for me as I remember the birth of my daughter in 1983 and the 7-days a week working with her crib in a corner of my office. I recall moving from our basement office in Great Neck to our first modern offices in Syosset, the birth of my son in 1987 and then purchasing our own office building in Centerport, where we remain today.

They say that time flies, and it certainly does.

My daughter’s now 35, with a newborn, while my son’s 32.

Both of them have pursued careers in media and marketing. e – May 1981 Our First Issu Retailers Forum has been my passion that brings me great joy in addition to great stress at deadline times! Publishing is a fast-paced industry Page 12 MAY 2019 | RETAILERS FORUM MAGAZINE

that requires a dedicated staff and loyal advertisers and readers to remain successful.

I have been blessed with both, which has allowed us to continue strongly as over the years.

Publisher Martin Stevens circa 1981

Being the first trade magazine sets a high bar. In many instances we have shaped the marketplace by exploring and presenting new opportunities to our clients. When we started there was no such thing as a computer or fax machine (wow, am I old!).

Now, technology changes constantly and we must all embrace and harness its power to stay ahead of the curve. We take our responsibility of guiding the market very seriously.

As we start our 39th year in the industry I’d like to thank everyone who has contributed to our business over the years and help us build what we like to think is the best trade magazine in the country. Hopefully you think so also and will be with us for the next 38!

Martin Stevens, Publisher

Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MAY 2019 Page 13

Shipping Available!

BE THE FIRST Drop - Low inventory needed AT YOUR SHOW - No extra cost NEXT DAY SHIPPING TO SELL OUR e selling MOM’S HEAD WILL SPIN! r booth www.DakotaSteelArt.com RUSTPROOF THERE seriously is nothing more fun than a Dakota Steel Art Wind 1-701-242-7747 Spinner!

If you have been fortunate enough to see these beautiful items for booth+info@dakotasteelart.com WIND SPINNERS! displayed you immediately “get it!”

For more information, contact:

WITH a lifetime rust proof warranty, next day shipping and dropshipping available, the Wind Spinner will be the fastest selling item in your store, flea market booth or online ecommerce site. And did we mention that each item is proudly made in the USA? IT is easy and inexpensive to add a great line of Wind Spinners to your current offerings. Contact Dakota Steel Art today and take advantage of their knowledgable service to pick out just the right product mix for your shoppers. There’s a reason why their motto is “Try them...you will LOVE them!”. Not only will you and your customers love them but you’ll be making money at the same time.

Join the Vendors Switching to DSA - America’s Best Selling Wind Spinners - Proudly Made in the U.S.A.

S STEEL WIND SPINNERS For more information, contact:

MAMA MIA - GREAT SCARVES

SELLING TODAY! $ 47 akotasteelart.com www.ScarfWarehouse.com

7747 * Fax 701-242-0177 @dakotasteelart.com Road 25 Mantador, ND 58058

our spinners from stock items (limited to in-stock items)

For more information, contact:

www.JewelryMiners.com

60 Dog Breeds!

MOMS of all ages and types love beautiful scarves. And lots of dads too!

But moms really will enjoy being able to buy great scarves from your store or online site while saving money. That’s something moms like to do also!

AT Scarf Warehouse it all comes together. The country’s largest selection of beautiful pasmina scarves and shawls starting at just $3.09 wholesale.

You can mix and match a great assortment of fast selling items as well as check on monthly specials and liquidations the company runs to really increase your profit margins.

THIS month’s special is for one dozen beautiful paisley genuine pashmina scarves in assorted colors for just $50.00. It is an amazing deal that will be quickly bought by your customers.

Try them, you

wil LOVE them!

MAMA LIKES BLING

MAYBE you already know this but we have found that women really do like jewelry! One of the largest wholesalers of fine jewelry at really incredible prices is Jewelry Miners. This well established company is trusted to offer the best quality jewelry at the most competitive prices in the marketplace.

WITH over 22 years experience knowing exactly what sells, the company runs super sales on their website regularly for their wholesale buyers with discounts as high as 75% and NO minimum order. Having no minimum allows you to stock up small quantities at a time allowing a great mix of merchandise.

IF you were thinking of opening a bridal boutique section at your store or online site, check out Jewelry Miners right away as they will help you set up the department.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654 Page 14 MAY 2019 | RETAILERS FORUM MAGAZINE

CoolG owing.com LED Light Saber Sword Pink (2-Mode) $

2.99

LED Heart Wand $

Economy Glow Necklace Blue - 50-Pack

21.95

$

Flashing Party Hat Red - 6 pk

16.95

$

Glow in the Dark Frisbee

Accents Mini LED String Lights $

14.95

7.99

$

1.99

Cool Glow Bottle Collars 50 pk Yellow $

LED Atomic Glow Shot Glass $

2.59

White LED Diamond Bling Rings Assorted Shapes (24-Pack) $

26.40

27.95

Light Up 14 Red LED Tray $

21.95

8” Premium Glow Bracelets Yellow - 100 Pack $

15.99

Cool Glow Mugs Pink (30 per Pack!) $

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| MAY 2019 Page 15

Labor Department Set To Boost OT Threshold

THIS is a gigantic news story that will effect many retailers and businesses across the United States.

Workers who make less than about $35,000 a year will be eligible for overtime pay undre a long-awaited proposal the Labor Department is rumored to unveil soon.

THE department is proposing a new regilation to update time-and-a-half pay requirements for all hours worked beyond a 40-hour work week. The ruling would raise the salary threshold under which workers are automatically entitled to overtime wages from about $24,000, but wouldn’t go to the $47,000 mark that was pushed by the Obama administration in the past. That proposal was immediately blocked by a federal judge in a Texas court.

THE new rule would significantly expand the number of workers eligible for overtime pay. Of course it may be challenged in court, however worker advocates complain that the proposal doesn’t go far enough.

Business groups around the country are worried about the new payroll costs that would be associated with this ruling.

THE current administration’s approach to the overtime question has been watches closely by businesses in all industries. There have already been many lawsuits filed in class action suits for overtime pay from workers at some very large companies and corporations.

THE DOL has sent their proposals to the white house office of Management and Budget and regulators want to get it finalized before the 2020 election so it will be harder to undo if a Democrat wins the white house. The proposed rule’s roll out has been frequently delayed since it was first released over two years ago and it will most likely have more delays and lawsuits along the way.

A new rule like this would be the first update to federal overtime pay requirements in 15 years.

Meanwhile, small businesses and employers in areas where the cost of living is already lower have complained that boosting overtime requirements will force them to cut jobs and hours to help meet payroll costs. Some lawyers are claiming that the DOL does not have the authority to enact such a ruling and claim it is a job killer.

NYC Flagship Stores Closing

FOR big brand retailers having their flagship store on Fifth Avenue or Madison Avenue in New York City was almost a requirement for them. Lately however so many things in retailing have been changing that several iconic retailers have been closing down their flagship stores. This certainly is not a promising sign for our industry when Lord and Taylor announces closing their New York location or most recently Tommy Hilfiger announcing the closing of theirs on Fifth Avenue.

HILFIGER’S 22,000 square foot store is yet another loss to the famed Manhattan shopping street.

And to make matters worse the brand also annunced that they will be closing its Collins Avenue Store in Miami as well. This is happening at a time when retailing is becoming more of an online experience than a physical shopping one. So maybe you want to believe from some of the other industry magazines that you need to “create instore experiences” to stay alive. Honestly we have more of a challenge coming than having a clown blowing up balloons at your store lobby is going to fix. When the deep-pocketed retailers like Hilfiger, Toys R Us, Ralph Lauren, Henri Bendel and others are having troubles it becomes increasingly obvious that many of us need to pivot more, and quickly into online marketing to our shoppers.

NOW is the time to spruce up, promote and prepare your website, social media marketing!

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 16 MAY 2019 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | MAY 2019 Page 17

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RETAILERS FORUM MAGAZINE | MAY 2019 Page 19

with

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RETAILERS FORUM MAGAZINE | MAY 2019 Page 21

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Page 22 MAY 2019 | RETAILERS FORUM MAGAZINE

FLAGS

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RETAILERS FORUM MAGAZINE | MAY 2019 Page 23

Luxury Watch Wholesalers

AUTHENTIC WATCHES • SINCE 1979 • CALIFORNIA LOCATION Rolex Breitling Tag Heuer Omega Panerai Montblanc Bell & Ross Oris Accessories Longines Baume & Mercier Michele Cartier Tudor IWC

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Vivaldo 35 x 10W Ceiling Light w/GoldPlated Finish and Clear Crystal Spheres RETAIL: $8,055.00

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Page 24 MAY 2019 | RETAILERS FORUM MAGAZINE

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www.UinDeals.com RETAILERS FORUM MAGAZINE | MAY 2019 Page 25

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www.FundingOffices.com Page 26 MAY 2019 | RETAILERS FORUM MAGAZINE

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The main advantage of this Concept is the fact that DIAMOND VENEER blurred the main differences between real Diamonds and the CZ, to a point of absolute no recognition. The fact that the CZ is no longer white, now even professional jewelers lost their expert eye advantage recognizing DIAMOND VENEER as fakes!

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RETAILERS FORUM MAGAZINE | MAY 2019 Page 29

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RETAILERS FORUM MAGAZINE | MAY 2019 Page 31

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SOURCEDIRECT

FORUM WORKSHOP

forumworkshop

Operating Your OPERATING YOUR RETAIL STORE

RETAIL STORE

Owning and operating a store remains one of the best opportunities if you’re intent on going into business for yourself – just as it has been throughout our nation’s history.

lined with expansive malls and shopping centers – their stores serving as places to be as much as places to buy. In the country, any trip into town invariably becomes a trip to shop some local store. And where you find a faded Long before they were called entrepreneurs, in- downtown, it’s a sign the community’s vital esdependently minded men and women found tablishments opted for another location, taking careers and financial freedom by running retail the crowds with them. businesses. They were merchants who plied the trade routes, bearing exotic goods from distant lands. They were blacksmiths shoeing the horse and selling the hinge. And they were weavers Whatever the era, wherever situated, indemaking and marketing cloth for citizens of pendent retailers provide an essential service to town and country. the community and its citizens. Your mission as a retailers, whether you’re selling from a flea In our American history, now forgotten retail- market booth, a strip shopping center, or a dazers, the proprietors of general stores and ped- zling storefront, is to provide the buying public dlers roaming the countryside in wagons, access to goods and services. People will pay helped tame the land. They provided the pio- handsomely for that access. That’s fortunate neers access to the tools and goods that since, as a retailers, you’ll make your living, couldn’t be carried along on the western ad- and hopefully your fortune, off the difference vance. And when the wilderness was con- between what you pay for goods and what you quered, there could be no surer sign of the can sell them for. victory than a street lined with shops addressing the needs and indulging the wants of a civil If you’re the type of person who can sense what society. Success as a retailer then required a spe- that public wants, and you’re willing to assume cial combination of confidence, marketing and the responsibility to find and deliver it, owning management skills, and gut instinct about what and operating a retail store will prove a rewardcustomers would buy. And that’s still what’s re- ing and challenging profession. As the owner quired. of a small store, you’ll be in charge of your career and your life. You’ll only answer to the Today, the products available through retailers man or woman in the mirror. If you long for large and small help define our time and aspi- that kind of self-determination, your own retail rations. As the heart of any city are the shops store offers a promising path to independence. and stores that mirror its diversity and culture. RETAILERS FORUM MAGAZINE | MAY 2019 Page 35 The border between city and suburb is often continued...

An Essential Service

forumworkshop FORUM WORKSHOP In the consumer marketplace, there’s always room for the store owner who can keep the customer satisfied. You may not think that’s true when you first glance at today’s retail landscape, where if there’s a predominant trend, it’s toward “super” stores and warehouse clubs.

But those giants’ “everything under one roof” approach to selling goods is at once their greatest strength and potential weakness. People shop those stores for bargains. But in exchange for that good price, they must also be willing to accept the selection on hand. These retail generalists stock a little of everything but not much of anything.

Small Stores, Big Opportunity What about the shopper who doesn’t really know what she wants? The shopper who wants more selection than can be found in stores that

strive to be all things to all people? She needs the help of the sales clerk who can suggest the best software to enhance her child’s education.

He likes the idea that the guy who sells the family bicycles will also be there when repairs are needed. She’ll buy from the local merchant she knows on a first-name basis, and will take advantage of the free door-to-door delivery service.

In other words, for the very reasons that today’s retail giants prosper, consumers need independently owned specialty stores. continued...

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FORUM WORKSHOP forumworkshop Many observers feel reand answering those demands. This article is tailing is at a crossroad, about opening one of those specialty stores, the heading in two different best retail opportunity for the 21st century endirections as we enter trepreneur. the new millennium.

Down one road are the Before you get lost in dreams of that wonderful giant stores pushing opportunity, remember life’s rewards are price without service. earned, not granted. Running your own store Down the other are smaller, highly specialized asks nothing short of hard work, long hours, shops requiring the dedication, skills, and vi- and occasional spats of high anxiety. But if you sion of the entrepreneur. cherish challenge, and enjoy the process of building a business as much as the fruits of sucSpecialty stores thrive by offering consumers cess, you can make it in retailing today. unrivaled selection in a distinct category of merchandise, and all related goods and serv- Still, if you’re going to succeed, you need to reices. It’s a business that demands the attention alize that when it comes to specializing, it’s no of a hands-on operator, the entrepreneur who longer enough to simply open a clothing store, will devote him or herself to becoming the ex- an electronics store, or a bookstore. continued... pert on what consumers need in that category,

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FORUM WORKSHOP forumworkshop Those concepts may still work in the few underserved population centers that remain, but they’re guaranteed tickets to failure in areas where competition already reigns. To survive and thrive, you must focus on the narrow markets within markets; and then become the unquestionable expert within that narrow internal market.

While your city probably doesn’t need another woman’s apparel store, it might need a specialist in clothing for big women. It might not need another electron-

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And while there might not be room for another bookstore, what about the best-stocked music book and score store in the land?

Whatever subcategory you choose, service will prove as crucial to survival as the products you sell.

The Service Advantage Personal service, be it advice on the right color or prompt in-home delivery, is one advantage you, as an independent retailer, will always enjoy over a larger store. Today’s social and demographic trends dictate the need for the services only the specialty store can provide. And demand will only grow in the years ahead. continued...

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forumworkshop FORUM WORKSHOP Everyone seems caught up in a rush to juggle schedules and accomplish more than the day allows. What a welcome respite it can be for a customer to step into a store and be greeted by name. To have the clerk show her a new color in that style she liked so much last month. To be asked how his grandchildren are doing, or if he enjoyed that vacation trip. And then he finds exactly what he needed. Why would he shop anywhere else? The specialty store is built on such relationships.

Experience teaches consumers there’s no substitute for quality.

Shoppers want the best, but don’t always enjoy the luxury of time to find out what that is.

They’ll give their business to an expert who earns their trust.

Your success as an independent retailer in the 21st century depends on your ability to provide that expertise, and to use it to benefit your customers. In retailing you may be boss, but you work for everyone who walks into your store.

While you don’t need to worry about getting fired if you don’t do your job for them, you do need to fear being ignored. If that happens, it’s only a matter of time before you’ll be investigating other lines of work.

On the other hand, if you follow the fundamentals of smart retailing and develop and implement a business plan that’s right for your store, you’ll share in the success that makes retailing one of the best opportunities any self-assured man or woman can enjoy. continued...

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FORUM WORKSHOP forumworkshop dominates and redefines the consumer marketplace. As boomers look to their middle years and beyond, they’ll again have their say on how stores should serve them.

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Before you begin planning, take a moment to consider some of the outside forces – An aging population is more settled, home-orisocial and economic trends – ented, and concerned with convenience. Baby at work in today’s consumer boomers have been consumers long enough to marketplace. Awareness of realize the only guarantee worth having is a these will help you determine what type of requality product. They’ll accept nothing but the tailer you should become, and how you should best in goods and services, and on that, they’ll reach and serve your customers. give you no room to err. Each of their visits to your store The Baby Boom Generation should be regarded as your is Getting Older only chance to please them. It If you’re one of the multitude tagged “baby will take a lot more than a boomers,” a quick glance in the mirror should smile at the cash register to be enough to convince you society is aging. The keep them coming back to continued... baby boom generation is so large, it continually your store.

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forumworkshop FORUM WORKSHOP combination of product selection and service that people will seek out that store from near and far. Some will shop in the store, others may trade with you by phone, fax, or email; all Eventually some in this age group may opt for should recognize the store as their best source simpler lives, perhaps in more pastoral settings. for whatever it is you sell.

But they won’t want to surrender the little luxuries and conveniences they’ve become accus- People no longer tomed to. That fact, combined with today’s must live where faster and more efficient delivery services, dic- they work; they tates that you must think of your audience in a can now work very broad sense. where they live.

People Are Looking For Simplicity Combined With Luxury

Most of your customers will come from the area surrounding your shop. But if you successfully address a special product niche, you will sell to people living in a much wider area, as well. The owner of the specialty store in the 21st century should offer such a comprehensive

Tomorrow’s successful specialty store may need to enter mail order to exploit the potential of its market niche. All your customers, regardless of where they live or work, will expect prompt delivery of whatever they buy. continued...

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forumworkshop FORUM WORKSHOP And whether they live across town or across zenship without surrendering their cultures. country, they’ll demand that if your store sells The pot itself may be melting as we evolve into a product, you’ll also service or repair it, at their a society of societies retaining their individual convenience. ethnic identities.

If you’re expecting to trade with these groups, you must be prepared to deal with them on their own terms. That means in their language, The dawn of the 21st century will also present and being sensitive to their manners and cusyou with a more diverse society. Immigrants toms. Of course, this should also be taken into from around the world will continue to have consideration when hiring staff. their impact on American society and culBuilding the Right Team ture. But unlike past and Reputation waves, which assimilated into America’s Staffing itself poses both challenge melting pot, many of and opportunity for you. today’s immigrants aspire to American citicontinued...

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forumworkshop FORUM WORKSHOP Traditionally, small stores are staffed by family members or from the pool of unskilled or semiskilled labor; a transient labor market of mostly young people more interested in short-term employment than a career in retail. That pool of young prospective employees will soon shrink while the number of available mature workers will increase.

Whoever is hired, you’ll need to offer employees more then an hourly wage. A specialty store depends on forging personal relationships with its clients. For those to endure, shoppers expect

to see familiar faces. To establish and retain those relationships, you must do whatever you can, within reason, to retain staff. That could include offering a benefit package attractive enough to make the job in the store a career, or offering star employees a profit-sharing plan or limited interest in the store’s long-term performance.

You’ll also be expected to be a good neighbor to your community and customers. That means much more than sponsoring a Little League team. Environmental awareness and concern for the underprivileged, once regarded as political activities, today speak of your commitment to your community. Today’s consumer expects involvement. They’ll prefer to spend their money with firms that share their sense of social responsibility. continued...

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forumworkshop FORUM WORKSHOP And when such joint purpose is evident, consumers will voice their approval with their dollars. Tomorrow’s shoppers will spend to make a statement about their concerns and themselves. They’ll spend for products that add comfort to their homes, and insulate them from a harsh world. And they’ll spend on hobbies and pursuits that reaffirm their individuality.

Every consumer believes he’s special and expects the appropriate special handling from the specialty retailers he supports. Think of customers as subscribers to the philosophy behind your store. Just as a magazine’s fate ultimately rests with its readers, yours rests with your customers. You need to do everything to attract

their business and to keep them coming back.

Every time they exit your store they must leave with cause to renew their patronage, to come back again.

To serve them to that level, you’ll need to know your customers intimately. You’ll need to recognize how your customers and their tastes are changing and how to position your store to anticipate rather than react to market trends.

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FORUM WORKSHOP forumworkshop Gone forever are the days of reckless spending ing what you know about the products you sell with no sense of accountability. The only guar- will be regarded as service that sets your store antee about the future is that it’ll bring more apart. change.

Convenience is another consideration that will When faced with uncertainty about their fi- influence the shopper’s decision on where to nances, consumers tend to watch how and shop. You must do everything possible to make what they spend. They demand quality and the shopping experience enjoyable and painless real value for their dollar. Some thoroughly in- for the customer. That means you may need to vestigate their options before any major pur- offer delivery service, accept phone orders, or chase decision. All want an expert’s advice. sponsor seminars to familiarize customers with new products or Knowledge about what you sell, and every- services. You must thing related to it, is the most important service work with as well as you must offer customers. They recognize the for customers, perimportance that knowledge should play in haps opening at odd their decision to buy. Savvy shoppers have hours or by appointbeen bombarded with so many advertising ment to accommoclaims that they doubt them all. Honestly shar- date pressing schedules. continued...

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Such individuals could prove willing mentors Today’s business environment and concerned employees. Some entrepreneurs can help you become a 21st should consider entering business with an century retailer in ways you older, experienced person as a partner. Such a may not yet recognize. One of joint venture may provide just the seasoning the results of the economic transitions of recent years is that many quali- you need to give your store a solid start. The infied people are out of work, eager for employ- sight experience brings will certainly prove an ment. The store owner who seeks mature, asset if you must seek outside financing for experienced help should find it easy to attract a your venture into retail. competent staff, as long as you offer the right incentives. For some, retirement is not the ea- When selecting a location for your store, expect gerly awaited milestone it once seemed. Oth- to meet developers and landlords eager to ers, who lost their jobs, are embarking on please. The unbridled confidence of the 1980s second or third careers, whether by necessity or did not include plans for the recession and slow choice. Search among the ranks of these mature growth that greeted the 1990s. Right now, retail professionals and you may find someone who and office spaces are overbuilt in many areas. spent years developing the very skills you need Expect to be dealing with a landlord who’ll eagerly negotiate rather than dictate. continued... to make your business a success.

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In commercial real estate, it’s a buyer’s or renter’s market for the foreseeable future.

In fact, thanks to the recession, the playing field is now more level than ever for anyone who wants a chance to play the retail game. From your potential suppliers to the contractor who can renovate your space, anyone with goods or services to sell needs your business. The economic climate says you should be able to negotiate a fair price and command quality work and service from everyone you deal with. If someone refuses to accommodate you, rest assured there’s someone else waiting in line behind who will.

INFORMATION & ACCESS RATHER THAN LOCATION With a good computer system and the right software, you’ll be able to know which customers are buying what and why, right up to that very minute. That knowledge is power for you; power that provides leverage when dealing with suppliers.

This information age will also knock down the notion of the critical importance of location to a specialty store. If you choose, and your category of preference warrants it, you can operate tomorrow’s store in two neighborhoods. First, there’s the physical neighborhood where the store is situated.

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forumworkshop FORUM WORKSHOP And second, there’s the electronic neighborhood of instant access by phone, fax, or internet. Today’s overnight courier services make it as easy to ship products across borders as across town. Since your store’s success will depend on your ability to identify and relentlessly pursue a distinct niche of the consumer market, you must do everything within your means to exploit that commitment. If shoppers in your town or city will turn to you because you’re the best source in your category, why wouldn’t “teleshoppers” enjoy the same options? That means success with a retail store in the 21st century will owe as much to access as location.

Page 62 MAY 2019 | RETAILERS FORUM MAGAZINE

MINIMIZE YOUR RISKS, MAXIMIZE YOUR OPPORTUNITIES Despite the new watchwords of information and access, and the old stress on location, the fundamental core of any retail business is, was, and remains providing a selection of products a sufficient number of consumers want, backed by personal service. Selling those goods represents both risk and opportunity. Retailing by its nature is a risky business. Think back 20 years.

How many of the stores you remember shopping are still in business? Did the owners cash in and move on to something bigger and better? Or did they fall victim to the risks inherent in running a retail store? continued...

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FORUM WORKSHOP forumworkshop This article is about minimizing those risks.

Owning and operating a retail business can carry entrepreneurs to independence. But it’s also one of the riskiest ventures anyone can make without proper planning. Master the fundamentals outlined in the pages that follow.

Recognize your opportunities and seize them.

Do that and you’ll increase your odds of longterm success as a retailer can be incredibly rewarding.

You’ll be in control of your own income and your own destiny.

You’ll no longer be eager to leave work at the end of the day, no

longer constantly be looking for ways to escape from your occupation. Rather than avoiding tasks, you’ll seek them out. You’ll find yourself working, or at least thinking about working, continuously. From the moment you rise to the moment you go to bed, you’ll be wrapped up in your retail venture.

And when you go to sleep, you’ll dream about it. You’ll be working harder than ever before – and loving every minute of it.

RETAILING 101 To be a citizen is to be a shopper!

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FORUM WORKSHOP forumworkshop That truth could lead you to believe you already know enough about retailing to get your store up and running.

Maybe so. But whether you’ve dreamed of owning your own store all your life, hail from a long line of merchants, or have arrived at this juncture as a last resort in your quest for selfemployment, it’s important to take a few minutes and read this quick review of some basic concepts behind retailing. At the very least, refreshing your memory about the processes you’re about to become a part of will help you fine-tune the plans for your store and put that plan into action.

Let’s start at the beginning. Anyone who sells products to an end user is a retailer. That user, known as the customer, can be an individual, a

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group, or a business. What the retailer does is actually put the product in a customer’s hands.

The transaction revolves around an exchange of money, or its paper or plastic equivalent, for goods. That’s a sale.

The Many Faces of Retailing While you may think of a retailer as a store owner, many other types of entrepreneurs can claim the label: the couple who spend their weekends at arts and crafts shows selling their homemade pottery; the consultant who visits your office, determines the company’s computer needs, then puts together and sells a turnkey system; the street vendor hawking costume jewelry on the corner; and the owner of the downtown department store brimming with the latest goods. continued...

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FORUM WORKSHOP forumworkshop Each of these individuals, and everyone else Watching the Money Flow who sells products at retail, provides muchneeded services. For consumers, retailers are the source of almost every product in the mar- The retail marketplace is one of the main chanket. For suppliers - manufacturers and im- nels allowing the flow of cash through our porters - retailers serve as the critical final link economy. For example, suppose a woman visits in the product distribution pipeline. The store is a local store and buys a new coat for one hundred dollars. A portion of that sale covers the where the product meets the public. store’s overhead and operating expenses, and contributes to the store’s income.

As a retailer, you’ll be

a vital cog in the economic wheels of the nation. It’s consumer purchases that help drive those wheels. A good year for retailers means a good year for the economy; the two are forever entwined.

Most of the $100 goes to the distributor, the retailer’s immediate supplier, to cover the retailer’s cost of the coat. The distributor takes his cut for handling the merchandise, then pays the manufacturer. The distributor’s profit from the sale helps meet expenses, including the salaries of his staff, and contributes to the distributor’s income. continued...

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FORUM WORKSHOP forumworkshop When the supplier - a manufacturer or importer finally receives the payment for the coat, it pays for everything related to manufacturing it: raw materials, factory equipment, shipping, employee salaries and benefits, advertising, transportation, etc. As it was for the dealer and distributor, anything left after expenses is profit.

the store to attract more shoppers. The distributors sees enough business to invest in computerizing operations to handle the volume. The supplier adds a second shift at her factories to keep up with soaring demand for coats. She also designs a couple of new styles to give the shoppers more selection, hoping an additional increase in sales will follow.

While retail helps drive the national financial trends, your store can have an even more telling and immediate impact on your local The actual retail cycle is obviously a bit more economy. Any successful store owner lives off complicated, but that’s basically how it works. the profits from his business. He purchases all What happens at your store affects people his goods and services, pays taxes, and makes around the country and world. When lots of donations to charity with money generated by women buy lots of coats, there’s lots of money store sales. When his store concept succeeds, he moving around. The retailer can give his clerks also creates jobs in the community, giving other a raise and start thinking about a redesign of people a livelihood. continued...

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FORUM WORKSHOP forumworkshop FRONTLINE OBSERVERS As a retailer, your primary value to your suppliers is in creating a marketplace for their products. Without stores stocking and selling its products, a supplier would be forced to develop some alternative system to reach the consumer. The expense involved would drain her resources, demanding more in staff and expenditures than she could afford. Even then, she couldn’t hope to place her products before as many consumers as she could with a national network of independent retailers carrying her products in every town and city.

Some suppliers strive to offset that knowledge gap through extensive market research and consumer focus groups.

Nevertheless, it’s you, the retailer, who mans the front line in the consumer market. Day in, day out, you’ll observe firsthand what shoppers are buying, and why.

Long before the marketing departments at corporate headquarters sense a new market trend, you’ll know consumer attitudes have changed.

Your insight can be of immeasurable use to suppliers, enabling them to fine-tune their products to the changing consumer tastes. Its value will become even more important as new One problem with the suppler’s use of distrib- computer technology allows you and other reutors and dealers is that she has little direct tailers to track developing trends with the cold contact with the end users of her products. precision of science. continued...

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FORUM WORKSHOP forumworkshop THE QUID PRO QUO You won’t be serving your suppliers in these ways simply out of gratitude for products to sell. You’ll be demanding product and marketing support in return for carrying the supplier’s goods. The minimum: a quality product backed by a reasonable warranty or guarantee.

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Since inventory will tie up your money, you’ll look to your suppliers to share some of the financial burden. Some will, serving as both the source and financier of purchases. Suppliers may be a little wary of extending credit to the new shop in town, but once you demonstrate staying power, more favorable terms for payment can be negotiated.

In fiercely competitive markets of high-priced goods, smaller retailers, like you, try to shift as much of the financial burden to suppliers as possible. The recession’s toll on retail forced many specialty store owners to adopt a “justin-time” approach to inventory. Instead of committing to one large order for a selling season, these retailers placed smaller orders more frequently. When something moved off the shelf, they ordered another. And they expected delivery within days. You’ll be adopting this just-intime approach from day one.

All retailers look to their larger suppliers to “presell” recognized brand-name products through a combination of advertising and promotions. continued...

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FORUM WORKSHOP forumworkshop When the programs work, the store traffic that results helps all aspects of the retailer’s business. For local advertising, many manufacturers offer “co-op” finds to offset the retailer’s costs of advertising the manufacturer’s products in local media.

Some also supply product literature imprinted with the store’s name and location. As enticement to get store personnel behind their products, manufacturers run incentive programs: Sell so many Brand X televisions and you “win” a trip to Hawaii for two.

those goods. But despite all the ambitious planning that guides a marketing program, you’ll serve as the shopper’s main source for product information.

Most people don’t decide what to buy until they’re standing in the aisle.

Successful specialty store owners, servicing a narrow market niche, know everything about their category of choice and anything related to it. Shoppers will turn to you and your sales staff for help in selecting the product right for them. For the specialty store, this service before the sale is critical to survival. Once customers All these promotions and advertising are de- trust your store’s advice, they develop a sense signed to help move products off your store’s of loyalty that keeps them coming back. shelves. Consumers shop stores as sources of continued...

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FORUM WORKSHOP forumworkshop

By default, your store is the consumer’s sounding board when she has complaints or praise for a product. To the shopper, you’re accountable for any purchase made in the store. A poor-quality product may be the manufacturer’s fault, but it’s your problem until that customer is satisfied.

A STORE FOR EVERY SHOPPER What does it take to ensure customer satisfaction? There as as many answers as there are shoppers. That’s why our marketplace supports such a wide variety of stores. Each is developed around a distinct retail concept that caters to a particular group of shoppers.

Discount stores emphasize price over customer service. “Hypermarkets” and warehouse clubs take this approach to the extreme. Pallets filled with products is about as far as these stores go in the service category.

In department stores, there’s more attention paid to the needs of the individual shopper.

They market goods by category in departments staffed by employees well versed in the products.

Take the department out of the department store, add breadth to its selection and service, give it a catchy name, and you’ve got a specialty store. Specialty stores concentrate on a niche of the market, a select class of products thoroughly understood by the staff. For you, the trick is to take this concept as far as possible. continued...

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Opening a store for fly-fishing gear, rather than so the prices on all ferrets climb. Black ferrets sporting goods, immediately tells shoppers: sell for more than they ever have, or ever will “We are the experts.” again. It’s a banner year for pet shop owners.

RETAIL SUPPLY & DEMAND: IN THEORY & PRACTICE Ideally, retail follows the theory of supply and demand. Say the summer’s hot movie features an endearing black ferret. Suddenly every kid who sees the movie wants a black ferret. Some parents indulge their offspring’s wants. Pet stores experience an unexpected run on ferrets. There are only so many ferrets to go around, though. Demand outpaces the supply,

The theory holds with respect to products that aren’t widely distributed. When you get into mass-market products, there’s “intercompetition” among all classes of retailers for the same business. Eventually that situation forces someone to cut prices to boost sales. Better to sell at a lower price than not sell at all, is how the reasoning goes. It’s a game only the largest retailers can hope to win.

As a retailer, you’ll make your money from the difference between what you pay for a product and what you sell it for. continued...

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forumworkshop FORUM WORKSHOP This is called the profit margin, and is meas- hat. Maybe you’re the only one in town with a ured in points. Points are actually the percent- particular brand or style hat, or maybe you age above what an item costs you that you’re stock a broader selection of colors. Perhaps your hats are custom-fitted for customers. able to sell it for.

For instance, if you’re a specialty dealer and you buy a hat for five dollars and sell it for ten dollars, your margin is one hundred points.

That translates into a 100% markup. If a discount store pays the same for a comparable hat and sells it for six dollars, the margin is twenty points. The volume-oriented discounter must now sell five hats to realize the same profit you saw from one.

Before you can begin adding up your profits, you must settle accounts with everyone else your business depends on. The landlord, utilities, employees, advertising, etc. Then, what’s left is your profit.

That’s not all going to pay for a family weekend in the Florida Keys, however. When you decide you want The immediate advantage is actually with the to expand the store, or discounter. Most people shop price first. For add another location, them to spend more, you’ll need to offer the you’ll need to pay for consumer some compelling reason to buy your that out of profits. continued...

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FORUM WORKSHOP forumworkshop Where else, short of a bank loan, can you get the money? Certainly not from suppliers. Their main concern is selling you products so consumers will have a place to buy them. As long as they’re assured of sell-through at retail, they can keep their factories running.

The Men & Women In The Middle

tially valuable source of information about that company, its products, and trends in their industry. All salespeople get around. They have regular contact with a variety of retailers, and develop a good sense of what’s happening in the marketplace. Milk them for information, but closely scrutinize what salespeople tell you.

Remember, their income depends on convincing you to stock what they sell.

Suppliers use a variety of strategies to sell to and service their retail network. The type of in- Some suppliers employ their own dividual you deal with depends on the distri- field sales forces, staffed by rebution system endorsed by that company. gional sales managers and travelSome small companies sell direct to dealers ing salesmen and saleswomen.

They visit stores on a regular from the factory, without any middle man. basis, updating retailers on the company’s Most suppliers employ some form of sales staff products and promotions, and offering free adfor handling retail accounts. Anyone represent- vice on how to sell even more of their products. continued in next issue ... ing a supplier can be considered as a poten-

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Page 86 MAY 2019 | RETAILERS FORUM MAGAZINE

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Page 88 MAY 2019 | RETAILERS FORUM MAGAZINE

BUY ALL YOUR MERCHANDISE FOR 1/2 REGULAR WHOLESALE COST!

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SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE! HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME, FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:

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CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your time and money because everything you need to know is contained in this book. In this economy, it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly, where!

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WE HAVE BUYERS! Forum Publishing has been connecting wholesalers & manufacturers with BUYERS since 1981.

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RETAILERS FORUM MAGAZINE | MAY 2019 Page 91

The Complete Guide to Making Money at Auctions!

AUCTION SOURCES REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need to locate Auctions throughout all 50 states Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous backup of inventory, government and private auctions liquidate billions of dollars in property, luxury vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions are held is the key. Auction Buyers Directory gives you the key to these auctions!

➫ Vehicle Auctions ➫ U.S Marshal Auctions ➫ IRS Auctions ➫ State Surplus Auctions ➫ U.S. Customs Auctions ➫ U.S. Postal Auctions

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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profitable. Whether you’re buying for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.

ORDER TODAY TO CHANGE YOUR LIFE TOMORROW! $39.95 + $7.00 postage = $46.95

www.Forum123.com Page 92 MAY 2019 | RETAILERS FORUM MAGAZINE

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Trade MaGaZINeS Swap Meet This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters.

It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

Closeout News/ Wholesale Merchandise

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere!

Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Retailers Forum

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers.

Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced.

These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.

Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials,and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

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Page 9494 Page Page 94 Magazines MAY 2019 | RETAILERS FORUM MAGAZINE Trade

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

www.bizbooks.org

USA Closeout Directory Toy Importers & Wholesalers

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Re-tailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Elec tronics • Jewelry • Toys • Watches • More!

Order No. 4 Closeout Directory - $29.95

Dollar Store Merchandise Guide

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers.

Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. TOY $29.95

Directory of Smoke Shops Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. This directory is emailed to you in Excel format and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses

Order No. SSDB (Excel) $399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Business Directories

Page 95 RETAILERS FORUM MAGAZINE | MAY 2019 Page 95

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips!

This is the most accurate and useful resource guide you’ll ever own and refer to daily!

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No. W1 Wholesale Sources $29.95

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now have a piece of it.

Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties.

All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory!

Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry.

• Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More!

Order No. AC $29.95

Business Directories

Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

Page 96

www.bizbooks.org

USA Mail Order Catalogs

Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.

• Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products.

Order No. GG

Gift Guide

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.

Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games.

Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $450.00

$39.95

BUCKS FOR BLING

Annual Guide to the

Accessories Sourcing Directory

Licensing World

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders.

These are the sources that you would apply to if you wish to obtain a license to manufacture

Sourcing For Jewelry Makers Directory

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs.

If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 321 $249.00

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Order No. 121 $150.00

Order No. 122

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Business Directories

Page 97 RETAILERS FORUM MAGAZINE | MAY 2019 Page 97

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country.

This directory will help you put your own designs into production.

Order No. 0971486743

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

$125.00

Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information.

Order No. A-106 $65.00 Page 98 1-800-635-7654 Page 98 MAY 2019 | RETAILERS FORUM MAGAZINE

Apparel Business Directories

Buy Direct From HonG KonG! Why pay more when you can buy directly from the source! These Directories are Importers Guides that will show you, in full color, who the sources are, what products they sell and how to collect them. Discover the tremendous profits you can make by eliminating the middleman and buying directly from Hong Kong manufacturers who will sell to you at factory prices—and increase your bottom line! Importing is easy! There are no expensive courses needed, no association or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start buying directly. All you need to do is mail or fax your catalog and price list request.

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• Belts • Hats • Gloves • Shoes • Handbags • Suitcases • Briefcases • Sportbags • Cosmetic bags • Wallets Order No. 109... $29.95

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Packaging

This directory is a resource guide of all types of boxes for watches, jewelry, glasses, toys, pen sets and more. Also includes shopping and custom made displays and boxes.

Order No. 121...$29.95

Fabrics & Accessories

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Leading Trade Directories Now Available to American Retailers

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•Designer Labels/ collections Coordinates • Suits • Jackets • Silkwear • Casual Wear • Furs • Leathers • Embroideries Order No. 117...$29.95

Watches & Clocks • Mechanical Watches • Children’s • Electronic • Quartz • Clocks • Premium • Watchbands Order No. 108...$29.95

Optical

• Spectacles • Sunglasses • Goggles • Lenses • Mountings • Accessories • Optometric Instruments • Glass Cases • Holders Order No. 116...$29.95

Electronic Components & Parts

Features manufacturers of circuit boards, computer components, micro chips, switches, keypads, transformers, sensors, wiring, semi conductors, all types of parts used in the making of electronic equipment.

Order No.120...$29.95

Toys

B/O toys, diecast metal, educational, puzzles, plastic toys, wooden toys, board games, ride-on toys, dolls, electronic, models, stuffed dolls, inflatables, and remote control.

Order No. 114...$29.95

Gifts, Premiums & Stationery • Consumer Electronics • Watches • Clocks • Toys • Games • Travel Goods • Handbags • Sporting Goods • Stationery • Gifts • Novelties Order No. 112...$29.95

Jewelry

• Diamond •Gold •Platinum • Pearls • Antique • Jade • Silverware • Gemstones • Precious Stones • Objects d'art • Designer Collections Order No. 111...$29.95

Footwear

• Casual Shoes • Dress Shoes • Work Boots • Sneakers • Fabric Shoes • Sandals • Mens • Womens • Kids Order No. 169...$29.95 Avg. 160 Pages

Electronics

• Computers • Appliances • Watches • Toys • Games • TV's • Fax Machines •Radios • Karaoke • CD Players • Consumer Electronics Order No. 115...$$29.95

Overseas & International

Page 99 RETAILERS FORUM MAGAZINE | MAY 2019 Page 99

LEGAL DEPARTMENT Protect Yourself From Business Lawsuits

How To Save Money on Legal Fees

This groundbreaking book offers novela and inexpensive advice on how companies and their employees can use commonsense business tactics to avoid potentially devastating litigation. Learn to avoid the 8 major mistakes that often result in litigation. This book is a must for everyone—from the CEO to the average employee seeking to protect their career.

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A poorly chosen lawyer can be the start of an expensive disaster. This book gives you information on: finding the right lawyer, how to save money, saving your lawyer’s time, making use of free and low-cost legal services, bartering to your advantage, keeping accurate records, and understanding lawyers and the legal system.

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“A blockbuster book that tells you almost more than you ought to know”

The Partnership Book

The best way going into business with a friend is to have a solid partnership agreement. This book shows how to write an agreement covering evaluation of partner assets, disputes, buy-outs, expansion, and death of a partner. Problems of getting started and partnership taxation laws are examined.

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How to Protect Your Business From Fraud, Scams & Crime 1-800-635-7654

The Law (in Plain English) for Small Businesses This latest edition provides access to the most current legal information to keep track of new legal developments and to efficiently handle any legal issues. This book covers the legal basics as well as the complexities of business law today including: licensing, advertising, trademarks and copyrights, expanding markets, business organization, and more.

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Handbook of Successful Franchising Franchising is the best opportunity for new entrepreneurs. Compare on the basis of what you get for your money-training, marketing, start-up costs, long term support, legal rights, financial responsibilities, and marketing evaluation. Company track records, history, units operating, and locations. Includes list of Government funding assistance programs and every business area from food outlets to computer/electronic, to employment agencies.

Order No. 30 520 pages $39.95 This guide protects your business from internal or external fraud, scams and crime. Drawing from the Better Business Bureau, government and law enforcement agencies, the book offers practical, proven guidelines for recognizing the scams, defending your business, and seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

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