Retail Voodoo is a brand development firm. Our past clients include Starbucks, KIND, REI, Essentia, Pepsi, HighKey and many other market leaders.
We provide strategic brand positioning and design services for leading brands in the food, wellness, beverage, and fitness industries. If your goal is to increase market share, drive growth or disrupt the marketplace with new, innovative ideas —give us a call and let‘s talk.
In an era of eroding trust of brands and hyper-choice for consumers in nearly every category, consumer education forms the foundation of the Brand Ecosystem
While attributes and features are the foundation of consumer education in order to create trial — of course you need to let people know about your ingredients and flavors — they are only the first step. Brands need to share information beyond the basic product description if they aim to build engagement and, ultimately, a deep connection based on the brand’s essence.
Use this worksheet to build a brand that goes beyond competitive parity to become a category disruptor.
Hint: Start at the bottom.
Phone & Email
Phone: 206.285.6900
Email: info@retail-voodoo.com
Web & Social
Website: www.retail-voodoo.com
LinkedIn: Retail Voodoo
Facebook: @retailvoodoo
Instagram: @retailvoodoo
Twitter: @retailvoodoo
6. What emotional territory do we share with our audience?
5. What impact do these beliefs have on how the company makes goods or services?
4. What are the company values concerning the environment, society, and individuals?
3. What need state does our brand meet?
2 . What are the key feature, benefits and proof points?
1. What is the product offering?
