Retailers Forum Magazine - April 2020 Bonus Issuu

retailers VOL. 39 NO. 11 APRIL 2020

Spring Sales Season Begins

Connecting Wholesalers and Retailers Since 1981

CoolG owing.com LED Light Saber Sword Pink (2-Mode)

2.99

$

LED Heart Wand $

Economy Glow Necklace Blue - 50-Pack

21.95

Flashing Party Hat Red - 6 pk

16.95

14.95

$

$

Glow in the Dark Frisbee

Accents Mini LED String Lights $

7.99

$

1.99

Cool Glow Bottle Collars 50 pk Yellow $

LED Atomic Glow Shot Glass

2.59

$

White LED Diamond Bling Rings Assorted Shapes (24-Pack)

26.40

$

27.95

Light Up 14 Red LED Tray $

21.95

8” Premium Glow Bracelets Yellow - 100 Pack $

15.99

Cool Glow Mugs Pink (30 per Pack!)

4” Glow Sticks (50-Pack)

52.95

24.00

$

Glow Star Shaped Glasses Orange - 12 pk

9.95

$

$

LED Fiber Optic Gift Bow 6 Pack (Blue, Gold, Silver, Red, White, Green)

10.99

$

YOUR SOURCE FOR ALL GLOW PRODUCTS

PARTY SUPPLIES • APPAREL • NOVELTIES • JEWELRY • BANNERS • HOLIDAYS IF IT GLOWS...WE HAVE IT!

www.CoolGlowing.com

PAGE 2 APRIL 2020 | RETAILERS FORUM MAGAZINE

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BUY & SELL ONLINE FREE MEMBERSHIP - FREE LISTING List, Sell & Buy products in thousands of categories!

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SELLERS: Get more customers and sales without any tech effort or marketing.

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BUYERS: Buy at Wholesale Prices online.

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Want More Info? Circle #01 on page 11 • www.Vendor411.com

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Connect your exisitng website, products and details with just few steps.

No need to manually enter anything.

Your Wholesale Store Created FREE. You can set your own prices.

Participate in featured products.

Reach out to the Trade Show attendee’s all over the USA. Take pre-orders for incoming shipments.

Guranteed payments on all sales. **LIST YOUR OVERSTOCK AND CLOSEOUTS TO MAKE ROOM FOR NEW INVENTORY IN OUR WHOLESALE LOTS SECTION** All Wholesalers are allowed to list products that are stocked and shipped ONLY from USA & CANADA. Wholesalevista.com is a marketplace created for USA & Canada suppliers to list their products on a wholesale platform that is seen and accessed by registered business to Buy and Sell Wholesale. Being in Wholesale and Retail business for over 20 years, we have seen how the International sellers come in and sell the products without the overheads of running a business in USA or Canada, which gives them an unfair advantage. Wholesale Vista will showcase products which are only stocked in and shipped from USA & Canada excusively. International wholesaler will have to ship from local warehouses only.

We offer warehousing and shipping as well; so all sellers will have the same way to do business and not have undercut prices with an unfair advantage! We also have made it our goal to protect the buyers on every purchase they make from any fraud what so ever, guaranteed! Welcome to Wholesale Vista and sign up today..

APPAREL

ACCESSORIES

ELECTRONICS

GIFT ITEMS

BAGS BEAUTY BOOKS WELLNESS

©

HOME GOODS

JEWELRY

SHOES

HAND MADE

TOYS

DIGITAL GOODS KITCHEN FURNITURE TOYS LUGGAGE -.....AND MORE

https://wholesalevista.com Visit the website and signup to get activated. Reserve your business/brand name at: info@wholesalevista.com (469) 598-2900 VOICE | TEXT | FAX

RETAILERS FORUM MAGAZINE | APRIL 2020 Page 3

RAMSON’S IMPORTS,INC.

Want More Info? Circle #07 on page 11 • www.Vendor411.com

Page 4 APRIL 2020 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s leading merchandise wholesalers. The advertisers herein sell strictly wholesale and require that you purchase with the intent of reselling through retail channels.

HOW TO USE THIS DIRECTORY ☛

Locate the products that interest you.

See our product directory located on pages 6 & 7.

☛

Make direct contact with advertiser.

Most will have catalogs and price lists for you.

☛

Order your merchandise, which will be shipped directly to your store.

CLICK ON BANNERS IN SELECT ADS Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

CONTACT US: TEL: 1-800-635-7654 383 East Main Street, Centerport, NY 11721 FAX: 631-754-0630 Email: ForumPublishing@gmail.com www.RetailersForum.com RETAILERS FORUM MAGAZINE | APRIL 2020 Page 5

ADVERTISERS INDEX Sell to over 60,000 stores through Forum

PLEASE PATRONIZE THE LEADING WHOLESALERS WHO ADVERTISE IN RETAILERS FORUM MAGAZINE THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

631/754-5000

DRESS UP FOR

PROFITS! Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! WHOLESALE Costume Club

ADVERTISING

SWEET WHOLESALERS . . . . . . 29

FORUM AD RATES . . . . . . . . . . 09

TOP TEN WHOLESALE . . . . . . . 81

100’S IN STOCK All Occassions

WHOLESALE VISTA . . . . . . . . . . . 3

Fast Same Day Shipping Flat Rate Delivery

APPAREL 1 STOP WHOLESALE . . . . . . . . 27

BOOKS

Light Up Without Lighting Up!

BLANK TEES . . . . . . . . . . . . . . . 56

AUCTION BOOK . . . . . . . . . . . . 80

BOUTIQUE CLOSEOUTS . . . . . 53

BUYERS CONTACTS . . . . . . . . . 69

Electronic Cigarettes

CAPSMITH . . . . . . . . . . . . . . . . . 17

CLOSEOUT DIRECTORY . . . . . 78

DD BULK . . . . . . . . . . . . . . . . . . 20

HIDDEN WEALTH . . . . . . . . . . . 76

FASHIONABLE SALES . . . . . . . 49

TRADE BOOKS . . . . . . . . . . 87-92

FLIRTY WHOLESALE . . . . . . . . 20

WHOLESALE SOURCES . . . . . . 86

Full Service Wholesaler • We Ship Worldwide

LIGHT E CIG • Disposables • Atomizers

• Kits • E-Cig Batteries

• E-Liquids • E-Cig Accessories

see our ad on page 75

H2 E-Cig Round Mouth Atomizer $1.85

5mL Bottle E- Liquid E-Juice for E-Cig $1.30

E-Case w/2 Cigarettes + 1 USB Charger $10.50

Always Be Fashionable 1 cig, E-Cig kit Includes USB, 10cartridges, Wall, Car Chargers $6.50

SHISHA Zero le Nicotine Disposab E-Cig $3.45

FASHIONABLE SALES Round Mouth E-Cig Set 3.5ml Atomizer w/Coil Heads $3.83

See our ad on Pg 49 www.Lightecig.com We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

CREDIT CARD PROCESSING www.NOAMB.com

BLING IT ON! HipWholesale.com

Start.

Grow. Page 43

SMALL BUSINESS CONSULTING Repair.

Our specialty is helping small and mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

ForumBA.com Ad on Page 40

Does anybody read these?

CALL 631-754-5000 and you’ll get a FREE 3-mo. subscription!

Congratulations to

STAY-CATIONS INC. Long Island, NY

APRIL 2020

www.USACostumers USACostumers.com See our ad on page 38

HEAVENLY SUITS . . . . . . . . . . . 16 SCARF WAREHOUSE . . . . BACK CVR

CANDY

STYLE IN FASHION . . . . . . . . . . 16

SWEET WHOLESALERS . . . . . . 29

STYLISH PLUS . . . . . . . . . . . . . . 37 T SHIRT REP . . . . . . . . . . . . . . . . 59

CELLULAR

UIN DEALS . . . . . . . . . . . . . . . . . 19

CELLCITY.BIZ . . . . . . . . . . . . . . 65

UNIVERSE WHOLESALE . . . . . 55

WHOLE-CELL . . . . . . . . . . . . . . 47

USACOSTUMERS.COM . . . . . . 38

COMPUTERS ASSORTED ITEMS

REFURB SHOPS . . . . . . . . . . . . . 22

AUCTION FINDER . . . . . . . . . . . 73 BEAN WHOLESALERS . . . . . . . 44

CONSUMER ELECT.

DOBA DROPSHIP . . . . . . . . . . . 57

FIND IT CHINA . . . . . . . . . . . . . . 21

EVERYTHING CLOSEOUTS . . . 36 EZ DROPSHIP . . . . . . . . . . . . . . 60

CREDIT CARD

GET THAT WHOLESALE . . . . . . 79

PROCESSING

MEGA UBID . . . . . . . . . . . . . . . . 34

EXP MERCHANT . . . . . . . . . . . . 64

RAMSONS IMPORTS . . . . . . . . 04

NOAMB . . . . . . . . . . . . . . . . . . . 83

$4.50 Each

#1

BUYING GUIDE FOR RETAIL STORES! DISPLAY/SUPPLIES & SERVICES

E-CIGARETTES & SMOKE SHOP ITEMS 3’x5’Embroidered Flags $14.00 Each

3pc Magnet

www.RIOhio.com

WindSocks $48.00 dz

Min.Order COOL GLOWING . . . . . . . . . . . 02 $42.00 dz

$150.00

LIGHT E CIG . . . . . . . . . . . . . . . . 75

NOVELTY SELLER . . . . . . . . . . 67

$18.00 dz

$36.00 dz . . . . . . . . 84 LOGIC WHOLESALE .

Belt Buckles

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

$18.00 dz

Hat Pins $6.00 dz $9.00 dz

5” Patches $36.00 dz

FOOTWEAR

$39.00 dz

Tri-Fold $5.00 Each

$36.00 dz

Metal Sign 12”X18” $5.75 Each

$15.50 Each

$5.25 Each CARTOON CONCEPTS . . . . . . . 62

Garden Flags 48.00 dz

View our 148 !

HEAVENLY . . .page . . . .Catalog . . . . . .online . . . 18

AVVO . . . . . . . . . . . . . . . . . . . . . 52 CC WAREHOUSE . . . . . . . . . . . .77

Advertise in

NOVELTIES

R/C & TOYS

Metal Sign $4.75 each

www.BizBooks.org

8” x 12” Metal Signs $39.00 dz

RC VARIETY . . . . . . . . . . . . . . . 25

$36.00 ut/72pcs $15.00 dz

Metal Plates $27.00 dz

SNEAKER CLEARANCE . . . . .$5.50 39each SOARING RC . . . . . . . . . . . . . . . 28 Leather . Wallets

Accept Credit Cards At Your Business.

EXP Merchant $6.00 dzSee HatPage Pins Also 64

$48.00 dz

E-STORE BUILDERS . . . . . . . . . 46 E STORE SIGNS . . . . . . . . . . . . . 51

$21.00 dz

HANDBAGS Magnets 3”x8” $18.00 dz

$36.00 ut 72 pcs

E-STORE SITES . . . . . . . . . . . . . 54 BAG CLOSEOUTS . . . . . . . . . . . 35 Playing Cards FB CAMPAIGNS . . . . . . . . . . . . 71 BAG $18.00 VENDORS . . . dz . . . . . . . .12”x18” . . Metal 18Signs Garden Flags $48.00 dz $5.50 Each

FIND IT ASIA . . . . . . . . . . . . . . . 85 FORUM ADVISORS . . . . . . . . . .40

$4.00 each

$30.00 dz

8” x 12” Parking Sign $18.00 dz

Leather Bracelet $18.00 dz

FORUM WORKSHOP . . . . . . . . 32 12” Metal Signs $5.00 Each

READER RESPONSE . . . . . . . . . 11 $15.00 dz

Belt Buckles

Patches $18.00 dz

KWIK INC . . . . . . . . . . . . . . . . . . 50 MERCHANDISE REP . . . . . . . . . 22 PAYROLL HELPER . . . . . . . . . . 32 RUG PROFITS . . . . . . . . . . . . . . 15 PROMOTIONAL REWARDS . . 28 RUSH SUPPLIERS . . . . . . . . . . . 48 PROTECTION PLANS . . . . . . . . 42

WHAT’S HOT . . . . . . . . . . . . . . . 12

JEWELRY/

SALES GROUP BAGS . . . . . . . . 74

ACCESSORIES

SETON SIGNAGE . . . . . . . . . . . . 82 BLING WHOLESALER . . . . . . . 45

WHOLESALESOURCES.COM . . . . .

INSIDE BACK COVER

BODY CANDY HQ . . . . . . . . . . . 33 BUND JEWELRY . . . . . . . . . . . . 41 CLOSEOUTS FOR SALE . . . . . . 61 HIPWHOLESALE . . . . . . . . . . . . 43

DROPSHIPPERS

Belt Buckles $36.00 dz

DROPSHIP TO PROFITS! 1ut/5 dz Mood Rings $33.00 unit

Tri- Color Necklace $18.00 dz

TRADE SHOWS ASD VEGAS SHOW . . . . . . . . . . 31

1000’s of Items See our ad on page 57

WHOLESALERS:

MARKET CENTER . . . . . . . . . . . 16 Increase Your Sales

By Advertising Here!

RETAILERS BANK . . . . . . . . . . . 72

VACATION PROMO . . . . . . . . . 68

36 pcBiker Ring $39.00 unit

See our Ad on Page 4

$7.00 Each

FUNDING OFFICES . . . . . . . . . . 70 DAKOTA STEEL ART . . . . . . . . . 13 3’x5’Embroidered Flags $21.00 dz $14.00 Each

RAMSON’S

Friend Necklace RETAILING NEWS . . . . . . . . . Best . .$24.00 14dz/sets $24.00 dz

Metal Signs $42.00 dz $24.00 dz HOME $5.50 Each & HOUSEWARE

sold by the

Giganticdozen!

Selection of Variety Goods

SPECIAL FEATURES

631-754-5000

VIDEOS & DVD’S DVD BUNDLE . . . . . . . . . . . . . . . 26

WATCHES & CLOCKS TIME WHOLESALERS . . . . . . . 63

WIND SPINNERS Sells Like A Breeze!

DAKOTA STEEL See Our Ad on Pg. 13

VISIT FORUM ON THE INTERNET View our latest books at

WATCH DEALERS . . . . . . . . . . . 24 www.bizbooks.org

WE HAVE BUYERS

JEWEL CLEARANCE . . . . . . . . . 58

DOBA DROPSHIP . . . . . . . . . . . 57 JEWELRY MINERS . . . . . . . . . . 23 EZ DROPSHIP . . . . . . . . . . . . . . 60 SHAKE WHOLESALE . . . . . . . . 26

WEDDING ITEMS SMARTEST BARGAIN . . . . . . . .24 Databases for ALL Industries www.BuyersContacts.com

ADVERTISING INFORMATION www.

reta

ilers

foru

m.com

NO. 2 VOL 28 2008 JUNE

S! TING TIP S MARKE DISE SOURCE AN H C R E M G TIPS RETAILIN N EA SELL LIKIAN! T P Y EG

Active Buyers with our Print Readership Plus over 265,000+ Page Views Monthly Online Reach ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Apparel and Accessory Stores Card and Gift Stores

ESTABLISHED IN 1981 as a buying source for store owners and wholesalers, Retailers Forum offers advertisers a large national circulation to showcase their products

Discount and Dollar Stores

and services. Many of our readers are located in rural

Distributors and Jobbers

areas where access to merchandise is difficult, making our

General Merchandise Stores Internet On Line Stores Mail Order Catalog Sales Novelty and Toy Stores On Line Stores Resort and Souvenir Stores

magazine indispensable to their buyers.

Through our unique direct mail and trade show circulation we constantly rotate our mailing lists, adding new stores monthly enabling us to deliver new, fresh buyers each and every month you advertise with us.

In addition to your print ad, your company will be featured in our digital on line monthly version at www.RFmagazine.com. Our online magazine produces over 265,000+ page views monthly for our advertisers,

Sporting Goods Stores

which is in addition to our print and mail distribution.

Variety Merchandise Stores

Your online ad will link to your website and email

Wholesalers

address and we provide unlimited transfers from our readers into your website 24/7.

FORUM PUBLISHING COMPANY 383 East Main Street, Centerport, NY 11721 www.RetailersForum.com Page 8 APRIL 2020 | RETAILERS FORUM MAGAZINE

CONTACT US: TEL: 1-800-635-7654 FAX: 631-754-0630 Email: ForumPublishing@gmail.com

TOP INDUSTRY TRADE SHOWS 2020

retailers

JANUARY

Atlanta Gift Fair Los Angeles Market Week Minneapolis Gift Show Philadelphia Gift & Variety Show Seattle Gift Show FEBRUARY

ADVERTISING RATES AD SIZE

1 ISSUE

3 ISSUES

6 ISSUES

12 ISSUES

› Page

$400

$300

$275

$250

¼ Page

$525

$425

$400

$350

½ Page

$625

$525

$500

$450

Full Page

$850

$750

$700

$650

2 Pages

$1,350

$1,250

$1,150

$1,050

Charlotte Gift Show Louisville Gift Show Magic Sourcing Show New York Toy Fair Off Price Specialist Show Rocky Mountain Gift Show St. Louis Gift Show MARCH

Prices shown per month, above rates include full color printing

2¼" high x 3¼" wide 4‚" high x 3¼" wide

½ Page: Full Page:

4‚" high x 7" wide or 9½" high x 3¼" wide 9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ ✔ ✔

Monthly print and mail magazine Online magazine and search marketing Distribution at top trade shows

Printed Magazine • Your ad is featured in our printed magazine circulated to buyers across the USA. Includes distribution at industry’s top trade shows.

Complete Digital Magazine • Your ad runs on-line at www.RFmagazine.com • Over 265,000+ monthly page views • Active link to your website Phone APP • Your company included in our free iPhone and Android APP. Imagine YOUR company right on the buyers phones!

APRIL

Charlotte Gift Show Hawaii Merchandise Expo Minneapolis Gift Show Northern Michigan Gift & Souvenir Show MAY

Las Vegas Licensing Show New Orleans Gift & Jewelry Show Off Price Show NY JUNE

ADVERTISING SPECS › Page: ¼ Page:

ASD Marketweek Las Vegas Show Atlanta Spring Gift Show California Marketplace Dallas Apparel & Accessories Show Greensboro Gift & Jewelry Show Norton’s Gift & Variety Show

Reader Response • Generates leads from buyers interested in your products through a code placed in your ad and on-line at www.vendor411.com. Free for all half and full-page ads.

Search Marketing • Your company included in the industry’s leading search engine: www.supplier411.com • Saturation marketing coverage on our new wholesale portal: www.wholesalesources.com

Charlotte Gift & Variety Show Dallas Gift & Variety Show LA Fashion Market Minneapolis Gift Show Norton’s Gift & Variety Show JULY

Atlanta Gift & Home Furnishings California Marketplace Oklahoma City Wholesale Show Philadelphia Gift & Variety Show AUGUST

ASD Market Week Biloxi Wholesale Show Louisville Gift Show Minneapolis Gift Show Off Price Specialist Show New Orleans Gift & Jewelry Show Rocky Mountain Gift Show St. Louis Gift Show Toronto Gift Fair SEPTEMBER

Asia America Wholesale Show Charlotte Gift & Variety Show Dallas Home & Gift Show Hawaii Gift Show Norton’s Gift & Variety Show Philadelphia Candy & Gift Show Rocky Mountain Gift Show OCTOBER

Dallas Apparel & Accessories Show Florida Jewelry & Resort Show Greensboro Gift & Jewelry Show Las Vegas Souvenir & Gift Show Minneapolis Gift & Variety Show Additional Shows TBD NOVEMBER

Gatlinburg Gift Show Hawaii Merchandise Expo New Orleans Gift & Jewelry Show Norton’s Gift & Variety Show Ocean City Gift Show Smoky Mountain Variety DECEMBER

Charlotte Gift & Variety Grand Strand Gift & Variety Show Greensboro Gift & Jewelry Show Our Large Holiday Issue Hits The Mails Before Thanksgiving to Maximize Advertisers Results! * Show schedules are subject to change without notice.

FROM THE PUBLISHER May the showers

of April be coins and bills falling into your cash register this month. We’ve had a great first quarter and it’s just warming up!

WHAT a whirlwind we have all been having with our businesses!

The economy has maintained a steady pace through tricky trade deals, deadly virus transmission and in an election year.

During other times just one of those items could tank the economy. But we are in different times and hopefully you are taking advantage of that.

THE first series of trade shows have come and gone and overall there was decent attendance although I have not seen as many new products that I’d expected.

The key to keeping your sales strong is to provide your shoppers with new and exciting goods. I think sourcing will be the retailers hardest job this new quarter.

GETTING shoppers out there and doing what we need them to do.... shop, is no easy task. Now that we are into the spring sales season we need to re-invent our selling spaces and spruce everything up for this change of season. Change over from the heavy wintery doldrums to the colorful and hopeful new season.

THE environment of your sales space has a great deal of power in determining whether your

shoppers will spend their money or even enter into your store for that matter. There is a direct connection here that will effect your sales and income.

MANY of the big box competitors of ours have shut down or consolidated which is great news for us. As small independents we can move quickly to capitalize on their vacancies. We can stock up immediately on items our shoppers want and can no longer get at the stores that closed down. Thinking out of the box can help you big time here.

DID a nearby Target store close down? Put up a giant sign in your window saying Goodbye Target...

Hello (Your Store Name Here!). Let shoppers know what type of goods you sell, comparing yourself to that closed store. Mention you even have better prices. Do whatever you need to do to take advantage of this opportunity to corral shoppers who’ve lost their old stores.

CREATE a plan for spring and this quarter. Attend some trade shows to meet new suppliers and furrow out new merchandise. Spring is the time to flourish and be alive, both for you and your store!

>> ON-LINE SOURCING

The entire issue of Retailers Forum Magazine is posted on-line at

www.RetailersForum.com Includes: Website Links * E-Mail Links * Printable PDF’s ACCESS OUR MAGAZINE FROM ANYWHERE 24/7

RETAILERS FORUM SALES & MARKETING Gregory Brown Tom Richards Scott Savitt Martin Stevens OFFICE MANAGER Leah C. PRODUCTION Lisa Maresca-Smith CREDIT DEPARTMENT Kristine Hines CIRCULATION Discount Reading Svc. LITERARY STAFF Patricia Luebke Jason Meyers Rachel Spearman COLOR PRODUCTION Anchor Imaging PRINTING Composing Room ART DIRECTION Gregory Stevens Martin Stevens OVERSEAS OFFICE Trade Channel N.W. Guineastr 30 2022 PA Haarlem Netherlands +31-23-531-90-22 Published Monthly by: Forum Publishing Co. 383 East Main Street Centerport, NY 11721 Tel: 631/754-5000 Fax: 631/754-0630 forumpublishing@gmail.com

www.retailersforum.com

38

Years

1981-2019 RETAILERS FORUM is published monthly at $75/year USA, $125/year foreign.

Entire contents copyright ©2020 by Forum Publishing. Publisher assumes no responsibility for contents herein. First and third class postage paid at Centerport, NY. Bulk mail paid at NY, Brookfield, WI and Hooksett, NH under private mail indicia via publication mailing.

retailers

Reader Response FREE PRODUCT INFORMATION FROM OUR ADVERTISERS Have our advertisers contact you directly!

Simply select the advertisements that interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL

GENERAL & VARIETY

❒ All Advertisers in

❒ All Advertisers in GENERAL & VARIETY

APPAREL

❒ 07. Ramsons ❒ 01. Wholesale Vista

❒ 03. Capsmith ❒ 28. Style in Fashion

CREDIT CARD PROCESSING

HOME & HOUSE ❒ All Advertisers in HOME & HOUSE ❒ 23. Dakota Steel Art

❒ All Advertisers in

CREDIT CARD PROCESSING ❒ 38. EXS Credit ❒ 68. NOAMB.com

WESTERN ACCESSORIES ❒

All Advertisers in WESTERN ACCESSORIES ❒ 33.

JR Palacios

For Quick Response: Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721 Your Name _____________________________________________ Type of Business ____________________________________ Company Name _____________________________________________________________________________________________ Address ____________________________________________________________________________________________________ City ____________________________________________________State _____________________ Zip ______________________ E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:

www.TShirtRep.com 17.00

$

6.08

$

Champion T0223 Mens Classic Jersey Tee

For more information, contact:

www.RCVariety.com

$13.52 JX815-2 RC 2.4G 4CH RC Quadcopter Toy Headless Mode 360 Degree Flip for Beginners

For more information, contact:

www.BuyersContacts.com Tel: 631-754-5000

INSTANTLY CONNECT WITH BUYERS!

• Contact Names • Emails • Addresses • Phone Numbers • Sales Data

LIKE PRINTING MONEY!

THERE is a large call for custom imprinted clothing and promotional merchandise and retailers and vendors who service this category do an extradordinary amount of sales at huge profits.

FINDING a great supplier has always been challenging as this market is very competitive with materials and the margins you can make. Now with TSHIRTREP.com you will be able to source all of your needs with one supplier and get the best prices in the industry.

THEY have been in operation since 2011 and maintain a great inventory of blank tees, pants, outerwear, headwear, bags and even school uniforms to ensure the success of your business. Easy online shopping allows you to sort by brand, style or price.

THIS month’s special is the Champion Men’s Classic Jersey tee for only $6.08 while supplies last.

SPRING IS TIME FOR RC TOYS

WITH the nicer weather will come more of a demand for outdoor fun and games and nothing says fun like remote control cars, boats and drones to fly through the air.

RC Variety is a long-time leader in this space and offers all types of RC equipment for the novice to the professional grade user.

THEY feature the largest selection of merchandise to be found at the best prices around for stocking for resale. You can buy single pieces to mix up your inventory or dozens to keep stock on. The company website runs a special Closeout Sale Section that retailers and vendors check weekly to find special high-profit deals to buy.

THIS month’s special purchase is a Quadcopter Top for beginners with 360 degree flip including all controls for just $13.52. This is a great entry level unit at a fabulous price.

FIND BUYERS FOR YOUR GOODS

THE key to any successful business is SALES. And not surprising is that sales are the hardest part for most businesses to get. In this information age you’d think you just use Google or other search engines to FIND BUYERS, but that just doesn’t work!

FINDING buyers is one of the biggest challenges any business has and that is where BuyersContacts.com can help. For the last 38 years the company (a division of Forum Publishing) has been researching and compiling databases for most major industries. Available you are printed books of sales leads and online databases.

WHETHER you are looking for retail store buyers, chain store buyers, smoke shop buyers, sporting goods buyers, etc. you will find ready made and custom solutions to help you locate leads.

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654 Page 12 APRIL 2020 | RETAILERS FORUM MAGAZINE

Dakota Steel Art Lifetime Rustproof Warranty “Enjoy The Wind”

Exclusive Solar Light Designs

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BE THE FIRST AT YOUR SHOW TO SELL OUR Wind Spinners are selling Hang some in your booth RUSTPROOF Easy Money & Pays for booth+ WIND SPINNERS!

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RETAILERS FORUM MAGAZINE | APRIL 2020 Page 13

Can Used Clothing Save The Gap?

GAP is the latest apparel retailer to dip its toes into the secondhand apparel market, following the lead of Nordstrom, Macy’s and others in an attempt to stay relevant in an industry shaken by changing consumer tastes and trends.

GAP recently announced that it has partnered with resale platform ThredUp, who bills itself as the largest online consignment and thrift store. In select Gap, Athelta, Jamie and Jack and Banana Republic sores, ThredUp bags and labels will be available for shoppers to mail in their clothes, in exchange for credits they can use at Gap’s portfolio of stores.

SEVERAL leading department stores have teamed up with ThredUp recently hoping to get a piece of this consumer trend that is still in its infancy. The verdict on whether or not any of these efforts will drive people to stores and boost sales is still an known.

AT Macy’s you can actually buy items from ThredUp at some of their stores. JC Penney has a few dozen locations they are testing and Madewell has five ThredUp pop-ups. Nordstrom set up a ThredsUp unit at its New York flagship store called See You Tomorrow. Similar to Gap, Nordstrom offers shoppers gift cards if they donate their used clothing at their locations.

IS it a statement that these stores are supporting sustainability? Of course there is a movement but it is too early to tell how much companies can monetize this. There has been a growing demand for secondhand goods and with ThredUp the stores are able to showcase it right in their stores. In fact, the secondhand market is valued at around $20 billion, with a potential to grow 50% in the next ten years or so.

OF course with apparel stores struggling to grow along with numerous bankrutcies from American Apparel to Wet Seal to Forever 21 it is a tough call for the industry. Often retailers stretch themselves to try new ways to generate income, which is what the resale market appears to be.

DEPARTMENT stores need a fix and getting into resale presents an opportunity to extend the life of a dress or pair of pants while hopefully earning an extra purchase, and tacking the problem of excess inventory. With ThredUp’s latest $175 million capital infusion only time will tell if this will be successful or not.

US Labor Market Remains Strong

EVEN though the number of Americans filing for unemployment rose slightly last month, the labor market has remained relatively strong. There was also very encouraging news on the struggling manufacturing segment which showed the mid-Atlantic region accelerated to a three-year high last month.

THE economy created 225,000 jobs the first quarter as more people continue to enter the workforce. Layoffs have remained low and new factory orders in the east have been soaring.

ALL told the economy has been chugging along fairly well and the government statistics believe it will continue on this trajectory. Good news indeed!

For Late-Breaking Industry News Visit: www.RetailersForum.com If It Affects Retailing We Report On It! Page 14 APRIL 2020 | RETAILERS FORUM MAGAZINE

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forumworkshop

OPERATING YOUR

RETAIL Operating Your RETAIL STORE STORE FORUM WORKSHOP

Continued from last issue...

Developing Your Marketing Program Your marketing program will evolve over time as you measure the effectiveness of the different options available to you. This is one of those learning endeavors in retailing that represents an expensive but very necessary education for you. There are no set solutions. Every market, every product, and every audience requires its own marketing strategy. But there should be a purposeful plan behind all you do. It’s simply too expensive an undertaking to go about haphazardly. Review all you’ve written about what you’re selling, who your customers are, and who will be your suppliers. Start thinking about what you can do to bring the 3 together in your store.

Then set to work devising a comprehensive marketing program you can use for your promotional push. As mentioned earlier, put it in writing.

Your marketing program will be a product of your budget, how much you can afford to spend on promotions for opening day and throughout the year ahead. Whatever you spend, you should be measuring the effectiveness of each advertising and promotional vehicle as you use it. Your plan should enable you to track the results of each as you try to identify your best media mix. As your business grows, you’ll want to return to this plan and measure the effectiveness of each component against

Page 30 APRIL 2020 | RETAILERS FORUM MAGAZINE

your expectations. Right now your plan must be made from guesswork, hunches about how to get most from the conventional marketing tools. As your store grows into its success, you’ll want to refine it into a science of knowing exactly what you must do to get shoppers into your store, in every season.

Planning & Tracking Your Promotional Push Work Sheet Use this list as a model for developing your promotional push and tracking the results. You need to maintain a log of what promotional vehicles you use, when, and cost, and the results.

In order to track results, your staff must be trained to ask all customers how they heard about the store, and keep a tally of their responses. Coupons, flyers, or direct mail pieces that invite customers to bring the document for a discount or special offer are helpful for tracking results as well.

THE PROMOTIONAL PUSH PUBLIC RELATIONS RELEASE Sent to: Date: Date Used: Responses: PROMOTIONS Event: Date: How Advertised: Cost Responses: Sale: Giveaway:

ADVERTISING Vehicle/Medium: Date: Frequency/Schedule Cost: Responses: NEWSPAPER; RADIO; TV; CABLE TV; BILLBOARD: DIRECT MAIL continued...

RETAILERS FORUM MAGAZINE | APRIL 2020 Page 31

forumworkshop FORUM WORKSHOP Initially there’s only one promotional event on your itinerary: Opening Day. Before your store actually opens its door, your marketing goal is to create as much excitement as you can around this event. The new store in town always garners attention simply because it is new. That’s a promotional opportunity available only once; use it to create as much awareness as possible. At the same time, you must think beyond that and develop a long-term promotional push that will pull shoppers into the store throughout the first year. Throw your full marketing support behind opening day, and plan to follow it up, consistency, week by week, as you investigate the impact of the various marketing tools available to you. Remember: There’s no combination that will work for every store in every market. You’ll learn from your mistakes and successes over time.

Once you develop a better understanding of each concept and marketing element, you can devise an overall marketing strategy. An effective promotional campaign incorporates the strengths of all 3 components to reach the widest possible audience. Consider public relations your vehicle for generating free publicity about your store’s arrival, what’s unique about it and why shoppers should care. Promotions create events that give people a reason to visit the store or buy from you. Advertising carries the reason to visit the store or buy from you.

Advertising carries the message of PR and promotions, but you pay for it. As you develop your strategy, you always want to look for ways to get maximum bang for every promotional buck you spend. continued...

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forumworkshop FORUM WORKSHOP Look for ways to accomplish the most with the least spending as you develop a strategy in the main components of your advertising effort.

LEARN TO USE YOUR MONEY TWICE There’s no way to avoid the costs of a marketing program. The dollars spent represent a vital and necessary investment. And this is an expenditure more critical now than at any time in the store’s history. Yet there’s no tangible result from the investment. Spend for inventory that doesn’t sell and you get credit; spend your money frivolously for advertising that doesn’t work and call it a loss. With the need to experiment as you work toward that winning promotional mix, you want to make sure you’re getting the most benefit from every dollar

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spent. In effect, you want to go about the process so that you use your money twice.

USE SHOPPING BAGS AS TRAVELING BILLBOARDS Take something as basic as the store bag as an example. Every store needs bags for merchandise. There’s no way around that; it’s a necessary expense. You can save a little money buying generic paper bags, or you could spend a little more and have the store name and logo imprinted on every bag. That amounts to money well spent. Not only do you have the bags you need, but every bag that leaves your store is a walking advertisement for the business. continued...

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forumworkshop FORUM WORKSHOP For that advertisement to leave an impression on those who see it, you need a distinctive typeface for the store name, an eye-catching visual, or a combination of both for your logo. In time, the logo becomes a recognized symbol of that store. As soon as shoppers see it, it stirs their memories about the store and what it sells.

BE SURE YOUR STORE’S NAME SERVES A MARKETING PURPOSE The best names define what the store sells, at least in the start-up phase. Manny’s Toys can go by Manny’s once the business is a local establishment. When establishing the store and creating an identity, that qualifier helps. ANOTHER THINGS TO CONSIDER WHEN COMING UP WITH A STORE NAME IS WHERE IT FALLS IN THE ALPHABET.

Believe it or not, this is an important determination to make, especially during the early stage of the business. A lot of people let their fingers do the walking and shop through the Yellow Pages. When they don’t know the name of a store, they turn to the directory heading and work their way down the list of store names.

Those listings appear in alphabetical order. The stores at the top of the list, in front of the alphabet, get the calls first. If one has what the shopper wants and is conveniently located, there’s no reason to shop further. If you can’t define what you sell in your name, you may want to think in terms of the alphabetical listing. You’re going to pay to have the name and logo turned into your symbol, so do all you can to get the most from that investment. continued...

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forumworkshop FORUM WORKSHOP PUT YOUR NAME & LOGO EVERYWHERE Everything you do and everything that leaves the store should wave your store banner before the public. When you’re giving away pens, pins, or any other premium, make sure whoever sees them knows who supplied them. When buying such premiums, selectively spend for those with the longest staying power. A pen or pencil promotes the store as long as it writes; the message adorning it can be easily missed. A desktop notepad stays around longer, and every time people use it, they meet your message. Refrigerator magnets with store name and number provide an inhome advertisement with years of service. A key chain may not last as long, but

gets the store name before more people. Nicely done T-shirts with your name and number may cost more, but serve as walking billboards, carrying your message to places you could never reach with the marketing tools available to you.

MAKE SURE YOU MENTION ALL YOUR PRODUCTS & SERVICES Whatever you use, be it a giveaway or advertising paid for by you, mention what you sell and the services you provide. Someone who sees your message will need just what you’re offering. In the newspaper and on the commercial airways, a share of those exposed to your ad may not need what you’re promoting in that one ad, but they may need something else you do have. If they don’t need it now, they may next week. continued...

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forumworkshop FORUM WORKSHOP While you’re trying to harvest sales today, sow the seeds for tomorrow’s business as well.

You’re paying for the ad space or airtime, so it’s up to you to make the investment pay for itself.

doors are finally opening. It should be a celebration and sales event that spotlights everything you want shoppers to know, and tell their friends, about the store.

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With in-store events, take your hint from the circus: There’s the big tent and then there are As the store owner, you decide how and where all the sideshows. When you plan a big pro- the money is to be spent for the good of your motional event, make sure there are little business. Always look for the hidden opportuevents, little areas of activity, to spotlight what nity that will enable you to realize a promoelse goes on in the store. Your Grand Opening tional benefit from your spending. When will generate a lot of hoopla merely because the paying to have your space renovated before doors are finally opening. It should be a cele- you move in, make sure there’s a sign outside telling people what’s coming and bration and sales event that spotlights everywhen you expect to open. If you thing you want shoppers to know, and tell their must buy a delivery truck, make it friends, about the store. Your Grand Opening your mobile billboard. will generate a lot of hoopla merely because the continued...

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forumworkshop FORUM WORKSHOP IF YOU USE YOUR CAR FOR BUSINESS, INVEST IN A MAGNETIC SIGN THAT TELLS THE PUBLIC ABOUT YOUR STORE, ITS LOCATION, WHAT IT SELLS, AND THE SERVICES IT PROVIDES.

CONDUCT AN AGGRESSIVE PUBLIC RELATIONS CAMPAIGN An aggressive public relations program will benefit every type of business, even the retail store. It’s the area where you shape perceptions about the store and your commitment to the local community. Public relations operates in 2 realms. There’s the publicity angle, whereby you use every available resource to publicize your business. You can use these same tolls and things you do, particularly community involvement, to create positive perceptions in the com-

munity about your business.

Effective use of PR allows you to shape those perceptions to benefit your business.

THE NICE THING ABOUT PUBLIC RELATIONS IS THAT IT COSTS RELATIVELY LITTLE TO USE, AS LONG AS YOU HANDLE IT IN-HOUSE. You can handle most of this yourself, once you know whom to contact.

But if you consider it worth the effort and expense, or you can’t juggle your schedule to take on yet another responsibility, you may want to hire a PR consultant to help publicize what you’re doing. Not many retailers use them, so your search will probably lead you back to the Yellow Pages. Use the same hiring criteria as with any other consultant. You want the person with retail experience first. continued...

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forumworkshop FORUM WORKSHOP Then you want them to show you samples of work done for other clients, preferably retailers, and provide you with the names of business references.

can generate for a client. If you’re doing something newsworthy, reporters will be in touch as soon as they hear about it, whether they hear of it from you or a PR professional.

PR AGENTS WORK EITHER

BY THE PROJECT OR ON RETAINER. You may hire one only to help with your opening day event, or to handle all aspects of your marketing program through the first year. Rates vary, depending on where you live, the size of your market, and the project. The most important thing and PR agent brings to the task is a working knowledge of the local media. Good ones already have established contacts with media personnel. However, that won’t necessarily make a difference in how much publicity they

USE PRESS RELEASES AS YOUR MAIN PR TOOL

The basic tool for letting the media know is the press release. Here’s where you must take a reckoning about your own skills. If you’ve never mastered the art of written communication, hire someone who has to write your press releases. The people who’ll receive your releases are communicators, and will judge you and your business first on how it’s presented in the press release. Poor grammar and misspellings raise doubts about professionalism more than they elicit a response. continued...

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forumworkshop FORUM WORKSHOP The best press releases are short, preferably one page, and provide a concise summary of why what you’re doing or what you have to say should be considered of interest to an audience. At the top of the page would be your store name and logo, address, telephone number, and the name of a person to contact for more information: you. A headline summarizing what the press release is about – “Grand Opening for Innovative Toy Store Set for Next Week” – should appear beneath the name and logo, followed by the body of the release: a few paragraphs contain as much information as the recipient needs in order to make a decision.

Often what’s said in those opening lines will determine what, if any, further attention your announcement receives. In a few sentences, the PLATFORM release must establish what is going on, where, when, and why it’s important to the readers,

viewers, or listeners of that news organization.

In the paragraphs that follow, elaborate on each of the points contained in the opening, and then wrap up with an invitation to get in touch with the contact for more information.

PRESS RELEASES SHOULD BE SENT OUT WHENEVER SOMETHING OF SIGNIFICANT INTEREST OCCURS AT THE STORE.

Believe it or not, completely filling the day’s newspaper is often an arbitrary process.

Sometimes things make it into the paper because there’s a hole in the page to fill. The editor takes the first news item on hand – your release if it’s available. continued...

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forumworkshop FORUM WORKSHOP Get Involved In Your Community Community involvement should be regarded as the other side of your public relations strategy. Properly played, community involvement emphasizes the name of the store more than its business activities. The positive perceptions that result have beneficial impact on the business; people feel so good about what you’re doing, they want to support your business for it. Community involvement is not a onetime deal; it requires an ongoing commitment that demonstrates you value your community and want to be a good neighbor to your customers. There are passive and active components of this program.

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The passive activities ask minimal involvement on your part: You write a check once a year to sponsor a baseball team or you let a church group set up their cake sale on the sidewalk in front of your store. All these little activities contribute to a positive perception of your business and the person behind it.

COMMUNITY INVOLVEMENT, TO BE EFFECTIVE, ASKS ACTIVE PARTICIPATION AS WELL. To be involved these days, you must demonstrate you’re a good neighbor through action. When there’s a clean-up of the local park, get your staff members to turn out, paying them for the time if you must. With protecting the environment such a concern for everyone in the community today, the store owner can set an example for all and profit from the endeavor. continued...

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forumworkshop FORUM WORKSHOP At the very least, set up a recycling bin for the packaging that comes with what you sell, and encourage shoppers to use it. Use recycled paper for receipts and bags. If it’s appropriate in your specialty, stock a selection of the “green” products deemed environmentally friendly. Not everyone will want to pay the extra price these products usually command, but they’ll feel better knowing that’s an option available to them where they shop.

with what they have to say. For those who do, their customers, the fact that these dealers are willing to represent their views strengthens the bond with the store. Of course, that’s an extreme case, and community involvement on the political front poses as much risk as opportunity for the retailer. It can backfire. But when, by speaking out, you speak for your customers, you should consider it a duty and privilege to take the lead in espousing their views.

Community involvement also means being the spokesperson for what you sell. With all the debate over gun control in recent years, some gun retailers find themselves eagerly sought-out spokespersons of a particular point of view. Not everyone agrees

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There’s usually a little more involved than sending out a press release, but generating free publicity can prove as simple as that.

Make Sure Your News Items Get Into The Right Hands Once you’ve got that release written, your next concern is getting it into the right hands.

You can send it to the news department or to “the editor,” and you may get results. But putting a person’s name on the envelope ensures someone will see it. And if it’s not for her, she’ll likely pass it along to the appropriate person. Before sending out a release, determine who should receive it. All media organizations employ people who specialize in particular aspects of the news. The bigger the organization, the more finely defined the categories. If you’re in a small town, the editor, reporter, and salesman at your local weekly newspaper may be the same individual; at a nearby regional daily, there’s probably an editor, managing editor, and specialists for sports, business, society, city hall, etc. continued...

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FORUM WORKSHOP forumworkshop A radio station may have 1 or 2 news staffers, while a TV station in the same market employs a producer, assignment editor, and the reporters you see on the screen each night. At a magazine you’ll find an editor in chief, an executive and/or managing editor, and editors for each of the areas of news it covers.

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Who should receive your press release depends If you want to make the most of your opporon what you want to publicize. If it’s a business tunities for free publicity, you’ll need to be concern – the fact that you’re opening, a pro- more involved in the process. Outside major motion on your staff, or sales trends – it should metropolitan areas, the news personnel can be go to the business editor. If it’s about what you surprisingly accessible. Every sell, it should also go to the editor who covers reporter needs reliable, articthat category: the sports editor if you’ve got big ulate sources for every story. news about baseball mits, for example. If you Since you intend to be the excan’t identify those people – all that’s generally pert in what you sell, make required is a telephone call to the news organthat expertise available to ization – then send your release to the name at them. continued...

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forumworkshop FORUM WORKSHOP Call the appropriate editor or reporter and introduce yourself. Always try and make a positive reference to past stories you’ve seen or read by the reporter in the course of the conversation. For all their hard work, the only time most media people hear from their audience is when there’s a complaint. These people have egos like everyone else; your kind words will be remembered and serve as your best introduction.

After the formalities, explain a little about your store and your background and tell the reporter you’d be glad to talk whenever there’s a need for someone in your field. Of course, it’s to your benefit to approach the reporter with a specific story suggestion. Watch and read the news, looking for ideas that might be expanded to include your store business. Human interest stories are always in demand, as are category-

specific “how-to” pieces. These may demonstrate how to get more enjoyment from a hobby or interest, or simply show people what to look for when buying a particular item. Think creatively in terms of what people might want to know about what you sell. Not all your ideas will strike a chord with your media contacts, but when they do, it will help your business.

Talk shows on radio and local TV always need guests to fill their time slots. If you’re a specialty dealer, there’s probably a story to your business they’d love to feature. Even if you specialize in something that can be found in every town in America, you can add a local spin by showing listeners or viewers what’s new or special about what’s in your store. continued...

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forumworkshop FORUM WORKSHOP CONTACT THE SHOW AND TRY TO WRANGLE AN APPEARANCE.

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The appropriate activities depend on what that kind of impact. you’re selling but can range from previews and demonstrations of the new season’s merchanIf there’s enough of a local audidise, to hosting some form of competition onence for what you sell, you may site. Also use your commitment to the also be able to convince the area community as a soapbox for garnering attennewspaper to accept a column written by you on the subject. tion. Make a public event of your pledge or inThe trick is to write in generalities volvement, and challenge other retailers and even when being specific about your field. businesses in the area to meet that commitWhen you use your column to tout the benefits ment. of particular products you’re selling, it comes continued...

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FORUM WORKSHOP forumworkshop When working on any aspect of your marketing program, think in terms of how you might strengthen its impact through freely generated publicity. Try to think like a reporter, always looking for a news angle behind what you’re doing. Usually there’s nothing there, but when there is, and you can convince the reporter of its interest, it will be the best marketing you never had to buy. Publicity is there for the asking, provided you learn how to ask. The people who can provide it for you want their next call to be from someone with a story worth telling. It can be you, if you step back from your business and reconsider it in terms of what’s going on in the marketplace around you, and what your business has to do with it.

Persist, and know when to call. Timing can make all the difference. With any media, the half of the day leading up to deadline is a hectic time for staff members. For reporters on the morning paper, it’s the hours after lunch and into evening; at the afternoon and evening paper, it’s the morning hours until midafternoon. For the producer at your town’s midday radio talk show, mornings are crunch time.

Make your contacts during these hectic periods and your suggestions stand a good chance of being missed. Call in the slow periods, when the same people are unwinding from deadline pressure, and they’ll have the time to talk and listen to what you have to say.

ONE FINAL NOTE. FREE PUBLICITY SHOULD BE EXACTLY THAT. FREE. continued...

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FORUM WORKSHOP forumworkshop You should never trade anything for coverage by a news organization. The majority of reporters have standards and wouldn’t think of asking. If there’s a request for a product to review, it should be filled by your supplier. Anything beyond that is wrong and will eventually catch up with that contact. Let that be someone else's problem. Any reputable news organization wants to cover a story worth telling, and nothing more. Your only obligation is recognition of the job well done.

ketplace at large, your promotions distinguish your store from all others by focusing on some aspect of what you’re doing or how you’re selling. Inside the store, promotion serves more to direct shoppers’ attention to your merchandise and whatever you want to highlight.

The promotions that reach out encompass things you do to draw people into the store.

You may use advertising and public relations to carry the message of your promotions, but the promotion stands alone. Promotional events, once conceived and created by you, Use Promotion To Generate Traffic generate excitement to focus attention on your If public relations and advertising spread the business.

YOU BEGIN WITH YOUR word about you and your business, specific GRAND OPENING AND promotions provide those who hear that mesATTENDANT FESTIVITIES. sage with a reason to visit the store. Promotions work for the store in 2 arenas. In the retail marcontinued...

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FORUM WORKSHOP forumworkshop Sure, you’re celebrating that your store is finally open. The real purpose behind all the hoopla, however, is to get people into the store and let them see what your business offers them. Throughout the years ahead it will be up to you to come up with other special events that promote that kind of interest. Holidays, particularly long holiday weekends, lend themselves to promotions, as do seasonal activities like “back to school” shopping.

them a pressing need for the very products the store sells. Educational and training programs also help forge long-term interest in the category, ensuring the store a steady stream of customers for years ahead.

Promotions to the public need not be so subtle.

People respond to any offer of free merchandise or significant savings. Either promotional approach serves as a subtle ploy for promoting the entire business. The gift or discount lures Other forms of promotion may not seem so shoppers to the store. Once they’re there, it’s up obvious in intent, but help familiarize your to you to use your promotional skills to turn target audience with your service and selec- their curiosity into a sale. tion. Some retailers incorporate educational THAT’S WHAT training and seminars into their promotional EFFECTIVE mix. A fabric store, for example, might sponsor PROMOTION sewing classes a couple of nights a week. It’s no DOES. surprise the people who’ll enroll bring with continued...

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forumworkshop FORUM WORKSHOP It uses an activity or incentive to expose the cues to direct the shoppers’ attention to what customer to the store and what it offers in prod- you’re trying to sell. ucts and services. Participating in a local trade show promotes the business just as well as an PROVIDE VISUAL CUES FOR YOUR CUSTOMERS annual inventory reduction sale does. You’re using an aspect of your business to reach more consumers and expose them to everything else Everything about how you handle products on you do at the store. the showroom floor should figure in your promotional plans. Your suppliers can furnish you A successful promotional strategy has 2 facets. with counter cards, headers, point-of-purchase The first part seeks to attract the shopper to displays, and posters as part of their promoyour business; in the second part you try and tional support. Unless these sales aids are visidirect their attention to a particular item or de- ble, and the products they promote easily partment. This works on the telephone as well accessible, they’ll have minimal impact on as in person. When someone calls in an order sales. and you mention the sale item of the day, One promotional tool that’s you’re promoting your business. In the store often neglected is store you can’t just stand up and shout about what design as it determines you want to move. Instead you’ll rely on visual product placement. continued...

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forumworkshop FORUM WORKSHOP Your signage promotes in the sense that it directs shoppers to your departments. In the aisles, a product’s position on the shelf or rack will directly influence sales. Those displayed at eye or ground level tend to get noticed more than everything in between. The same for products at the ends of the aisles. You’ll learn to use these to your advantage, as tools for creating visual cues to motivate the shopper. Use these spaces to highlight the products that need the promotion. Don’t waste them on products that will sell consistently no matter where you place them. If you want to see this product-placement-based promotion carried to its most scientific, take a stroll around your nearest supermarket. If the store is part of a regional chain, you’ll see promotional products at the ends of each aisle, the highest-profit items at eye level, and impulse items at the checkouts.

Page 68 APRIL 2020 | RETAILERS FORUM MAGAZINE

Place your biggest sellers, the high-demand products, at the rear of the store. On the way there, shoppers will have an opportunity to visually sample everything else you sell. You need to give accessories and impulse items as much visible exposure as possible. Use placement as a trigger to jog the memory and remind the shopper of things he may or may not need.

With some products, allowing customers to handle as well as see them promotes the sale.

When selling any type of equipment, it’s better to have it out where shoppers can get hands-on experience. The same shopper who might hesitate to pick it up and sample it unassisted. That may be all it takes to convince that shopper to buy.

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FORUM WORKSHOP forumworkshop Promotion is a process of developing awareness and interest in your merchandise, doing whatever it takes to encourage people to visit the store and buy. Effectively handled, it enhances the appeal of an item by giving the shopper incentive to buy now. Every form of a sales event is a promotion. Advertising carries the message, but the event is what draws the crowds. Everything you do to promote the store and individual products should have a beneficial impact on sales or strengthen perceptions of why consumers should shop your store.

attention to it in some special way. If the spotlight always fell on the same product, it would be business as usual. By changing promotions – by highlighting this first, then that – you can create ongoing excitement. The shopper has a reason to visit the store, to see what’s feature, what’s new, and what’s on sale. Every change in promotion gives cause for another visit.

Take advantage of the promotional opportunities available to you, free of charge, in your store windows. Set up displays that convey your enthusiasm about what you sell. Use seasonal themes to generate exDisplays, on the showroom and in the shop citement. Keep the displays windows, offer an ideal opportunity to profresh, rotating them monthly mote your merchandise. A promotion, by inat least to force people passtent, is a temporary activity. Promotion ing by to reconsider what the highlights a product by drawing the shopper’s store has to offer. continued...

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forumworkshop FORUM WORKSHOP Your window may offer your best chance to communicate with them. It should be powerful and colorful enough to cause them to stop, and should invite them into the store for a better look.

So think of ways to use your display opportunities for maximum promotional benefit. By rotating the merchandise, changing the display to put the focus on a new item, you continually confront the shopper with new reasons to buy.

You create the motivation to look around and see what the store has now, to reconsider what it offers in terms of the shopper’s own needs.

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forumworkshop FORUM WORKSHOP With public relations and promotions, you can you should consider every ad one component afford to learn as you go; with advertising, you in an overall strategy to bring shoppers into pay as you learn. This is a necessary and basic your store. expense of retailing. PR shapes perceptions, It’s Essential To Get The Most and promotion creates exciteBang For Your Advertising Buck ment. Advertising takes all that directly to the consumer in your attempt to force a response.

The real challenge to this process is to get the most effective use of each advertising dollar.

Mastering this crucial 3rd of marketing is not Advertising poses an expensive undertaking in as simple as buying some newspaper space or any market, any medium. As a start-up retailer, airtime, however. Unless the advertising vehi- you’ll need to spend more and get more from cles you use convey the right message to the your ad budget. Sure, an established business right audience, your efforts and investments needs to advertise, but not in the same way a will be wasted. Successfully advertising asks newcomer does. Both want to attract shoppers more than an occasional appearance. Think not into the store and broaden the customer base. in terms of specific ads, but of an advertising The store that has been in business for a few campaign. Although you may be promoting years enjoys a reputation. People know where one product or one sale in any individual ad, it’s located. continued...

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forumworkshop FORUM WORKSHOP They’ve seen its ads before and have some preconceived notion of why they should shop there. You, as a start-up retailer, must use your early advertising to build that reputation, to grow from the unknown to a known and respected source. If you’ve got the only game in town, you approach the process as one of building awareness. When you’re the latest entry in a developed market, you must build awareness and establish your store as a preferable alternative to the forces already at play.

spend more, for an aggressive advertising program is all that will bring shoppers into the store. You’ll have the opportunity to support either theory later when your business enters its first lull period. For the 1st year, though, every retail entrepreneur should consider him or herself a backer of the “spend all you can” approach. You’re starting with zero sales. Much of your future depends on how fast and how far you can build on that in the short term. Public relations and promotion should make people aware of what you’re trying to do with this When economic times are tight, when the venture and suggest why they should visit the economy slows, 2 theories of advertising pre- store. Look to advertising to bring them there. vail. One school holds that the reThe challenge is to ensure you get the most retailer should reduce ad spending sult from what’s available to you, in terms of since there’s nothing happening in media and money. You only have so much to the market anyway. The other spend, so spend it wisely. school says the retailer should continued...

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RETAILERS FORUM MAGAZINE | APRIL 2020 Page 73

FORUM WORKSHOP forumworkshop You also want to spend it slowly. During certain periods of the year, during your peak sales season and in the months surrounding your grand opening, you’ll increase ad spending significantly. But for a campaign to be effective, it must be an ongoing effort. Your advertised specials should change week by week, but you want to maintain a certain consistency in your advertising to make an impression. Present your store name or logo to people enough times and they’ll know the store, whether or not they’ve reason to visit it.

That recognition will help when you’re promoting something that does interest them.

There’s no exact science to advertising for the owner of the start-up store. Next year’s effective campaign will be a response to this year’s experiment in advertising. You can’t escape

your need to test the effectiveness of different media early in your game. It’s a costly lesson but one of the growing pains of building your business. What you learn this first year will serve your business for years to come. The only way to gain that insight is by using a combination of media until you find the mix that works for your store. You can eliminate some of that risk by carefully comparing the options open to you against what you already know about your target customers. In the beginning, focus your efforts on the group you consider to be your core consumers. You need that core of supporters as a foundation before you can build the business.

TO BE EFFECTIVE, AN AD MUST DO 3 THINGS continued in next issue ...

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Page 76 APRIL 2020 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | APRIL 2020 Page 77

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CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your time and money because everything you need to know is contained in this book. In this economy, it is essential for success to buy your merchandise lower than the competition and we will show you how and most importantly, where!

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RETAILERS FORUM MAGAZINE | APRIL 2020 Page 79

The Complete Guide to Making Money at Auctions!

AUCTION SOURCES REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need to locate Auctions throughout all 50 states Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous backup of inventory, government and private auctions liquidate billions of dollars in property, luxury vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions are held is the key. Auction Buyers Directory gives you the key to these auctions!

➫ Vehicle Auctions ➫ U.S Marshal Auctions ➫ IRS Auctions ➫ State Surplus Auctions ➫ U.S. Customs Auctions ➫ U.S. Postal Auctions

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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profitable. Whether you’re buying for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.

ORDER TODAY TO CHANGE YOUR LIFE TOMORROW! $39.95 + $7.00 postage = $46.95

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RETAILERS FORUM MAGAZINE | APRIL 2020 Page 81

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RETAILERS FORUM MAGAZINE | APRIL 2020 Page 85

The Retailers Source Guide for Products!

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RETAILERS RESOURCE GUIDE HELPS YOU LOCATE THOUSANDS OF SUPPLIERS AND PRODUCTS ACROSS THE UNITED STATES!

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CALL TOLL FREE: 800-635-7654 Mail Check or Money Order to: FORUM PUBLISHING • 383 E. MAIN ST. • CENTERPORT, NY 11721 ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax YOUR NAME______________________________________________ CHECK ( ) MONEY ORDER ( )______________ COMPANY NAME__________________________________________ CREDIT CARD# ____________________________ STREET ADDRESS ________________________________________ EXP. DATE ________________________________ CITY/STATE_____________________________ ZIP______________ SIGNATURE________________________________

Page 86 APRIL 2020 | RETAILERS FORUM MAGAZINE

Trade MaGaZINeS Swap Meet

Retailers Forum

This exciting monthly magazine connects flea market vendors with wholesalers across the United States who specialize in supplying merchandise and services to flea marketers and swap meeters.

It provides excellent resources for merchandise and each issue contains a bonus Directory of Flea Markets throughout the United States, listed by state order and includes full addresses, days of operation, and details of each market.

Order No. SM-S ...Swap Sample ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

Closeout News/ Wholesale Merchandise

The Leading Monthly Source for Closeouts and Surplus Merchandise!

A long-time leader in the closeout industry, this monthly newspaper brings you the BEST closeouts and overruns on the market. By using this powerful buying tool, every month, you will gain access to hundreds of new suppliers who offer the finest selection of closeout (below wholesale) merchandise available anywhere!

Find Apparel, HBA and Cosmetics, Electronics, Home and Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys, Videos and DVDs, and more. For larger discounts, many dealers sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00 ADVERTISING SPACE AVAILABLE

Trade Magazines

Retailers Forum was established out of the need for product sources among small retail merchandisers. Each month, Forum’s advertising pages feature merchandise offerings from the country’s !eading wholesalers, manu“I Can Get facturers, and jobbers.

Don’t confuse this It For You Wholesale” magazine with some of the “opportunitytype” publications offering products that are outdated and way over-priced.

These are real rock-bottom wholesalers offering prices like Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.

Buy where the retailing giants buy!The advertisers are professionals in theirfields, offering you variety, service, monthly specials, closeout specials,and the lowest prices available. Best of all, they will ship UPS no matter where in the United States your business is located. Minimum orders are as low as $50.00 with many wholesalers. Many advertisers offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00 FREE 1 YEAR SUBSCRIPTION AVAILABLE AT www.WholesaleSources.com ADVERTISING SPACE AVAILABLE

SoloMayoreo

Monthly Newspaper for Hispanic Retailers

Written in Spanish, this big monthly newspaper is the best thing to happen to Hispanic retailers! Sources abound for variety merchandise of all kinds to fill store shelves and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50 No. SOLO-SUB..(12 Issues) ...$60.00 ADVERTISING SPACE AVAILABLE

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Page 87 Page 87 RETAILERS FORUM MAGAZINE | APRIL 2020 Page 87

USA Closeout Directory Toy Importers & Wholesalers

Now, more than ever, it is essential for the success of your merchandising business to buy goods at the lowest prices possible. Our best-selling USA Closeout Directo-ry shows you how and most importantly, WHERE. Hundreds of closeout dealers specializing in selling goods often priced as low as 10¢ on the dollar are listed. Re-tailers, flea marketers, home party plan sellers ...anyone who sells merchandise needs this directory! Clothing • Elec tronics • Jewelry • Toys • Watches • More!

This is the definitive guide for finding toy suppliers. Features over 156 pages of listings of both importers and manufacturers.

Included are names, addresses, phone and fax numbers as well as company websites and e-mail addresses and descriptions of lines carried.

Order No. 4 Closeout Directory - $29.95

Dollar Store Merchandise Guide

Order No. TOY $29.95

Directory of Smoke Shops

The most complete directory of wholesalers and manufacturers in the USA specializing in dollar store merchandise. Hundreds of companies are listed with complete contact information, including the type of products they sell. If you have a dollar store, or are planning to open one, this new directory is a must!

Order No. DSM • Dollar Store $29.95

Our EXCEL Directory contains over 7,000 Smoke Shops/Head Shops in the U.S. It includes key buyer’s names, personal e-mails and phone numbers. This directory is emailed to you in Excel format and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops • Phone Numbers • Over 60% Have Personal E-Mails • U.S and Canada • Company Addresses

Order No. SSDB (Excel) $399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points, territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00 Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 88 Page 88 APRIL 2020 | RETAILERS FORUM MAGAZINE

Business Directories

Wholesale Sources Imagine Jam-packed a book with 1000’s putting 1000’s of of wholesale wholesalsources across ers at your the USA fingertips!

This is the most accurate and useful resource guide you’ll ever own and refer to daily!

• Apparel • Electronics • Fragrances • General goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses • Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory This is THE definitive guide to auctions! It not only tells you WHERE all the auctions are (all 50 states) but also HOW to participate in the auction process. Cash in on all government auctions, housing auctions, jewelry, cars, boats and more. Up-to-date information gives you names, addresses and phone numbers! And, unlike other auction websites or programs that require you to purchase updates or subscribe to monthly or weekly pay-per-listing services, once you have this book - You need to buy nothing else! It’s an incredible book you can use minutes after you receive it. Change your life today. Buy a home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

Hobby & Craft Suppliers Guide The crafts industry is one of the hottest-growing segments in the marketplace today. Scrap-booking, painting, needle-crafts and sewing are hobbies that are sweeping the nation. We have compiled the ultimate directory of wholesale suppliers furnishing materials for this huge industry.

• Art Materials • Baskets • Beads/ Trim • Ceramics • Dolls • Fabrics • Floral • Holiday • Paint • More!

Order No. AC $29.95

Business Directories

d, How to Fin ker Sell and Bro Surplus and Liquidated Goods

Hidden Wealth With this authoritive Directory, you will learn to turn pennies into dollars and get goods dirt cheap ...even free! Written by a retired liquidator, the author shares his well protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now have a piece of it.

Discover the proven techniques and see why there is no better information anywhere at any price. Everything you need to succeed in this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers & Manufacturers This exquisite directory will bring the world’s finest jewelers directly to you! Featuring fine jewelry of all types including: • Beads • Diamonds • Gemstones • Gold • Silver • Much More! The suppliers list their names, addresses, websites and specialties.

All feature high-end quality jewelry that is sold wholesale for resale. You would have to travel the world over to view the thousands of suppliers listed in this brand new directory. If you are in the jewelry business and looking for new, high quality suppliers, you must order this directory!

Order No. FJ $29.95

Holiday Merchandise Wholesalers & Manufacturers Introducing our newest directory that puts the country’s largest suppliers of holiday merchandise at your fingertips. Seasonal merchandise is a mainstay of the industry, but up until now it was hard to locate the thousands of suppliers scattered across the country. We have ended your searching with one directory which includes all types of wholesale merchandise: • Bows • Candles • Cards • Costumes • More Order No. HM $29.95

www.bizbooks.org

Page 89 RETAILERS FORUM MAGAZINE | APRIL 2020 Page 89

USA Mail Order Catalogs

Wholesale Gift Guide A Great resource to locate higher end decorative merchandise. This gigantic 400 page guide is the definitive resource guide to finding suppliers for gift products. Listed by category, over 4,000 leading wholesalers and manufacturers servicing the gift industry are included.

• Accessories • Collectibles • Floral • Gifts • Home/House You’ll refer to this on a daily basis to find new suppliers for products.

Order No. GG

Gift Guide

New for this year is a compilation of BOTH consumer mail order catalogs in addition to business-to-business catalogs in one huge volume! Part one of this incredible collection of mail order catalogs provides the most comprehensive look at the consumer catalog in the industry available anywhere.

Over 7,000 consumer catalog companies are listed under 44 various product chapters from Animals to Toys and Games.

Catalog size, number of catalogs mailed, sales volume and key executive names are provided for ease in marketing your products to these catalogs.

The second part of this directory provides details on suppliers of everything from computers to laboratory supplies; office products to office design; marketing resources to safety equipment. Just about every kind of product or service that a business needs to operate is covered.

Order No. 159237-156-6 1,900 pages $450.00

$39.95

Annual Guide to the

BUCKS FOR BLING Accessories Sourcing Directory

Licensing World

The comprehensive directory provides you with direct sources for the designing and manufacturing of bags, belts, hats, shoes, gloves. You will find the top companies to help you produce your merchandise directly at their factories.

Here is an incredible Directory that guides you through the world of Licensed prod-uct merchandising. Need to know who owns a license? Who to contact to distrib-ute a licensed product? This book has all the answers and covers the entire world! Licensors: Listing of companies that are the agents and license holders.

These are the sources that you would apply to if you wish to obtain a license to manufacture

Sourcing For Jewelry Makers Directory

merchandise. Licensees listed here you will find the companies who distribute licensed merchandise. Full listings include categories of merchandise each company handles. Contact these companies to buy the licensed merchandise that they have manufactured. The licensed merchandising industry moves billions of dollars of products every year and is one of the fastest growing segments of retailing.

Up-to-date and easy-to-use directory solving your jewelry materials sourcing, production and contracting needs.

If you are considering your own line of jewelry items this is a must-have in locating materials and factories to produce it.

Order No. 121 $150.00

Order No. 321 $249.00

1-800-635-7654 Page 90 APRIL 2020 |

Page 90 RETAILERS FORUM MAGAZINE

Order No. 122

$100.00

Business Directories

APPAREL BUSINESS DIRECTORIES Fabrics, Services, Trims A complete and updated guide listing over 2,600 nationwide suppliers of all types of domestic and imported fabrics, trims and notions, plus forecast services, swatch design studios and more for the apparel and design industries. Listings include sales manager’s name, price points, minimums, etc. Fabric and trim manufacturers, converters, jobbers and reps are listed. This sourcebook provides you with MATERIALS and sources to make your own goods.

Order No. 0971486735 $135.00

Directory of Brand Name Apparel Manufacturers Updated and easy-to-use directory listing brand-name label manufacturers and importers in the women’s, men’s, children’s and accessory markets. Developed and targeted for store and catalog buyers to shop the apparel and accessory markets easily, there are over 2,800 brand name labels listed, broken down by types of apparel classifications. If you are looking for the SOURCES for brand name goods, this directory is for you.

Order No. 0971486751 $135.00

Apparel Contractors (USA Edition) This up-to-date directory solves your production sourcing and contracting needs in the Americas. The sourcebook includes: sewing, cut-n-sew, and finishing contractors and apparel production services from within the U.S., Canada and South and Central America. All factories are sorted by clothing classification and by U.S. state or by country.

This directory will help you put your own designs into production.

Order No. 0971486743

$125.00

RN & WPL Encyclopedia A comprehensive listing of every Registered Number and Wool Product Label ever issued by the Federal Trade Commission to identify all sorts of goods imported, manufactured and/ or sold in the U.S. Over 126,500 records including contact information for more than 31,500 manufacturers, importers and wholesalers of apparel and textile goods. Listings include where available: RN or WPL number, contact names & titles, street addresses, phone & fax numbers, website & e-mail addresses, type of business and product information.

Order No. RN8. Directory $285 Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to Wholesale Fabrics & Trims Upj-to-date guide created specifically for the smaller design houses and home sewing businesses. Directory lists fabric and trim companies that will sell to businesses that require 0 to 500 yards as a production order. Book lists low-minimum and in-stock fabric suppliers and all their contact information.

Order No. A-106 $65.00

1-800-635-7654

Apparel Business Directories

Page 91 RETAILERS FORUM MAGAZINE | APRIL 2020 Page 91

FORUM PUBLISHING CO.

Credit Card ORDERS: 800/635-7654 FAX ORDERS: 631/754-0630 INQUIRIES: 631/754-5000 Website: www.bizbooks.org

383 E. Main St. Centerport, N.Y. 11721 T: 631-754-5000 F: 631-754-0630 E: ForumPublishing@aol.com

Order by phone 1-800-635-7654

Order by mail

You’ll save time ordering by phone instead of mail. Speak with our knowledgeable salespeople who will assist you in placing your credit card order. If you have questions about our products, call Customer Service: (631)754-5000 Mon-Fri 10am-5pm EST.

Please complete all information so we can fill your order promptly. We gladly accept checks, money orders and major credit cards. If charging from your credit card, please SIgn the order form where indicated and supply your complete number and expiration date. Sorry we do not accept C.O.D or stamps. Checks must clear bank before orders can be shipped.

Order Online

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Delivery Information

Books and cassette programs will be shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

www.bizbooks.org We download orders hourly and process within 24 hours.

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Books and Cassette programs are sold as information only and are guaranteed as represented in this catalog. All items in this catalog are sold on a non-refundable basis.

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