Retailers Forum Magazine February 2020

retailers VOL. 39 NO. 9 FEBRUARY 2020

e v o L s Retailer

s ' e n i t Valen y Da

Connecting Wholesalers and Retailers Since 1981

PAGE 2 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #07 on page 11 • www.Vendor411.com

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White/Fila Navy/Fila Red ~ Unisex

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 3

E C N A R A E L C L A S! I

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SAMSUNG GALAXY S5 GEM SHIELD TPU CASE, HOT PINK

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4,500 MAH PORTABLE BATTERY CHARGER/ POWERBANK WITH 2 USB PORTS, LCD DISPLAY AND FLASHLIGHT, GOLD $

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APPLE IPHONE 6 MPERO FULL SCREEN EDGE TO EDGE TEMPERED GLASS SCREEN PROTECTOR, CLEAR

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APPLE IPHONE 5 RANDOM ORDER WAVE DUAL PROTECTION SNAP ON CASE, BLUE/BLACK

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LG G3 SCREEN PROTECTOR

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STAND-UP WIRELESS QI CHARGER, BLACK $

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PREMIUM UPLUS UX-10 HEADPHONES W MIC, RED $

12.99

1000’S OF ACCESSORIES FOR CELL PHONES • ALL MAKES • ALL MODELS No Minimum Order • FREE SHIPPING on orders $25+ Buy with Confidence

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Page 4 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

HOW TO USE THIS DIRECTORY ☛

Locate the products that interest you.

See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser.

Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

631/754-5000

DRESS UP FOR

PROFITS! Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

RAMSONS IMPORTS . . . . . . . . 02

FORUM AD RATES . . . . . . . . . . 09

SWEET WHOLESALERS . . . . . . 63

100’S IN STOCK All Occassions

Fast Same Day Shipping Flat Rate Delivery

www.USACostumers USACostumers.com See our ad on page 44

Light Up Without Lighting Up! Electronic Cigarettes Full Service Wholesaler • We Ship Worldwide

LIGHT E CIG • Disposables • Atomizers

• Kits • E-Cig Batteries

• E-Liquids • E-Cig Accessories

see our ad on page 43

H2 E-Cig Round Mouth Atomizer $1.85

5mL Bottle E- Liquid E-Juice for E-Cig $1.30

E-Case w/2 Cigarettes + 1 USB Charger $10.50

Always Be Fashionable 1 cig, E-Cig kit Includes USB, 10cartridges, Wall, Car Chargers $6.50

SHISHA Zero le Nicotine Disposab E-Cig $3.45

FASHIONABLE SALES Round Mouth E-Cig Set 3.5ml Atomizer w/Coil Heads $3.83

See our ad on Pg 51 www.Lightecig.com We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

CREDIT CARD PROCESSING www.NOAMB.com

BLING IT ON! HipWholesale.com

Start.

Grow. Page 27

SMALL BUSINESS CONSULTING Repair.

Our specialty is helping small and mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

ForumBA.com Ad on Page 42

Does anybody read these?

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription!

Congratulations to

AYLA’S FIRST Long Island, NY

FEBRUARY 2020

WHOLESALE Costume Club

ADVERTISING

TOP TEN WHOLESALE . . . . . . . 76

APPAREL 1 STOP WHOLESALE . . . . . . . . 45

BOOKS

BLANK TEES . . . . . . . . . . . . . . . 62

AUCTION BOOK . . . . . . . . . . . . 84

BOUTIQUE CLOSEOUTS . . . . . 15

BUYERS CONTACTS . . . . . . . . . 75

CLOTHINGWARE . . . . . . . . . . . 59

CLOSEOUT DIRECTORY . . . . . 82

DD BULK . . . . . . . . . . . . . . . . . . 22

HIDDEN WEALTH . . . . . . . . . . . 80

FASHIONABLE SALES . . . . . . . 51

TRADE BOOKS . . . . . . . . . . 87-92

FLIRTY WHOLESALE . . . . . . . . 20

WHOLESALE SOURCES BOOK . . 86

HEAVENLY SUITS . . . . . . . . . . . 16 SCARF WAREHOUSE . . . . . . . . 65

CANDY

STYLE IN FASHION . . . . . . . . . . 16

SWEET WHOLESALERS . . . . . . 63

STYLISH PLUS . . . . . . . . . . . . . . 21 T SHIRT REP . . . . . . . . . . . . . . . . 53

CELLULAR

UIN DEALS . . . . . . . . . . . . . . . . . 57

CELLCITY.BIZ . . . . . . . . . . . . . . 49

UNIVERSE WHOLESALE . . BK CVR

WHOLE-CELL . . . . . . . . . . . . . . 04

USACOSTUMERS.COM . . . . . . 44

COMPUTERS ASSORTED ITEMS

REFURB SHOPS . . . . . . . . . . . . . 28

AUCTION FINDER . . . . . . . . . . . 60 BEAN WHOLESALERS . . . . . . . 56

CONSUMER ELECT.

CROV . . . . . . . . . . . . . . . . . . . . . 17

FIND IT CHINA . . . . . . . . . . . . . . 29

DOBA DROPSHIP . . . . . . . . . . . 47 EVERYTHING CLOSEOUTS . . . 71

CREDIT CARD

EZ DROPSHIP . . . . . . . . . . . . . . 54

PROCESSING

GET THAT WHOLESALE . . . . . . 78

EXP MERCHANT . . . . . . . . . . . . 32

MEGA UBID . . . . . . . . . . . . . . . . 64

NOAMB . . . . . . . . . . . . . . . . . . . 85

$4.50 Each

#1

BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVICES

E-CIGARETTES & SMOKE SHOP ITEMS 3’x5’Embroidered Flags $14.00 Each

www.RIOhio.com

LIGHT E CIG . . . . . . . . . . . . . . . . 43

WindSocks $48.00 dz

$42.00 dz

$18.00 dz $9.00 dz

5” Patches $36.00 dz

FOOTWEAR$39.00 dz

R/C & TOYS

Metal Sign $4.75 each

www.BizBooks.org

8” x 12” Metal Signs $39.00 dz

RC VARIETY . . . . . . . . . . . . . . . 37

Tri-Fold $5.00 Each

$36.00 dz

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

$18.00 dz

Hat Pins $6.00 dz

See Page 9

NOVELTY SELLER . . . . . . . . . . 55

$36.00 dz . . . . . . . . 79 LOGIC WHOLESALE .

Belt Buckles

Metal Sign 12”X18” $5.75 Each

$15.50 Each

COOL GLOWING . . . . . . . . . . . 33 Min.Order $150.00

$36.00 ut/72pcs $15.00 dz

SNEAKER CLEARANCE . . . . . . 03 SOARING RC . . . . . . . . . . . . . . . 28 Leather Wallets $5.50 each Metal Plates $27.00 dz

Accept Credit Cards At Your Business.

EXP Merchant $6.00 dzSee HatPage Pins Also 32

$48.00 dz

E-STORE BUILDERS . . . . . . . . . 38 E STORE SIGNS . . . . . . . . . . . . . 67

3pc Magnet

$5.25 Each CARTOON CONCEPTS . . . . . . . 22

Garden Flags 48.00 dz

View our 148 !

HEAVENLY . . .page . . . .Catalog . . . . . .online . . . 26

AVVO . . . . . . . . . . . . . . . . . . . . . 40 CC WAREHOUSE . . . . . . . . . . . .77

Advertise in

NOVELTIES

HANDBAGS Magnets 3”x8” $18.00 dz $21.00 dz

$36.00 ut 72 pcs

E-STORE SITES . . . . . . . . . . . . . 72 BAG CLOSEOUTS . . . . . . . . . . . 25

$4.00 each SPECIAL FEATURES 8” x 12” Parking Sign $18.00 dz

sold by the

$30.00 dz

$18.00 dz FORUM WORKSHOP . Leather . . . . Bracelet . . . 30

Giganticdozen!

Selection of Variety Goods

Playing Cards FB CAMPAIGNS . . . . . . . . . . . . 34 BAG VENDORS .

12” Metal Signs . . dz . . . . . . . .12”x18” . . Metal 18Signs READER RESPONSE . . . . . . . . . 11 $18.00 $5.00 Each Garden Flags

FIND IT ASIA . . . . . . . . . . . . . . . 81 FORUM ADVISORS . . . . . . . . . .42

$48.00 dz

$5.50 Each $15.00 dz . . . . . . . . . . 14 RETAILING NEWS . $24.00 dz

Belt Buckles $7.00 Each Metal Signs & $24.00 HOME HOUSEWARE WHAT’S HOT . . . . . . . . . . . . . . . 12 $42.00 dz dz $5.50 Each

FORUM PRINTERS . . . . . . . . . . 68 DAKOTA STEEL ART . . . . . . . . . 13 3’x5’Embroidered Flags $21.00 dz FUNDING OFFICES . . . . . . . . . . 74 MERCHANDISE $14.00 Each REP . . . . . . . . . 20

Patches $18.00 dz

1ut/5 dz Mood Rings $33.00 unit TRADE SHOWS

Belt Buckles $36.00 dz

KWIK INC . . . . . . . . . . . . . . . . . . 70 RUG PROFITS . . . . . . . . . . . . . . 69

ASD VEGAS SHOW . . . . . . . . . . 31

PAYROLL HELPER . . . . . . . . . . 46 RUSH SUPPLIERS . . . . . . . . . . . 58

MERCHANDISE CENTER

PROMOTIONAL REWARDS . . 24

SHOWROOM . . . . . . . . . . . . . 16

PROTECTION PLANS . . . . . . . . 36

JEWELRY/

RETAILERS BANK . . . . . . . . . . . 52

ACCESSORIES

SALES GROUP BAGS . . . . . . . . 66 BLING WHOLESALER . . . . . . . 27

VIDEOS & DVD’S DVD BUNDLE . . . . . . . . . . . . . . . 18

VACATION PROMO . . . . . . . . . 48 BUND JEWELRY . . . . . . . . . . . . 39

WATCHES & CLOCKS

WHOLESALESOURCES.COM . . 75 CLOSEOUTS FOR SALE . . . . . . 23

TIME WHOLESALERS . . . . . . . 41

HIPWHOLESALE . . . . . . . . . . . . 61

WATCH DEALERS . . . . . . . . . . . 24

JEWEL CLEARANCE . . . . . . . . . 50

DOBA DROPSHIP . . . . . . . . . . . 47 JEWELRY MINERS . . . . . . . . . . 19 EZ DROPSHIP . . . . . . . . . . . . . . 54 SHAKE WHOLESALE . . . . . . . . 26

36 pcBiker Ring $39.00 unit

See our Ad on Page 02

DROPSHIP TO PROFITS! Tri- Color Necklace $18.00 dz

1000’s of Items See our ad on page 47

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

SETON SIGNAGE . . . . . . . . . . . . 83 BODY CANDY HQ . . . . . . . . . . . 35

DROPSHIPPERS

RAMSON’S

Best Friend Necklace $24.00 dz/sets

WIND SPINNERS Sells Like A Breeze!

DAKOTA STEEL See Our Ad on Pg. 13

VISIT FORUM ON THE INTERNET View our latest books at

www.bizbooks.org

WE HAVE BUYERS

WEDDING ITEMS SMARTEST BARGAIN . . . . . . . .73 Databases for ALL Industries www.BuyersContacts.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online Reach ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

magazine indispensable to their buyers.

Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

CONTACT US: TEL: 1-800-635-7654 FAX: 631-754-0630 Email: ForumPublishing@gmail.com

TOP INDUSTRY TRADE SHOWS 2020

retailers

JANUARY

Atlanta Gift Fair Los Angeles Market Week Minneapolis Gift Show Philadelphia Gift & Variety Show Seattle Gift Show FEBRUARY

ADVERTISING RATES AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Charlotte Gift Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Rocky Mountain Gift Show St. Louis Gift Show MARCH

Prices shown per month, above rates include full color printing

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at top trade shows

Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows.

Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

APRIL

Charlotte Gift Show Hawaii Merchandise Expo Minneapolis Gift Show Northern Michigan Gift & Souvenir Show MAY

Las Vegas Licensing Show New Orleans Gift & Jewelry Show Off Price Show NY JUNE

ADVERTISING SPECS › Page: ¼ Page:

ASD Marketweek Las Vegas Show Atlanta Spring Gift Show California Marketplace Dallas Apparel & Accessories Show Greensboro Gift & Jewelry Show Norton’s Gift & Variety Show

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads.

Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www.wholesalesources.com

Charlotte Gift & Variety Show Dallas Gift & Variety Show LA Fashion Market Minneapolis Gift Show Norton’s Gift & Variety Show JULY

Atlanta Gift & Home Furnishings California Marketplace Oklahoma City Wholesale Show Philadelphia Gift & Variety Show AUGUST

ASD Market Week Biloxi Wholesale Show Louisville Gift Show Minneapolis Gift Show Off Price Specialist Show New Orleans Gift & Jewelry Show Rocky Mountain Gift Show St. Louis Gift Show Toronto Gift Fair SEPTEMBER

Asia America Wholesale Show Charlotte Gift & Variety Show Dallas Home & Gift Show Hawaii Gift Show Norton’s Gift & Variety Show Philadelphia Candy & Gift Show Rocky Mountain Gift Show OCTOBER

Dallas Apparel & Accessories Show Florida Jewelry & Resort Show Greensboro Gift & Jewelry Show Las Vegas Souvenir & Gift Show Minneapolis Gift & Variety Show Additional Shows TBD NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo New Orleans Gift & Jewelry Show Norton’s Gift & Variety Show Ocean City Gift Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Greensboro Gift & Jewelry Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER This is the

month of love....at least for your customers.

Valentines Day is the first major holiday, followed by President’s Day, that brings the shoppers back out to spend. this is a great weekend WE have come off a better than was to take advantage of expected holiday season the massive marketing with numbers up nicely that major retailers in both brick-and-mortar do to get shoppers off and on-line retailing. their couches and out Hopefully you will be so shopping. Large stores busy making sales this spend a great deal of season that you will be money on advertising bitten by the love bug their sales and specials. also!

You need to take ASIDE from a quick advantage of their blast of arctic-like efforts and maximize it. weather, the shoppers have continued THE shoppers will be out there for venturing out and spending . the sales and your job is to reel them THE biggest benefactors of into your space.

Valentines Day will be jewelers HERE’S a really simple idea that and florists, of course. However all merchandise can be marketed for this works. The chain store runs an ad for holiday. Well maybe not frying pans a product at 10.00 that you also sell. and spatulas but how about fishing You make signs showing that same lures, auto accessories or a personal product for 9.00 and profess you’re electronic item for your someone the best price in town. You’ll sell lots special? Not everything has to bling. of items, welcome shoppers who may ALL retailers should be thinking on be new to your space and make a small how to capitalize on this holiday event margin as well. by decorating their sales spaces with IT is better to make less on an item specials and gift ideas for shoppers. and have shoppers get to know your A small effort can scream: “Come on in and shop!” And even though on offerings and see that your prices are many items during the holidays ou super competitive. Many shoppers were competing with the big box or just assume local businesses are more online discounters, Valentines Day expensive but you can prove them is not generally a holiday for bargain wrong with this simple exercise. Look shopping. It’s more about getting the at the sales flyers from the local stores and see what prices you can match or “right” gift for that special someone.

AND when it comes to President’s Day, beat and start marketing.

>> ON-LINE SOURCING

The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

38

Years

1981-2019 RETAILERS FORUM is published monthly at $75/year USA, $125/year foreign.

Entire contents copyright ©2020 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL ❒

All Advertisers in

GENERAL & VARIETY

❒

APPAREL ❒ 28. Style in Fashion

CREDIT CARD PROCESSING ❒

❒ 11. Crov

❒ 07. Ramsons

HOME & HOUSE ❒

All Advertisers in

CREDIT CARD PROCESSING ❒ 38. EXS Credit ❒ 68. NOAMB.com

All Advertisers in GENERAL & VARIETY

All Advertisers in HOME & HOUSE ❒ 23. Dakota Steel Art

WESTERN ACCESSORIES ❒

All Advertisers in

WESTERN ACCESSORIES ❒ 33. JR Palacios

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:

www.BagVendors.com

Michael Kors Jet Set Travel Cross-body Fuchsia Pink with Wristlet Clutch INSERT

$92.99

For more information, contact:

www.SmartestBargain.com

Hobnail Glass Candle Holders

$8.99/set

For more information, contact:

www.BuyersContacts.com Tel: 631-754-5000

INSTANTLY CONNECT WITH BUYERS!

• Contact Names • Emails • Addresses • Phone Numbers • Sales Data

SATCHELS OF CASH

HANDBAGS are right up there with shoes for most female shoppers and it is quite common for shoppers to amass quite a collection of designer handbags often in the tens of thousands of dollars.

UP until now it was difficult for small retailers and online sellers to source authentic top quality designer handbags which left them with cheaper versions of similar bags and very small profit margins.

THANKS to BagVendors.com your store or online business can now find genuine high quality new designer handbags at the best prices in the industry. The company has no minimum order and offers weekly specials to keep things interesting.

THIS month’s hot item is a beautiful Michael Kors Jet-Set travel crossbdy set with wristlet for just $92.99. Supplies of this item are extremely limited so act quickly.

DO YOU TAKE THIS...

EVEN if the divorce rate is 50% there are still a drove of couples every day getting married! There is BIG money in the wedding industry and Smartest Bargain offers your store or flea market booth to share in their buying power to offer the highest quality wedding and party merchansise at the best prices around.

SINCE 2003 wedding stores and party planners have been buying here and taking advantage of the large stock and the most up-dated merchandise available. The company offers free shipping on all orders over $99 and maintains a very low and manageable minimum order for all size stores.

THERE are regular specials and clearance items in all categories so check often. This month’s hot item is a set of Hobnail Glass Candle Holders for just $8.99.

FIND BUYERS FOR YOUR GOODS

THE key to any successful business is SALES. And not surprising is that sales are the hardest part for most businesses to get. In this information age you’d think you just use Google or other search engines to FIND BUYERS, but that just doesn’t work!

FINDING buyers is one of the biggest challenges any business has and that is where BuyersContacts.com can help. For the last 38 years the company (a division of Forum Publishing) has been researching and compiling databases for most major industries. Available you are printed books of sales leads and online databases.

WHETHER you are looking for retail store buyers, chain store buyers, smoke shop buyers, sporting goods buyers, etc. you will find ready made and custom solutions to help you locate leads.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654 Page 12 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

Dakota Steel Art Lifetime Rustproof Warranty “Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

MAKE MORE MONEY

BE THE FIRST AT YOUR SHOW TO SELL OUR Wind Spinners are selling Hang some in your booth RUSTPROOF Easy Money & Pays for booth+ WIND SPINNERS!

Drop Shipping Available!

- Low inventory needed - No extra cost NEXT DAY SHIPPING

Join the Vendors Switching to DSA - America’s Best Selling Wind Spinners - Proudly Made in the U.S.A.

STAINLESS STEEL WIND SPINNERS

START SELLING TODAY! www.dakotasteelart.com Ph: 701-242-7747 * Fax 701-242-0177 Email: info@dakotasteelart.com 405 County Road 25 Mantador, ND 58058

*You pick your spinners from stock items (limited to in-stock items)

60 Dog Breeds!

Try them, you

wil LOVE them!

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 13

The Amazon Of China Wants You

EVERY retailer and wholesaler is increasingly interesed in selling through online platforms.

Many of us have tried eBay and Amazon and may have had some success with them.

Sometimes we have seen with Amazon that the margins become tiny and the platform itself has been known to knock-off it’s sellers. If there is one company who may threaten Amazon a little it would be Alibaba.

THE 20 year old Alibaba Group has recently announced opportunities for other businesses on its B2B (business-to-business) site, Alibaba.com.

THEY are trying to gain a greater foothold in America by opening this new platform to American products to both American and global buyers.

OVER a billion dollars a month is regularly made in sales on the platform and their goal is to expand and help small businesses in North America. The expansion program allows American businesses on the site to sell and offers a suite of marketing and digital tools to enable American companies to open “storefronts.”

THERE has so far been tremendous response and interest by USA wholesalers who are always looking to expand their market share. The top categories of growth have been agriculture, food, apparel and health supplements.

FOR American companies making products with a lot of competition, platform sites like Alibaba can help open the new markets but as with Amazon and others you are right alongside with dozens, or even hundreds, of often lower-priced competitoes. While the goal is to connect with the “highest quality manufacturers” a quick look at the site shows some questionable offerings as well.

SOME of the benefits being extolled by Alibaba is that the site itself will not compete with companies selling on it. Another advantage is that Alibaba does not charge commissions on sales but instead charges an annual fee. At press time there is a $1000 start-up fee and $1404 annual fee for the basic package. They also do not set prices on your goods so you can sell anywhere at any price and you also own your customers. Certainly when you compare to other major platforms these items can be much more attractive.

ON the downside from what we saw were the similarities between Alibaba and Amazon including: Your products will have tough competition with countless competitors lined up next to you. Additionally the platforms are gathering data on your sales and your customers and most importantly there appear to be many products of questionable quality with the possibility of fakes or counterfeits.

Trade Show Season Is Here

THE first quarter is one of the busiest times for the trade show circuit and 2020 is off to a big start with some of the largest shows being held over the next few months. Retailers should take advantage of the opportunity to meet new wholesalers and give a hands-on test to new merchandise. At the shows you will be able to gauge the coming markets and negotiate for the best prices.

OUR company has been actively sponsoring and participating in trade shows since 1981 and we’re looking forward to seeing you on the show floor soon!

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 14 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 15

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 21

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 23

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Page 24 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 25

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www.HeavenlyWholesale.com Page 26 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 27

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www.SoaringRC.com • Everything FUN! Page 28 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 29

forumworkshop

FORUM perating YourWORKSHOP O

R E T AOIpLerating Your

RETAIL STORE STORE

Continued from last issue...

FRONT MAN ON THE FRONT LINE As a small store owner, you’ve no choice but to become the front person for all you sell. That means you’ll need to go out and drum up interest and awareness, tell the world of consumers your wonderful news and what it can mean for them. To the shopper you must be the recognized spokesperson for the products and services found in your store. Think again of those neighborhood shopkeepers of your youth. What did you like about them and their stores? That’s who and what you want to be to your customers, no matter what your retail specialty: friendly, caring, fair, and eager to share your knowledge and passion with any who care to listen. Whether you sell from the mall or mailbox, to get to the top of the heap, you’ll need to use your personality to foster an identity for the store.

PROVIDING QUALITY SERVICE As discussed earlier, one of the most important decisions the specialty store owner & operator must make is selecting the right inventory. The selection available at your store needs to establish your store as consumers’ best source for what you sell.

pect, and should be considered basic to every store. What sets your store apart are the services that specifically complement your core business. These are the services that draw people to the store and make them loyal customers.

Every time you get someone into the store, your service should increase the odds for a sale.

LOOK FOR SERVICES THAT COMPLEMENT YOUR CORE BUSINESS As part of your planning chores, think in terms of offering services that lend themselves to your basic business. If what you sell ever wears out or wears down, offering a repair service is an obvious idea. But unless you have the expertise and time, opening a service department increases your operating costs by adding another staff person and equipping the department. So consider contracting with someone to provide the repair service, as needed, in the beginning. Then when the repair business builds, you can add that person, or someone just as qualified, to your staff.

If your specialty item does not warrant repairs, consider the merits of offering some form of consultation services. The apparel shop could help individuals plan a complete, personalized fall wardrobe, by appointment, for example.

Anyone who deals in antiques or collectibles This same philosophy holds for service. When could use an appraisal or restoration service as you think of service, the first things that come a lure for attracting more shoppers. Another to mind are delivery, gift wrapping, mail order, possibility is a search service. and like. These customers excontinued...

Page 30 the FEBRUARY 2020are | services RETAILERS FORUM MAGAZINE

RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 31

forumworkshop FORUM WORKSHOP For a nominal fee, plus the profit on the sale that hopefully results, the retailer could track down that rare item through contacts in the field.

Any service you offer should: pay for itself, provide a way to bring customers into the store, and make buyers more familiar with your business. Sooner or later, anyone who makes repeated trips through the store will buy something. Over time, a good service program wins converts to the store and contributes to profits. The right service service can prove a useful tool for building business early on, and establishing the store with the audience you want to reach. The danger, though, is to overinvest in the service early on, or to devote your talents to too many things. If you decide a service department will help your store, start with

the basics and build from there, always looking for the services that will enhance your reputation with shoppers. Think of the service as a traffic builder more than a moneymaker at first, and use it to your advantage.

The store exists to sell products. Accessories and services provide you with the means of attracting more customers and adding to your profits. The 3 should work together, to enable you to build the reputation that will carry the store to success. In everything you do, in every process and product, you must always anticipate change. Markets evolve over time, fads and fancies egg and flow. The successful store owner has the right products and services when people need them, even as he works to anticipate their next want.

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FORUM WORKSHOP forumworkshop SPOTTING & RESPONDING TO TRENDS Once you open the store, everything you need to know is at your disposal. You can talk to suppliers and customers. You can see what one group is selling and the other buying. The challenge is to figure out how to make that knowledge work for your store. In the beginning, deciphering the trends and coming up with an appropriate response will pose a challenge not easily mastered. Master it, you must, though, if you’re to boost sales. If you find you’re selling more lawn chairs on Thursday nights as people think ahead to the weekend, maybe Thursday is a good night to experiment. Move the chairs to the front of the store, where people can see them as they walk past. You need to learn to respond like that, to revise your strategy in re-

sponse to what observation and instinct tell you. Recognize the potential before it’s a trend, and promote it into a trend.

Not all trends will deliver as anticipated. It’s also your responsibility as store owner to remain open-minded enough to recognize your miscues and minimize their impact. Retailing is a yearly cycle of “turns”: turning over inventory, selling what you have in stock, so you can place new orders for the next round of products. If you had the same goods in the store year-round, people would soon tire of the shopping experience. Part of the appeal of visiting stores, and browsing through catalogs, is to see what’s new. It’s your job as store owner to make sure the old moves out of the showroom to make way for the new. continued...

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forumworkshop FORUM WORKSHOP You alone are responsible for knowing what’s doing well and what’s not moving. And when something is languishing on shelves, you must figure out how to move it. Sometimes all that’s required is a modest price cut; sometimes nothing short of a closeout will get rid of the stuff.

Never leap directly from one extreme to the other. Pricing reductions should be gradual, in steps. If you go about it any other way, you’re telling your customers the goods carried an inflated price from the start.

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That’s the easier part of the task. Being a good boss asks a lot more than covering payroll – although that can be pretty tough at times. As the boss, you’re the decision maker, the coach of your team. Standing at the helm of your business, you alone provide the direction that will allow the team you’ve assembled to realize your goals. There’s an implied obligation to set a good example, and inspire each employee to develop and realize his or her individual potential in the process. continued...

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FORUM WORKSHOP forumworkshop How you act is as important as what you say.

The successful retailer enjoys dealing with people, within and without the organization. You set an example for employees in the way you deal with customers and how you handle suppliers. Your responsibility as the employer means providing the leadership that defines the organization and how it’s perceived by those outside it. The leader inspires employees to use their talents so they can contribute their most to the organization.

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One of the important tools of that process is an incentive program for employees. Incentives provide people with tangible rewards for their efforts. They tell the employee that you value his contribution to the store’s business. Incentives inspire people to give that extra bit of themselves, to apply th effort that will win them rewards.

If there’s one incentive that motivates everyone, it’s money. Everyone will work harder for If you’re fortunate enough to attract a staff of the promise of higher pay. Any raise in salary people you want to retain, you must offer more should always be accompanied by added rePLATFORM opportunity to them than the starting wage. sponsibility & a title change where appropriate.

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forumworkshop FORUM WORKSHOP It adds to the value of the reward and tells the goals & prizes, will depend on your sales cateemployee and others the increase is earned gory. Incentives: be they the promise of a prize, recognition for a job well done. promotion, or cash – always motivate people.

There are other forms of incentives that can be used to inspire your staff to achieve.

You may, for example, offer prizes such as products, trips, or other rewards for performance. These work especially well when you challenge individuals or the entire staff to meet or exceed a sales goal during a set period of time. Even when opening the store, choose a category or item to promote to boost sales and traffic. Challenge the staff by setting sales goals for the promotion. If your goal is met, everyone shares in some special reward, with the biggest contributor receiving special recognition for the effort. How you structure your program, the

Inspiring your staff is another of your responsibilities, as store owner and leader of your staff. Employees will respond eagerly to leadership when there’s some tangible reward in it for them. An inspired employee is one who works harder, for himself and for the store. Employees like that can make your job a little easier.

SET EMPLOYEE POLICIES You’ll need to establish employee policy before you build your staff. Basically, the policy should describe everything you want your employees to know and understand about working for you. continued...

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forumworkshop FORUM WORKSHOP What you include in that policy is your decision, but it’s in the best interest of you and your employees to put together some form of written policy. Your employee “manual” need only be a typewritten page of two, if that’s all it takes, but it should be written down. That way you won’t waver from it, and your employees will have something they can refer back to if questions ever arise. If you ever need to fire someone for poor job performance or inappropriate behavior, it will be more easily accomplished when you have a written document defining where the violation of the terms of employment occurred.

Every written employee policy should begin with a statement that your business is an equal opportunity employer and will not discriminate on the basis of race, color, religion, age, etc.

Then get into the details that most concern your workers: hours, responsibilities, & wages. The written policy should also spell out anything special about the job, such as scheduling requirements or the requirement that all employees work evenings and weekends. If the store has a dress code, the employee policy is where you define it. Include your requirements in terms of employees’ personal hygiene, general appearance, and attitude. The same for your policy on drug or alcohol abuse on the job. Unfortunate as it may be, these are issues of the modern workplace. You need to let employees know how you intend to deal with such behavior.

The store policy manual should also address any security concerns that are yours as the store owner and employer. continued...

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forumworkshop FORUM WORKSHOP

If you will require employees for certain positions to be bonded, put it in writing. The same for your policies regarding any form of theft while on the job. As a measure to protect yourself, the employee policy guidelines should state what infractions you will treat as grounds for immediate dismissal from your staff. Theft on the job, in any form; an abusive attitude toward customers, co-workers, or management; and 2 instances of absence without explanation are all grounds for terminating the working relationship.

ASK YOUR ATTORNEY OF THERE ARE ANY SELF-PROTECTIVE STATEMENTS YOU SHOULD INCLUDE IN THE EMPLOYEE MANUAL.

For instance, if your store operates in an extremely competitive business in a competitive market, losing your top salesman to the competition could hurt your business. You may stipulate that anyone who accepts certain positions at your store agrees not to work for a direct competitor for a stated period of time from the last day under your employment. It might also be important to establish that any records and business documents a staff person develops while employed by you remain your property. Just think of what could happen if you don’t do this. Let’s say you invest 2 months’ salary paying someone to compile a list of leads and accounts in the area. If you leave yourself unprotected, that person could leave and take that list with him, to the benefit of the competitor who lured him away. continued...

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forumworkshop FORUM WORKSHOP Conversely, if business suffers and you must let someone go, you should state the store policy on dismissals for anything other than cause. Two weeks’ notice or two weeks’ pay from day of dismissal seems the norm for full-time employees. The policy should also state what you expect of employees when they quit. Again, two weeks’ notice, with a letter of resignation, seems a fair request.

As for wages, while you certainly won’t want to list them, you do want to explain your policy regarding them in the manual. If you’ll be paying sales commissions, explain your system for compiling those funds. You may wish to establish a probationary period for new hires, after which they’ll automatically be considered for permanent employee status. It’s a good idea to establish a framework for periodic salary review for all employees, say, every six to twelve Whatever benefits program you offer employ- months from date of hire. ees should also be explained in detail in the policy manual. This includes a list of paid hol- A lot of this will seem petty – until you fall idays, personal days, allowable sick days, and victim to your own good intentions. Writing paid vacation periods. If you’ll be providing an employee policy, and distributing a copy health benefits, or offer a plan your employees to all employees, is one of the few ways you can buy into, their obligations and options have to ensure there are no misunderstandshould be described as well. The same goes for ings in your relationships with staff. any pension or profit-sharing plan. continued...

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forumworkshop FORUM WORKSHOP It’s your responsibility to make sure all employees receive a copy when they join your staff. You might as well have them sign something to the effect that they’ve received and read it. That way there can be no arguing later on about what was promised or intended.

YOU’RE RESPONSIBLE TO TRAIN YOUR EMPLOYEES Along with your responsibility to pay a salary and live up to terms of your employee policy, you’ve an implied obligation to train the people you hire. That doesn’t mean you must pay them to attend special classes or seminars. It means you must help them develop the skills that will enable them to do the best job possible while employed by you. The employee who receives ongoing training is one who learns to enjoy the job more and who works harder for

the good of the store. Employees who profit from the extra training can be trusted with more responsibility. For your business to grow, you’ll need their assistance.

Alone, you can only carry the business so far.

There are several ways to provide training right from the start. The simplest measure is to share what you know as you learn about business.

Use regularly scheduled meetings as a forum to explain what you’re doing and why, and to solicit opinions. Make sure the trade journals you read for insight get circulated among your staff. Before the store opens, invite representatives from your suppliers in to talk about their products and the secrets of selling them. Continue to do that on a regular basis as new products and sales techniques become available.

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forumworkshop FORUM WORKSHOP Pay employees one hour each week to visit other stores and see how they’re handling products. Have them share what they learn at your next meeting.

Sooner or later he shows up in every company, every business, and every store. He’s the guy, or gal, who just doesn’t live up to your expectations when hired. It may be a bad attitude, tardiness, laziness, or just plain nastiness, but for one or some combination of these reasons, Throughout all this training, encourage your the arrangement isn’t working out, for him or staff to start thinking like retailers themselves, for you. Everyone deserves a second chance, to understand why retailers do things the way unless, of course, he has knowingly committed they do, and how those things influence busi- one of the infractions that constitute grounds ness. Training, like an education, is never com- for immediate dismissal outlined in the emplete. But if you handle it on how to improve ployee policy manual. the store’s sales performance. Then you’ll be in position to start reaping the rewards of your It’s the correctable mistakes, the little infracemphasis on training. tions – occasional lateness, long lunches – that warrant a second chance. Grant that employee YOU’LL NEED TO DEAL WITH an opportunity to correct the error, but make it PROBLEM EMPLOYEES clear failure to do so means termination.

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forumworkshop FORUM WORKSHOP It’s best to take care of these minor issues in a closed-door meeting, one on one. Don’t reprimand the employee, merely suggest you’re not completely happy with the way things are going. Explain what bothers you and how you’d like it corrected. The employee worth keeping will take the hint.

If the infraction is a little more serious, say, the person is habitually late or has trouble taking direction, the situation warrants a stern reprimand. How you deal with these employees is your own decision. It’s often best, however, to put someone like this on some form of probation for a set period of time. If the problem is not corrected, the relationship ends. This should be spelled out in a dated letter from you to the employee.

When you sense an employee may be emotionally or psychologically unstable, it’s in your interest to have another person nearby during the meeting. Should your discussion draw an emotional reaction or protest, call the other person into the room, as your witness.

When you have a serious problem with any staff person, one chance is all he deserves, and all you can afford. When you do find yourself forced to fire someone, always spell out the reason in a brief letter, as well as informing him in person. Then cut your losses and get him out of the place as soon as possible. If you must, give 2 weeks’ severance pay and be rid of him.

It’s far preferable to having him stick around, causing residual stress and strain. continued...

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FORUM WORKSHOP forumworkshop In your career as the employer, you can expect to do your share of firing. There will also come the time when you’ll be on the receiving end of a resignation. Before you accept this, ask if there’s something you could do to make the individual stay. If it’s a reasonable request from a valued employee, fulfill it. It’s almost always cheaper to retain an employee than to find and train a new one. When the employee is firm on resigning, accept it graciously, but always leave the door open for a return. You’ll lose an employee but retain a friend and maybe gain a customer. And whatever the circumstance of departure, hold no grudges; Remember all the jobs along the trail that led your decision to become a retail entrepreneur.

DEALING WITH SUPPLIERS Your relationship with the suppliers of the products you sell should be regarded as one of mutual benefit and mutual dependence.

Treat them as partners, eager for your success.

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That holds in your dealings with the smaller firms that are most dependent on outlets like yours in their distribution network. When you move into the more competitive fields, where the same or very similar products of corporate suppliers are marketed through the full spectrum of retail stores, the equal footing starts to erode. continued...

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forumworkshop FORUM WORKSHOP MAKE SURE YOU’RE BEING TREATED FAIRLY Many big suppliers still treat their dealer network equally and fairly. But just as many give special deals to the big guys, the multi-story chains that order in quantity. This can create severe problems for the smaller store owner who hopes to compete with the large dealer. When you buy 3 of something, and the discounter buys 3,000, he’s going to get a price break. It’s not uncommon to hear an independent retailer complain that a discount store’s selling price is below his wholesale price.

Most manufacturers will do their best to deny such practices exist, but the numbers tell a much different story.

The retail entrepreneur certainly cannot avoid the problem by ignoring those suppliers. No matter what type of store you open, there are probably some products you simply must have to retain an identity as a legitimate source in that category. Some of these are the same products you’ll find in every type of retail outlet. But there are steps you can take to minimize the impact of these policies on your business.

START BY SPEAKING WITH YOUR SUPPLIERS HONESTLY FROM DAY ONE ABOUT YOUR EXPECTATIONS. Remember who works for whom here; without you, the supplier has no way to move product.

Some will prefer the business of discounters.

The ones you want to buy from are those who understand how the specialty dealer helps strengthen perceptions of their line. continued...

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forumworkshop FORUM WORKSHOP Anyone you plan on supporting should earn of the distribution policy. Your best bets are the your business, in the same way you must win companies that practice controlled or limited the loyalty of your customers. The manufac- distribution. Such companies limit the number turer and distributor should be willing to do all of retailers handling their products as a way to withing reason to earn your business. minimize competitive pricing and ensure profitability for the retailer. You should always ask If you allow the situation to evolve in the other the supplier what other stores in your immedidirection, in which you become completely de- ate area are carrying its products, as well, and pendent on them, putting yourself at their what are the company’s future distribution mercy, you’ve put the store at risk. Any sup- plans. plier who dictates terms, with a take-it-orMAKE SURE YOUR SALES leave-it attitude, is one who’ll quickly abandon EFFORTS ARE BEING SUPPORTED the specialty store owner as soon as a larger account comes along, or who’ll sell to that larger NEXT, INQUIRE ABOUT account as well as you.

THE MANUFACTURER’S ADVERTISING AND So one of your first questions to suppliers, even PROMOTIONAL before inquiring about the terms they offer on SPENDING. orders, should be a request for an explanation continued...

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forumworkshop FORUM WORKSHOP WITH MAJOR SUPPLIERS YOU SHOULD EXPECT A CERTAIN AMOUNT OF NATIONAL PRINT AND BROADCAST ADVERTISING TO GENERATE BRAND AWARENESS AND INTEREST. You also need to know how the manufacturer will help promote products in the local market.

Inquire about advertising support or promotional materials for in-store use, and promotional campaigns aimed at consumers, as well as in-store incentive programs. Also ask about the manufacturer’s training program: It’s an important element of their support for the dealer network. A good supplier will provide training on a regular basis, and whenever an entirely new product comes to market.

UNDERSTAND FULLY THE ORDERING, RETURN, AND REPAIR POLICIES Of course, you need to know the supplier’s order policy before making any dollar commitments. First, you must know if there’s a minimum order requirement. Often terms or financing on an order will be tied to the size of the order: Order 10 and you have 90 days to pay, while it’s cash on delivery if you order 1 or 2. Ask about the supplier’s entire ordering program, including pricing policy and turnaround times. When starting out, you may not qualify for any special programs, but being aware of what’s available can help you plan for the future growth of your business.

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FORUM WORKSHOP forumworkshop It’s imperative to find out every supplier’s policy on repairs, exchanges, and warranty protection. These are areas in which you’ll be dealing directly with the customer. If that customer is not completely satisfied, you’re the one whose business will be hurt. Get specific information so you know what your responsibilities are.

Or suppose you get a batch of defective shirts, but the supplier’s exchange policy is credit toward your next order. What good is that if you paid for the merchandise and are so dissatisfied with the supplier that you’ll never order from him again? You’ll lose the money and the shirts.

These are issues to thoroughly discuss with potential suppliers before granting them your MOST PRODUCTS CARRY SOME business. Your store’s reputation may one day FORM OF WARRANTY. depend on how well you protect your interests How is it applied, and is there a service center in these areas. in the immediate area? Consider the frustration Get All The Promises In Writing of the customer who takes something home, finds the product broken right out of the box, If your supplier’s representatives and returns to the store assuming he’s entitled makes any special promises to you, to an exchange. But you aren’t authorized to such as exclusive retail right to the give them an exchange, you must send that product in your area, request the shiny new product in for repair. Such a policy promise be put in writing. will lose that customer for you, for good. continued...

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FORUM WORKSHOP forumworkshop

What goes on in conversation is hearsay, a matter of interpretation. Salesmen have been known to say whatever it takes to close the deal. A written promise, however, is a business obligation. If nothing else, your request for a written confirmation (“for your files”) will prove your strength and will impact future dealings with those who make promises to win your business.

Be open and honest about your business plans with your suppliers, and expect the same candid respect. It’s important to establish an honest, open relationship up front. If the suppliers ever lets you down or compromises your business with its practices, you’ll want to be able to reiterate the promises made to you, and hold your suppliers accountable to them. Should they fail to live up to their promises, and protect your business, you must always be prepared to walk away from the relationship.

Your discussions with suppliers should help DON’T BECOME OVERLY decide which ones you want to patronize. Your DEPENDENT ON ONE SUPPLIER relationship with your suppliers, if properly developed, will prove a strategic alliance for For this reason it’s critical you never become growing your business. Without trust in each so dependent on any single supplier or source other’s intentions, it’s relationship that will for merchandise that your store’s vitality deserve neither party for long. pends on that source. continued...

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FORUM WORKSHOP forumworkshop That’s an invitation for disaster. Any change in the supplier’s business, any shift in their distribution policy, could have a negative impact on your store’s performance. Suppliers, like stores, come and go. Their strategies evolve with their needs. Some have been known to use the small store owner to establish their lines, and then quickly abandon those retailers once larger accounts come calling. The fate of your store should not be tied to that of any single supplier. So by offering your customers a choice in what you sell, by category and product, you’re also protecting your livelihood.

Work for the mix from several suppliers that reflects the diversity of the marketplace.

ALWAYS LOOK OUT FOR YOUR OWN INTERESTS FIRST In your dealings with suppliers you should be forthright and friendly, but aggressively pursuing the best deal for your store, from a combination of suppliers. Buy from more than one supplier in any category you handle, but place the most business with those who offer you the most favorable terms, the best products, and the best marketing support. Assume nothing, long-term: Always be prepared to walk away from the supplier who fails to live up to his promises to you. When you’ve concerns about your supplier’s policy or practices, make them known immediately. Failure to do so is your mistake; failure to respond is theirs. continued...

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From the outset, you must make it obvious to the supplier’s representative that he and his company need to earn your business. Make reasonable demands, for support, better terms on orders, training, whatever it is the suppliers can do for you. You may not get everything you request, but without asking, you’ll get nothing at all.

Look out for your interests. Never take for granted any promise or stated policy that isn’t in writing. Track all your competitors to see how they handle the merchandise you stock. Is their pricing, even on special promotions, in line with your costs? Any significant discrepancy between your cost and their actual selling price warrants an explanation from your sales representative. Also, watch the advertising

other retailers put behind products you stock.

Some of it is paid for by the supplier Are you getting the same support, or are they helping the competition gain a sales advantage?

As for the products themselves, you should accept nothing short of quality from your suppliers. When there’s a problem, they should assume full responsibility for correcting it. To the consumer, a defective product reflects on the store first, and then the supplier. You may lose the customer to dissatisfaction, but the supplier can still sell them a product at another location.

You have a right to demand quality, and an obligation to abandon those suppliers who consistently fail to deliver it. Excessive returns on a company’s products for poor workmanship should prompt you to reconsider your relationship. continued...

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FORUM WORKSHOP forumworkshop sight with your suppliers. It may take weeks for the manufacturer to wade through sales reports before they know a particular color or style is flying off shelves while another collects dust.

You know that the day you restock those DEALING WITH SUPPLIERS shelves or read your sales report. This is vital IS NOT ENTIRELY A ONEinformation to the supplier. Pass it on to your WAY STREET. You assume certain obligations as part of the relationship. For suppliers, and you’ll both benefit. one, any items you stock deserve to be disIn the same way, if you know your customers, played, promoted, and supported on the sales you know what they want. People will tell you floor. Don’t look entirely to the manufacturer’s how a product could be improved, what feaefforts to create sell-through; how a product is tures are important to them, or why they favor handled on the sales floor contributes much to one model over another. Keep this information its sales performance. Remember: Most purto yourself, and you’re hurting your prospects chase decisions are made at the point of sale. for increased sales.

In Return, Offer Good Suppliers Support, Information, & Advice

The retailer is in a much better position than any supplier to know what is happening in the market. You should be willing to share this in-

Your dealings with suppliers should be exactly what the word implies: a deal.

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forumworkshop FORUM WORKSHOP You get and you give. Each party should benefit from the arrangement, under the terms of your agreement. You need your suppliers’ products; they need you to sell them. It’s a fair deal as long as it works to the benefit of the store and supplier.

Later on, success will enable you to give as much in return. Remember that obligation, be it to your employees, suppliers, or anyone else you work with. The long-term relationships that will carry your business are built on honesty in your dealings and your expectations.

Understand where others are coming from, respect their right to protect and promote their BUILDING LONG-TERM own interests, and work together for the comRELATIONSHIPS mon good. Help those you work with to deWhen you’re just starting your velop their talents, recognize their needs and store, you’ll be very dependent on wants, and do your best to help them fulfill the working relationships you es- them. tablish with your staff, suppliers, and the other members of your The best working relationships are those that team. Their contributions in effort and expert- allow everyone a share in the success. For ise can provide the foundation for success with your employees, your success should repreyour store. Recognize and appreciate that help, sent a chance to increase their own earnings for without it, your store cannot prosper. and further their careers. continued...

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FORUM WORKSHOP forumworkshop For suppliers, it means a larger market for their decided to shop at your store. A lot of this can products, and the prosperity that follows. For be gleaned from a customer database, but it’s you, it means the satisfaction of making your the personal touch you and your staff add that own career. The relationships that support will win shoppers to your store. that success over the long term operate in a big circle: What you get from When that first person steps up to your cash others allows you to give register to make a purchase, you’ll begin learnsomething back; the more ing who your customers are. Until then, you’re they help you, the more operating on a theory of whom your store will you’re able to help them. serve and where they can be found.

KNOW WHOM YOU SERVE For the 21st Century retailer, it won’t be enough to know the customer group you’re serving.

You must know whom you serve, on an individual basis: their personal likes and dislikes, preferences in colors and styles, whom they buy for besides themselves, and why they’ve

Granted, your customer profile is drawn from careful research, but it’s still only an educated guess. More likely than not, you’ll find those who patronize your store very similar to, yet very different from, your expectations. After all, the specialty store is a response to one aspect of the consumer’s life, one among many areas of interest or need. continued...

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forumworkshop FORUM WORKSHOP As you’ll discover soon after opening, there’s much more to the individuals who comprise your customer base.

Whether yours is a neighborhood store or a mailorder specialty house, you’ll be dealing with a succession of individuals, with unique tastes, demands, and expectations. Some will become regular shoppers, your core group of supporters; others, occasional “browsers” who check in now and then for a look at what’s new. A few you’ll serve but once. Whoever the customers, regard each instance of dealing with them as your only opportunity to win them over to your cause. Miss these opportunities and you’ll eventually find you’ve undermined the business you worked so hard to create.

As store owner, it’s up to you to make the business appealing to a broad range of customer types. To be the best at retail, you must be a supportive, service-oriented adviser to every individual customer. That means different things to different people. To some you’ll need to be the knowledgeable source. For others you’ll be a sounding board. Still others may look on you as a consultant, even a confidant.

All, however, will look for you to be the reliable and trusted merchant, caring and concerned, ever smiling and friendly.

We all have lousy days. Your customers may want to share theirs with you, but they don’t want to hear about yours. It’s not always easy, but you must smile and be polite even on the worst of days.

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FORUM WORKSHOP forumworkshop Maintaining good relationships with your customers is a dance of perceptions. People respond to people on a personal level. Whether in your showroom or over the phone, the friendly voice and the kind word will build loyalty. By the same turn, a gruff attitude, a curt response, or anything that approaches rudeness will spoil the relationship.

tailing. Yet they work for you – or against you – from opening day on. The people who shop your store serve as its volunteer ambassadors of good will or ill will, depending on their shopping experiences with you. They may not realize how much they can help or hurt your store, but you should.

People talk, and people listen. A word of praise from shoppers is the best endorsement any retailer can receive. Consider the implications of the alternative. Someone has a problem with your sales or service, it’s not addressed to satisfaction, and he leaves the place huffing and puffing with anger. What do you think will be THE SILENT SALESMEN the first words from his lips when the store is Your customers will never join your staff. They mentioned or someone expresses a need to buy may never understand the fundamentals of re- what you sell? continued in next issue ...

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Surplus & Liquidation Business Professional liquidator reveals how to find, buy, sell and broker surplus goods in his best-selling book HIDDEN WEALTH Everything you need to know and succeed in this high-profit business is right here.

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 81

BUY ALL YOUR MERCHANDISE FOR 1/2 REGULAR WHOLESALE COST!

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SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE! HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME, FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:

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CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your time and money because everything you need to know is contained in this book. In this economy, it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly, where!

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 83

The Complete Guide to Making Money at Auctions!

AUCTION SOURCES REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need to locate Auctions throughout all 50 states Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous backup of inventory, government and private auctions liquidate billions of dollars in property, luxury vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions are held is the key. Auction Buyers Directory gives you the key to these auctions!

➫ Vehicle Auctions ➫ U.S Marshal Auctions ➫ IRS Auctions ➫ State Surplus Auctions ➫ U.S. Customs Auctions ➫ U.S. Postal Auctions

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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profitable. Whether you’re buying for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.

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www.Forum123.com Page 84 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 85

The Retailers Source Guide for Products!

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THE BEST WHOLESALE SOURCE GUIDE AVAILABLE!

RETAILERS RESOURCE GUIDE HELPS YOU LOCATE THOUSANDS OF SUPPLIERS AND PRODUCTS ACROSS THE UNITED STATES!

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CALL TOLL FREE: 800-635-7654 Mail Check or Money Order to: FORUM PUBLISHING • 383 E. MAIN ST. • CENTERPORT, NY 11721 ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax YOUR NAME______________________________________________ CHECK ( ) MONEY ORDER ( )______________ COMPANY NAME__________________________________________ CREDIT CARD# ____________________________ STREET ADDRESS ________________________________________ EXP. DATE ________________________________ CITY/STATE_____________________________ ZIP______________ SIGNATURE________________________________

Page 86 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

Trade MaGaZINeS Swap Meet

Retailers Forum

This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters.

It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

Closeout News/ Wholesale Merchandise

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere!

Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers.

Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced.

These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.

Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials,and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

SoloMayoreo

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

www.bizbooks.org

Page 8787 Page RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 87

USA Closeout Directory Toy Importers & Wholesalers

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Re-tailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Elec tronics • Jewelry • Toys • Watches • More!

This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers.

Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. 4 Closeout Directory - $29.95

Dollar Store Merchandise Guide

Order No. TOY $29.95

Directory of Smoke Shops

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. This directory is emailed to you in Excel format and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses

Order No. SSDB (Excel) $399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 88 Page 88 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE

Business Directories

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips!

This is the most accurate and useful resource guide you’ll ever own and refer to daily!

• Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry.

• Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More!

Order No. AC $29.95

Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now have a piece of it.

Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties.

All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory!

Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

www.bizbooks.org

Page 89 RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 89

USA Mail Order Catalogs

Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.

• Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products.

Order No. GG

Gift Guide

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.

Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games.

Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $450.00

$39.95

Annual Guide to the

BUCKS FOR BLING Accessories Sourcing Directory

Licensing World

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders.

These are the sources that you would apply to if you wish to obtain a license to manufacture

Sourcing For Jewelry Makers Directory

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs.

If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 121 $150.00

Order No. 321 $249.00

1-800-635-7654 Page 90 FEBRUARY 2020

Page 90 | RETAILERS FORUM MAGAZINE

Order No. 122

$100.00

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country.

This directory will help you put your own designs into production.

Order No. 0971486743

$125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information.

Order No. A-106 $65.00

1-800-635-7654

Apparel Business Directories

Page 91 RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 91

FORUM PUBLISHING CO.

Credit Card ORDERS: 800/635-7654 FAX ORDERS: 631/754-0630 INQUIRIES: 631/754-5000 Website: www.bizbooks.org

383 E. Main St. Centerport, N.Y. 11721 T: 631-754-5000 F: 631-754-0630 E: ForumPublishing@aol.com

Order by phone 1-800-635-7654

You’ll save time ordering by phone instead of mail. Speak with our knowledgeable salespeople who will assist you in placing your credit card order. If you have questions about our products, call Customer Service: (631)754-5000 Mon-Fri 10am-5pm EST.

Order by mail

Please complete all information so we can fill your order promptly. We gladly accept checks, money orders and major credit cards. If charging from your credit card, please SIgn the order form where indicated and supply your complete number and expiration date. Sorry we do not accept C.O.D or stamps. Checks must clear bank before orders can be shipped.

Order Online

Order by Fax 631-754-0630

When charging purchases to your credit card, it is easy to send us your completed order form via Fax

Delivery Information

Books and cassette programs will be shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

www.bizbooks.org We download orders hourly and process within 24 hours.

Sales Policy

Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

Your Name and Address NAME _________________________________________________________________________________________________ ADDRESS_________________________________________________________________________________________________ CITY_______________________________________________________________STATE

ZIP

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CANADIAN SHIPMENTS: $11.00 1st BOOK • $8.00 EACH ADD’L OUTSIDE OF USA: ORDERS CAN BE SHIPPED USING YOUR FEDEX OR UPS ACCOUNT NUMBER ONLY

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ALL BOOKS ARE SOLD AS INFORMATION ONLY ON NON-REFUNDABLE BASIS

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RETAILERS FORUM MAGAZINE | FEBRUARY 2020 Page 93

FEBRUARY 2020 FORUM PUBLISHING COMPANY 383 East Main St., Centerport, NY 11721

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Page 94 FEBRUARY 2020 | RETAILERS FORUM MAGAZINE