Retailers Forum Magazine - July 2020 by Martin Stevens

retailers VOL. 40 NO. 3 JULY 2020

INDEPENDENT RETAILER APPRECIATION EDITION

Connecting Wholesalers and Retailers Since 1981

Dakota Steel Art Lifetime Rustproof Warranty “Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

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*You pick your spinners from stock items (limited to in-stock items)

Page 2 JULY 2020 | RETAILERS FORUM MAGAZINE

60 Dog Breeds! Try them, you

wil LOVE them!

Want More Info? Circle #23 on page 11 • www.Vendor411.com

Supplier Leading 005 Since 2

Newchic New chic Now at

1 STOP WHOLESALE Clothing, Shoes, Bags and Accessories

Floral Printed O‐Neck Midi Dress With Pocket

Solid Color V‐neck Plus Size Dress for Women

Irregular Hem Long‐sleeved Round Neck Casual T‐shirt

Bohemian Print Sleeveless V Neck Side Slit Dress

Bohemian Print 3/4 Sleeve Loose Plus Size Blouse

Button Fish Bone Print Short Sleeve Casual T‐shirt For Women

Bohemian Print Spaghetti Straps Plus Size Maxi Dress with Pockets

Casual Solid Color Button Pockets Plus Size Cotton Suit Jacket

Vintage Solid Color 3/4 Sleeve Pocket Plus Size Blouse

Plus Size Women Printed Patchwork V Neck Figure Flattering Backless One Piece Swimsuits

Sexy Women V‐neck Lace Babydoll Mesh Chemise Sleepwear Open Back Lingerie

Flower Print Long Sleeve Casual Blouse For Women

31.99

13.73

12.92

30.99

15.34

8.99

16.99

20.19

5.92

18.58

19.38

19.19

Largest Selection Of Apparel For Drop Ship In The USA Select Your Sizes - NO Minimum Order - We Ship Worldwide

www.1StopWholesale.net Want More Info? Circle #01 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JULY 2020 Page 3

Want More Info? Circle #01 on page 11 â&#x20AC;¢ www.Vendor411.com

Page 4 JULY 2020 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest oﬀerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

HOW TO USE THIS DIRECTORY ☛

Locate the products that interest you. See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser. Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | JULY 2020 Page 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

631/754-5000

DRESS UP FOR

PROFITS! Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! WHOLESALE Costume Club

ADVERTISING

SWEET WHOLESALERS . . . . . . 61

FORUM AD RATES . . . . . . . . . . 09

TOP TEN WHOLESALE . . . . . . . 83

100’S IN STOCK All Occassions

WHOLESALE VISTA . . . . . . . . . 04

Fast Same Day Shipping Flat Rate Delivery

APPAREL

Light Up Without Lighting Up! Electronic Cigarettes Full Service Wholesaler • We Ship Worldwide

LIGHT E CIG • Disposables • Atomizers

• Kits • E-Cig Batteries

• E-Liquids • E-Cig Accessories

see our ad on page 75

H2 E-Cig Round Mouth Atomizer $1.85

5mL Bottle E- Liquid E-Juice for E-Cig $1.30

E-Case w/2 Cigarettes + 1 USB Charger $10.50

Always Be Fashionable 1 cig, E-Cig kit Includes USB, 10cartridges, Wall, Car Chargers $6.50

SHISHA Zero le Nicotine Disposab E-Cig $3.45

FASHIONABLE SALES Round Mouth E-Cig Set 3.5ml Atomizer w/Coil Heads $3.83

See our ad on Pg 23 www.Lightecig.com We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

CREDIT CARD PROCESSING www.NOAMB.com

BLING IT ON! HipWholesale.com

JULY 2020

www.USACostumers USACostumers.com See our ad on page 40

1 STOP WHOLESALE . . . . . . . . 03

BOOKS

BLANK TEES . . . . . . . . . . . . . . . 62

AUCTION BOOK . . . . . . . . . . . . 79

BOUTIQUE CLOSEOUTS . . . . . 27

BUYERS CONTACTS . . . . . . . . . 49

CLOTHINGWARE . . . . . . . . . . . 35 DD BULK . . . . . . . . . . . . . . . . . . 26 FASHIONABLE SALES . . . . . . . 33 FLIRTY WHOLESALE . . . . . . . . 18 HEAVENLY SUITS . . . . . . . . . . . 16 SCARF WAREHOUSE . . . . . . . . 71 STYLE IN FASHION . . . . . . . . . . 16 STYLISH PLUS . . . . . . . . . . . . . . 67 T SHIRT REP . . . . . . . . . . . . . . . . 41 UIN DEALS . . . . . . . . . . . . . . . . . 31 UNIVERSE WHOLESALE . . . . . 51 USACOSTUMERS.COM . . . . . . 40

Start. Grow. Page 13 Repair. SMALL BUSINESS CONSULTING

Our specialty is helping small and mid-sized businesses achieve success. Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

ForumBA.com Ad on Page 18

Does anybody read these? CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription! Congratulations to

BACK TO WORK INC New York, NY

ASSORTED ITEMS

CLOSEOUT DIRECTORY . . . . . 82 HIDDEN WEALTH . . . . . . . . . . . 80 TRADE BOOKS . . . . . . . . . . 85-90

CANDY SWEET WHOLESALERS . . . . . . 61

CELLULAR CELLCITY.BIZ . . . . . . . . . . . . . . 43 WHOLE-CELL . . . . . . . . . . . . . . 59

COMPUTERS REFURB SHOPS . . . . . . . . . . . . . 22

AUCTION FINDER . . . . . . . . . . . 72 BEAN WHOLESALERS . . . . . . . 64

CONSUMER ELECT.

DOBA DROPSHIP . . . . . . . . . . . 63

FIND IT CHINA . . . . . . . . . . . . . . 69

EVERYTHING CLOSEOUTS . . . 52 EZ DROPSHIP . . . . . . . . . . . . . . 30

CREDIT CARD

GET THAT WHOLESALE . . . . . . 81

PROCESSING

MEGA UBID . . . . . . . . . . . . . . . . 34

EXP MERCHANT . . . . . . . . . . . . 24

RAMSONS IMPORTS . . . . . . . . 15

NOAMB . . . . . . . . . . . . . . . . . . . 77

$4.50 Each

BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVICES

E-CIGARETTES &

NOVELTIES

SMOKE SHOP ITEMS

3pc Magnet $5.25 Each

3’x5’Embroidered Flags $14.00 Each

www.RIOhio.com

LIGHT E CIG . . . . . . . . . . . . . . . . 75

E-STORE BUILDERS . . . . . . . . . 36 E STORE SIGNS . . . . . . . . . . . . . 19

5” Patches $36.00 dz

FOOTWEAR

$39.00 dz

Tri-Fold $5.00 Each

$36.00 dz

FB CAMPAIGNS . . . . . . . . . . . . 74 FIND IT ASIA . . . . . . . . . . . . . . . 84 FORUM ADVISORS . . . . . . . . . .18

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

$18.00 dz $9.00 dz

SNEAKER CLEARANCE . . . . . . 47 Leather Wallets $5.50 each

R/C & TOYS www.BizBooks.org 8” x 12” Metal Signs

Metal Sign $4.75 each

$39.00 dz

RC VARIETY . . . . . . . . . . . . . . . 45

BAG CLOSEOUTS . . . . . . . . . . . 53 Playing Cards BAG VENDORS . . . . . . . . . . . . . 16 $18.00 dz Garden Flags $48.00 dz

12”x18” Metal Signs $5.50 Each

$36.00 ut/72pcs $15.00 dz

Metal Plates $27.00 dz

Accept Credit Cards At Your Business. EXP Merchant $6.00 dzSee HatPage Pins Also 24

SOARING RC . . . . . . . . . . . . . . . 26 $48.00 dz

$21.00 dz

HANDBAGS Magnets 3”x8” $18.00 dz

$36.00 ut 72 pcs

E-STORE SITES . . . . . . . . . . . . . 60

NOVELTY SELLER . . . . . . . . . . 21

$18.00 dz

Hat Pins $6.00 dz

AVVO . . . . . . . . . . . . . . . . . . . . . 44 CC WAREHOUSE . . . . . . . . . . . .78

WindSocks $48.00 dz

Min.Order COOL GLOWING$42.00 . . BACK COVER dz $150.00

$36.00 dz . . . . . . . . 65 LOGIC WHOLESALE . Belt Buckles

Metal Sign 12”X18” $5.75 Each

$15.50 Each

CARTOON CONCEPTS . . . . . . . 50

Garden Flags 48.00 dz

View our 148 ! HEAVENLY . . .page . . . .Catalog . . . . . .online . . . 70

Advertise in

$4.00 each $30.00 dz

sold by the

Giganticdozen! Selection of Variety Goods

8” x 12” Parking Sign $18.00 dz

SPECIAL FEATURES Leather Bracelet $18.00 dz

FORUM WORKSHOP . . . . . . . . 28 12” Metal Signs $5.00 Each

READER RESPONSE . . . . . . . . . 11 $15.00 dz $24.00 dz

RAMSON’S

Best Friend Necklace $24.00 dz/sets

Belt Buckles RETAILING $7.00 Each NEWS . . . . . . . . . . . 14 HOME HOUSEWARE Metal Signs & $24.00 $42.00 dz dz

36 pcBiker Ring $39.00 unit

See our Ad on Page 15

$5.50 Each

FUNDING OFFICES . . . . . . . . . . 38 DAKOTA STEEL ART . . . . . . . . . 02 Patches $18.00 dz 3’x5’Embroidered Flags KWIK INC . . . . . . . . . . . . . . . . . . 56 MERCHANDISE $21.00 dz REP . . . . . . . . . 22 $14.00 Each

WHAT’S HOT . . . . . . . . . . . . . . . 12 Belt Buckles $36.00 dz

1ut/5 dz Mood Rings $33.00 unit

PAYROLL HELPER . . . . . . . . . . 54 RUG PROFITS . . . . . . . . . . . . . . 37

TRADE SHOWS

PROMOTIONAL REWARDS . . 20 RUSH SUPPLIERS . . . . . . . . . . . 58

ASD VEGAS SHOW . . . . . . . . . . 29

PROTECTION PLANS . . . . . . . . 48

Tri- Color Necklace $18.00 dz

1000’s of Items See our ad on page 63

WHOLESALERS:

Increase Your Sales By Advertising Here!

RETAILERS BANK . . . . . . . . . . . 46

JEWELRY/

SALES GROUP BAGS . . . . . . . . 76

ACCESSORIES

VIDEOS & DVD’S DVD BUNDLE . . . . . . . . . . . . . . . 66

SETON SIGNAGE . . . . . . . . . . . . 77 BLING WHOLESALER . . . . . . . 25 VACATION PROMO . . . . . . . . . 68 BODY CANDY HQ . . . . . . . . . . . 57 WHOLESALESOURCES.COM . . . .

BUND JEWELRY . . . . . . . . . . . . 55

INSIDE BACK COVER

CLOSEOUTS FOR SALE . . . . . . 17 HIPWHOLESALE . . . . . . . . . . . . 13

DROPSHIPPERS

DROPSHIP TO PROFITS!

EZ DROPSHIP . . . . . . . . . . . . . . 30 SHAKE WHOLESALE . . . . . . . . 42

WIND SPINNERS Sells Like A Breeze!

WATCHES & CLOCKS

DAKOTA STEEL

TIME WHOLESALERS . . . . . . . 39

VISIT FORUM ON THE INTERNET

See Our Ad on Pg. 02

View our latest books at

WATCH DEALERS . . . . . . . . . . . 20 www.bizbooks.org

WE HAVE BUYERS

JEWEL CLEARANCE . . . . . . . . . 32

DOBA DROPSHIP . . . . . . . . . . . 63 JEWELRY MINERS . . . . . . . . . . 73

631-754-5000

WEDDING ITEMS SMARTEST BARGAIN . . . . . . . .24 Databases for ALL Industries www.BuyersContacts.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online Reach ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales

magazine indispensable to their buyers. Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 JULY 2020 | RETAILERS FORUM MAGAZINE

TOP INDUSTRY TRADE SHOWS 2020

retailers

JANUARY

Atlanta Gift Fair Los Angeles Market Week Minneapolis Gift Show Philadelphia Gift & Variety Show Seattle Gift Show FEBRUARY

ADVERTISING RATES AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Charlotte Gift Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Rocky Mountain Gift Show St. Louis Gift Show MARCH

Prices shown per month, above rates include full color printing

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at top trade shows

Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows. Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

APRIL

Charlotte Gift Show Hawaii Merchandise Expo Minneapolis Gift Show Northern Michigan Gift & Souvenir Show MAY

Las Vegas Licensing Show New Orleans Gift & Jewelry Show Off Price Show NY JUNE

ADVERTISING SPECS › Page: ¼ Page:

ASD Marketweek Las Vegas Show Atlanta Spring Gift Show California Marketplace Dallas Apparel & Accessories Show Greensboro Gift & Jewelry Show Norton’s Gift & Variety Show

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads. Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www.wholesalesources.com

Charlotte Gift & Variety Show Dallas Gift & Variety Show LA Fashion Market Minneapolis Gift Show Norton’s Gift & Variety Show JULY

Atlanta Gift & Home Furnishings California Marketplace Oklahoma City Wholesale Show Philadelphia Gift & Variety Show AUGUST

ASD Market Week Biloxi Wholesale Show Louisville Gift Show Minneapolis Gift Show Off Price Specialist Show New Orleans Gift & Jewelry Show Rocky Mountain Gift Show St. Louis Gift Show Toronto Gift Fair SEPTEMBER

Asia America Wholesale Show Charlotte Gift & Variety Show Dallas Home & Gift Show Hawaii Gift Show Norton’s Gift & Variety Show Philadelphia Candy & Gift Show Rocky Mountain Gift Show OCTOBER

Dallas Apparel & Accessories Show Florida Jewelry & Resort Show Greensboro Gift & Jewelry Show Las Vegas Souvenir & Gift Show Minneapolis Gift & Variety Show Additional Shows TBD NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo New Orleans Gift & Jewelry Show Norton’s Gift & Variety Show Ocean City Gift Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Greensboro Gift & Jewelry Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE

PUBLISHER

HONORING AMERICAN RETAILERS RESILIENCE & RESOLVE

THE last few months the entire world has been upended by Covid-19 and we’re all struggling to resurrect our business and personal lives. As of this writing, barring any setbacks, our local businesses have all reopened in some form or another. WITHOUT rehashing what you’ve undoubtedly already read elsewhere, I will let out a collective “phew” on behalf of fellow retailers and wholesalers across the country. Guided, and often misguided by public policy, many small business owners have been unable to hang on awaiting the slow recovery. There is now anticipation that those who have managed to remain have hopes of a better than expected fourth quarter. This is all predicated upon all things lining up positively. ONE of the things I noticed and got renewed inspiration from is the fortitude of small businesses in this country. As we sized up our situations many companies adapted to the abrupt chain in our industry. We have seen many clothing and accessory companies turn into medical mask and gown manufacturing and distribution companies. Other retailers quickly ramped up their websites and took crash courses in online marketing to generate sales. WE are an innovative and diverse group of people in this industry. Here at Forum we were instrumental through our affiliation with the Small Business Association in helping dozens of businesses navigate the PPP and other government lending programs to help shore up their companies. IT is at the hardest times like we have just experienced that we see the resilience of our fellow businesspeople. Many suppliers

worked together with customers to ensure a continued supply chain by delaying invoices. For the most part our industry acted in coordination and cooperation which is truly in the American spirit. NEVER bet against America is a catch phrase that we have heard many times over the last few months and it never rang truer than today. We were fortunate that prior to Covid-19 our economy was cranking on all cylinders, which helped give hope that this pandemic would be only a glitch which we could recover from. We are seeing that now as we slowly rebound and normalize our lives, businesses and routines. LET’S not get sidetracked now. Continue operating your businesses lean and smart as we head towards the next quarter. Don’t be distracted by some of the anarchist chaos that we have seen rearing its ugly head during the restart of our country. These are opportunists who try to take advantage during trying times. WE are American retailers and wholesalers. Our small businesses are the backbone of this country and we are all gracious that all of us, regardless of race, creed or whatever country we immigrated from, have the opportunity to live the American dream. The dream of owning a business, providing for our families, and contributing to the greatest country on earth, the United States. TAKE a moment this month to celebrate your independence, your friends, family and neighbors. We are fortunate to live free and independent and set our own paths in our lives.

>> ON-LINE SOURCING

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

Years

1981-2020 The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM is published monthly at $75/year USA, $125/year foreign. Entire contents copyright ©2020 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630 or ﬁll in on-line at www.Vendor411.com

APPAREL & ACCESSORIES ❒

❒

CREDIT CARD PROCESSING

All Advertisers in GENERAL & VARIETY

❒ 07. Ramsons

All Advertisers in APPAREL ❒ 28. Style in Fashion

❒

GENERAL & VARIETY ❒ 01. Wholesale Vista

HOME & HOUSE ❒

All Advertisers in HOME & HOUSE ❒ 23. Dakota Steel Art

CREDIT CARD PROCESSING

WESTERN ACCESSORIES

❒ 38. EXS Credit

❒

All Advertisers in

❒ 68. NOAMB.com

All Advertisers in WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:

www.BagCloseouts.com

Christian Louboutin- Cream Shoe Clasp Handbag $498.99 For more information, contact:

www.CoolGlowing.com

4” Glow Sticks (50-Pack)

24.00

For more information, contact:

www.Forum123.com Tel: 631-754-5000

$ 95

DESIGNER BAGS ALWAYS HOT

EVERY shopper likes a great deal on the most wanted items and that is where Bag Closeouts comes in. This company, established in 2007 has global sources for quality authentic pre-owned designer handbags for you to offer at your store or online site. WITH new items added every week, the inventory is easily 5075% and more off original retail pricing. They allow you to purchase with no minimum which affords you the opportunity to stock many different handbags and purses to show a great variety of offerings to your shoppers. THE luxury handbag market is huge and this is your chance to connect with a reputable and valued seller which will increase your profits. This month’s special deal Christian Louboutin Handbag for just $498. Goes for $1000’s! Just one of many deals available.

SUMMERTIME IS PARTY TIME

LIGHT it up.... this party is LIT and you can be making money all summer long and year round with the great novelties at Cool Glowing. IF it lights up, Gool Glowing has it! After the shutdowns people will be out there partying, whether in small or large groups they want to have some fun and you can find all of the best and most wanted light up items here. Everything form light up glasses to cups, mugs, glow sticks and more can be found here. THIS month’s special is a 50-pack of 4” glow sticks for just $24.00. This is your one stop shop for all party supplies which will sell well at your store or website. There is no minimum and quick shipping is always available.. CASH in on the party life!

AUCTION ANYONE?

THERE has always been a great interest from people in buying at auctions but until now the information on the how-to do it was very scattered. There were companies who would sell you information on how to do it and then charge you everytime you wanted to know where or when an auction was. This was costly and cumbersome. WE have just published a special Auction Buyers Directory that answers all of your auction questions as well as includes information on getting on every auction list free of charge so you know when their are auctions in your area. ALL kinds of auctions are listed and explained in this detailed directory. You can find land, cars, merchandise, boats, jewelry, livestock and more - all in one book and for just $39.,95.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654 Page 12 JULY 2020 | RETAILERS FORUM MAGAZINE

Rings•Chains WatChes Make Money with Bling! www.HipWholesale.com

No Minimum Order —— Fully Guaranteed

z l l i r G st Ju ved ri Ar

1nt9eD 78%

Discou

We Have it all!

www.HipWholesale.com CheCk our ClearanCe Tab - $395 and up RETAILERS FORUM MAGAZINE | JULY 2020 Page 13

Lego Reaction Misguided Like Many

NOT to get controversial, but we are in agreement with just about all of our fellow humans that the injustice in Minnesota against George Floyd was despicable and unforgiveable. There is no disagreement and when hatred rears itself we must all fight against it. Period. LEGO, yes the little plastic brick building toy company, felt that they had to add their two cents in by halting all marketing of their Lego police station toys and even the Lego White House. The WHITE HOUSE! We agree with Lego’s assertion that there is no place for racism in our society, but we also believe that most people are inherently good, including the police. HALTING the marketing of the White House .... what does that have to do with racial injustice? Whether you like the President or not, he does not run each cities police department and the White House was first to come forward, within hours, to call for a complete investigation with the President denouncing racism. LEGO’s reaction is pandering and we feel insincere. Like many corporations they are donating lots of money to the cause. In the corporate world money solves all problems. But in the real world where we all live we understand that racism of different types is there, it will probably always be there and re-imagining politics and convention will not change the mind of a sick racist. Getting rid of police departments or Lego police sets will not stop a racist or evil person. Evil needs to be rooted out and dealt with. Perhaps every organization, including the police, needs to ferret out their bad actors. That is the way to end racisim, not corporate money or non stop talk and finger pointing. I hope we can learn from this and also see the transparency of the corporations jumping on the bandwagon with nothing more than wads of cash.

Macy’s Working To Survive

WITH our retailers finally reopening there have bene manu discussions on who will survive. Many small independent businesses have not been able to reopen and some of the larger players have also been suffering. Pier One Imports, gone. JC Penney filing for protection. Which brings us to iconic Macy’s department store which believes it will come through these trying times successfully. MACY’S is not as large as it once was but still has more than 750 stores and generated nearly $25 billion in sales last year. There is no doubt that the pandemic and already shifting retail landscapes has effected their business but they will probably retool by closing some units that are under performing and trim their workforce. IT is reported that around 125 locations are possible for the chain. Macy’s is reportedly looking to the private markets for financing moving forward and in the process of obtaining it secured by inventory, real estate or a combination of the two. Keep in mind that before the pandemic closings Macy’s was in a very healthy cash position with a $1.5 billion line of credit on hand. THERE is a lot of pain in the retail industry and many stores have been shaken out. Unlike other catastrophies this one was global so everyone is going to have a tough time rebuilding their businesses on a local level. The strong will survive.

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forumworkshop

STARTING Your YOUR OWN Own Starting Business Business A Good Idea May or May Not Be a Good Business There are lots of reasons to start your own business. My reason was that my employer offered me the opportunity. He asked if I wanted to form a partnership with him and turn the typesetting department of his quick-print shop into a separate business. My father had always preached self-employment, even though he was a well-paid corporate executive. “Youʼll never get rich working for someone else,” I remember him saying. At one time he thought about going into business for himself. But he had to pay for the lifestyle to which he and his wife had grown accustomed. So he remained a loyal corporate employee. Since I donʼt remember my father ever saying much more than that, I suppose it took on some internal importance to me. When the opportunity arose, I took the risk. Whatever the reason, and I have heard many, the only real reason anyone should go into business is to make money. Nothing else counts – not ego satisfaction, not making a difference in the world, not the joy of running your own show – because when there is no income derived from your loyal employees, the satisfaction you derive from a job well done, are by-products of running a profitable business.

Page 28 JULY 2020 | RETAILERS FORUM MAGAZINE

What Is a Profitable Business? What is a “profitable” business? At the very minimum it is one that pays its bills, in cash, and affords the owner a decent standard of living. Weʼre not talking yachts, Park Avenue penthouses, and six month cruises around the world. Weʼre talking about food, clothing, shelter, monthly entertainment, and enough income so that you never have to look over your shoulder in fear of bill collectors. Enough income so you (and your family, if applicable) can sleep nights and look forward to what each day brings. How much is enough? Later I will talk about salaries in detail. But for the owner, “enough” depends on your age, your debts, your expectations, and where you live. Twenty thousand dollars buys a lot in Salt Lake City, Utah where many of the entrepreneurs profiled in this article conduct business. In New York City, you would have to have a small apartment and a lot of roommates on that income.

continued...

AUGUST 2-5, 2020

RETAILERS FORUM MAGAZINE | JULY 2020 Page 29

forumworkshop FORUM WORKSHOP How Much Will You Need to Make?

Your age, needs and responsibilities make this a variable amount. If you are between eighteen and twenty-five years of age, and “just starting out,” a small apartment, a stocked refrigerator, a weekly trip to a fast food joint with a date, and money left over for an occasional movie is probably “enough.” If you are twenty-five to thirty-five and have worked for a number of years, you have probably acquired some furniture and an automobile. Perhaps you are a couple and have incurred new expenses, like a house payment, child care, or medical

care. You will need more money to “get by.” Once you reach thirty-six and realize that you have about thirty years left to prepare for retirement, you will want to afford all of the above, plus a plushy annual vacation, and to save and invest a bunch of money for retirement. In Salt Lake City thatʼs at least $30,000 a year without kids and $40–50,000 a year with kids. In New York City itʼs more than double that amount.

continued..

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forumworkshop FORUM WORKSHOP Deduct from that salary figure your estimated value of “amenities.” Is managing your own time, working your own hours, taking Monday off, having a no-smoking office worth something to you? Probably. Put a dollar amount on that and subtract it from what you feel you must earn. You will pay a price when you are self-employed: insecurity, long hours, high Social Security taxes. Put a dollar amount on those too, and decide how much you must earn to make it worth your while to be in business for yourself. Then set a deadline by which you expect to earn that amount. It is unlikely that you will earn what you want – what you are worth – soon. Starting a new business requires an investment in both money and time. No formula exists to help you know how long it will take to earn what you want, if your business succeeds. But you can take an educated guess.

This educated guess is part of the research you should do before you start your business. Now that you have decided what you are worth, itʼs time to take a look at the product or service you intend to sell to the public. You must determine if it has a value. You must find out if people are willing to buy what you want to sell, and if you can make money selling it for that price.

What are you worth? continued...

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forumworkshop FORUM WORKSHOP is very expensive to do this type of itresearch. Large companies with large

RESEARCH

research and development budgets do it all the time; it doesnʼt always work.

Small businesses rarely do survey research. Something else happens that takes the place of a formal study and produces the same, if not more accurate, information. This is experience. Of the twenty people Iʼve interviewed (for publishing magazine articles) who started new businesses, three started based on a hobby, four turned a part-time avocation into a full-time career and business, one stumbled upon the idea and make it work, and eleven worked for someone else in the same or a similar line of people donʼt know what they want or work. Among those businesses, four employ how much they are willing to pay for two generations. something when you survey them; and continued..

Business textbooks contain a lot of information about how to do market research. Basically, you should survey people and find out if they want a product or service, how often they will use it, what they are willing to pay, how far they will travel to obtain it, etc. The problem with that type of formal research is twofold:

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forumworkshop FORUM WORKSHOP WHY DO SO MANY PEOPLE TURN A JOB INTO SELF-EMPLOYMENT?

The best reason is that they have something upon which to base a decision. By working for someone else, you are, in a way, doing market research. You can see if people come into your employerʼs place of business, what they buy, how much they spend. And, most important, you can hear what they complain about. Then PLATFORM you can decide if you can do it better and make money doing it.

A FEW CASE HISTORIES Guy Lester, owner of The Ringmaker, a custom jewelry shop, worked as a manager for Heritage Keepsake Diamonds. When the company he worked for declared bankruptcy (Chapter 11) and later sold out, he was offered a new position with the takeover company. Guy says that prompted him to start his own company. He decided he could do a better job for himself. He and a partner started in a 100-year-old house as jewelry manufacturers. When a retail location became available in a new section of a mall downtown, Lester and partner Paul Chapman obtained a loan from the eleventh bank they tried. When the money ran out, the pair spent nights in sleeping bags on the floor of their new store to make an inventory. continued..

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forumworkshop FORUM WORKSHOP to by new items frequently. He concluded that a lot of fine merchandise was hanging in closets. So, when he started, he called his former customers (he had kept a list over the years as do most professional retail salespeople) and asked them if they would like to sell their “old” dresses on consignment. “I went to some of their homes,” he says, “others brought things to me: garbage bags full. As the word spread at social functions and bridge clubs, it snowballed.” Most of his inventory was less than six months old. He also added Rhett Barney, owner of Frankly My Dear, a de- market samples to signer-label womenʼs clothing resale shop, his line, and he worked for a similar business. He sold womenʼs carried accessories, clothing for fifteen years before he opened his both used items and own business. He knew his market well and no- those produced by continued.. ticed that women who buy better dresses tend local designers. What did he do differently than the original business? Guy specialized in custom-made jewelry and only had one store. John Felt, the original owner of Keepsake, had a large inventory of manufactured pieces, purchased with bank loans at high interest rates. Furthermore, “investors” had induced him into opening fifteen stores based on the success of his first. When John asked for the cash the investors had promised, he discovered that the only investment they had ever planned to make was advice (which is usually the case.)

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forumworkshop FORUM WORKSHOP Barney also put his experience in visual display to use in his own business. Unlike most resale shops where customers have to push garments along bars and dig for bargains, Barney artfully draped Ralph Lauren, Charles Jourdan, Halston Ultrasuede, and Argenti dresses over chairs and displayed slacks, shirts, and skirts on clothing stands. He said a willingness to put in long hours overcame an initial lack of capital.

Judy Harris, owner of Classy Lady, a womenʼs fashion store, worked for a similar womenʼs shop that closed. When her employer quit, Judyʼs husband suggested that she start her own business. The lease on the mall space where she had worked was available. So she took the risk. Only two-thirds of the inventory she ordered that September for Christmas sales actually arrived. But she says her first season was “OK. I had the advantage that this was a clothing store before, and since itʼs in a mall location, people just stumbled in.” Five years later, she had two mall stores. Her clothing is high fashion, and her prices are directed toward the medium income woman. She attributes her success to one-on-one service, something she learned from her former employer, she says, and repeat business.

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forumworkshop FORUM WORKSHOP Judy says her most successful salespeople fact that some people would buy that type help their customers find pieces that coordinate of product at certain prices. There were also with previous yearsʼ purchases. She has built a lot of things they could not know until they her business on the concept that todayʼs tried it for themselves, which is what this article women are interested in “investment dressing.” is about. Still, what these three people did was to take a calculated risk. Judy, Rhett, and Guy did the easiest and cheapest type of market research. They sim- My experience is similar. I ply learned by doing. None of them set out to worked for the owner of a be self-employed. But they gained certain skills quick-print shop as a typeand used their intelligence to recognize what setter. I had a little backtheir employers were doing to make money – ground in layout using a and what more they could do. They had access computer. Six months later to other information that encouraged them to go he said he thought it would off on their own. They knew how much inven- be a good idea if the typetory costs, appropriate markups for their in- setting service became a dustries, where and how to promote their separate business so that it businesses, how and from whom to buy could attract work from other supplies or merchandise. They knew for a small printing businesses. continued..

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forumworkshop FORUM WORKSHOP I had the numbers (monthly income and exyour job, try it partpenses.) As part of my job, I kept track of time time. When your avand billing. I knew that the typesetting “busiocation is producing ness,” with my partnerʼs two print shops as its as much income as only customers, would generate an income I your full-time job, could live on. In fact, I would get an automatic then quit your job $100 raise. That raise would cost me a $7,000 and build your busiinvestment – half of our estimated value of the ness. While friends companyʼs assets. I would be paid back in the may want to buy first year, doing the same work I was already your handicrafts or doing. Essentially, I was willing to work for photographs, that free for less than one year to have part owndoes not necessarily ership in a business. mean that the general public will – that you can make a living off it. Remember, when you sell a There are other, more risky ways to start a busi- hobby, you sell your own time, and there are ness. For instance, if you have a hobby you are only twenty-four hours in a day. Your income is particularly adept at and your friends buy what limited by the number of items you can produce you make, you might want to start a business and the hourly rate you charge for each piece. based on that. Proceed slowly. Before you quit continued..

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forumworkshop FORUM WORKSHOP For example, a strip of tatted lace takes me three days of bus rides to produce. I donʼt think anyone would pay the $5.00 I might charge to justify my time. (Thatʼs $5.00 an hour.) After all, wages are lower in the Far East, so how could I compete? The trick is to sell someone elseʼs time. Marie Cavanaugh started making chocolates for Christmas gifts. Then she taught the women at her church how to dip chocolates to sell at church fundraisers. The project was so successful, she and her husband George spend much of their time traveling to neighboring towns in

South Dakota to market their products. Neighboring towns were between 50 and 225 miles away! So, they moved their family to Bountiful, Utah and opened a candy factory and retail store in 1972. By 1987, the company employed seventy-three full- and part-time employees and had four company-owned stores and four department store outlets. Marie and George Cavanaugh did the best kind of research. They knew they could hire other people and pay a good wage, and still sell their chocolates for a profit. The Cavanaughs left a 1,000-acre ranch because the chocolate business held a more promising future.

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forumworkshop FORUM WORKSHOP Carrie Bissellʼs experience is similar. A flight attendant at the same time, Carrie had a strong interest in aerobics. She didnʼt just “do” aerobic exercises, she studied physiology and came to understand muscles and how they work and what types of movement are useful for the development of which muscles. At first, her interest was strictly personal. Then she decided to give classes when she had the time. With just a classified ad and answering machine attached to her home telephone, she attracted students to her basement aerobic classes. As the aerobic movement caught on and demand went up, Carrie made the move to a studio, but kept her flying job so she could afford to pay the rent no matter what happened. Her message machine continued to fill classes. Eventually, she began to take leaves of absence to teach twelve to fifteen classes a week in advanced

aerobics. When flight delays made it impossible to get back to Salt Lake for the classes, Carrie had to make a career decision. She followed demand and by 1987 employed sixteen instructors who teach beginning, intermediate, and advanced aerobics. Carrie still teaches, but since she is selling someone elseʼs time, she has been able to devote more of her own talent and energy to video production and personalized instruction. By the time Carrie made the move from hobby to business, she knew that people, lots of people, were willing to pay money to learn what she had to teach. continued..

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FORUM WORKSHOP forumworkshop She expanded and finally created a successful ents. Robert Hale manages one of his parentsʼ business by finding other people who could five Hallmark card shops. Merlyn Neff Olson also teach. They make a good salary, and she manages her parentsʼ floral business. Her makes a handsome income. grandmother Retta sold flowers from her garden in the 1930s. Mike Mihlberger drew on his Going into the family busiexperience working for his faness is the best head start therʼs retail typesetting comanyone could ever hope for; pany to start his own office most offspring resist the idea. supply business, after six It must be human nature (in years of working an assortthe USA) to prove that “one ment of jobs not related to ofcan make it on oneʼs own.” fice products, attending Afterward, the children come college, and traveling the back to work in the family world. Unlike his fatherʼs business. What better source business, Mikeʼs Office & of information could anyone Things carries an assortment ask for than the help, guidof both practical and whimsiance, advice, and financial cal office equipment and acbacking of oneʼs own parcessories. continued..

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forumworkshop FORUM WORKSHOP Iʼve only interviewed one (successful) business owner in the past two years who ended up in business by accident. Charlie Hastingsʼ fatherin-law bought a roll-top desk and asked Charlie to take it apart and figure out how it was made. The attempt was futile, but the timing was perfect. The man who had sold the roll-top wanted to sell his business. Hastings was a sheet metal worker by trade. Luckily, the company came with a loyal employee who knew the art of rolltop desk construction, and Charlie was in business. He did learn the art. One can speculate that his ability to work with his hands enabled him to learn another craft. But running a business was foreign to Charlie. Competition from Taiwan made him change his product, for a short time, to veneer-top models. Not happy with what he was doing, Charlie went back to producing only solid oak desks and marketing

them to business people who can afford custom-made, quality furniture. Wood Revival Furniture now has more demand than it can fill. A custom designed, one-of-a-kind roll-top desk costs $6,000 and may take up to three months to complete. Charlieʼs business is limited by time. There are only so many desks he can make if each one takes three months to produce. Furthermore, it will not be as easy for Charlie to sell someone elseʼs time as it is for Marie Cavanaugh or Mike Mihlberger. Not many people have the talent, patience, or willingness to learn to make roll-top desks. Itʼs hard, messy, and somewhat hazardous work. continued..

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forumworkshop FORUM WORKSHOP Candy dipping and clerking in an office supply store are easier to learn, the supply of available labor is ample, and the amount of money this type of worker will expect to earn is lower. Wood Revival Furniture is successful, according to the definition at the beginning of this article. But Mike and Marie have a better chance of getting rich. Still, whoʼs to say thatʼs important? Guy falls somewhere in between; he also makes much of his own product. But he has been able to attract people who have learned jewelry making. The time involved in making a ring is days, not months. The available pool of willing and capable labor is ample.

IF YOU CAN’T MAKE A PROFIT Which leads to the conclusion of this discussion. If it wonʼt sell profitably, forget it. Maybe you can sell your tatted lace trim to friends, but you wonʼt sell enough to make a living. If you have to pay $1,000 an ounce for gold, and the public is only willing to pay $900 for that ounce turned into a handcrafted work of art, you are going to lose money. Or, as happened to me, if your technology becomes outdated, itʼs time to change your product or get out of business, or never start it. For Charlie, foreign competition determined that American-made veneer top desks (produced at USA wages) would not sell.

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forumworkshop FORUM WORKSHOP We live in a world economy to a great extent. Keep that in mind when you are deciding what business to start. While Marieʼs Hand-dipped chocolate is less expensive than most imported chocolate, lots of products and services can be manufacturers oversees for less. So if you think you have a wonderful idea because no one else in your town is doing it, look again. Maybe lots of others were doing it and went out of business because of foreign competition. Or, if they were smart, they did the “research” you should do (or learn from) and determined that they could not compete with foreign-made goods, and never started at all.

How about those one-of-a-kind ideas like the pet rock, Cabbage Patch dolls, and Frisbees? If you come up with one of those, youʼll just have to believe in yourself and the willingness of the American public to spend money on frivolous, fun, or unique ideas. Do it first, do it fast, make your million; and when imports start to resemble your product, move on to the next brilliant idea. Of the above, Frisbees are the only one that has lasted over time. The others were fads. People can get rich off of fads. But the person who markets, distributes, and promotes will make the money – not necessarily the person who did the inventing. What good does a pet rock do you if you only sell it to people in your own town? You have to get it in every gift shop in the land, all at once, and advertise it. Just look at the track record.

continued..

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forumworkshop FORUM WORKSHOP Some people go into business because they have always wanted to. They sell things they know nothing about; they have no idea if anyone will buy what they are trying to sell. Their prices are too high, more often too low. They lose interest quickly because they expected it to be easy; it never is. Starting a business is like writing a good article: you have to be interested; you have to know your subject; and you have to be able to communicate that knowledge and interest to other people. Keep that in mind as you examine yourself and your interests, hobbies, vocation, and for the business you should start.

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forumworkshop FORUM WORKSHOP The only business I can think of that has almost stay in the no start-up cost is panning for gold. All you store until need is a pan. But gold panners also make no s o m e o n e money until they find gold dust in the stream. pays to take Even the timber operation that supplies Charlie it home. with his wood has had to invest in expensive With service, equipment, hire expensive labor, and plant new the owner trees for the ones cut down – so there will be must invest something to harvest in the future. not only capital to purchase supplies, but time and labor to produce the end product. If the customer is not CAPITAL & CASH FLOW satisfied, or bounces a check, the loss is much Managing capital and cash flow is even more greater. You cannot unmake a magazine or complex for service businesses. In quick print- brochure because someone decided not to pay ing, typesetting, and publishing, all of which I you. You canʼt put business cards back on the have experience doing, the customer receives shelf for someone else to buy. Unlike a couch the product or service and pays upon receipt, or a camera, it makes no sense, nor will it genor over time. The difference is, in retail the erate any future income, if you repossess busiowner invests capital in an inventory that can ness stationery. continued..

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forumworkshop FORUM WORKSHOP The loss is total. You canʼt take ink off paper, or uncut business cards. And you canʼt get your time back and use it to produce a product for a paying customer. That is why you need capital. It will come from somewhere. Business owners who start with very little money can create working capital by foregoing a salary. If the business you start generates enough cash for you to take home a salary, and you choose not to, in effect you are investing capital in your business. This sounds obvious. But too many businesses are started by people who want to get rich quick. They take home more cash than their businesses can support. They go broke.

Since you need a product to sell, either in the form of goods on the shelf of a retail store, or the cost of producing a service or product, you need money to cover those expenses. I had a camera in my typesetting business that photographically reproduced black and white artwork for printing – a “stat camera.” I bought boxes of film for $100 per 100 sheets. By the time the box was used up, I had made a handsome “profit” on the film, but I had to spend some of that profit to buy the next box, as well as pay rent, phone, and service bills. If I sold a lot of film (in the form of prints) coupled with my other services, I generated sufficient cash flow to keep myself in supplies as well as take home a paycheck.

continued..

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forumworkshop FORUM WORKSHOP DON’T RUN YOUR BUSINESS ON CREDIT

So it goes. If you publish a magazine, you have to pay photographers, typesetters, printers, perhaps a mailing service. It doesnʼt matter if those people are subcontractors or are on your payroll, those are your expenses. If your customers pay over time, you will have half of your money when the contract to place an ad is signed and half after the magazine is printed and distributed. But you still have all those costs of doing business, whether or not you are able to collect all those receivables.

THE REASON MANY BUSINESSES GET INTO TROUBLE IS THEIR SUPPLIERS LET THEM. Credit is the way Americans buy things. It is also the way many businesses try to stay in business. I felt too nervous asking my suppliers to wait more than the thirty days they agreed to wait for their money. At times I went without a paycheck for thirty days so I could keep my bills current. But my debts were relatively small – always less than actual monthly income. That means I was running a successful business.

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forumworkshop FORUM WORKSHOP But if you are starting from scratch, trying to build a clientele, you will probably spend more money up front than you take in. Perhaps your suppliers will let you stretch your debts for more than thirty days. Thatʼs fine as long as you can make the payments. But watch out the first time you are late. Your suppliers are not in business to be your banker, anymore than you, as a start-up company, want to be a banker for your customers. They need cash, too, to pay their suppliers, their employees, and themselves. Eventually, they will ask you to “pay up” and if you are still taking in less cash than it is costing you to produce your product or service, you will begin to spend most of your time talking to lawyers instead of clients.

TWO RULES GOVERN WORKING CAPITAL: 1. GOOD MANAGEMENT CAN OVERCOME A LACK OF START-UP CAPITAL. 2. CAPITAL CAN NEVER OVERCOME A LACK OF GOOD MANAGEMENT. Why? Simple: If you are a good manager, you will know when you can and cannot afford to pay yourself. You will know when too much debt threatens your business, and you will make the necessary changes to get out of debt by selling more or producing less or increasing productivity. You will only make promises you can keep, and you will stay honest.

continued..

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forumworkshop FORUM WORKSHOP If you are a good manager, given enough time (and it may take years) you will find a way to generate a cash flow that will pay the bills, and you will make your business work – assuming your business is based on “research” and you are in a viable business. Finally, if you are a good manager, and you remain honest and keep payments current, opportunities will open for you. Banks will consider making you loans; investors may find your company an attractive risk. Thatʼs because they will believe that you are in business for the long haul, because you have the ability to make the company succeed.

Page 68 JULY 2020 | RETAILERS FORUM MAGAZINE

MONEY MANAGEMENT On the other hand, if you are not a good manager, throwing money into the company will only hasten its demise. Poor managers tend to be shortsighted. They want their boats and cars now. They donʼt make choices based on the bottom line (income, expenses, and profits) . They react to problems out of desperation, rather than calmly handling each situation. And when things get really bad, they lie and they hide. Theyʼre never around to answer the phone when a supplier calls to collect money. Theyʼre never around to answer their employeesʼ questions. They get greedy, forget promises, and start to act as though theyʼre doing everyone a big favor by providing jobs. continued..

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forumworkshop FORUM WORKSHOP They let their emotions take over their brains and start to make bad choice after bad choice. They start to ask people to invest money, and they spend so much time looking for investors to bail them out that they forget to do their job. Bad managers donʼt sell anymore, or manage. They “donʼt have the time.”

LENDERS & INVESTORS Donʼt look for someone to save you. Donʼt confuse lenders with investors. Lenders demand a fixed return on their money over a fixed period of time. Investors do not. Still, investors will invest if they can expect a return on their money at some future time. If you need money to pay debts, sell your house, your car, your boat first; put that money to work in your business. Turn it around, then look for investors. continued..

Banks and investors loan money to make money, not to save you. They are not interested in bailing you out. They are interested in putting their money to work so that it generates interest, dividends, or capital gains. If you are going to throw their capital at old bills, then this probably wonʼt happen. When you use their capital to buy supplies or equipment you will use to produce more or better products or services, that you can sell to generate more profits, this becomes an “investment.”

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forumworkshop FORUM WORKSHOP While investors cannot demand repayment like lenders, they will ask for something even more vital to your business – control. Investors are interested in future dividends and capital gains, which they expect will be higher than the interest you would pay a lender. Furthermore, they will want business. If you are asking for a lot of money, expect to give up a lot of control. This can work to your advantage or disadvantage. If you are a good manager, you donʼt need or want the interference. If you are not, and you pick an investor who has a proven track record of successfully running small companies, maybe itʼs

time to relinquish control so that your business can turn around and become more profitable. Base your decision on how well you know yourself and how much you want to trust a stranger. But if you have sold everything you own to keep your business afloat, a clearer head might not be a bad idea. Just remember to check the potential investorʼs background as carefully as he or she has checked yours. And put everything in writing. Even if your investor is a close friend or relative, it is best to write down your mutual expectations, responsibilities, and obligations.

continued..

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forumworkshop FORUM WORKSHOP RAISING CAPITAL

isnʼt that taking a risk on someone elseʼs management ability? You bet it is! Why not take the same (perhaps less) risk on your own ability to manage.

How do you raise capital? Look to yourself first. Even if you do get a bank loan, youʼre more Professional money managers examine a comlikely to find a banker who will lend you money panyʼs product, income pattern, and manageif you believe in yourself and your business ment ability. You should invest in yourself in the idea enough to spend your own money. Per- same way. Thatʼs why so many of the business people I have haps you have some cash saved, or have interviewed come into an inheritance. based their businesses I hear lots of people say, “But I canʼt spend that on their own money. I have to save it for retirement.” True; professional but what did you plan to do with that money bebackground. tween now and when you retire? Invest it, I hope. If youʼre the type to stuff money in a mattress, youʼre not the type to run a small business. If you would buy stocks or mutual funds, continued..

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forumworkshop FORUM WORKSHOP They recognized their own skill, and felt they could do at least as well as their former employers. Their former employers paid their salaries; so those businesses had to do at least well enough to meet payroll (which must be paid first; bills are second, but a close second), just to keep the doors open. But, you say, youʼve always spent everything youʼve ever e a r n e d . Youʼre young and just starting out and have never made an in-

come to save. Bankers wonʼt even talk with you. There are other ways. Look first to relatives – mothers and fathers, for example. Just tell them you want to take a chance; show them the same facts and figures you would show a banker. Put in writing that the money is a gift, not an investment or a partnership interest (unless you all agree to do it that way). Then use that money to keep yourself and your business alive while you build your cash flow. Friends may invest in your business. This gets complicated. If you use this source for capital, make certain your friends understand they are taking a risk, there are no guarantees, and they donʼt get to run your company.

continued in next issue ...

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www.SalesGroup.Org Page 76 JULY 2020 | RETAILERS FORUM MAGAZINE

Seton Signage.com Since 1956 • Over 57,000 Products On-Line

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RETAILERS FORUM MAGAZINE | JULY 2020 Page 77

Secure Your BuSineSS! Your direct source for • Surveillance cameras • Security Monitors • Hidden cameras • Loss Prevention

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Page 78 JULY 2020 | RETAILERS FORUM MAGAZINE

The Complete Guide to Making Money at Auctions!

AUCTION SOURCES REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need to locate Auctions throughout all 50 states Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous backup of inventory, government and private auctions liquidate billions of dollars in property, luxury vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions are held is the key. Auction Buyers Directory gives you the key to these auctions!

➫ Vehicle Auctions ➫ U.S Marshal Auctions ➫ IRS Auctions ➫ State Surplus Auctions ➫ U.S. Customs Auctions ➫ U.S. Postal Auctions

➫ County Sheriff Auctions ➫ SBA Auctions ➫ FDIC Auctions ➫ Urban Housing Auctions ➫ Land Management Auctions ➫ Private Auctions

This comprehensive directory offers tips and tools of the trade designed to make your auction buying proﬁtable. Whether you’re buying for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.

ORDER TODAY TO CHANGE YOUR LIFE TOMORROW! $39.95 + $7.00 postage = $46.95

www.Forum123.com RETAILERS FORUM MAGAZINE | JULY 2020 Page 79

Start Your Ow

Surplus & Liquidation Business Professional liquidator reveals how to ﬁnd, buy, sell and broker surplus goods in his best-selling book HIDDEN WEALTH Everything you need to know and succeed in this high-profit business is right here. Work full-time or part-time, even from your own home.

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Surplus Business Equipment Failed Business Inventories Manufacturers Mistakes Discontinued Inventories Seized Merchandise Salvaged Goods Bankruptcies & Closeouts

This is a practical hands-on training guide to starting your business with little or no money. Today there are more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held back – the author is a retired liquidator who is now sharing his well-protected secrets to help others succeed. Limited supply of copies of this 196 page will be sold at special price of $39.95 on first-come basis. Order today and start your new business tomorrow!

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RETAILERS FORUM MAGAZINE | JULY 2020 Page 81

BUY ALL YOUR MERCHANDISE FOR 1/2 REGULAR WHOLESALE COST!

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SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE! HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME, FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:

* BASIC INFORMATION ABOUT THE BUSINESS * CLOSEOUT PUBLICATIONS & ASSOCIATIONS * CLOSEOUT SHOWS * GENERAL CLOSEOUT DEALERS

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CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your time and money because everything you need to know is contained in this book. In this economy, it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly, where!

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RETAILERS FORUM MAGAZINE | JULY 2020 Page 83

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Page 84 JULY 2020 | RETAILERS FORUM MAGAZINE

Trade MaGaZINeS Swap Meet

Retailers Forum

This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters. It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

Closeout News/ Wholesale Merchandise

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere! Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers. Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced. These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials,and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

SoloMayoreo

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

www.bizbooks.org

Page 85RETAILERS Page 85 FORUM MAGAZINE | JULY 2020 Page 85

USA Closeout Directory Toy Importers & Wholesalers

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Re-tailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Elec tronics • Jewelry • Toys • Watches • More!

This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers. Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. 4 Closeout Directory - $29.95

Dollar Store Merchandise Guide

Order No. TOY $29.95

Directory of Smoke Shops

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. This directory is emailed to you in Excel format and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses

Order No. SSDB (Excel) $399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 86 Page 86 JULY 2020 | RETAILERS FORUM MAGAZINE

Business Directories

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips! This is the most accurate and useful resource guide you’ll ever own and refer to daily! • Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more! No. W1 Wholesale Sources $29.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry. Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry. • Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More! Order No. AC $29.95

Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry. Learn why those in the business have kept it confidential. You can now have a piece of it. Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home! Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties. All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory! Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

www.bizbooks.org

PageRETAILERS 87 FORUM MAGAZINE | JULY 2020 Page 87

USA Mail Order Catalogs

Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included. • Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products. Order No. GG

Gift Guide

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere. Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games. Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs. The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered. Order No. 159237-156-6 1,900 pages $450.00

$39.95

Annual Guide to the

BUCKS FOR BLING Accessories Sourcing Directory

Licensing World

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders. These are the sources that you would apply to if you wish to obtain a license to manufacture

Sourcing For Jewelry Makers Directory

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs. If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 121 $150.00

Order No. 321 $249.00

1-800-635-7654 Page 88 JULY 2020 |

Page 88 RETAILERS FORUM MAGAZINE

Order No. 122

$100.00

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods. Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you. Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country. This directory will help you put your own designs into production. Order No. 0971486743

$125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information. Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information. Order No. A-106 $65.00

1-800-635-7654

Apparel Business Directories

Page 89 RETAILERS FORUM MAGAZINE | JULY 2020 Page 89

FORUM PUBLISHING CO.

Credit Card ORDERS: 800/635-7654 FAX ORDERS: 631/754-0630 INQUIRIES: 631/754-5000 Website: www.bizbooks.org

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You’ll save time ordering by phone instead of mail. Speak with our knowledgeable salespeople who will assist you in placing your credit card order. If you have questions about our products, call Customer Service: (631)754-5000 Mon-Fri 10am-5pm EST.

Please complete all information so we can fill your order promptly. We gladly accept checks, money orders and major credit cards. If charging from your credit card, please SIgn the order form where indicated and supply your complete number and expiration date. Sorry we do not accept C.O.D or stamps. Checks must clear bank before orders can be shipped.

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www.bizbooks.org We download orders hourly and process within 24 hours.

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Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

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JULY 2020 FORUM PUBLISHING COMPANY 383 East Main St., Centerport, NY 11721

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